Search Engine Land

SEPTEMBER 28, 2023

Dig deeper: PPC management checklist: Daily, weekly and monthly reviews Internal PPC checkpoints Change history report in Google Ads or Bing Ads This tool is invaluable in these situations. Was a landing page uploaded incorrectly? This ensures everyone is on the same page and understands the changes being made.

Campaign 119

Campaign Promote Start-ups Engineering 119

Search Engine Land

FEBRUARY 16, 2023

Security We don’t want our target audiences to see broken sites or embarrassing messages from a Canadian pharmacy on our home page. Site performance I still remember when site speed , page load times, and core web vitals were not yet ranking factors. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Objectives and Key Results 104

Objectives and Key Results UX Engineering Strategize 104

Search Engine Land

AUGUST 29, 2023

Optimizing your social media pages can help boost your visibility in search engine results and attract more organic traffic to your website. Here’s a concise checklist for creating a new social media profile: Choose logical handles and profile names that are accurate, relevant, and easy to remember. SUBSCRIBE See terms.

Engineering 97

Engineering Strategize User Experience Technique 97

Search Engine Land

AUGUST 23, 2023

Maximizing your site’s relevance for important keywords, thus helping pages to rank. Below is a graphic illustrating the landing pages and subpages to be developed on the power tools website. The pages will have content that supports the primary keywords. The on-page optimization of the site.

Electricity 98

Electricity Launch Engineering Follow-up 98

ConversionXL

JULY 25, 2022

Brands that slap a “Buy Now” button on a page and call it a day wonder why their campaigns fail to convert. Landing page platform Unbounce boosted conversion rates by 90% by changing their CTA copy from “Start your 30-day trial” to “Start my free 30-day trial.”. CTAs are a critical component of marketing material.

A/B testing 146

A/B testing Contract Appointment Drivers/motivators 146

Search Engine Land

AUGUST 1, 2023

Additionally, I’ll cover how to assist other non-SEO marketing teams in achieving their website goals without compromising organic KPIs. Some organizations will have SEO practices documented internally or have established checklists and processes for team members to follow. Highlight how SEO complements other marketing channels.

Objectives and Key Results 86

Objectives and Key Results Education UX User Experience 86

Search Engine Land

NOVEMBER 8, 2022

Get the daily newsletter search marketers rely on. Have you set up your landing page reports? Landing pages are often recycled for the next year, so for purposes of YOY comparison data, you’ll want to make sure you’re set up for it. ” /> ” /> ” /> ” /> ” /> ” />. See terms.

Referrals 98

Referrals Conversion Engineering Follow-up 98

Search Engine Land

JULY 26, 2023

At any one time, 95% of your potential customers are not in the market looking to buy, according to research by the Ehrenberg-Bass Institute and LinkedIn’s B2B Institute. Only 5% of your audience is “in-market” now looking to buy, so your advertising largely hits buyers who will not buy anytime soon. What is always-on marketing?

Click Through Rate 98

Click Through Rate Objectives and Key Results Drivers/motivators Lead generation 98

Search Engine Land

OCTOBER 11, 2022

It demands a robust plan for strategy development and implementation in the technical, on-page and off-page areas of optimization. Get the daily newsletter search marketers rely on. You likely have someone staying in a shallow strategy area who is working through a checklist. SEO is much more than a checklist.

Territory 103

Territory UX Referrals Engineering 103

Search Engine Land

MARCH 14, 2023

Lingering recession worries mean budgets remain under close scrutiny, and digital marketers must show ROI for every move they make. For the search marketer, that demands a laser focus on consumer intent. Follow SEO best practices when you create paid campaigns Here’s a PPC checklist straight out of the SEO playbook.

Real Estate 95

Real Estate UX Campaign Engineering 95

Search Engine Land

MARCH 14, 2023

E-E-A-T for AI content: SEO checklists. In the quality raters guidelines (QRG), Google clearly states that content copied, auto-generated, or otherwise created without adequate effort, originality, talent, or skill such that the page fails to achieve its purpose will be marked with the “lowest” quality rating.

