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TikTok testing virtual influencers for video ads

Search Engine Land

TikTok is reportedly developing AI-powered virtual influencers that will be able to compete against human creators for lucrative advertising contracts. The new AI avatars can allegeldy read scripts for video ads created from prompts submitted by brands and TikTok Shop sellers. What TikTok is saying. Impact on sales. Why we care.

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TikTok SEO: The ultimate guide

Search Engine Land

TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it. Dig deeper: Is TikTok a search engine?

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How advertisers can capitalize on vertical video

Search Engine Land

This article explores the rise of vertical videos and how to leverage them when advertising across platforms such as Instagram, Facebook, TikTok and YouTube Shorts. The rise of vertical video: From Snapchat to Instagram, TikTok to Shorts Snapchat popularized the vertical video format when it launched its ad platform in 2014.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits.

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7 Lead Generation Statistics You Need To Be Aware Of

ClickFunnels

The post 7 Lead Generation Statistics You Need To Be Aware Of appeared first on ClickFunnels. It’s important to keep up with marketing trends. That’s why today we are going to share seven lead generation statistics that you need to be aware of. 1 Marketers Say That Lead Generation Is Their Top Marketing Priority.

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10 Ways To Create A Killer Landing Page For ClickBank Products

ClickFunnels

Affiliate marketing is a great way to make money online. This is especially true if you are a beginner because it allows you to learn digital marketing by selling someone else’s products. Clickbank, the most popular affiliate marketing marketplace in the world, is probably the best place to start. A cheat sheet. A video course.

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How to navigate SEO in a multi-platform world

Search Engine Land

Social platforms TikTok and Pinterest are some of the biggest search engines after Google. Consumers use Amazon as a one-stop ecommerce shop and YouTube as a how-to university. To thrive in today’s dynamic environment, SEOs are expected to: Be more involved in – if not lead – the content creation process.

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