Martech

MAY 2, 2024

Audience interactions are captured and visualized in StreamAlive’s existing suite of visual interactions such as Wonder Words (wordclouds) and Talking Tiles. Tealium’s Tealium for AI is a suite of customer data collection, management and activation solutions. It also automates marketing campaigns based on guest data.

X-functional 93

X-functional Appointment Promote Campaign 93

Search Engine Land

MARCH 20, 2024

Disney Advertising is teaming up with Google and The Trade Desk to expand its Disney Real-Time Ad Exchange (DRAX). The partnerships mean that users of Google’s Display & Video 360 and The Trade Desk can directly access streaming inventory on both Hulu and Disney Plus through DRAX. ” What Google is saying. .”

Territory 95

Territory Launch Networking Technology 95

Search Engine Land

OCTOBER 25, 2023

Google is expanding its AR Beauty ads to let brands showcase lip and eye products, with plans to soon add foundation. Beauty brands may want to experiment with Google’s virtual try-on experience to see whether the AR Beauty ads help increase product purchases. Get the daily newsletter search marketers rely on. Foundation.

Promote 90

Promote Product Launch Engineering 90

Martech

JUNE 6, 2024

The way we are The martech stack has been failing marketers, whether it be (primarily) an integrated suite or a collection of point solutions circuiting a central hub. “ Enter the cloud data warehouse AWS, Google Big Query, Snowflake; the cloud data warehouse (CDW) is not a new technology. .

Territory 81

Territory Technology Technology Strategize 81

Search Engine Land

FEBRUARY 9, 2024

Google Ads recently introduced the ability to buy Google TV inventory programmatically. This article covers how Google TV differs from YouTube TV, the implications of this addition for media buyers, and recommendations on optimizing campaigns leveraging this emerging ad placement. Google TV vs. YouTube TV: How do they differ?

Campaign 107

Campaign Networking Growth Price 107

Search Engine Land

APRIL 18, 2023

The suit contends that the search and advertising giant violated antitrust regulations while operating its digital advertising business, according to the department’s statement on Monday. Google, however, has refuted these allegations and requested Judge Leonie Brinkema in the Eastern District of Virginia to dismiss the case.

Government 88

Government Legal Contract Campaign 88

Martech

FEBRUARY 27, 2024

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. This comprehensive suite is geared toward that end, allowing marketers to input campaign goals into the genAI used to create emails and forms. Why we care.

Launch 97

Launch A/B testing Campaign Technology 97

Martech

SEPTEMBER 11, 2023

The Justice Department’s antitrust case against Google and its search engine dominance is set to begin Tuesday. Google , focuses on the company’s popular search engine, alleging Google used its 90% market share to illegally throttle competition in both search and search advertising. The case, U.S. The defense.

Government 112

Government Contract Engineering Market share 112

Search Engine Land

NOVEMBER 15, 2023

Google has released their newest analytics platform – Google Analytics 4 (GA4). This is the first major update to their analytics suite in years and brings with it some game-changing capabilities. Visit Digital Marketing Depot to download Experience the Future of Analytics with GA-4: Google’s Latest Release.

Gaming 95

Gaming Engineering Conversion 95

Search Engine Land

SEPTEMBER 18, 2023

Google Ads has apologized for causing confusion with a recent account update. Advertisers were caught off guard when the platform started automatically migrating configurations from Universal Analytics to Google Analytics 4. If you’re an advertiser, you can compare data from UA and Google GA4 in Google Ads in a similar way.

Contact 132

Contact Campaign Conversion Engineering 132

Search Engine Land

NOVEMBER 17, 2023

IBM pulled all ads in response, with Apple becoming the latest major company to follow suit. More than 160 Jewish rabbis and activists have been calling on Apple, Google, Amazon and Disney to stop advertising on X after Musk endorsed an antisemitic post earlier this week. ” Get the daily newsletter search marketers rely on.

Networking 115

Networking Promote Engineering Process 115

Search Engine Land

FEBRUARY 9, 2024

The classic examples include giants like Google and Microsoft Bing. Platforms not traditionally considered search engines are now fulfilling similar roles to the likes of Google and Bing. It should signify an innovation in executing search marketing strategies and thinking about platforms. And, please, don’t take my word for it.

