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How to Generate Leads on LinkedIn, According to LinkedIn's VP of Marketing

Hubspot

As a marketer, you're undoubtedly aware of some of the major social media sites you can use for lead generation. I'm willing to bet you've already heard about the importance of Instagram, Facebook, and Twitter -- and if you use all three as part of your lead generation strategy, you might think you're all set.

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A better approach to B2B lead gen in 2024

Search Engine Land

That means that some of the pervasive flaws I’ve seen in inheriting B2B lead gen accounts over the years are about to produce even shakier results. Even without talking about cookies and alternative measurement set-ups, there’s a better path forward for lead gen in 2024. Get the daily newsletter search marketers rely on.

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As lead gen grows on social media, marketers discuss what’s working

Martech

It’s one of the oldest debates in lead generation: quantity vs. quality. Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality.

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LinkedIn advertising: A comprehensive guide

Search Engine Land

Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. Why LinkedIn?

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LinkedIn’s most effective posting strategies unveiled by new study

Search Engine Land

LinkedIn content has been analyzed to identify posting best practices that lead to the highest success rates. A new study conducted by Socialinsider reviewed posts shared by active accounts between January 2022 and December 2023 to determine which content generates the most shares, impressions, and engagement. Key findings.

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LinkedIn launches sponsored articles

Search Engine Land

LinkedIn has introduced sponsored articles, providing marketers with an additional tool that may contribute to enhancing brand awareness, increasing engagement, and driving lead generation. When a company account publishes an article on LinkedIn, admins now have the option to promote it. What LinkedIn is saying.

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Driving lead generation with paid media: What’s new and what’s next

Search Engine Land

Lead generation isn’t just about driving leads; it’s about filling your funnel with qualified leads. What is lead generation? Lead generation is the process of finding and learning about potential customers. And this doesn’t just stop at leads. CRM access.