Search Engine Land

APRIL 25, 2024

The rise of generative AI and large language models (LLMs) has opened the possibility of disrupting Google’s long-standing dominance in the search engine market. The premium version also includes access to GPT-4, Claude 3, Mistral Large and an Experimental Perplexity Model. It sits on top of ChatGPT 3.5 and its own model.

Engineering 99

Engineering Follow-up Conversion Start-ups 99

Search Engine Land

FEBRUARY 1, 2023

. “ChatGPT-like” immediately lets you, the reader, know the type of technology I’m referring to, instead of describing the system as “a text-generation model like GPT-2 or GPT-3.” I’m happy to report that the authors of this paper didn’t use GPT to generate it.

Follow-up 97

Follow-up Technique Engineering Start-ups 97

Salesforce

JULY 25, 2023

When she visits your online store, a GPT-powered digital concierge pops up and she asks it what camping gear and clothing she’ll need. While use cases for generative AI in ecommerce are still emerging, here are five examples of how the technology is being applied today. Want to clear out dead stock and make way for new merchandise?

Gaming 89

Gaming Customer Relationship Management Promote Strategize 89

Salesforce

SEPTEMBER 7, 2023

Broadly, we explore two types of approaches: Using private large language models like GPT 3.5, GPT 4(from OpenAI), Claude 1.3 We evaluated the following models: GPT-3.5-Turbo Turbo from OpenAI GPT 4 from OpenAI Claude 1.3 of the example matched the input and output formats of the test instance. Results from GPT 3.5:

Technique 64

Technique Follow-up Pipeline Process 64

Martech

SEPTEMBER 1, 2022

Digital marketers still have a job of course. It seemed like it was always ‘getting there’,” said Adam Binder, owner, founder and CEO of digital marketing and SEO firm Creative Click Media. The app he used was GPT-3 by OpenAI, a nonprofit AI research and deployment company. Carr demonstrated GPT-3 during the interview.

Engineering 114

Engineering Technology Technology Process 114

Search Engine Land

MAY 1, 2023

I’ve written about ways to use ChatGPT for SEO and content marketing -related tasks, like keyword research , crafting title tags and local SEO. has an input limit of 2048, and GPT-4 is 4,096) and in the web interface versus the API. Get the daily newsletter search marketers rely on. Asking ChatGPT to regenerate responses.

Finance 97

Finance Engineering Start-ups Process 97

Search Engine Land

MARCH 17, 2023

ChatGPT announced the rollout of its API (GPT 3.5 model = "gpt-3.5-turbo") model = "gpt-3.5-turbo") The price for the gpt-3.5-turbo turbo API (the ChatGPT API) is $0.002 per 1,000 tokens, which is 10x cheaper than the existing GPT-3.5 The price for the gpt-3.5-turbo Turbo) on March 1. SUBSCRIBE See terms.

Price 145

Price Follow-up Start-ups Engineering 145

Search Engine Land

APRIL 4, 2023

But for search marketing, the impact of this new era in AI is more immediate. Marketers want to know how it will influence paid search results and how to leverage it. Bing, too, uses GPT-based models to improve its natural language understanding capabilities, making it easier for users to search using natural language queries.

Campaign 95

Campaign CTR Click Through Rate Construction 95

Search Engine Land

DECEMBER 6, 2023

For example, when used to extract a taxonomy for an online antique bookshop using unstructured book description data, AI can easily produce logical, granular categories and attribute taxonomies based on genres, subgenres, authors, editions, themes, moods, publishing houses, eras, etc. Get the daily newsletter search marketers rely on.

Niche 130

Niche User Experience CTR Click Through Rate 130

Salesforce

APRIL 7, 2023

It promises to help companies quickly and easily generate AI-created content across sales, service, marketing, commerce, and IT interactions. If you’re a marketer , generative CRM can help you more quickly generate product descriptions that are accurate, compelling, and optimized for search engines.

CRM 98

CRM E-commerce Pitch Customer Relationship Management 98

Salesforce

JUNE 14, 2023

Designers are more ready than they think,” says Greg Bennett, Salesforce Director of Conversation Design , Einstein GPT. ” Greg Bennett Salesforce Director of Conversation Design, Einstein GPT Today, personalized interactions are more possible with AI because it can get more granular about the user and the context.

