Search Engine Land

MARCH 12, 2024

TikTok is reportedly developing a new still image app to compete with Instagram. If TikTok launches a rival to Instagram, it could offer marketers another chance to reach and connect with Gen Z, given TikTok’s popularity among this demographic. Get the daily newsletter search marketers rely on. Launching soon?

Launch 115

Launch Engineering Start-ups Closing 115

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has written over 40 books, including the popular “eBay For Dummies” and “Online Marketing Made Easy” series, which have sold millions of copies. LinkedIn: Marsha Collier (12.8K

E-commerce 112

E-commerce Retail Entertainment Launch 112

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? Influencers. B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Of that number, 49% leverage influencers to enhance brand credibility and trustworthiness. It makes sense.

B2B 124

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Search Engine Land

FEBRUARY 29, 2024

Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. The platform has carved a hole in the market by offering the most potential to ecommerce brands through TikTok Shop. However, the search landscape is evolving rapidly.

Engineering 121

Engineering Campaign Education Service 121

ClickFunnels

JULY 7, 2021

, as well as from my own experience as an online marketer. It’s the strategy that Russell Brunson used to grow ClickFunnels, become an internet marketing sensation, and promote his books to bestseller status. The Dream 100 is basically a collection of 100 influencers — bloggers, podcasters, Instagramers, YouTubers, etc. —

Lead generation 246

Lead generation Niche Sales Pitch 246

Sales Pop!

MAY 2, 2024

In 2024, the integration of social media marketing strategies into online sales platforms has become increasingly crucial for businesses looking to drive sales and enhance their market presence. Each company tailored its strategy to its unique brand identity and customer base, utilizing platforms ranging from Instagram to LinkedIn.

E-commerce 52

E-commerce Niche Launch Education 52

ConversionXL

AUGUST 10, 2021

90% of Instagram users follow at least one business account and 83% of people discover new products through their Instagram feed. Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions.

Niche 152

Niche Follow-up Intrinsic Cross-sell 152

Martech

FEBRUARY 13, 2024

Traackr, the international influencer marketing platform, is partnering with Snap Inc. to help brands build influencer relationships. A Traackr integration via the Snapchat Creator API aims at making it easier for brands to connect with the Snapchat creator and influencer community. Why we care. Specific aids to brands.

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Search Engine Land

APRIL 12, 2024

This article explores the rise of vertical videos and how to leverage them when advertising across platforms such as Instagram, Facebook, TikTok and YouTube Shorts. The rise of vertical video: From Snapchat to Instagram, TikTok to Shorts Snapchat popularized the vertical video format when it launched its ad platform in 2014.

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Launch Presentation Growth Campaign 98

Search Engine Land

FEBRUARY 19, 2024

Four in five social media influencers do not disclose paid content, according to a new report by the European Commission. If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising guidelines, but both the influencer and the brand they’re promoting could be breaking the law.

Commission 102

Commission Legal Promote Service 102

Martech

FEBRUARY 16, 2024

Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever before, according to a new survey. This presents a challenge and an opportunity for marketers. This reflects similar trends among young audiences using social media platforms like TikTok and Instagram. Why we care.

Represent 109

Represent Follow-up Campaign Presentation 109

ClickFunnels

JUNE 30, 2021

The post 3 Ways To Introduce A New Product In The Market appeared first on ClickFunnels. But how should you introduce it to the market? 1 Partner With Social Media Influencers. Did you know that the influencer marketing industry has been growing steadily for the last five years? You have a great product.

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Product Niche Launch Promote 148

Search Engine Land

OCTOBER 5, 2023

Meta is planning to charge $14 a month for ad-free Facebook and Instagram subscriptions in Europe. The popularity of subscriptions could significantly impact the number of people seeing ads on Instagram and Facebook, which may mean some advertisers need to re-evaluate their strategies and invest in alternative platforms. Why we care.

