Search Engine Land

MAY 16, 2024

Search was already fragmenting We don’t know exact data on overall Google Search usage in 2024 and how it compares to previous years. Google’s own data has shown that younger Internet users going to TikTok and Instagram instead of Google. Namely, giving users the answer or information they want, faster? It took just 20.

Gambling 109

Gambling Launch Follow-up Engineering 109

Search Engine Land

FEBRUARY 15, 2024

TikTok Creative Assistant is now directly accessible within Adobe Express. This AI-powered virtual assistant, previously confined to TikTok’s Creative Center, offers users the ability to gain TikTok Insights on trending hashtags, brainstorm creative ideas, and even generate video scripts. Why we care. Prompt ideas.

Launch 95

Launch Process 95

Search Engine Land

SEPTEMBER 29, 2023

TikTok has launched a new AI-powered tool to help advertisers create more effective campaigns. Creative Assistant, which is located in the platform’s Creative Center, can be used to analyze data, offer suggestions, brainstorm ideas and provide advice on the platform’s best practice guidance. How it works.

Launch 119

Launch Process Campaign Promote 119

Search Engine Land

SEPTEMBER 19, 2023

TikTok is launching a new label to help creators tag their AI-generated content. Creators are advised to use this label on content that’s been fully or heavily edited by AI to comply with the platform’s rules on synthetic media. Keeping up-to-date with TikTok’s guidelines is crucial to avoid potential penalties.

Launch 128

Launch Education Trust Engineering 128

Martech

OCTOBER 30, 2023

The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. After that, how you can improve prompts to get even better answers from me. Prompt: How to market myself on TikTok.

Campaign 90

Campaign Entertainment Niche Angle 90

Search Engine Land

JUNE 12, 2023

TikTok has launched a free AI tool that can create scripts in a matter of seconds. The feature, called Script Generator , is available to all TikTok Creative Center users with a desktop TikTok for Business account. What has TikTok said? ” Get the daily newsletter search marketers rely on. Is there a catch?

Launch 118

Launch Engineering Service Product 118

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. How will these opportunities shake out in the upcoming year?

Entertainment 136

Entertainment Sports Niche Retail 136

Search Engine Land

NOVEMBER 9, 2023

Social platforms TikTok and Pinterest are some of the biggest search engines after Google. Consumers use Amazon as a one-stop ecommerce shop and YouTube as a how-to university. People don’t passively use the default search engine on their browsers anymore. All of this change has led to some big questions for us.

UX 111

UX User Experience Engineering CTR 111

Search Engine Land

JANUARY 29, 2024

Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content. TikTok and Reddit now play crucial roles in users’ search journeys, marking the era of “search everywhere.” What is a search universe analysis?

Objectives and Key Results 110

Objectives and Key Results Cross-sell Strategize Retail 110

Martech

OCTOBER 3, 2023

Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Dillon discussed the new sales and marketing approach. “On

Customers 111

Customers Cold Call Territory Launch 111

Search Engine Land

SEPTEMBER 21, 2023

TikTok has launched a new tool to help advertisers better understand campaign performance and user insight. Attribution Analytics is a first-party measurement solution that analyzes the full customer journey on the social platform, from awareness to action, providing insights into how users make purchases. Why we care. New features.

Launch 100

Launch Customers Campaign User Experience 100

Search Engine Land

OCTOBER 3, 2023

Brands are under increasing pressure from consumers and market forces to become more sustainable and less wasteful, especially in fast fashion. Users are also moving away from using Google for discovery and utilizing Amazon and TikTok more. Informing SEO (and general marketing) activities for maximum impact.

Cross-sell 109

Cross-sell UX Sports Follow-up 109

Search Engine Land

AUGUST 22, 2023

TikTok is going to start serving ads in its search results. Brands will be able to target users specifically using the app’s search box to look up products by using a new feature on the TikTok Ads Manager program called the Search Ads Toggle. How it works. Get the daily newsletter search marketers rely on.