Engineering 122

Engineering Meeting Presentation User Experience 122

Search Engine Land

JANUARY 30, 2024

The news coincides with reports of dissatisfaction with Google Ads’ support, which has been described as hitting “ an all-time low ” by frustrated advertisers. This makes it easier for advertisers to connect with customer support and set up consultations at a time that suits them. Google’s approach.

Consult 103

Consult Territory Engineering Represent 103

Search Engine Land

OCTOBER 19, 2023

Google Analytics 4 is rolling out new features that offer 360 customers more customization capabilities, including: Customized reporting for all types of teams. In BigQuery, advertisers can then leverage their first-party data to create tailored predictive lifetime models to suit their business requirements. What Google is saying.

Customers 116

Customers Campaign Engineering Strategize 116

Search Engine Land

FEBRUARY 28, 2024

Google’s popular gtag.js library makes collecting data for Google Analytics 4 and Google Ads straightforward. However, it also ties you into Google’s ecosystem. It lets you send data wherever you want, not just to Google. It lets you send data wherever you want, not just to Google. alternative?

User Experience 111

User Experience Clients Strategize Start-ups 111

Martech

AUGUST 31, 2023

Aimed at accelerating the development and execution of creative marketing campaigns, GenAI Marketing Solution is a collaboration between Typeface, GrowthLoop and Google Cloud. The new solution is intended to work with Google’s BigQuery and GenAI Foundation models to create an end-to-end campaign creation workflow.

A/B testing 102

A/B testing Campaign Customers Process 102

Search Engine Land

APRIL 23, 2024

Users are looking for the things they’d search for on Google, but staying in the app much longer than they’d stay on Google because of that entertainment factor. How to optimize for TikTok search SEO strategies for Google and TikTok share some similarities but also have notable differences.

Entertainment 108

Entertainment Objectives and Key Results Follow-up Engineering 108

Search Engine Land

AUGUST 24, 2023

Google will automatically upgrade vehicle ad campaigns to Performance Max (PMax) from September. PMax with vehicle feeds uses Google AI to help marketers “reach their conversion goals, including qualified leads and dealership visits.” Get the daily newsletter search marketers rely on. What has Google said?

Campaign 92

Campaign Engineering Closing Conversion 92

Search Engine Land

MARCH 22, 2024

Then along came Google. Since around 2002, Google has been the search engine – and its dominance has only grown year after year. of the global search market share in February, per StatCounter. And a lot of “Google killers” have come and gone in the past 20 years. It did Search better. A better way.

Engineering 120

Engineering Launch Product Market share 120

Veloxy

FEBRUARY 28, 2022

Despite the growing use of Google Maps and Waze amongst field reps for getting from client a to client b, route planning has more to do with optimization and time efficiency than mere directions. What would it mean to you if you could integrate Google Maps or Waze with Salesforce or another CRM? Does Google Maps have a Route Planner?

Territory 221

Territory Gambling Commission Quota 221

Veloxy

MAY 3, 2022

If you Google sales resources, you’ll be inundated with a wide variety of helpful content and content that will quickly become cold calls and emails. The C-suite will be impressed by your new acumen and upward-trending KPIs. There are hundreds of sales metrics being tracked, collected, and analyzed across a suite of sales software.

Sell 182

Sell Cold Call Tradeshows Cross-sell 182

Martech

SEPTEMBER 22, 2023

This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace.

Government 108

Government CRM Campaign Launch 108

Search Engine Land

DECEMBER 19, 2023

Google is actively looking into improving brand safety controls for Performance Max (PMax) following a damning report by Adalytics. The research , which was published last month, accused the search engine of serving ads on inappropriate non-Google websites through the Search Partner Network (SPN). What Google is saying.

Government 105

Government Networking Campaign Engineering 105

Search Engine Land

OCTOBER 9, 2023

The antitrust lawsuit against Google is one of the most significant filed by the U.S. While there are numerous digital advertising providers, Google still captures approximately 28% of digital ad spend , making it the industry’s predominant player. Keep in mind that this isn’t the only lawsuit Google faces.

Legal 121

Legal Engineering Price Launch 121

Search Engine Land

MAY 6, 2024

A 301 redirect communicates to Google that the destination of your page has changed. Google does not like ranking webpages that end in a “dead click.” There’s nothing worse than clicking on a Google result and landing on a 404. The key lies in creating proper 301- redirects. A website redesign is a great time to clean house.

