SaaStr

NOVEMBER 12, 2023

Can’t I just have “happiness officers” and not traditional salespeople? I know a lot of you want Happiness Officer, not traditional sales folks. But first, incentives work. And salespeople and sales … work. It worked well at first. Lots of us try to run this experiment. They won’t be proactive or hustle.

Commission 90

Commission Sell Closing Up-sell 90

Search Engine Land

MAY 9, 2024

Even non-marketers use chatbots linked to platforms such as OpenAI to ask everyday questions. To proactively control the narrative, it’s critical to work on connecting your brand to appropriate semantic fields to make it easier for language models to comprehend: What you do. Get the daily newsletter search marketers rely on.

Engineering 109

Engineering Networking Clients Construction 109

Heinz Marketing

JANUARY 9, 2024

By Tom Swanson, Engagement Manager, Heinz Marketing Process changes are among some of the most difficult to make in business. For marketing orchestration, it is best to be proactively improving your process as you scale. Here is a blog post on what marketing orchestration is in the first place. Curious what that is?

X-functional 93

X-functional Government Strategize Start-ups 93

Search Engine Land

MARCH 21, 2024

This update ensures that what constitutes a conversion will be consistent and easily comparable between Google Ads and GA4 reporting, providing marketers clearer insights into user behavior across platforms. Get the daily newsletter search marketers rely on. What’s changing? ” Why we care.

Conversion 107

Conversion Represent Process Product 107

SaaStr

FEBRUARY 14, 2024

Any organization with triple-digit NRR needs to spend all its oxygen on making customers happy. But that’s not the way B2B businesses work. Founders have to fight this and force an unnatural way of working because, as humans, our energy doesn’t reflect our revenue structure. If you look at the data, layoffs seem like a big deal.

Customers 93

Customers Cross-sell Drivers/motivators Gaming 93

Search Engine Land

APRIL 24, 2024

Most marketers are familiar with brand bidding, which can be a great tool for gaining visibility but also comes with many caveats. Customers who are not happy and are about to churn. Customers who are looking for help and are often not happy. Those people have probably searched through the market.

Legal 103

Legal Contract Gambling Lead generation 103

SaaStr

OCTOBER 1, 2023

From lockdown, to shutdowns, to market explosions, to the Bloom of 1,000+ Unicorns, to Market Crash, to a Semi-Downtown, and back to a few IPOs now again in the back half of 2023. But what I’m also seeing is a big unforced error: folks unhappy at home … taking it out on work. He wasn’t happy there.

Trust 81

Trust Engineering Growth Start-ups 81

Martech

APRIL 18, 2024

The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet. In 2022 they expanded the initiative by tying ESG goals to the performance score for all employees, including those in marketing.

Transportation 100

Transportation Finance Strategize Promote 100

Martech

DECEMBER 21, 2023

Here’s my robotic dog wishing you a Happy Lunar New Year. It is a content engine that helps marketers accelerate the go-to-market (GTM) process by creating targeted and personalized campaign experiences at scale. Digital United has launched the free-to-use JingleBot HolidAI ( I see what you did there) Card Generator.

GTM 113

GTM Campaign Launch B2B 113

Heinz Marketing

AUGUST 31, 2021

By Rachel Degginger , Marketing Consultant at Heinz Marketing. As a majority of companies continue having their employees work from home, sometimes staring at the same walls can get boring. Create a “Happy” Workspace. What is a “Happy” Workspace? Below is my happy workspace: 2.

Consult 117

Consult Gaming Product Start-ups 117

Search Engine Land

MAY 6, 2024

An award winning marketer : Mark has been winning awards for his work since 2015. He was also a friend, teacher, and inspiration to hundreds if not thousands of people touched by his work and his wit. I was very lucky to get to know Mark while working at the same ad tech company. Both of us have/had a bit of a shy streak.

X-functional 116

X-functional Sports Represent Start-ups 116

SaaStr

NOVEMBER 25, 2023

A great VP of Sales to keep the engine scaling A great VP of Marketing to keep the leads coming in A great VP of Customer Success to make all those hard won customers happy After $5m-$6m in ARR or so, it’s really hard to scale without a strong VP heading most core functions. Do more top tier events, if events work for you.