Campaign 94

Campaign Engineering Start-ups Meeting 94

Search Engine Land

FEBRUARY 8, 2024

There is too much misinformation about how SEO works. You’ll learn exactly why and how SEO supports brand growth, sales, and leads. How brands grow Marketing research has made it clear how brands grow. But how do you increase the rate at which you acquire new and light category buyers? Let’s dive in.

Service 124

Service Engineering Growth Trust 124

Martech

FEBRUARY 22, 2023

The rise of TikTok has been nothing short of revolutionary. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. Let’s explore why B2B marketers may want to rethink TikTok as a viable option. Google knows this.

B2B 109

B2B Launch Campaign Entertainment 109

Search Engine Land

OCTOBER 27, 2023

But eight surprising social video trends should astound even the most unflappable digital marketers. But this has an impact on digital marketers, too. How long should a social video be? How long should a social video be? In 2022, TikTok increased its video length capabilities to compete with longer-form video platforms.

Follow-up 117

Follow-up Growth Engineering Technology 117

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. In this article, you’ll learn how to gain traction on TikTok to grow awareness, traffic, and acquisition.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Martech

OCTOBER 3, 2023

Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Dillon discussed the new sales and marketing approach. “On

Meeting 95

Meeting Customers Cold Call Territory 95

Search Engine Land

JULY 24, 2023

TikTok is rolling out text posts for the first time. Now, creators have that additional resource to connect with their audiences, enabling them to spread their messages through poems, lyrics and any other written content on TikTok. How it works. Why we care. New features.

Launch 96

Launch User Experience Engineering Process 96

Search Engine Land

AUGUST 28, 2023

TikTok’s Smart Performance Campaign (SPC) is a fully automated solution that lets advertisers target their audience automatically using the platform’s machine learning-based system. On TikTok, ad content matters more than targeting. Why should you try TikTok’s Smart Performance Campaigns?

Campaign 97

Campaign Objectives and Key Results Clients Conversion 97

Search Engine Land

DECEMBER 28, 2023

Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits.

Retail 121

Retail X-functional Launch Non-Profits 121

Search Engine Land

APRIL 5, 2023

Are you a brand looking to take advantage of the explosive growth of TikTok and its wide audience? With data from 28,139 adult consumers, DISQO’s TikTok Ad Effectiveness report provides an in-depth look on how U.S. consumers engage with brands on TikTok and how ads impact buying behavior.

Campaign 90

Campaign Engineering Growth Conversion 90

Martech

FEBRUARY 6, 2024

Brands will use their big media ad spends as the basis for campaigns in the months ahead. Budweiser and other big brands are using their Super Bowl LVIII spend to tap into the rich tradition of the big game, as well as the broader culture. It’s the latest edition of a tried-and-true American holiday — Super Bowl LVIII.

Gaming 108

Gaming Sports Follow-up Campaign 108

Search Engine Land

JULY 13, 2023

The short visuals paired with instant verification via comments have positioned TikTok as a challenger in the search industry in a way no other social platform has been able to achieve. Today’s headlines may focus on how Gen Z uses TikTok as a search engine, but it’s not limited to Gen Z. Millennials are TikToking.

Niche 91

Niche Real Estate Engineering Follow-up 91

Search Engine Land

AUGUST 4, 2023

TikTok is trialling a new ad-targeting tool that reportedly offers improved data privacy protection. If PrivacyGo works as expected, this tool will provide marketers with deeper insights into who their target audience is, enabling them to make more efficient data-led decisions to improve campaign performance. How it works.

Government 87

Government Technology Technology Campaign 87

Sales Hacker

FEBRUARY 14, 2023

Using TikTok for B2B selling might seem unprofessional. But TikTok has proven a powerful channel for B2B messages. In this guide, I’ll take you through the top 5 strategies for leveraging TikTok for B2B sales — backed by research-based stats and live examples. Why use TikTok for B2B sales?

