Martech

SEPTEMBER 26, 2023

Have you ever noticed how Netflix just gets your binge-watching habits? Your customers crave that level of precision in marketing. By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. That’s marketing automation at its finest.

Campaign 114

Campaign Gaming Pitch Follow-up 114

Veloxy

AUGUST 10, 2021

It also helps pin point what exactly needs improvement and how tech can help companies work smarter, not harder. AI and machine learning have given wings to digital sales and marketing techniques. Research already shows that over 40% of sales and marketing teams wholly recognize the importance of AI.

Process 328

Process Sales Technique CRM 328

Martech

APRIL 24, 2024

Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Fortunately, marketers now have powerful new tools to help them understand and predict customer behaviors at scale — artificial intelligence (AI) and agile ways of working. However, meeting these heightened expectations is no easy feat.

Customers 101

Customers Represent Promote Start-ups 101

Martech

FEBRUARY 19, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Customers 86

Customers Cross-sell Campaign Lead generation 86

Veloxy

DECEMBER 28, 2021

While sales acceleration spent 2021 as a powerful, yet underutilized solution across the B2B landscape, the software market is expected to enjoy explosive growth in 2022. Best for Digital Content: Relayto ? Best for Call Tracking: CallRail ?. Sales Managers are constantly under pressure to hit BIG numbers.

Non-Profits 200

Non-Profits Sales Inside sales Price 200

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Let’s explore how we mastered this and how you can apply our insights to your strategy.

Appointment 117

Appointment UX Objectives and Key Results Gambling 117

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. How will AI streamline your operations?

Objectives and Key Results 103

Objectives and Key Results Strategize Technology Technology 103

Martech

SEPTEMBER 8, 2023

After the event, what happened to all that content? She is working to change that, building a new program to repurpose more than 800 sessions of VMware event content — valuable content that will boost engagement and extend the reach of the company’s events through targeted campaigns. My first in-person event was overwhelming.

Campaign 118

Campaign Relationship building Pipeline Strategize 118

Martech

NOVEMBER 20, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content.

Strategize 104

Strategize Technology Technology Lead generation 104

ClickFunnels

JANUARY 28, 2022

The post The Only Guide You Need To Tracking Lead Generation appeared first on ClickFunnels. But you need to first collect that data by tracking the right metrics. Today we are going to discuss what metrics you should focus on if you want to optimize your lead generation strategy for maximum ROI. Lead Generation Overview.

Lead generation 217

Lead generation Cross-sell Profit margin Contact 217

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Here is why and how to do it. In today’s digital-first era, marketing technologies form the backbone of nearly all marketing operations.

Strategic planning 94

Strategic planning Technology Technology Strategize 94

Martech

MAY 3, 2023

Make sure that all potential internal users are on the demo call and pay attention to the following: How easy is the platform to use? Does the vendor seem to understand our business and our marketing needs? Does the vendor seem to understand our business and our marketing needs? How do you track and report on SERP features?

Objectives and Key Results 100

Objectives and Key Results Engineering User Experience CRM 100

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Lead generation 100

Lead generation Click Through Rate Contact Follow-up 100

Search Engine Land

OCTOBER 10, 2023

This article explores findability and how a robust omnichannel findability strategy can help brands create meaningful and lasting customer relationships. It prioritizes continuous tactic review for potential corrections and strategy evaluation to adapt to market or competitive changes. Digital video platforms (e.g.,

Objectives and Key Results 105

Objectives and Key Results X-functional Intrinsic Construction 105

Martech

MARCH 14, 2024

The CX announcements included new support for marketing, sales and service. Katrina Gosek, VP of Oracle CX product strategy and marketing gave us some background on the news. “The one thing they’re all rallying around is the idea that marketing and sales activities, although not meaningless, are hard to get ROI from.

Service 89

Service Campaign Up-sell Customers 89

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities.

E-commerce 134

E-commerce Campaign Launch Advertising/ Marketing 134

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies.

Go To Market 102

Go To Market Growth GTM Product 102

ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Martech

MAY 15, 2024

She tells us that the attention given to AI start-ups drove Silicon Foundry to start looking closely at marketing use cases. We track early-stage startups too. Marketing was not really part of this scope until this AI lifecycle. How do you identify the ones of interest? That’s what Echo AI is able to do.

Retail 86

Retail Cross-sell Technology Technology 86

Salesforce

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. What is email marketing and why does it matter?

