TikTok testing virtual influencers for video ads
Search Engine Land
APRIL 12, 2024
TikTok is reportedly developing AI-powered virtual influencers that will be able to compete against human creators for lucrative advertising contracts. The new AI avatars can allegeldy read scripts for video ads created from prompts submitted by brands and TikTok Shop sellers. What TikTok is saying. Impact on sales. Why we care.
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