Martech

JANUARY 25, 2024

Yet, that’s how many brands approach marketing. A true marketer asks uncomfortable questions that reveal hidden truths. Uncomfortable questions, unexpected answers: The marketer’s quest for meaning These questions may be uncomfortable, but they reveal the truth and help connect a brand with its audience.

Strategize 120

Strategize Clients Campaign Trust 120

Sales Hacker

AUGUST 1, 2022

The landscape of sales will drastically change as we see the onset of a recession. Mark has and will continue to implement new initiatives and strategies at 6sense for his staff and clients to navigate through these times of uncertainty. Companies are trying to find ways to efficiently maximize their selling systems.

Clients 89

Clients Sales Meeting Sell 89

ConversionXL

MARCH 19, 2020

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. Still, no one knows how this one will play out. This post surveys what people have done in the past—and what marketing leaders are doing now—to make it through tough times and thrive in the post-crisis era.

Growth 121

Growth Non-Profits Price Promote 121

Heinz Marketing

JANUARY 31, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing This article will look at the three foundations of efficient growth you can focus on right now that will help your business not only survive tough times but come back stronger when the market rebounds. But all those oversights quickly add up when every cent counts.

Growth 114

Growth Technology Technology Pipeline 114

Heinz Marketing

AUGUST 13, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. How to Talk to Your Audience: The right message to the right people at the right time. How To Write an Exceptional White Paper for Your B2B Brand.

B2B 52

B2B Growth Start-ups Follow-up 52

Heinz Marketing

APRIL 7, 2020

By Maria Geokezas , VP of Client Services at Heinz Marketing. For most business leaders, navigating through a global health crisis which then turns into a global economic crisis is a skill that is rarely, if ever, used. I was lucky enough to have a front row seat of the train wreck that was WAMU during the Great Recession of 2007-2009.

Campaign 104

Campaign Service Clients Meeting 104

Hubspot

DECEMBER 13, 2022

Looming recession. Companies around the world are trying to figure out how to address these challenges while continuing to grow their business. Over the past two years, we’ve talked a lot about how the pandemic has sped up the rate of digital transformation, particularly in the shift to selling online. Climbing interest rates.

B2C 65

B2C Price B2B Sales 65

Heinz Marketing

OCTOBER 15, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Jonathan Barouch shares 3 Lessons in Creating an ‘Antifragile’ Business Strategy Here’s how to thrive, not just survive, in a future recession. But what do good coaches do?

B2B 89

B2B Trust Follow-up Start-ups 89

Search Engine Land

MAY 4, 2023

We’re still not yet in a recession, but everything in life costs more. Providing you aren’t selling a one-and-done good or service (and yes, those do exist), any marketer who is worth their weight will tell you that a repeat customer is better than a one-time customer. Get the daily newsletter search marketers rely on.

Campaign 97

Campaign CRM Angle Healthcare 97

SaaStr

FEBRUARY 28, 2023

So how can sales leaders best manage their sales teams, both new and more experienced, to keep both morale and numbers up? She started her career cold-calling on a landline during a recession, so she still sees a lot of opportunity in the current environment. Workshop Wednesdays are held live every Wednesday at 10 a.m.

Cross-sell 83

Cross-sell Sales Cold Call Legal 83

Highspot

JUNE 24, 2022

In a recent Wall Street Journal article a data point stood out: “Economists have dramatically raised the probability of recession, now putting it at 44% in the next 12 months.” ” I’ve experienced three recessions in my 30-year career. Many teams have already taken action, slicing line items left and right.

Teamwork 52

Teamwork Sales Pipeline Strategize 52

Heinz Marketing

APRIL 20, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? B2B organizations can use intent data for sales enablement, ABM, and to assist with their digital marketing strategy. Using intent data helps target outreach through more precise and personalized marketing, increasing conversion rates.

B2B 60

B2B Customers Education Contract 60

SaaStr

DECEMBER 25, 2020

And then we all plunged into what looked like a big tech recession — at first. Next up, we brought together some of the top VCs in Cloud to share with us how investing has changed in 2020, from Aileen Lee of Cowboy Ventures to David Sacks of Craft Ventures and many more. Well 2020 was certainly an interesting year for SaaStr.

