Hubspot

OCTOBER 10, 2020

Instagram turns 10 in 2020. Since the potential to make money, connect with your audience, and build a reputable brand on Instagram is so high, understanding how to use it is essential. Why does Instagram engagement rate matter? What is the average Instagram engagement rate? Note that Instagram accounts need to be public.

Sports 101

Sports Follow-up Launch Start-ups 101

Martech

NOVEMBER 27, 2023

Quickly create email subject lines that increase open rates using HubSpot’s AI assistant to generate subject lines for marketing emails. Edit marketing emails. Instagram first comment scheduling Your team can improve Instagram reach and engagement efficiently by using the new “first comment” support feature inside HubSpot.

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Contact Campaign Service Conversion 84

Hubspot

MARCH 9, 2021

When Instagram Reels first launched, many users treated it like TikTok 2.0. Now, Instagram is saying, " Hey, stop that. ". With this new approach, brands can provide fresh content that generates more engagement, and Instagram can improve its Reels adoption rate. One benefit of using Instagram Reels is the music embed feature.

Launch 101

Launch Commission Promote Follow-up 101

Search Engine Land

JULY 13, 2023

As one Twitter user demonstrated, the app can produce relevant and accurate search results even if the keywords a user is searching for are not actually in the caption. Jack Appleby via Twitter Get the daily newsletter search marketers rely on. Captions Make your video accessible and improve engagement with captions on TikTok.

Niche 91

Niche Real Estate Engineering Follow-up 91

Sales Pop!

AUGUST 22, 2022

Video is becoming an increasingly important part of social media marketing. The first step is to understand that video marketing, like any other marketing strategy, should be approached with a clear and simple methodology in mind. At a bare minimum, you should have a presence on YouTube, Facebook, and Instagram.

Entertainment 97

Entertainment Sales Trust Education 97

Search Engine Land

OCTOBER 7, 2022

This allows for both SEO optimization as well as allowing creators to expand their captions to include more information about their content. Instagram’s plans to double down on Reels had some creators and influencers pretty upset that the Meta platform was trying to be too much like TikTok. Dig deeper. Why we care.

Territory 96

Territory Engineering Start-ups 96

Lead Fuze

NOVEMBER 10, 2023

Ever felt like you’re in a never-ending chase to catch up with the latest marketing trends? How to use chatgpt in marketing might be your ticket off that treadmill. How do you leverage ChatGPT for marketing? It’s no surprise that over 75% of marketers express interest in using such tools to boost their performance.

Campaign 52

Campaign Promote Follow-up Engineering 52

Search Engine Land

MAY 10, 2023

Limitations aside, ChatGPT can be a helpful marketing tool for Amazon sellers. Get the daily newsletter search marketers rely on. You can hand the reins to ChatGPT by asking it to “ Find influencers with 25K to 50K followers on Instagram in the ice cream niche.” Everyone in marketing should be experimenting with these tools.

Niche 114

Niche Promote Contact Gaming 114

Hubspot

SEPTEMBER 24, 2021

Real estate hashtags can help you market your content to wider audiences. For example, Instagram allows 30 hashtags in a post. On Instagram, which has a higher limit for hashtags, choose five to 10 per post. First, you might place a hashtag into a post caption, such as, "So happy to see this gorgeous #luxuryhome on the market.

Real Estate 77

Real Estate Appointment Promote Clients 77

Search Engine Land

JANUARY 17, 2024

Modern SEO is packaging a brand’s marketing efforts and online presence to align with Google’s framework. More than building a “Google-friendly” website, your SEO efforts should involve developing a web-wide branding and marketing strategy and packaging the relevant parts for Google. Positions itself in the market.

Entertainment 120

Entertainment Engineering Presentation Education 120

Search Engine Land

AUGUST 29, 2023

Whether it’s Instagram, Facebook, LinkedIn or a different platform, below are some tips to optimize your social media profiles and content for the best SEO results possible. Get the daily newsletter search marketers rely on. Integrating organic search keyword data into your social media posts (scripts, captions, locations, etc.)

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Engineering Strategize User Experience Technique 95

Heinz Marketing

NOVEMBER 30, 2018

By Lauren Dichter , Marketing Coordinator at Heinz Marketing. He said, “You know what, I actually have been really curious about Instagram. I quickly realized that my boss, who is the head of a B2B sales and marketing firm, must be suggesting I research and write some sort of ‘How-To’ for B2B Instagrams.

