Martech

JANUARY 18, 2022

Marketers have a responsibility to add more data into their decision-making processes, especially given the technologies available. Marketing automation platforms have made decision-making more effective by streamlining tasks that used to take up much of marketers’ time. How to build a long-term, search-first marketing strategy.

CRM 120

CRM Campaign Technology Technology 120

Hubspot

JUNE 23, 2021

As marketers, we crave data. That’s why many marketers were caught off-guard when Facebook announced that it will be sunsetting its free Facebook Analytics tool on June 30th. How Marketers Can Prepare. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups.

Launch 100

Launch Campaign Conversion Engineering 100

Hubspot

FEBRUARY 26, 2019

If your business doesn't have a blog, you might want to reconsider -- B2B marketers who use blogs receive 67% more leads than those who do not, and blogs have been rated the 5th most trusted source for accurate online information. The Benefits of Blogging for Business and Marketing. In fact, if you're reading this, guess what?

E-commerce 101

E-commerce Retail Engineering Start-ups 101

Hubspot

JANUARY 5, 2021

And when it comes to marketing, this still rings true. Recent data shows that video content is one of the most influential forms of marketing out there. See what HubSpot marketing experts are saying, below. Text letsgrow to 81257 for biz credit tips ?? Takeaways for Video Marketers. sierranicoleofficial.

Real Estate 101

Real Estate Education Launch Entertainment 101

Hubspot

NOVEMBER 20, 2019

A couple of months ago, I got an email from HubSpot Academy about the different courses available. Now, we're going to go over how to create an email background image using HubSpot's marketing tools. In your HubSpot dashboard, head over to the Marketing tab, then hover over “Files and Templates” and click “Design Tools.”

CTR 68

CTR Customers 68

Hubspot

OCTOBER 7, 2019

In 2019, video marketing is being used more than ever. We convince ourselves that we need fancy camera equipment and editing software to make video work -- and that there's no way that's happening with our current budget. We're also trying to juggle many other marketing activities. 5 Quick Tips for Producing Video.

Click Through Rate 78

Click Through Rate Networking Start-ups Presentation 78

Search Engine Land

FEBRUARY 14, 2023

Get the daily newsletter search marketers rely on. Because lead gen clients are usually split into marketing and sales functions, it's a bit tougher to make this happen. How to use HubSpot, Salesforce and Zapier with Google Ads Salesforce and HubSpot have default integrations with Google Ads, as do certain other popular CRM tools.

Lead generation 91

Lead generation CRM Campaign Pipeline 91

Hubspot

NOVEMBER 21, 2019

For example, their market analysis included a SWOT plan for the business. Investors and stakeholders need to have an idea of how your business will be new and unique for the market. HubSpot's template provides clear steps to structuring one for your ecommerce business. Conduct a market analysis. Image Source.

E-commerce 95

E-commerce Legal Niche Retail 95

Hubspot

JUNE 16, 2020

Many marketers agree — blogging is an important part of their content strategy. Did you know that B2B marketers obtain over 70% of their leads from blogging ? When you create content, then, you can focus on how to help Ernie be a more effective marketing team manager. Write and edit your post. Now, you're ready to write.

Customers 95

Customers Promote Engineering Drivers/motivators 95

Hubspot

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Let’s take a closer look with some examples: Product datasheets.

Objectives and Key Results 75

Objectives and Key Results SQL Sales Campaign 75

Hubspot

OCTOBER 16, 2018

Instagram is an undeniably powerful marketing tool, but with over 25 million businesses on the platform today, it's critical you take the time to create well-designed and thoughtful Instagram posts to stand out. Edit the Instagram post like you would any other post -- add tags, a caption, location, etc. Creative Market.

Follow-up 101

Follow-up Strategize 101

Hubspot

JANUARY 3, 2022

If you’re a HubSpot user , your CRM is also connected with your sales, service, marketing, and operations software. With a CRM like HubSpot (or one of the other platforms we'll review below ), the answer is yes. HubSpot Payments. HubSpot's built-in payments are also unique because they're powered by your CRM.

CRM 70

CRM Customers Contact Price 70

Hubspot

FEBRUARY 26, 2019

Braden Becker ’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. As he progressed through his career, Braden pivoted to content marketing, where he worked as an editor at a SaaS company and then as a content manager at the world’s largest environmental services firm.