B2B 90

B2B B2C Sales Trust 90

Search Engine Land

JUNE 28, 2023

TikTok is testing a new feature that connects advertisers and creators in a financially beneficial way for both parties. Under the new program, titled TikTok Creative Challenge, marketers can share ad briefs with relevant U.S.-based How it works. Why we care. Videos will not be displayed on the creator’s profile.

Follow-up 84

Follow-up Campaign Engineering Meeting 84

Sales Pop!

MAY 2, 2024

In 2024, the integration of social media marketing strategies into online sales platforms has become increasingly crucial for businesses looking to drive sales and enhance their market presence. They implemented a highly visual campaign featuring influencers living sustainably, using EcoEssentials products in their daily routines.

E-commerce 52

E-commerce Niche Launch Education 52

Search Engine Land

JUNE 9, 2023

TikTok is reportedly planning to quadruple its global ecommerce operations, with the goal of selling $20 billion in merchandise. TikTok also hopes to also boost sales in the U.S. Why we care: TikTok had the highest app store spend across the U.S., Why we care: TikTok had the highest app store spend across the U.S.,

Drivers/motivators 87

Drivers/motivators Entertainment Sales Engineering 87

Search Engine Land

MAY 25, 2023

TikTok is testing an AI chatbot in select markets. Called Tako, the AI-powered tool is meant to help TikTok users with search and discovery. Google has acknowledged that TikTok is a threat. So we’re watching closely as TikTok makes moves to improve search on its platform, as well as testing search ads.

Entertainment 89

Entertainment Engineering Closing 89

Martech

JANUARY 23, 2024

Over the years, online bookseller ThriftBooks developed a data-driven approach to experience that makes books relevant both to casual book browsers and to trend-setting readers in TikTok’s “BookTok” community. The holidays were a really strong season for us,” said Barbara Hagen, VP of sales and marketing for ThriftBooks.

Technology 96

Technology Technology Price Referrals 96

Martech

OCTOBER 11, 2023

Unlike the B2C world, which successfully uses multiple social media platforms to engage with consumers and drive revenue, B2Bs have struggled to find the “killer app” for its social programs. More bluntly, how do businesses use these social media channels to impact their business performance?

B2B 122

B2B X-functional Pharmaceutical B2C 122

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. and understanding how these elements form grammatically correct sentences.

Objectives and Key Results 130

Objectives and Key Results Follow-up Start-ups Engineering 130

Martech

JUNE 2, 2022

In a new partnership, Salesforce will make it easier for merchants using Salesforce Commerce Cloud to engage with TikTok users and make their products discoverable on the social platform. TikTok has been adding shopping features steadily over the past year, positioning itself to compete with older social networks.

Entertainment 99

Entertainment Launch Networking Campaign 99

Search Engine Land

DECEMBER 18, 2023

For the savvy marketer, that number represents a market they can tap into to drive business growth. However, that number represents people who use social media in general. With numerous social media platforms and new ones emerging constantly, marketers face the challenge of deciding where to concentrate their efforts.

Networking 123

Networking Trust Represent Entertainment 123

Martech

FEBRUARY 11, 2022

While Mohan did not go into specific detail, he did provide a useful overview of what to expect from YouTube this year. YouTube plans to keep adding features to its Shorts format, the platform’s answer to TikTok and Instagram’s Reels. Get the daily newsletter digital marketers rely on. New insights for creators. Image: YouTube.

Represent 114

Represent Conversion Product Customers 114

Heinz Marketing

JULY 13, 2022

By Rachel Degginger , Marketing Consultant at Heinz Marketing. Just as social media is becoming more prominent in our day-to-day life, it too is more and more an integral part of an integrated marketing plan. How are you supposed to wade your way through with SO many features available? TikTok as a marketing channel.

Consult 108

Consult Networking Promote Product 108