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B2B Objectives and Key Results Represent B2C 97

Sales Pop!

JANUARY 3, 2024

In today’s digital age, video marketing has become a powerful tool for businesses to connect with their target audience and elevate their brand. By incorporating compelling video content into their marketing strategies, businesses can effectively engage viewers, increase brand awareness, generate leads, and drive conversions.

Objectives and Key Results 52

Objectives and Key Results Strategic planning Promote Technique 52

Hubspot

JANUARY 23, 2019

With over 800 million active users , Instagram is undoubtedly one of the most far-reaching social media networks you can use for marketing purposes. If you're not already using Instagram for your business, you're missing out on a ton of opportunity to grow brand awareness and reach a wide audience. How to Post on Instagram.

Networking 101

Networking 101

Hubspot

APRIL 15, 2019

With 80% of Instagram users following at least one business , it makes sense you want to increase your own visibility and reach on the platform -- but with such immense competition, it can be a difficult task to accomplish. Fortunately, there are a few specific Instagram marketing strategies you can implement that have proven effective.

Promote 78

Promote Launch Follow-up Campaign 78

Hubspot

APRIL 17, 2020

Have you ever come across a post on LinkedIn or Instagram from your favorite celebrity or influencer, explaining how they use their own brand's services or products? Maybe your favorite Instagram influencer just posted a photo, with the caption explaining how the photo editing packs she curates have helped her become a better photographer.

Angle 101

Angle X-functional Technique Campaign 101

Hubspot

OCTOBER 23, 2018

More companies are using Instagram in 2018 than ever before -- there are now over 25 million businesses on Instagram, most of which are small businesses. To capture a new audience and engage with your existing customers, it's critical you consider using Instagram for your business. How to Use Instagram for Business.

Niche 77

Niche A/B testing Follow-up Campaign 77

Sales Pop!

OCTOBER 19, 2022

However, as straightforward as this video marketing strategy sounds, creating and uploading video content is only the beginning. Once you provide your video and audio content, the subtitle generator automatically transcribes them and gives you your texts and captions in minutes. It boosts traffic on social media platforms.

UX 52

UX Gaming User Experience Start-ups 52

Hubspot

OCTOBER 16, 2018

Instagram is an undeniably powerful marketing tool, but with over 25 million businesses on the platform today, it's critical you take the time to create well-designed and thoughtful Instagram posts to stand out. However, creating a clean and cohesive Instagram feed takes design skills you might feel you lack. ReciteThis.

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Follow-up Strategize 100

Hubspot

OCTOBER 3, 2019

In part, to Instagram Shopping. Because of this, Glossier CEO Emily Weiss brought Glossier to where her target audience was: Instagram. High fashion brands are releasing entire clothing collections on Instagram and businesses are offering online tutorials on the platform. So, who wouldn’t want in on Instagram shopping?

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E-commerce Price Follow-up Up-sell 69

Salesforce

JUNE 5, 2023

With more than half the global population on social media, channels like TikTok , Instagram, and Facebook represent a huge opportunity for ecommerce growth — and a huge pool of potential customers. Thanks to social media marketing , customers can discover products as they scroll through their social feeds. Follow industry influencers.

Sports 52

Sports Gaming Retail Follow-up 52

Hubspot

MAY 15, 2017

Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. That’s why we put together the guidelines below to compose copy for five different social media channels: Facebook, Twitter, LinkedIn, Instagram, and Snapchat.

Networking 101

Networking CTR Click Through Rate Promote 101

Hubspot

MARCH 31, 2020

Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. Whatever the objective is, Facebook Insights can let you know how much your reach has grown, or you can invest in closed-loop marketing software to track the number of leads generated and the growth of your reach.

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Legal Promote Follow-up Campaign 100

Hubspot

MAY 29, 2017

Influencer marketing is a trendy topic these days, but it doesn't require a lot of work or a ton of money to harness the power of influencers on your brand's social media channels. One of the lowest-effort and most organic ways to work with another person or brand to advance your marketing goals is by hosting an Instagram takeover.