Engineering 105

Engineering Up-sell Start-ups Sell 105

Search Engine Land

JANUARY 9, 2024

The client is confident in letting you get on with your work. While you do not need to know all the ins and outs of the business, some topics you may wish to consider discussing with the client include: How does PPC sit within your wider marketing strategy? What other marketing activities are taking place within the business?

Clients 94

Clients Campaign Trust Service 94

SaaStr

SEPTEMBER 17, 2023

This week we have Sarah Scharf, VP of Marketing of Vanta! #1. Sarah Scharf leads product and brand marketing for Vanta – the company on a mission to secure the internet and protect consumer data. The post My App Stack: Sarah Scharf, VP of Marketing of Vanta appeared first on SaaStr. What’s your core stack of apps today?

Launch 98

Launch Product Growth 98

Martech

FEBRUARY 7, 2024

The company I worked for was extremely traditional and vowed never to have a website or allow employees to use email. But I know there’s no way to stop progress, so we must be agile and adapt the way we’ve always worked. I’ve witnessed teams where someone only works on TikTok or only writes emails.

X-functional 108

X-functional Cross-sell Territory Retail 108

SaaStr

FEBRUARY 2, 2024

Backing into that equation, now that the world has changed, if you scale it down to earlier stages, the math per employee works out a bit like this: 350 employees at $100m ARR to stay efficient, maybe 450 if have cash to invest 175 employees at $50m ARR. a little bit different. “2023 was nuts, right? . “2023 was nuts, right?

Growth 115

Growth Start-ups Product Customers 115

SaaStr

DECEMBER 26, 2020

Even once you hit just $2m-$3m ARR — fairly early — the trade-offs start to become clear for startups with customers both Smaller and Larger: Small customers consume just as many sales, success, and marketing resources. Small customers sometimes are a lot less happy. But 1000 super happy customers out there, talking you up?

Strategic planning 137

Strategic planning Strategize Start-ups Product 137

Martech

FEBRUARY 6, 2024

If we’re successful, we cross the finish line with a stable base of happy customers who stay longer and buy more. Dig deeper: From efficiency to efficacy: 2024’s B2B marketing revolution From sprint to distance, from revenue to profit So, how does a company know when it’s time to shift gears and operate from a longer-term view?

B2B 102

B2B Profit margin Sales Growth 102

Sales Hacker

FEBRUARY 2, 2024

Those three little letters that can stir up so much debate in the marketing and go-to-market world. What I mean by MQLs is Marketing Qualified Leads. We asked ourselves: ‘Would you rather have your competitor work remotely or be all huddled up in an office together?’ It’s a simple truth, isn’t it?

GTM 92

GTM Pipeline SQL UX 92

criteria for success

OCTOBER 25, 2022

Happy Tuesday, Let's Talk Sales listeners! Mike is the CEO of Green Leads, LLC , a global provider of sales and marketing lead generation services. With extensive experience sales leadership roles, he also works as a fractional C-level consultant. B2B Marketing Exchange. Happy Tuesday, Let's Talk Sales listeners!

Lead generation 98

Lead generation Consult B2B Technology 98

Salesforce

JANUARY 12, 2024

But marketing smaller businesses can drain your energy, not to mention your bank account. Here’s how to think about marketing your business on a budget. First, look at last year’s marketing strategy A lot has changed this year, and your first step should be to reflect. Here are five strategies to help you market on a dime.

Customer Relationship Management 105

Customer Relationship Management CRM Strategize Launch 105

SaaStr

NOVEMBER 18, 2023

Then, basically any approach will work. It will all work — to the segment of your customers that truly love you. And reach out not to the customers you think are happy — but the ones that have told you they are. And reach out not to the customers you think are happy — but the ones that have told you they are.

Product 98

Product Sell Customers CRM 98

SaaStr

NOVEMBER 28, 2022

Dear SaaStr: What Are Some Signs That Your SaaS Marketing Programs Won’t Scale Well? The #1 flag your marketing efforts aren’t working is that you are spending too much — but importantly, in the aggregate. And that’s the boost that all marketing teams get. It flatters marketing.

Referrals 87

Referrals Campaign Service Customers 87

Martech

OCTOBER 24, 2023

When marketers are content and happy in their roles, it has a cascading effect on their teamwork, leading to improved collaboration. People who are part of satisfied teams are empowered and supported by leaders to develop new skills, helping the team and individual team members stay competitive in the fast-paced marketing world.