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Search Engine Land

JULY 17, 2023

How does SEO content help increase sales? We’ll examine the challenges of attributing sales to SEO, how SEO content helps you increase sales and much more. And this is why many brands fail to see how SEO can help them increase sales. Get the daily newsletter search marketers rely on.

Drivers/motivators 95

Drivers/motivators Sales Growth Engineering 95

Martech

APRIL 22, 2022

Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. In this piece, we will dive deep into the value of AI technologies in marketing. Why AI marketing matters.

Campaign 144

Campaign B2B Technology Technology 144

Martech

DECEMBER 4, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content.

Campaign 96

Campaign Follow-up Market share Technology 96

Lead Fuze

JUNE 27, 2023

Is a digital marketing agency a good business? This is a common query among those beginning their own company, marketing experts, and small business proprietors who are investigating the opportunities of entering this field. So if you’re still wondering “is a digital marketing agency a good business?”,

Growth 97

Growth Gaming Lead generation Engineering 97

Martech

MARCH 7, 2024

The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. I was in attendance, along with a good 250 to 300 marketers. A bunch of generative AI content tools were on the vendor floor and featured in presentations, but nothing that was game changing.

Entertainment 89

Entertainment Presentation Contract Pitch 89

Heinz Marketing

FEBRUARY 20, 2023

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing The healthcare industry is evolving at a rapid pace, and healthcare marketers are constantly on the lookout for new and innovative ways to reach their target audience. So how can the Healthcare industry leverage digital ad spend?

Healthcare 91

Healthcare Campaign Conversion Service 91

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.

E-commerce 128

E-commerce Cross-sell Drivers/motivators Prospecting 128

Heinz Marketing

AUGUST 17, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing I’m enjoying the summer while it lasts and I for one go into the Fall kicking and screaming. Embrace the energy of this seasonal shift and discover how to navigate the path ahead with confidence and purpose.

B2B 96

B2B Clients Promote Campaign 96

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. You have worked closely with the client, prepared all the necessary content, assets and targeting, and are confident about the potential success. For digital marketing agencies, driving campaigns is only half the battle.

Clients 103

Clients Closing Objectives and Key Results SQL 103

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Why pay attention to the creator economy?

Niche 125

Niche Negotiate Legal Contract 125

Search Engine Land

MARCH 21, 2024

Every year brings a ton of change in digital marketing. This is sparking unrest for paid and organic marketers alike – and putting an even bigger emphasis on paid and organic teamwork, as I discussed in my recent presentation at the MarTech Spring Conference (registration required). The difference in 2024? They are: Collaboration.

Teamwork 105

Teamwork Click Through Rate Education Campaign 105

Search Engine Land

OCTOBER 24, 2023

Here’s why obsessing over lagging indicators like “traffic” or “trials” is a mistake and how you can better predict future SEO success by focusing on inputs and leading indicators instead. And yet, it’s this exact same mindset that often sabotages your long-term ROI. Here’s why and how to replicate this same success on your own site.

CTR 104

CTR Drivers/motivators Start-ups Referrals 104

Heinz Marketing

MAY 26, 2022

By Mina Guirguis , Marketing Consultant at Heinz Marketing. Many B2B marketers have the same Wishlist item that they never get around to doing. Everyone knows the benefits of video content (higher engagement, broader brand awareness, longer website visits) but using a new medium is easier said than done.

CTR 102

CTR Click Through Rate Campaign Price 102

Martech

SEPTEMBER 13, 2023

The last person then announces what they heard to see how similar it is to the original. If that asset is updated how do you update the copies in all those other locations? If that asset is updated how do you update the copies in all those other locations? Spoiler alert: It was almost never the same. If you don’t, you should.

Government 109

Government Customer Relationship Management Promote Relationship Management 109

Martech

DECEMBER 13, 2023

Working with expert content creators and influencers is a smart decision. You can boost your content output for more marketing, grow your audience, and increase your credibility more quickly. Discover suggestions for strengthening partnerships with content creators. Brands get $5.78 The value you bring to them.

Entertainment 76

Entertainment Campaign Trust B2B 76

Search Engine Land

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities.

E-commerce 99

E-commerce Campaign Launch Advertising/ Marketing 99

Search Engine Land

DECEMBER 18, 2023

The four pillars of SEO The four key areas of SEO that site owners need to consider are: Technical SEO : How well your content can be crawled and indexed. The four pillars of SEO The four key areas of SEO that site owners need to consider are: Technical SEO : How well your content can be crawled and indexed.

UX 132

UX Click Through Rate Engineering Service 132