Promote 97

Promote Follow-up Campaign Launch 97

Hubspot

SEPTEMBER 2, 2019

With more than 500 million monthly active users , TikTok is taking app stores by storm and serving as a worthy competitor to apps like Snapchat and Instagram. While Gen-Z has flocked to the app , brands like Chipotle and The Washington Post are also starting to experiment with TikTok's video marketing opportunities.

Follow-up 101

Follow-up Entertainment Niche Start-ups 101

Hubspot

SEPTEMBER 27, 2019

Working in marketing can feel like you’re constantly playing catch up. But between uploading a blog and composing a drip campaign to nurture new leads, getting started with your Instagram ad campaign can seem daunting. However, Instagram ad campaigns are still a powerful way to reach your audience. Image source: Mailchimp.

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Campaign Promote Start-ups Follow-up 74

Lead Fuze

MAY 26, 2023

Leveraging Social Media Channels: Boost Your Agency’s Online Presence Let’s dive in and explore how to effectively promote your digital marketing agency on social media. Video Content Creation for TikTok and Instagram Reels Visual content is a powerful tool to engage your audience. Why is this important?

Promote 52

Promote Referrals Niche Clients 52

Hubspot

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch.

Entertainment 101

Entertainment Launch Follow-up Start-ups 101

SaaStr

MARCH 16, 2020

We haven’t ever truly had a dedicated social media manager on our Instagram. We’ve had some help on Twitter, Facebook, and LinkedIn with a few times where we had one individual spanning all four platforms but with so much to do, Instagram, our weakest social platform, fell by the wayside. SaaStr Instagram in 2019.

Follow-up 74

Follow-up Pitch Start-ups Growth 74

Hubspot

NOVEMBER 26, 2019

This article was written in the first person by Rafaella Aguiar, Director of Marketing at Kicksta, following an interview with Erin Marie. Building a big following on Instagram, and doing it fast , takes hard work and dedication -- but it's also one hundred percent possible, and I have the proof. But first … why Instagram?

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Growth Strategize Service Process 91

Search Engine Land

FEBRUARY 20, 2023

What does this mean for marketers? By the same token, video content marketing is a strategy that involves producing useful and helpful video content to attract, nurture, and convert that audience. Get the daily newsletter search marketers rely on. These days, audiences expect and demand video content from creators and brands.

Entertainment 91

Entertainment Education Engineering Follow-up 91

Hubspot

FEBRUARY 12, 2020

Where are the marketing results?! But if you're a marketer, you might be interested in merging the most lovey-dovey of days with your marketing. If you don't have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine's Day action. Pun totally intended.

Campaign 101

Campaign Transportation Drivers/motivators Promote 101

Lead Fuze

MAY 27, 2023

Gaining the skills to establish an Instagram marketing agency can be a highly profitable venture for those who have mastered the art of social media advertising. In this blog post, we’ll discuss the essential elements to consider when launching an Instagram marketing agency. What Is an Instagram Marketing Agency?

Finance 40

Finance Objectives and Key Results Niche Referrals 40

Hubspot

JANUARY 5, 2021

And when it comes to marketing, this still rings true. Recent data shows that video content is one of the most influential forms of marketing out there. See what HubSpot marketing experts are saying, below. On Instagram Reels, it’s even shorter: 30 seconds. View this post on Instagram. Not sure what I mean?

Real Estate 101

Real Estate Education Launch Entertainment 101

Hubspot

OCTOBER 12, 2016

Is it the cute picture of a puppy, the funny caption, or are you only motivated by a great deal? According to the Mobile Marketing Association , users spend 40% more time interacting with native ads than traditional display ads with double the brand recall. Why Launch an Instagram Ad Campaign. 1) Instagram for Business.

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Promote Campaign Launch Presentation 78

Hubspot

MAY 12, 2017

If you're not a total Instagram addict like me, you might go a day or two without checking your app. Why isn't your Instagram feed chronological anymore? Like many other social networks, Instagram's algorithm changed. Guide to the Instagram Feed Algorithm. 4) Develop an Instagram editorial calendar.

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Follow-up Networking Promote Campaign 78

Hubspot

OCTOBER 10, 2019

This morning, I woke up to this email from Glossier in my inbox: After clicking on the email, I checked Glossier's Instagram and saw the same promotion, plus customer comments raving about the products, which convinced me to purchase. Social Media Marketing. The marketing should also meet the needs of the audience on that medium.

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Promote Follow-up Campaign Lead generation 78