Drivers/motivators 123

Drivers/motivators Meeting Launch Referrals 123

Martech

MARCH 7, 2024

Reporter Shira Ovide said this put it on par with chatbots from ChatGPT, Microsoft and Google which are collectively “dumb as rocks.” And now, this week’s AI-powered martech releases: Upstream Works’ Omni AI Hub has a suite of standardized AI capabilities for on-premise, cloud and hybrid contact centers.

Campaign 85

Campaign Conversion Contact Process 85

Veloxy

JUNE 4, 2024

How to Implement Salesforce Adoption Strategy #1 Get Salesforce buy-in from the C-Suite Share the C-Suite’s buy-in with the users Host Lunch and Learns to demonstrate benefits Why it works: We live in a society that balances leaders and followers. Invite Marketing and Human Resources Don’t stop there!

Objectives and Key Results 237

Objectives and Key Results User Experience Contact Trust 237

Search Engine Land

APRIL 11, 2024

This is because all channels have the potential for lower funnel strategies, and ad networks (Google and Microsoft) have a decent amount of data to produce average results with minimal input. Brands with one major market or offering are a good fit for this.

Campaign 112

Campaign Represent Networking Conversion 112

SaaStr

NOVEMBER 26, 2023

This week we have Samyutha Reddy, Head of Enterprise Marketing at Jasper.ai! #1. Google Suite , and Notion. #2. Samyutha Reddy, Head of Enterprise Marketing at Jasper , leads a team dedicated to showcasing the power of generative AI in revolutionizing content creation and supercharging marketing teams.

Gaming 87

Gaming Growth 87

Search Engine Land

AUGUST 2, 2023

Google Analytics 4 has unveiled eight new features to improve app campaign measurement and performance. The additional AI-powered insights have been set up to give marketers a better understanding of how users behave across both web and app – all in one place. Get the daily newsletter search marketers rely on. Why we care.

Campaign 94

Campaign Conversion Engineering Growth 94

Veloxy

JULY 14, 2023

While tools like Google Maps and Waze offer multiple stop options, they lack the essential features that truly elevate your sales game. Google Maps and Waze as Route Planners? Are Google Maps and Waze truly your best companions on the winding road of field sales ? Stay tuned! Curiosity Strikes? Try 'em Out!

Territory 130

Territory Gaming Drivers/motivators Gambling 130

Search Engine Land

JUNE 14, 2023

Google may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. Why we care: If Google does sell part of its ad business, it could mark the start of a new digital marketing era with a more competitive market and fairer pricing. What has Google said?

Commission 94

Commission Retail Advertising/ Marketing Engineering 94

Search Engine Land

JANUARY 18, 2024

Check with clients and/or executives to lock in business goals for the year January is a great time to double-check business goals and make sure your marketing campaigns are aligned. testing a new audience demographic) goal shifts that marketing needs to support. Often, organizations will reassess goals heading into a new year.

Campaign 113

Campaign Clients Growth Networking 113

Search Engine Land

APRIL 30, 2024

If you’ve ever tried using avatars or buyer personas to write a Google Ads headline, you know it can be frustrating and fruitless. You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” Persist a bit and you might refine it to “Ages 25-45 in metropolitan areas.”

CTR 104

CTR Real Estate Legal Clients 104

Search Engine Land

APRIL 19, 2024

While Google’s responsive search ads (RSAs) have come a long way from the simple text ads of the past, there are still plenty of opportunities to optimize and take your PPC performance to new heights. Let’s dive into seven proven strategies that can help you elevate your Google responsive search ads game. See terms.

CTR 103

CTR A/B testing Objectives and Key Results Campaign 103

Search Engine Land

AUGUST 9, 2023

For nearly a decade, Google Ads scripts have been the unsung heroes for advertisers aiming to automate their accounts. Initially created to empower users with JavaScript-driven automation capabilities, these scripts can now use the Google Ads API’s “mutate” function.

Campaign 98

Campaign Account management Strategize Gaming 98

Search Engine Land

JUNE 20, 2023

Google has been accused of unfairly monopolizing the digital advertising market resulting in a significant drop in advertising revenue for publishers. Why we care: This is the latest in a string of lawsuits in which Google has been accused of violating antitrust laws. Get the daily newsletter search marketers rely on.

Commission 92

Commission Engineering Advertising/ Marketing Campaign 92