Search Engine Land

FEBRUARY 17, 2023

While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. Particularly, platforms like Instagram and Facebook are focused on serving short-form videos to users, so these types of posts get more views and shares. Why create short-form content?

Entertainment 94

Entertainment Education Strategize Follow-up 94

Martech

FEBRUARY 11, 2022

YouTube plans to keep adding features to its Shorts format, the platform’s answer to TikTok and Instagram’s Reels. Get the daily newsletter digital marketers rely on. An example of channel guidelines in YouTube. The new Shorts features may help it compete against TikTok and Instagram. Processing.Please wait.

Represent 114

Represent Conversion Product Customers 114

Hubspot

MARCH 9, 2021

When Instagram Reels first launched, many users treated it like TikTok 2.0. They posted their videos on TikTok first, then reuploaded that same content to Reels. Now, Instagram is saying, " Hey, stop that. ". So, now that you're tasked with making Instagram Reels, get inspired by these examples below.

Launch 101

Launch Commission Promote Follow-up 101

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Here are some ways that marketers will leverage social media in 2024. YouTube is an example of a social platform where consumers are potentially more accepting,” said Gutter.

Entertainment 136

Entertainment Sports Niche Retail 136

Hubspot

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch.

Entertainment 101

Entertainment Launch Follow-up Start-ups 101

Martech

OCTOBER 11, 2023

Content and branding focused on communicating or enhancing brand pillars, for example; innovation, inclusion, efficiency, reliability, etc. Dig deeper: 8 companies that use social media marketing effectively Key social media platforms for B2B In terms of channels, not surprisingly, the 800-pound gorilla for B2B companies is LinkedIn.

B2B 123

B2B X-functional Pharmaceutical B2C 123

Martech

MAY 27, 2022

As marketers, you have to stay on top of your game by keeping up to date with industry trends. As consumers have shifted their attention from traditional advertising to digital channels, it has become crucial for marketers to pivot. in the overall marketing budget and a 16.2% in the overall marketing budget and a 16.2%

Campaign 105

Campaign Gaming Follow-up User Experience 105

ConversionXL

AUGUST 10, 2021

90% of Instagram users follow at least one business account and 83% of people discover new products through their Instagram feed. Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions.

Niche 152

Niche Follow-up Intrinsic Cross-sell 152

Hubspot

JANUARY 5, 2021

And when it comes to marketing, this still rings true. Recent data shows that video content is one of the most influential forms of marketing out there. See what HubSpot marketing experts are saying, below. On Instagram Reels, it’s even shorter: 30 seconds. Short-Form Video Example: Chipotle.

Real Estate 101

Real Estate Education Launch Entertainment 101

Search Engine Land

DECEMBER 12, 2023

Instagram is a highly visible and shareable social media platform. Behind Instagram’s slick and social veneer you’ll find a sophisticated lead generation machine. As Meta has grown into a digital media juggernaut, so has Instagram. Advertisers have three main methods of generating leads via Instagram: organic, boosts and ads.

Lead generation 91

Lead generation Campaign Contact Follow-up 91

Heinz Marketing

FEBRUARY 16, 2023

By Dan Baron , Marketing Consultant at Heinz Marketing As social media platforms continue to evolve, marketers are always looking for new ways to reach their audiences. However, the question remains… Is TikTok a viable platform for B2B marketing? The obvious competitors are Instagram and Twitter.

B2B 100

B2B Non-Profits Government Trust 100

ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. More people than ever are using social sites, which is good news for social media marketers. To earn that trust, word-of-mouth marketing leads the way. Yoann Pavy, Head of Digital Marketing, Depop [via MarketingWeek ]. And for good reason.

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142

Hubspot

MARCH 5, 2021

Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. Below, I'll walk through the basics ofYouTube Shorts, and what opportunities it could provide for marketers upon its official launch.