Up-sell 116

Up-sell Engineering Start-ups Technology 116

Closing Bigger

MAY 6, 2020

This is not a “silver lining” post, it’s intended to be a historical look at economic downturns, crisis and how resilient you and I can be. Here’s the October 17th 2008 post updated: Many sales professionals and entrepreneurs are concerned about how they are going to weather today’s global financial storm.

Cold Call 52

Cold Call Price Launch Drivers/motivators 52

Closing Bigger

MAY 6, 2020

We did in fact rebound rapidly with massive rallies in the stock markets, ecommerce grew by over 30 million new online shoppers in 2021 and many industries from tourism and hospitality to cloud computing solutions had massive gains. This too shall pass, the question is how do we calibrate and prepare for the future?

Hospitality 52

Hospitality Price Cold Call Launch 52

Sales Hacker

JULY 19, 2022

How is it going to be like selling in a recession. How did Celine transition from a sales agency world to technology and SaaS [09:18]. How the discipline of sales has evolved over the last couple of years [13:11]. She made the transition from being in agency sales to SaaS, and she talked about how she did that.

Sales 84

Sales Consult Drivers/motivators Commission 84

Cience

MAY 1, 2020

It’s almost incalculable how much the Coronavirus has affected our everyday life and workflows. CIENCE has worked with over 750 companies since 2017, and we believe everything is possible in sales when outbound marketing is part of the Go-to-Market strategy. How to Navigate Them? Who Is At Risk? Remote Work.

Non-Profits 79

Non-Profits Lead generation Contract B2B 79

Heinz Marketing

SEPTEMBER 28, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Pipeline 133

Pipeline Outside Sales Sales Up-sell 133

SaaStr

JANUARY 28, 2020

The panel discussed navigating a future recession, building great office culture, app exhaustion and more. Maria is one of the top SaaS leaders in marketing, just finished up the CMO Vanna plan, which IPOed. And when they’re not the same, that marketer’s never there in 90 days, like just never, right?

Growth 84

Growth Promote Engineering Up-sell 84

Sales Hacker

MARCH 18, 2020

How do you compensate for the lack of B2B face-to-face meetings ? When it comes to answering the question, “How bad is it?” Scenario 3: Global pandemic and recession. You also need to think more broadly about how you can help your community and tribe, which includes you, your team, and your customers. No new cases occur.

B2B 135

B2B Healthcare Hospitality Cross-sell 135

Cience

AUGUST 31, 2020

Business owners, in particular, have enough on their plate, as they navigate these uncharted waters, doing their darnedest to keep consistency in their workforce. So, how does outsourcing help to ease their burden? People have never been more isolated. Some businesses are better prepared for this unexpected reality than others.

Contract 52

Contract Pipeline Campaign Clients 52

SaaStr

APRIL 24, 2020

John joined Adobe through the company’s acquisition of Omniture in 2009, where he served as executive vice president of marketing, driving all marketing efforts to strategically advance the industry’s largest standalone web analytics business. On a conversion basis, how did it compare to in-person events? What worked?

X-functional 87

X-functional Strategize Retail Technology 87

Hubspot

JANUARY 4, 2016

To achieve both in 2016, marketers will need to become more savvy than ever. The first step is to take a look at the marketing landscape at large to see where it’s moving — and what obstacles could be a roadblock to your success. How many people opened and read that mailer you just sent out? But where should you start?

Campaign 51

Campaign Start-ups Relationship building User Experience 51

VanillaSoft

JUNE 30, 2021

The last economic recession caused by the ongoing pandemic left most people struggling to recover their financial footing. How much time are you spending compiling call sheets or spreadsheets? How much time do callers spend on manually filling out forms or looking up donors? It is only now that the pace is picking up steadily.

Education 66

Education Campaign Follow-up Contact 66

SaaStr

MAY 17, 2019

In This Episode We Discuss: * How did Godard make his way into the world of SaaS over 20 years ago? Having been a Founder through the bust of 2000, how did seeing that macro environment impact his operating mentality today? How can you find the zone of genius for the people that you work with? How often should rep quota be hit?

Start-ups 61

Start-ups Networking Trust Quota 61

Sales Hacker

JUNE 23, 2020

When not coaching teams on how to build a service-centric customer experience organization, she is snuggling her two pug mixes, re-watching The Goonies for the millionth time, or taking spins on her Peloton. How to put customer experience into the DNA of an organization [5:23]. Best practices for managing the renewal process [22:59].