Engineering 104

Engineering Service Product Process 104

Search Engine Land

JULY 13, 2023

Threads is implementing branded content tools to give marketers access to paid promotion opportunities. However, this feature will enable brands to explore the possibility of running influencer campaigns. Following Instagram’s lead. Meta’s new social platform doesn’t serve ads yet. Why we care.

Promote 94

Promote Campaign Engineering Follow-up 94

Martech

AUGUST 2, 2023

It was Threads, Meta’s abruptly unveiled competitor to Twitter, linked with Meta’s Instagram and designed to win the hearts, minds and engagement of Twitter users dismayed by Elon Musk’s disruption of the long-establised town square of the Internet. So what does Threads mean for marketers? It looked like Twitter.

Entertainment 92

Entertainment Launch Territory Sports 92

Sales Pop!

APRIL 17, 2024

Introduction: Maximizing Your Airbnb’s Appeal Through Strategic Marketing In the competitive world of short-term rentals, standing out on platforms like Airbnb is crucial for attracting more guests and maximizing profits. High-quality, appealing photos can significantly influence a potential guest’s decision-making process.

Hospitality 52

Hospitality Strategize Price Promote 52

Search Engine Land

DECEMBER 1, 2023

Although Threads isn’t serving ads just yet, brands can still grow their audiences on the platform through influencer partnerships. Threads users can now delete their Threads profiles without having to delete their associated Instagram accounts, Adam Mosseri, the head of Instagram, said. Active subscribers.

Launch 96

Launch Follow-up Process Product 96

Search Engine Land

OCTOBER 30, 2023

Meta is rolling out no ads subscriptions for Facebook and Instagram users in Europe. The success of ad-free subscriptions could greatly influence reach and, consequently, ROI for this new service in Europe. Get the daily newsletter search marketers rely on. Users that opt to pay for a subscription, which will cost €9.99

Service 106

Service Campaign Engineering Growth 106

Martech

FEBRUARY 13, 2024

Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands. Image: Influential Market Intelligence. Click here for survey Social media mentions more than doubled in one year Social media marketing increased significantly in only a year.

Gambling 126

Gambling Entertainment Gaming Campaign 126

Martech

MAY 31, 2022

With influencers and digital artists leading the way, non-fungible tokens (NFTs) are taking Meta’s Instagram by storm. Data from influencer marketing platform HypeAuditor shows: Over 20,00 accounts with “NFT” in the bio, most (over 40%) U.S.-based. ” Support from Instagram. NFT collections.

Follow-up 91

Follow-up B2C 91

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Retail 111

Retail Campaign Strategize Strategic planning 111

Search Engine Land

MARCH 6, 2023

Initially designed to get around Instagram’s one-link rule, many brands and influencers now use them in other social media networks to easily share content with one link. But, websites can be challenging to maintain, so these one-page platforms have filled a significant market niche. news articles and elsewhere).

Construction 94

Construction Engineering Niche Networking 94

Martech

NOVEMBER 15, 2023

Consumers are looking to spend, and it’s not too late for marketers to act. Black Friday continues to be relevant for shoppers Significant promotional periods earlier in the year have influenced gift-shoppers. Here are the trends we’re watching for Black Friday and throughout the rest of the ever-expanding holiday calendar.

Retail 114

Retail Promote Customers Start-ups 114

Search Engine Land

JANUARY 31, 2023

As Instagram and Facebook continue to lead the social platform arena, Meta remains a media channel where advertisers must stay visible and competitive in 2023. The media giant also improved the experience of working with influencers, a value-add to advertisers who seek to focus on their brand awareness budgets over direct response.

Campaign 87

Campaign Promote B2C Launch 87

Search Engine Land

JANUARY 4, 2024

Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for Facebook and Instagram. However, when placing ads on social platforms like Facebook and Instagram, the possibilities are more diverse, according to Ani.

Objectives and Key Results 107

Objectives and Key Results Lead generation Campaign Up-sell 107

Search Engine Land

AUGUST 24, 2023

Gaining insights into the influencers your competitors collaborate with and staying informed about rival campaigns can serve as valuable inspiration. This information can influence your brand’s decisions regarding partnership choices. Get the daily newsletter search marketers rely on. Why we care. How it works.

