Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Here are some ways that marketers will leverage social media in 2024. He added: “Ad fatigue remains a persistent issue for marketers on social. How will these opportunities shake out in the upcoming year?

Entertainment 140

Entertainment Sports Niche Retail 140

Hubspot

APRIL 23, 2020

On an average day in 2020, roughly 500 million people watch Instagram Stories while 186 million people log into Snapchat. In February, LinkedIn announced that it was beginning to internally test a new Story feature on its platform. Last year, we started asking ourselves what Stories might look like in a professional context.

Launch 99

Launch Networking Entertainment Follow-up 99

Sales Pop!

OCTOBER 19, 2023

Without a doubt, consumer social media usage on Instagram is at an all-time high. Instagram marketing is effective for B2B brands because it’s where the customers are. Understanding Instagram As A B2B Marketing Platform Instagram’s primary allure is its emphasis on visual content.

B2B 52

B2B Niche Click Through Rate Growth 52

Hubspot

JANUARY 30, 2020

In 2019, Instagram Stories hit 500 million daily users. Since launching in 2016 , the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors including Snapchat , TikTok , and its owner's own platform: Facebook Stories. Preferred Instagram Story Formats.

Entertainment 101

Entertainment Launch Gaming Follow-up 101

Search Engine Land

OCTOBER 27, 2023

But eight surprising social video trends should astound even the most unflappable digital marketers. This favorable word-of-mouth tells a surprisingly scary story, too. But this has an impact on digital marketers, too. 62% used Instagram. Halloween is traditionally the perfect season to anticipate unexpected shocks.

Follow-up 119

Follow-up Growth Engineering Technology 119

Hubspot

MAY 8, 2020

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories , Twitter is experimenting with its own ephemeral content feature. are similar to that of Instagram Stories. are similar to that of Instagram Stories. Publishing Limited-Time Offers.

Promote 101

Promote Follow-up Up-sell Start-ups 101

ClickFunnels

JANUARY 30, 2022

The basic format we recommend is as follows: Hook — First, you have to get your target market’s attention. Story — Once the visitor is curious, it’s time to tell a story, one that shows them that you understand where they’re coming from. How nice would it be if your target market was already searching for you?

Real Estate 227

Real Estate A/B testing Represent Entertainment 227

Search Engine Land

JANUARY 27, 2023

Brands must take their presence on social media search seriously – and as search marketers, our strategies should help set them up for long-term success. Get the daily newsletter search marketers rely on. spend ~5 hours per week on Instagram. Instagram In 2021, there were 1.21 SUBSCRIBE See terms. Gen Z users in the U.S.

Engineering 128

Engineering Networking Entertainment Follow-up 128

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. Business email address Subscribe Processing.

Objectives and Key Results 115

Objectives and Key Results Campaign Finance Real Estate 115

Lead Fuze

MAY 27, 2023

Gaining the skills to establish an Instagram marketing agency can be a highly profitable venture for those who have mastered the art of social media advertising. In this blog post, we’ll discuss the essential elements to consider when launching an Instagram marketing agency. What Is an Instagram Marketing Agency?

Finance 40

Finance Objectives and Key Results Niche Referrals 40

ClickFunnels

AUGUST 22, 2022

The post Creating a Successful Digital Marketing Plan For Online Courses appeared first on ClickFunnels. It’s something you can package, market, and sell. Not only on a one-to-one coaching basis as in previous decades… but in a digital format that allows for infinite scalability. You’ve got to market your course.

Cold Call 242

Cold Call Cross-sell Clients Up-sell 242

Hubspot

AUGUST 10, 2020

If you're a marketer, at some point, it's likely you're going to be asked the question, "Is it on brand?". I, for one, love thematic Instagrams — they're so aesthetically pleasing. I, for one, love thematic Instagrams — they're so aesthetically pleasing. I asked HubSpot's marketers this question and compiled their tips.

Entertainment 101

Entertainment Follow-up Start-ups Drivers/motivators 101

Search Engine Land

FEBRUARY 20, 2023

What does this mean for marketers? Video content is any video format meant to entertain, educate, or inform an audience. By the same token, video content marketing is a strategy that involves producing useful and helpful video content to attract, nurture, and convert that audience. hours per week. For businesses?

