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How to use Google Gemini to improve SEO operational efficiency

Search Engine Land

Gemini’s integration with Google Workspace can improve SEO operations and align activities with management priorities. Key insights: Leverage Gemini integrated with Google Workspace for Sheets, Docs and Gmail to analyze documents and create content. Generative AI can certainly help improve the efficiency of expert-led content.

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4 advanced GPT-4 capabilities to level up your PPC efforts

Search Engine Land

To address these, PPC marketers working with GPT-4 can focus on four aspects: Prompt engineering. Specifically, business data isn’t available in ChatGPT , which is just a large language model (LLM) that can’t pull data from the sources digital marketers need to do their jobs. Custom GPTs. It’s not just limited to public data.

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SEO planning: Your one-page SEO plan

Search Engine Land

It is a Google Doc, so navigate to File > Make a Copy to create an editable version.) Instead, this plan is simple and focused on what matters — creating great content that Google loves and ranks highly. Google autocomplete Take your initial list and Google those terms.

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This day in search marketing history: January 30

Search Engine Land

Dig deeper: 49% of all Google searches are no-click, study finds Now, more than 50% of Google searches end without a click to other content, study finds Analysis of 250 million SERPs finds no-click story more complex than it appears Zero-click Google searches rose to nearly 65% in 2020 Google search study: 25.6%

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This day in search marketing history: February 21

Search Engine Land

Google Search Console sends alerts for big drops in clicks In 2019, Google Search Console started sending notifications when it detected a “substantial drop” in clicks from Google search results to a website when compared to the previous week’s data.

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5 free SEO tools and plugins to try

Search Engine Land

Then these five handy SEO tools and plugins – which are completely free to use – should help: Competitor research: Wayback Machine Data analysis: Copy Selected Links Design and layout: GoFullPage Research and data formatting: Docs Online Viewer Reformat content from an image: OneNote 1. Get the daily newsletter search marketers rely on.

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Exploring programmatic SEO: Real-world examples and insights

Search Engine Land

Templates for slide decks, Excel or Google Docs, etc. Get the daily newsletter search marketers rely on. With the right approach, programmatic SEO can be a valuable addition to your digital marketing toolkit. Canva is often referenced as a great example of this. SUBSCRIBE See terms.