User Experience 78

User Experience Territory CRM Meeting 78

Search Engine Land

FEBRUARY 1, 2023

Paid search marketers are no strangers to artificial intelligence. Read on to see how you can use ChatGPT to level up your marketing game without sacrificing strategy, authenticity or creativity. Read on to see how you can use ChatGPT to level up your marketing game without sacrificing strategy, authenticity or creativity.

Strategize 100

Strategize Objectives and Key Results A/B testing Clients 100

Search Engine Land

DECEMBER 21, 2023

Most have examples demonstrating inferior content outranking superior content. I’ve seen examples that lead to the conclusion Google is proficient at understanding which pages are “good” and are “bad” from a technical perspective, but relatively ineffective at decerning good content from great content.

Gaming 135

Gaming Engineering Presentation UX 135

Salesforce

JUNE 15, 2023

Consider an AI model like GPT-4 capable of generating coherent responses to human queries and crafting entire articles based on a given prompt. Generative AI with NLU can automate content creation for customer interactions, chatbots, personalized marketing campaigns, and more.

UX 52

UX User Experience Networking Clients 52

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Dig deeper: Does ChatGPT pose an existential threat to marketers?

Government 130

Government Strategize Start-ups Engineering 130

Martech

JUNE 22, 2023

Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. And yet, there’s an even more profound movement afoot: The infusion of AI into every marketing technology application.

Government 114

Government Contact CRM Gaming 114

Martech

MAY 19, 2023

The marketing industry is no exception. But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers? But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers?

Technology 145

Technology Technology Engineering Presentation 145

Salesforce

OCTOBER 19, 2023

Learn how to write good prompts A prompt is what you ask GPT, or what you tell it to do. If you can master the art of good prompt writing, you can perform your tasks faster and better, whatever those tasks may be: writing code or a marketing plan, analyzing data, or interacting with customers. But you don’t have to be an engineer.

Customer Relationship Management 103

Customer Relationship Management Technology Technology Engineering 103

Search Engine Land

FEBRUARY 12, 2024

Let’s take the example: “Sara bought the Torment Vortex Corp. Examples include Hidden Markov Models, Maximum Entropy Models, and Conditional Random Fields. Some entities exist in the knowledge graph (for example, see authors). ” A human effortlessly recognizes: “Sara” as a person.

Technique 123

Technique Engineering Electricity Niche 123

Search Engine Land

AUGUST 28, 2023

He explained: “Chat GPT gives you a very good starting place for your code. Generating Hreflang tags Enge shared an example of a scenario where he used generative AI to create Hreflang tags for different webpages: “I had four different languages. This is an example of how [generative AI] can help speed things up for you.”

Presentation 98

Presentation Technology Technology Technique 98

Search Engine Land

AUGUST 28, 2023

He explained: “Chat GPT gives you a very good starting place for your code. Generating Hreflang tags Enge shared an example of a scenario where he used generative AI to create Hreflang tags for different webpages: “I had four different languages. This is an example of how [generative AI] can help speed things up for you.”

Presentation 95

Presentation Technology Technology Technique 95

Hubspot

AUGUST 24, 2023

Table of Contents AI Sales Reps Today Examples of AI Sales Reps How to Tell If You’re Taking to an AI Rep When (and Why) Human Reps Are Still Necessary AI Sales Reps Today Sales professionals have traditionally relied on personal interaction to close deals, making it easy to be skeptical of AI's role in this field.

Negotiate 58

Negotiate Objectives and Key Results Represent Trust 58

Hubspot

MAY 30, 2023

ChatGPT, for example, draws input from a vast historical dataset of online information. Seventy percent of companies using AI report that adoption has increased their marketing and sales revenue, while 28% say it’s decreased costs. AI, at least in the next 3 to 5 years, will not reduce headcounts nor eliminate jobs.

Sell 76

Sell CRM Sales Price 76

Search Engine Land

DECEMBER 27, 2023

Google seemed to rush the Bard announcement (widely considered to be so underwhelming that Google lost $100 million in market value the following day) to Feb. 7 event at which Microsoft announced its new AI-powered version of Bing Search, powered with GPT-4. Despite all the advanced notice, marketers still felt unprepared.

Engineering 126

Engineering Follow-up Launch Start-ups 126

Hubspot

FEBRUARY 14, 2024

That might sound counterintuitive, but I interviewed Yuval Ackerman , email strategist, who shared her top tips for writing sales email marketing that don’t give you the ick! Here’s an example. Yuval Ackerman, ethical email marketing specialist at Ackerman Copywriting , kicks off with her first tip: knowing your audience.