Campaign 93

Campaign Gambling Territory Promote 93

Martech

NOVEMBER 12, 2021

Social platform Instagram added new text-to-speech features for IG users yesterday. Thanks to recent government hearings about Facebook and other interviews by Facebook whistleblower Frances Haugen, we know that Instagram has been desperately seeking younger users. Read next: Optimizing for TikTok with challenges and influencers.

Government 116

Government Launch Networking Campaign 116

Heinz Marketing

OCTOBER 31, 2021

By Cameron Katoozi , Marketing Consultant at Heinz Marketing. Or maybe you’ve wondered how your favorite Instagram influencers make those eye-catching stories and posts every day? With its simple UI and array of customization, anyone can download the app and post to Instagram within minutes. Not ready to post?

Consult 118

Consult Contact Process Customers 118

ConversionXL

OCTOBER 16, 2022

What makes customer acquisition different from marketing? Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5. Get seen with SEO-driven content marketing Conclusion. They’re customers for life who market your business for you (e.g., Google ads).

Customers 129

Customers Retail Cross-sell Follow-up 129

Martech

FEBRUARY 11, 2022

Get the daily newsletter digital marketers rely on. Channel guidelines, which can help creators influence the tone of conversations on their channel, are currently being tested. Read next: How TikTok influenced one of the top performing video ads of 2021. The new Shorts features may help it compete against TikTok and Instagram.

Represent 118

Represent Conversion Product Customers 118

Search Engine Land

NOVEMBER 22, 2023

Australia market only. ” “It’s not solely based on laws or regulations but rather a strategic decision influenced by factors like user engagement and feedback.” ” Get the daily newsletter search marketers rely on. ” Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Strategize 107

Strategize Consult Campaign Engineering 107

Search Engine Land

NOVEMBER 17, 2023

UGC is now a key part of our online experience, shaping opinions, influencing decisions, and fostering communities. The role of UGC in SEO So, why should search marketers like us pay attention to user-generated content? This should enable your brand to constantly iterate and develop your “owned” marketing channels and SEO content.

Engineering 112

Engineering Trust Click Through Rate Promote 112

Martech

JULY 22, 2022

Instagram pushes short videos to Reels. Instagram has announced that any videos posted to public accounts will now be moved to Reels. Video and Reels content will be consolidated under one tab on user profiles, reflecting Instagram head Adam Mosseri’s stated priority of focusing on short form video in 2022. Why we care.

Launch 113

Launch Networking Follow-up Engineering 113

ConversionXL

MARCH 11, 2020

Still, Facebook (91%), Linkedin (80%), and Twitter (67%) are the most popular social media platforms among B2B marketers. Despite it’s more than 1 billion monthly active users, Instagram lags behind. . 83% of people discover new products or services on the platform, and 79% search for more information after seeing a post on Instagram.

B2B 113

B2B Education Promote Referrals 113

Capterra Sales & Marketing Software

JANUARY 12, 2022

The post What Is Influencer Marketing? If you’ve ever wondered what an influencer is or why influencer marketing is important for your business, look no further. promotional publicity for each $1 they spend on influencer marketing. If you’ve ever asked yourself, “what is influencer marketing?”

Niche 87

Niche Campaign Follow-up Start-ups 87

Search Engine Land

JANUARY 29, 2024

For brands looking to develop communities of audiences, especially those favoring Gen Z and Millennials, search marketing is already no longer confined to traditional platforms like Google. The user, influenced again by content creators on Instagram, rediscovers the product and is now ready to make a purchase decision.

Objectives and Key Results 111

Objectives and Key Results Cross-sell Strategize Retail 111

Search Engine Land

MAY 10, 2023

Limitations aside, ChatGPT can be a helpful marketing tool for Amazon sellers. Get the daily newsletter search marketers rely on. Find social influencers for product promotions Social media influencers can significantly impact product sales in the ecommerce sector, but finding them can be tricky and time-consuming.

Niche 114

Niche Promote Contact Gaming 114