Launch 101

Launch Niche Entertainment Government 101

Martech

JANUARY 27, 2022

Connected TV is giving social media marketers a new channel to consider as big names like Facebook and TikTok are now appearing in apps on smart TVs. But even though CTV extends the reach of their campaigns, marketing via TV-based social media apps calls for a new strategy. How CTV apps differ from mobile-first social media apps.

Entertainment 101

Entertainment Campaign Launch Follow-up 101

Lead Fuze

JULY 4, 2023

Lastly, we will explore email marketing techniques aimed at building relationships with prospective clients while collecting valuable data used to improve product or service offerings. Reel them in with your expertise. Reel them in with irresistible follow-ups. Reel them in with irresistible offers.

Lead generation 52

Lead generation Clients Strategize Technique 52

Hubspot

OCTOBER 10, 2020

Instagram turns 10 in 2020. Since the potential to make money, connect with your audience, and build a reputable brand on Instagram is so high, understanding how to use it is essential. Why does Instagram engagement rate matter? What is the average Instagram engagement rate? Note that Instagram accounts need to be public.

Sports 101

Sports Follow-up Launch Start-ups 101

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

B2C 112

B2C Retail B2B Campaign 112

Search Engine Land

FEBRUARY 20, 2023

What does this mean for marketers? In this guide, you’ll find an overview of video content, including why it matters for SEO, best practices for creating your video content strategy, and examples of various effective video types. hours per week. For businesses? What is video content? What is video content?

Entertainment 92

Entertainment Education Engineering Follow-up 92

Lead Fuze

MAY 27, 2023

Gaining the skills to establish an Instagram marketing agency can be a highly profitable venture for those who have mastered the art of social media advertising. In this blog post, we’ll discuss the essential elements to consider when launching an Instagram marketing agency. What Is an Instagram Marketing Agency?

Finance 40

Finance Objectives and Key Results Niche Referrals 40

Hubspot

SEPTEMBER 30, 2020

I'm a little embarrassed to admit this, but checking Instagram is one of the first things I do in the morning. Did you know that Instagram went from one million users in December 2010 to over one billion in 2020 ? Well, a great way to engage with your audience is through an Instagram poll. Open Instagram and swipe left.

Follow-up 94

Follow-up Strategize Start-ups Customers 94

ConversionXL

OCTOBER 16, 2022

What makes customer acquisition different from marketing? Get it right: Good vs. bad customer acquisition examples Scenario 1: The D2C haircare brand Scenario 2: The online fashion retailer What separates these business examples? Borrow trust for fast results with influencer marketing 4. Google ads).

Customers 129

Customers Retail Cross-sell Follow-up 129

Closing Bigger

SEPTEMBER 13, 2023

Clips/reels will also be shared on Shane Gibson’s Instagram ( @ShaneGibson ), as well as @ShaneGibsonLive on TikTok. Still, the debate between sales and marketing teams regarding what constitutes a marketing-qualified or sales-qualified lead is ongoing. I will delve into these in today’s podcast.

Negotiate 116

Negotiate Sales Territory Clients 116

Hubspot

SEPTEMBER 24, 2021

Real estate hashtags can help you market your content to wider audiences. For example, Instagram allows 30 hashtags in a post. On Instagram, which has a higher limit for hashtags, choose five to 10 per post. For example, Best-Hashtags allows you to type in a hashtag, and it will bring up popular related hashtags.

Real Estate 82

Real Estate Appointment Promote Clients 82

Search Engine Land

OCTOBER 25, 2022

People search a lot about “marketing skills.” This increase leads to the conclusion that more people are looking to enhance their marketing skills. But, one skill remains underrated, despite being included in most online articles and books related to digital marketing skills. Why is curiosity important in marketing?

Campaign 92

Campaign Clients Consult Angle 92

Hubspot

MARCH 8, 2021

As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages. Takeaways for Marketers. Below are Instagram's most notable shopping features: Instagram Shops.