Customers 67

Customers Start-ups Conversion Up-sell 67

SaaStr

SEPTEMBER 4, 2020

Join PagerDuty’s CEO, Jennifer Tejada, as she discusses the need for agility and innovation and how automation is aiding adaptability and allowing enterprises to surge ahead. 370: As organizations race to achieve relevance and a competitive edge in the digital era, automation is fueling the fight. This episode is sponsored by Linode.

E-commerce 65

E-commerce Cross-sell Start-ups Up-sell 65

Hubspot

APRIL 27, 2020

Amidst the fog, many businesses can lose sight of their greatest source of direction when navigating times of uncertainty: the customer. In fact, during the recession of 2007-09, companies that prioritized customer experience delivered three times the shareholder return of those that didn't. Forecasts need to be adjusted.

Growth 19

Growth Education Service Prospecting 19

Hubspot

OCTOBER 13, 2021

A recession is one of the more probable, pressing challenges that can put you in that position. You can take certain strides to ensure that your business is recession-proof. Businesses that are typically considered inherently recession-proof are often "need-oriented." Healthcare. Home and Car Repair.

Healthcare 88

Healthcare Profit margin Pharmaceutical Education 88

Partners in Excellence

NOVEMBER 18, 2022

For a small number, it’s recognizing how customers struggle in their buying process, how frequently they get lost and abandon the project–failing to address the issue they originally sought to solve. Helping the customer successfully navigate this process, making a decision, and achieving their goals.

Customers 114

Customers Retail Technology Technology 114

SaaStr

NOVEMBER 21, 2019

People have been telling me, “How come is that a question?” Since 2010 we’ve seen more startups, funds, and capital than ever before, but with this drastic increase, investors are seeing unexpected new trends reshaping the future of the industry. Christina Fonseca | Venture Partner @ Indico Partners. The answer is yes, of course.

B2C 60

B2C B2B Start-ups Growth 60

Salesforce

NOVEMBER 15, 2022

But there’s a better way to navigate a downturn: find ways to become more efficient, like automation , and invest in them smartly. That’s even more true over the longer term, because whatever the future holds, you can bet digital transformation will be key to navigating it successfully. You wouldn’t be alone.

Electricity 98

Electricity Objectives and Key Results Technology Technology 98

Sales Hacker

AUGUST 26, 2022

Cost-cutting initiatives are sweeping the tech sector as an immediate response to the threat of recession. Here’s how to fix it. If your sales team is navigating issues like, Is the contact information related to the prospects updated? Without confidence in the data, sales and marketing teams are left to work in the dark.

GTM 84

GTM CRM Pipeline Growth 84

Partners in Excellence

FEBRUARY 18, 2023

Recently, I’ve been thinking about the song as I look at all the stuff going on with ChatGPT in the sales and marketing world. I suppose soon we will see advertisements of [Your favorite sales/marketing software] powered by ChatGPT ! I see smart people and organizations succumbing to the hype around the platform.

Manufacturing 73

Manufacturing Prospecting Quota Product 73

Hubspot

JULY 20, 2020

This article is part of a series on how business is changing as a result of the COVID-19 pandemic. Other pieces in the series include HubSpot's Chief Customer Officer on Why We Need to Talk About Growth and our VP of Marketing's Content Marketing Playbook for Times of Crisis. Dramatically. and unknowns. Outside Selling ?

Go To Market 101

Go To Market Territory Inside sales A/B testing 101

Hubspot

NOVEMBER 11, 2014

Just because we''re marketing things doesn''t mean we really know the science behind what makes people buy. But marketing without that information is like walking outside with a blindfold on -- it''s going to be very hard to end up at your destination without a scratch. 1) “ The New Normal of Consumer Behavior and How to Respond ”.

Retail 78

Retail E-commerce Price Follow-up 78

Hubspot

JULY 20, 2020

Much of this generation grew up in highly budgeted households or saw how their families were impacted by economic troubles. Organizations including the Pew Research Center say these eras have psychologically molded how each generation thinks differently about money. are able to recollect times where their economy was booming.

Education 101

Education Finance Price Retail 101