Sports 101

Sports B2B Start-ups Engineering 101

Hubspot

APRIL 25, 2019

That’s why we’ve built this guide — to help you build a profitable marketing strategy and succeed in the jungle that is Amazon. Before you build an Amazon marketing strategy, you must ensure your Amazon product pages are ready to receive new shoppers. It sees over 2,000 new sellers every day. Optimizing Your Amazon Product Pages.

E-commerce 100

E-commerce Price Real Estate Engineering 100

Hubspot

JANUARY 23, 2020

When I first began my marketing career, I was envious of emails. While this sounds like an interesting quirk, I'm pretty sure most marketers can agree: some emails are hard not to envy. Email lists are an essential aspect of any marketing strategy, since they enable marketers to target the right subscribers and grow leads.

A/B testing 94

A/B testing Price Campaign CTR 94

Hubspot

AUGUST 1, 2023

Table of Contents How Sales Teams Use AI to Save Time Tools to Help You Save Time Tips for Saving Time with AI How Sales Teams Use AI to Save Time Sales teams using AI for prospecting and manual tasks can save up to four hours daily. HubSpot CRM includes ChatSpot to help you do your job faster. Just ask ChatSpot for it.

CRM 57

CRM Cold Call Price Sales 57

Hubspot

MARCH 18, 2020

As a busy marketer, you want to make sure you're going to get a good return on your investment before you start spending time and money building a podcast. One great way to see if podcasting could be a viable marketing tactic for your company or personal brandis through podcast advertising or sponsorships. Podcasts and Advertising.

Entertainment 94

Entertainment Education Price Growth 94

Lead Fuze

JUNE 29, 2023

This question often perplexes many sales reps, recruiters, startups, marketers and small business owners. Conclusion Understanding the Concept of a Lead In sales and marketing, a lead is like a shiny fish that swims into your net, showing interest in your product or service. What is a lead? What is lead and its importance?

Objectives and Key Results 52

Objectives and Key Results Lead generation Technique Represent 52

Hubspot

MARCH 15, 2021

With more than 2 billion active users -- or nearly one-third of the global internet audience -- YouTube has become a vital platform used within most video marketing strategies. To help video marketers answer the question above, I used Lucid software to ask nearly 300 consumers why they disengage from YouTube videos.

Entertainment 101

Entertainment Education Promote B2C 101

ClickFunnels

AUGUST 20, 2021

To start, let’s talk about what we believe should be the foundation of your lead-gen strategy — regardless of your industry, niche, or target market. If you focus on identifying them and marketing to them, your dream customers will start flowing into your funnels faster than by anything else you could do.”. The Dream 100.

Lead generation 237

Lead generation Technique Referrals Niche 237

Search Engine Land

DECEMBER 5, 2022

This is the process of updating, tweaking, editing, and rewriting old content that’s not pulling in ROI. Often, optimizing your underperforming content is a cost-effective method to improve your content marketing overall. Get the daily newsletter search marketers rely on. A few tips: Lengthen your headings.

Engineering 101

Engineering Entertainment Government Start-ups 101

Hubspot

MAY 12, 2017

In this post, we'll give you a quick rundown of what's new with the algorithm, along with tips on how to create the most engaging posts possible to get more comments on Instagram -- which help you jump higher in the feed and get discovered by new users. A post shared by HubSpot (@hubspot) on Nov 10, 2016 at 9:48am PST.

Follow-up 78

Follow-up Networking Promote Campaign 78

Hubspot

DECEMBER 11, 2018

To help you create an impressive resume and demonstrate your unique qualifications, I spoke with HubSpot recruiters to consolidate 17 recruiter-approved skills (and useful tips) that'll help you get the job. SEO Marketing. Noah Gilman, a Recruiting Team Lead at HubSpot, agrees. Skills for Resume. Leadership. Copywriting.

Teamwork 94

Teamwork UX Finance Presentation 94

Hubspot

MARCH 30, 2021

To help you avoid these pitfalls and operate your Facebook page smoothly, we've listed some of the most common mistakes businesses make with their Facebook marketing. Before we get to more advanced tips, let's set the record straight: Facebook profiles are meant for people, while Facebook pages are meant for businesses. Image Source.