Launch 101

Launch Up-sell Follow-up Retail 101

Heinz Marketing

OCTOBER 22, 2021

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. The marketing technology landscape is changing rapidly. Pair technology changes with industry trends like conversational marketing, account-based everything, buyer intent, and influencer marketing—it’s a lot to keep up to date on. Join a Forum.

Pipeline 119

Pipeline B2B Niche Technology 119

Lead Fuze

MAY 26, 2023

Leveraging Social Media Channels: Boost Your Agency’s Online Presence Let’s dive in and explore how to effectively promote your digital marketing agency on social media. Video Content Creation for TikTok and Instagram Reels Visual content is a powerful tool to engage your audience. Why is this important?

Promote 52

Promote Referrals Niche Clients 52

Search Engine Land

SEPTEMBER 27, 2023

From Google’s familiar SERPs to the dynamic realms of TikTok and Instagram reels, each platform offers a unique opportunity for brands to share their stories. Get the daily newsletter search marketers rely on. For example, if users are searching on TikTok, your content should align with the platform’s style (i.e.,

Strategize 130

Strategize Entertainment Engineering Trust 130

Lead Fuze

JULY 24, 2023

With the growing demand for online videos, businesses are increasingly utilizing video as a marketing tool – 86% to be exact – offering ample opportunities in the field of video production. However, with numerous players in the market offering similar services, how can you stand out and attract more clients?

Clients 52

Clients Real Estate Product Referrals 52

Search Engine Land

JULY 24, 2023

Content marketing is crucial for brand awareness and engagement in the digital landscape. This article explores top AI tips to boost your content marketing efforts. These prompts can inspire and generate ideas for limitless content marketing concepts. Before diving into AI-generated prompts, define your content marketing goals.

Objectives and Key Results 95

Objectives and Key Results Angle Healthcare Finance 95

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. By the end of 2018, marketers were using live video as part of their social media strategy. As a marketer and social media user, I was expecting that only a few people would regularly stop everything and devote time to watching streams on fast-paced online platforms.

Non-Profits 101

Non-Profits B2C Launch Networking 101

Search Engine Land

MAY 10, 2023

The opportunity: Marketers with a strong understanding of SEO and content best practices and the ability to utilize AI for their strategies and tactics – from creation through optimization – will quickly gain a competitive advantage. Content marketing is expected to experience a massive surge in growth, estimated at over $584 billion by 2027.

Non-Profits 103

Non-Profits Promote Engineering User Experience 103

Sales Pop!

AUGUST 12, 2021

One of the best ways to come up with relevant content marketing ideas is by looking at what your competitors are doing. To provide you with some inspiration, let’s take a look at an example of a business that creates informative content that provides value for its audience, so you can identify ways to do the same for your brand.

Customers 97

Customers Legal Service Start-ups 97

PandaDoc

MARCH 6, 2024

With that being said, we’re also seeing a boom in AI tools in the market these days — so the questions that remain are: Which AI tools are actually a necessity vs. which ones are a fad? For example, you can ask it questions like, “What kind of hotels do people between the ages of 25-35 who like Versace also like ?”

Price 97

Price Legal Contract Government 97

Search Engine Land

FEBRUARY 17, 2023

YouTube Shorts With the rise of short-form video, TikToks and Instagram reels you won’t be surprised to hear that YouTube is encouraging creators to use Shorts. Get the daily newsletter search marketers rely on. YouTube lists CNN and Fox News as two examples. SUBSCRIBE See terms.

Click Through Rate 93

Click Through Rate Niche Follow-up Trust 93

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. Business email address Subscribe Processing.

Objectives and Key Results 109

Objectives and Key Results Campaign Finance Real Estate 109

Lead Fuze

JULY 6, 2023

These resources spill the beans on a company’s culture, target market, product offerings, and overall reputation in the industry. Don’t forget to include examples of your work, like your Instagram or other social media profiles. Name, location, and niche market – don’t leave ’em hanging.

Pitch 52

Pitch Follow-up Contact Contract 52