Entertainment 95

Entertainment Education Engineering Follow-up 95

Hubspot

SEPTEMBER 30, 2020

I'm a little embarrassed to admit this, but checking Instagram is one of the first things I do in the morning. Did you know that Instagram went from one million users in December 2010 to over one billion in 2020 ? Well, a great way to engage with your audience is through an Instagram poll. Open Instagram and swipe left.

Follow-up 94

Follow-up Strategize Start-ups Customers 94

Search Engine Land

DECEMBER 28, 2023

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 126

Retail X-functional Launch Non-Profits 126

Martech

JUNE 7, 2023

Undoubtedly, video is the most rapidly expanding and potent marketing medium globally. Every marketer must incorporate this channel into their strategy. That’s why there’s no excuse for marketers not to create and share video content. Embrace video as a primary marketing avenue. But it doesn’t stop there.

Construction 104

Construction Entertainment Start-ups Follow-up 104

Hubspot

JUNE 7, 2021

Now, tech giants like Twitter, Instagram, Facebook, and LinkedIn are unsurprisingly building similar features to get in on the chat-streaming action. If you're feeling deja vu following the competition around Snapchat Stories , and TikTok's musical overlay features , you're not alone. Takeaways for Marketers. The good news?

UX 98

UX Launch Follow-up Start-ups 98

Hubspot

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch.

Entertainment 101

Entertainment Launch Follow-up Start-ups 101

Hubspot

OCTOBER 10, 2020

Instagram turns 10 in 2020. Since the potential to make money, connect with your audience, and build a reputable brand on Instagram is so high, understanding how to use it is essential. Why does Instagram engagement rate matter? What is the average Instagram engagement rate? Note that Instagram accounts need to be public.

Sports 101

Sports Follow-up Launch Start-ups 101

Heinz Marketing

DECEMBER 19, 2021

By Carly Bauer , Marketing Coordinator at Heinz Marketing. Covers for Youtube, Instagram and Facebook. Instagram Stories to promote you or your business. Image format can be PNG or JPG. The post Carly’s App of the Week: PhotoRoom appeared first on Heinz Marketing. Fun collages and stickers.

E-commerce 72

E-commerce Angle Promote Product 72

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. By the end of 2018, marketers were using live video as part of their social media strategy. As a marketer and social media user, I was expecting that only a few people would regularly stop everything and devote time to watching streams on fast-paced online platforms.

Non-Profits 101

Non-Profits B2C Launch Networking 101

ClickFunnels

AUGUST 1, 2022

Tell the story of how you came to do what you do now. We also recommend using the Hook, Story, Offer copywriting framework that we use in our own email marketing: Hook. Tell them a captivating story. Transition from the story to the sales pitch. Follow us on Instagram! Introduce yourself.

Cross-sell 130

Cross-sell Pitch Sales Niche 130

Martech

DECEMBER 29, 2022

That’s the big story in digital media, and not a wild prediction that momentum will grow in 2023. But how will marketers ride this wave? Advertisers will experiment with new ad formats, as well as how they support CTV campaigns on other platforms. “We What factors will motivate viewers to watch ads on streaming?

Sports 119

Sports Cross-sell Price Entertainment 119

Search Engine Land

SEPTEMBER 27, 2023

From Google’s familiar SERPs to the dynamic realms of TikTok and Instagram reels, each platform offers a unique opportunity for brands to share their stories. Get the daily newsletter search marketers rely on. However, just having a presence isn’t enough. SUBSCRIBE See terms.

Strategize 131

Strategize Entertainment Engineering Trust 131

Hubspot

AUGUST 27, 2019

Instagram is an undeniably powerful channel for businesses to reach a larger audience -- in fact, approximately 80% of the platform's one billion users follow at least one business on Instagram. In short -- if your brand is on Instagram, you need to be communicating and engaging with your audience.