Start-ups 101

Start-ups Follow-up Networking Contact 101

Hubspot

JANUARY 9, 2020

But, despite Google Discover's effectiveness in pulling in mobile traffic, a lot of marketers still don't know what it is or how it can be leveraged in the online marketing world. At HubSpot, we embrace internal linking and quality topic coverage with our Pillar page strategy. Create a mix of trendy and evergreen content.

User Experience 77

User Experience Follow-up Entertainment Launch 77

Hubspot

AUGUST 17, 2015

When you don’t have the right system in place, running a marketing campaign can be messy business. From assigning ownership over certain tasks, to establishing deadlines, to collaborating with campaign stakeholders, to writing and editing copy … there’s a lot to manage. Tips for creating promotional assets.

Campaign 64

Campaign Promote Start-ups Meeting 64

ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Hubspot

APRIL 9, 2018

According to HubSpot Research , 54% of consumers want to see more video from businesses and brands. Here on the HubSpot content team, we wanted to take on the shift, responsibly. HubSpot's "Pivot to Video" Playbook. Music, editing software, training. Music, editing software, training/freelancer. It’s simple math.

Promote 73

Promote Start-ups High impact Drivers/motivators 73

Lead Fuze

NOVEMBER 2, 2021

The FBI has some great tips for salespeople. Some sales people will use PowerPoint to edit a screen grab of the software product, and add a button or field that isn’t available in order to make it sound like they can do something extra for their clients. Who use Hubspot. Who currently have job openings for marketing help.

Commission 52

Commission Quota Contact Up-sell 52

Hubspot

FEBRUARY 5, 2015

The best buyer personas are based on a combination of market research and insights that you gather from actual customers through surveys and interviews. The template provides tips on how to gather intel for putting together your personas and includes editable slides for documenting all of your findings. Leave a comment below!

Process 74

Process Customers 74

Hubspot

OCTOBER 4, 2019

Imagine this: You’re a project manager at a boutique marketing firm tasked with training the new PM and getting them up to speed on how to do their job to meet expectations. If they can provide useful edits or tips that would make the SOP easier to understand, include them. HubSpot workflows. Image Source: HubSpot.

Price 72

Price Legal Finance Presentation 72

Hubspot

APRIL 14, 2015

The gear and software you''ll need to record and edit your audio (and how easy it is). Ideas for content and tips to prepare for each episode. Tips and techniques for marketing your podcast as well as its performance. Click to Tweet: "Learn how to create a podcast that your audience will love [link] by @HubSpot ".

Technique 74

Technique Start-ups 74

Lead Fuze

MAY 27, 2023

Launching a video marketing agency can be an exhilarating and lucrative endeavor for those aiming to exploit the burgeoning need for top-notch video material. Now is an ideal time to create your own video marketing agency, given the increasing recognition of its effectiveness in business strategies.

Objectives and Key Results 40

Objectives and Key Results Technique Campaign Clients 40

Hubspot

APRIL 27, 2021

Answer: If you write content for HubSpot, you should not capitalize the "a.". Because "If you write content for HubSpot, you should." If you want to see a writing style guide in action, check out the one created by HubSpot Partner Yokel Local. if that's the case, why would I capitalize the "If" in that last parenthetical?

E-commerce 100

E-commerce Legal Follow-up Start-ups 100

Hubspot

NOVEMBER 18, 2015

But every marketer should be able to write -- and, more importantly, every marketer can write. Download The Marketer's Pocket Guide to Writing Good for free tips on how to become a better writer. HubSpot's Blog Topic Generator could come in handy. You can use it to request edits or comments from your peers.

Networking 78

Networking Angle UX Technique 78

Hubspot

JULY 30, 2020

For this design, I decided to use Wix , but you can use any software with webpage tools, like HubSpot or Mailchimp. I decided that one with a simple form and text — that way, I wouldn't have much to edit, and the static design wouldn't distract Facebook viewers. As marketers, we know that landing pages should be simple.

A/B testing 97

A/B testing Click Through Rate Lead generation Campaign 97

Hubspot

AUGUST 22, 2017

I write content for the HubSpot Blog every day, and after more than a year of doing it, I like to think I have a good system. 14 Helpful Blogging Tips. HubSpot Marketing Blog Editor Karla Cook offered a plethora of writing advice below, but my favorite suggestion was to "focus on clarity, not complexity.".

Drivers/motivators 78

Drivers/motivators Start-ups Process Product 78