Sales 67

Sales Follow-up Campaign Objectives and Key Results 67

Partners in Excellence

DECEMBER 30, 2022

Here are a few examples: How do I find potential customers or leads to contact through prospecting and cold calling? You can also use social media and online directories to find potential leads in your target market. Start by calling a list of companies in your target market and ask to speak with the decision maker.

Cold Call 62

Cold Call Contact Prospecting Referrals 62

Martech

MARCH 6, 2023

As marketing professionals, it’s critical to learn what it can and cannot do today, how best to use it for our campaigns — and what’s in store for us. Here’s an example close to home. I started in marketing. Developing a marketing strategy. I didn’t. Writing point-of-view papers. Creating blogs.

Legal 117

Legal Technology Technology Presentation 117

Search Engine Land

MAY 11, 2023

In the example I’ll be showing you, I’m looking for a definition of the keyword. Step 3: Prime ChatGPT’s understanding of optimizing for featured snippets Fire up ChatGPT and select the GPT-4 model if it’s available to you. “ Get the daily newsletter search marketers rely on.

Start-ups 125

Start-ups Technique Education Promote 125

SaaStr

APRIL 12, 2023

Even considering the more conservative fundraising market in 2023, there are opportunities for startups to get investor attention with AI. It’s simply a matter of watching your burn: “The main difference in the market between 2021 and today is that efficiency matters more than growth.” GPT, Llama). 3: What Moat Will You Create?

Legal 73

Legal GTM Territory Gaming 73

Search Engine Land

AUGUST 4, 2023

The AI tool explosion in the past year has dramatically impacted digital marketers, especially those in SEO. Breaking stories first is imperative for news websites, and they have long utilized data from various sources, such as stock markets and seismometers, to speed up content creation.

Engineering 97

Engineering Sports Finance Follow-up 97

Search Engine Land

AUGUST 30, 2023

Step 3 : Start a new chat and hover over the option for GPT-4, and you’ll see a menu appear with the option to select Advanced Data Analysis. Get the daily newsletter search marketers rely on. Create a chart that shows additional internal linking opportunities 3. From here, you’re all set to get started.

Represent 93

Represent Follow-up Start-ups Technique 93

Hubspot

APRIL 25, 2023

Here are three examples of how teams use AI to generate sales emails. Example: What are [job title's] top three priorities?” For example, if you don't solve these, what are the consequences? Perform Sentiment Analysis How customers react, interact, and respond to marketing emails can provide valuable insights.

Price 74

Price Sales Follow-up CRM 74

Salesforce

AUGUST 8, 2023

Crafting a meaningful output involves skillfully framing the prompt, providing enough context, offering benchmarking examples, specifying the desired tone, and iterating with different variations. Trending Articles 3 Ways Generative AI Will Help Marketers Connect With Customers 3 min read Skill Up on AI with Trailhead 4 min read 4.

UX 52

UX Objectives and Key Results User Experience Technique 52

Salesforce

JUNE 14, 2023

Get started Sales tactic #1: Address any elephants in the room Financial downturns, market shifts, and once-in-a-lifetime upheavals like the pandemic can hover over your sales organization like a storm cloud. Sales tactic #3: Explore AI and automation We’ve all heard it by now: AI is the wave of the future.

Gaming 95

Gaming Cross-sell Referrals CRM 95

Search Engine Land

JANUARY 27, 2023

And since it’s generally well known, knowing how to use it is a marketable skill. Screaming Frog Hands down, this is the best value tool on the market. As I said, best value tool on the market. Get the daily newsletter search marketers rely on. Screaming Frog, for the three of you who might not know, is a crawler.

Presentation 116

Presentation Engineering Follow-up Technology 116

Salesforce

APRIL 4, 2024

To save time, you can use generative AI like Einstein GPT to create surveys for you. For example, you might ask: “Write me a survey for customers who called about product x, but who have a low customer satisfaction score in the past year.” For example, rating scales may help you understand general satisfaction and set a CSAT benchmark.

Customers 52

Customers Appointment Contact Service 52

Salesforce

MAY 30, 2023

Imagine a GPT-powered concierge that can bring the best parts of in-person shopping to every digital channel; service agents who can accept payments in the field with a Pay Now link; or supercharged merchants using generative AI to improve product descriptions. Take outdoor products manufacturer YETI, for example.

Launch 52

Launch Appointment Manufacturing Service 52