Entertainment 101

Entertainment Follow-up Niche Retail 101

Search Engine Land

DECEMBER 11, 2023

I am the first generative AI chatbot for search marketers. As a marketing expert, I can provide guidance and expertise in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots, and more. Additionally, I can provide insights on analyzing marketing data to optimize campaigns and drive ROI.

Promote 107

Promote Campaign B2C Retail 107

Hubspot

SEPTEMBER 18, 2019

While Facebook, Instagram, and Snapchat seem like incredibly different platforms, there's one thriving feature that all three have in common: Stories. By now, many of us have used or viewed a Story on a social media platform. Stories also allow us to tap into our creative or highly visual side.

Entertainment 78

Entertainment Launch Networking Follow-up 78

Martech

MAY 18, 2022

Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. For instance, viewing a video for three seconds or more is considered a view on Facebook and Instagram. How video ad measurement helps marketers succeed. Facebook and Instagram. What are video ads?

Objectives and Key Results 105

Objectives and Key Results Campaign Follow-up Promote 105

Search Engine Land

DECEMBER 27, 2023

By March, Search Engine Land had published multiple stories that, in any other year, all could have been the story of the year. Although, with how this year has gone, I may be tempting fate – it’s entirely possible that a major Search story will break on Dec. Until at last, here we are, with no more year left to go!

Engineering 127

Engineering Follow-up Launch Start-ups 127

Hubspot

MAY 29, 2017

Influencer marketing is a trendy topic these days, but it doesn't require a lot of work or a ton of money to harness the power of influencers on your brand's social media channels. One of the lowest-effort and most organic ways to work with another person or brand to advance your marketing goals is by hosting an Instagram takeover.

Promote 100

Promote Follow-up Campaign Launch 100

Search Engine Land

JUNE 26, 2023

Advertisers were shown how to improve their YouTube marketing strategies with cost-efficient, high-impact, tried and tested methodologies at SMX Advanced. Henke said this approach should help marketers achieve significant performance improvement. ” Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

High impact 93

High impact Objectives and Key Results Campaign Launch 93

Hubspot

SEPTEMBER 27, 2019

Working in marketing can feel like you’re constantly playing catch up. But between uploading a blog and composing a drip campaign to nurture new leads, getting started with your Instagram ad campaign can seem daunting. However, Instagram ad campaigns are still a powerful way to reach your audience. Image source: Mailchimp.

Campaign 77

Campaign Promote Start-ups Follow-up 77

Hubspot

MAY 18, 2020

In our 2020 State of Marketing report , video beat out common tactics like blogging and SEO as the most heavily prioritized marketing strategy for businesses this year. The growth in video marketing isn't all that shocking. The truth is, marketing videos can cost you some time and money. Demos or Tutorials.

Product 100

Product Service Up-sell Trust 100

Hubspot

AUGUST 17, 2018

Instagram is taking on media giant YouTube with the latest addition to their social media platform: IGTV. The founders of Instagram hope that this will create more of a “surfing” environment on the app, and encourage users to spend more time on Instagram. Why are brands paying attention? Vistaprint.

Promote 68

Promote Education Gaming Start-ups 68

Hubspot

NOVEMBER 5, 2019

For example, Facebook Ads is considered an alternative to Google Ads , YouTube is a go-to site for learning about new products , Instagram offers Shoppable posts , and Reddit users regularly participate in discussion threads about products. But, you definitely shouldn't count out other platforms -- like Instagram or Pinterest -- just yet.

Product 98

Product Promote A/B testing Networking 98

Lead Fuze

MAY 26, 2023

Marketing your digital agency is necessary for drawing in customers and staying ahead of the competition. In today’s rapidly evolving digital landscape, it’s essential for marketers to stay up-to-date with the latest trends and strategies in order to effectively promote their services.

Niche 52

Niche Objectives and Key Results Clients Promote 52

Search Engine Land

AUGUST 25, 2023

So, let me explain quietly, rationally, and unemotionally why marketers should think twice before continuing to use outdated demographic cliches and obsolete content descriptions. Younger millennials (ages 25-34) consume content across all formats equally. Before I do, let me provide InMobi Insights with equal time. What can I add?

Sports 96

Sports Gaming Entertainment Follow-up 96