Growth 107

Growth Teamwork Trust Pitch 107

SaaStr

NOVEMBER 9, 2023

Dear SaaStr: What are some of the “ultimate sins” in marketing and sales and success in SaaS in the early stages? This never works out in the early days. Never works out. You can’t A/B anything and won’t have any idea why anything works. Hiring a brand marketing firm. Get rid of this marketer.

Quota 93

Quota B2C Closing Sales 93

Martech

DECEMBER 7, 2023

This holiday season calls for a more thoughtful approach to gifting, especially when it comes to the discerning marketer in your life. From cutting-edge gadgets that redefine work efficiency to bespoke items that add a personal touch, each suggestion is handpicked to surprise and delight the marketers in your life.

Presentation 113

Presentation Tradeshows Strategize Gaming 113

SaaStr

MAY 29, 2021

Freemium, when it works. Mallun Yen : Eric, I am so happy to be here with you today. The market we are playing is a video conferencing market. After I talked with all the customers, not all of the customers they feel happy. You know that the customers aren’t happy. Today, Zoom is at $4B ARR.

Growth 119

Growth Engineering Start-ups Up-sell 119

SaaStr

JUNE 24, 2020

I’ve been investing just long enough now to see start-ups fall out of product-market fit. But I didn’t get that apps with happy customers, and some real traction, could fall out of product-market fit. But sometimes, your customers are happy. You fall out of product-market fit. But they do.

Product 145

Product Start-ups Growth Closing 145

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. Multichannel marketing enhances customer experience and satisfaction and ultimately strengthens loyalty. Tailor your strategy accordingly.

Customers 113

Customers A/B testing Strategize User Experience 113

SaaStr

SEPTEMBER 11, 2020

Maybe let them go if they aren't happy. Happiness is a moat. Maybe let them go if they aren’t happy. Happiness is a moat. And hopefully earn them back later. “Customer happiness is a moat” You don’t get that if you make it hard to leave. to get to real Product Market Fit.

Trust 141

Trust Product Customers 141

SaaStr

APRIL 21, 2023

In this post , SaaStr Founder and CEO Jason Lemkin shared five super simple ways to generate more leads and grow your company that always work. Now, he has five more marketing strategies that are sure to generate more leads if done right. If you aren’t spending money on marketing, it’s time to step it up. Keep doing it.

Niche 78

Niche Prospecting Pitch Launch 78

Salesforce

MARCH 28, 2022

In our new world of work, execs know they have to embrace the proverbial cat running across the computer keyboard or the sticky toddler waddling in the background of a video call. But that is not enough when it comes to workplace happiness. During the coronavirus pandemic, tolerance for being unhappy at work has decreased considerably.

Follow-up 98

Follow-up Start-ups High impact Meeting 98

Search Engine Land

DECEMBER 31, 2022

Happy New Year! Welcome to the first installment of what will be a daily, ongoing feature here on Search Engine Land in 2023 – This day in search marketing history. Search Engine Land has been the publication of record for all things search and search marketing since launching in 2006. Happy New Year Google Doodles!

Engineering 94

Engineering Education Launch Process 94

criteria for success

SEPTEMBER 20, 2022

Happy Tuesday, Let's Talk Sales listeners! He’s spent his career working with startups on more than 50 software development projects. . Feedback through product market interviews. Happy Tuesday, Let's Talk Sales listeners! He’s spent his career working with startups on more than 50 software development projects.

Growth 96

Growth Sales Product 96

Martech

SEPTEMBER 11, 2023

Marketers need the big picture when it comes to customer experiences. Additionally, marketers can gain insights into the emotion behind those interactions by measuring the level of engagement and sentiment. Organizations that want happier customers should look holistically at the entire customer journey. asked de Quintanilha.

Customers 139

Customers Cross-sell B2B Service 139

SaaStr

AUGUST 6, 2021

CMO Julie Herendeen and CPO Sean Scott are PagerDuty’s product & marketing power couple. The two have plenty to share about making product and marketing work together in a product led-growth model, including some insights drawn from Sean’s history with Amazon and the benefits of bringing B2C techniques to the SaaS game. .

Product 107

Product Drivers/motivators B2C Growth 107

Martech

JANUARY 24, 2024

Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology. I have used AI that tagged images of white women as “beautiful” and “happy” while merely tagging Asians or blacks as “ethnic.” What manual work is involved in training your genAI?

Niche 103

Niche Price Technology Technology 103