Niche 99

Niche Trust Follow-up Engineering 99

Veloxy

NOVEMBER 17, 2021

This is a checklist guide, so we invite you to print it out and share it socially with your colleagues in sales. By partnering with your marketing department, you can make some mutually beneficial advancements—especially for your pipeline. Before you continue reading. A fantastic way to accelerate your sales is to run some Google Ads.

Process 162

Process SQL Objectives and Key Results Contact 162

Search Engine Land

OCTOBER 24, 2023

Assess organic traffic to specific pages and which keywords are driving them. Identify successful pages and optimize by expanding on top-performing keywords. Identify high-traffic keywords and fill content gaps with new pages or posts. Traditional checklists no longer suffice for your ambitious projects.

Drivers/motivators 105

Drivers/motivators Intrinsic SQL Education 105

Search Engine Land

SEPTEMBER 26, 2023

It represents what non-SEO professionals perceive as SEO – a practical checklist of tasks. Market and competitor research. Planned product launches or marketing campaigns. Get the daily newsletter search marketers rely on. I don’t know if we're amidst an unofficial code migration or running 20x CRO tests on that page.

Launch 131

Launch High impact UX Manufacturing 131

Search Engine Land

APRIL 5, 2024

An SEO audit helps you get up to speed and acts as a diagnosis Working with a new client or landing a new in-house role means you are completely new to a domain. We uncovered a severe technical issue, resulting in a full duplicate of the domain (over 1 million pages). There were solely assumptions on why the traffic dropped.

Hospitality 101

Hospitality Consult Clients Construction 101

Lead Fuze

DECEMBER 2, 2021

As the statistic above shows, content marketing can benefit both B2B and B2C industries by boosting lead generation and, eventually, bettering organic search results and the brand’s authority. This is why marketers need to be very clear on their goals and KPIs before deciding to use this technique for lead generation.

Lead generation 52

Lead generation Niche Real Estate A/B testing 52

Search Engine Land

MARCH 15, 2023

Implementing structured data to your key pages has many potential SEO benefits, including higher click-through rates, faster indexing and more impressions. Schema deployment has always been a resource and time-intensive process requiring SEO, IT, content, analytics, and digital marketing teams to come together. A weak XML sitemap.

GTM 89

GTM Objectives and Key Results CTR Click Through Rate 89

Hubspot

JUNE 3, 2020

Before we dive into the key metrics to track, let's review a checklist to look over when you're auditing your pay-per-click (PPC) campaigns. Evaluate your ad compared to your landing page. When this happens, it's time to look at your ads and see if your landing page follows through on expectations. Conversion Rate.

Campaign 100

Campaign Click Through Rate CTR Non-Profits 100

Search Engine Land

JANUARY 11, 2023

E-commerce sales jumped this holiday season as search marketers weathered Google updates. Zomato Buys Urbanspoon For $50 – $60 Million To Enter US Local Search Market. 2009: 78% of SMB respondents said they dedicated 10% or less of their overall budget to marketing efforts. Joshua Schachter Lands At Google. 2010: Google.jp

E-commerce 117

E-commerce Launch Engineering User Experience 117

Search Engine Land

JANUARY 4, 2023

” “Content marketing / SEO doesn’t work in our niche.” Instead, too many teams still operate under this false assumption that they’ll luck out and the perfect unicorn writer or marketer or [insert rockstar role here] will fall into their laps, solving all of their problems in one fell swoop. See terms.

Assembly Line 101

Assembly Line Angle Start-ups Follow-up 101

Hubspot

APRIL 23, 2018

A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Here are some of the top benefits from a marketing perspective: Website Performance Optimization. What Is a Website Audit? When was the last time you gave your website a checkup?

Conversion 101

Conversion Engineering Follow-up UX 101

Search Engine Land

JULY 28, 2023

Despite what some business leaders still (shockingly) think, YouTube isn’t just cat videos and fail compilations; it’s a mighty tool in your marketing arsenal. It helps you understand where your marketing efforts are most effective. Audience retention Many marketers miss or struggle to interpret this metric.

CTR 72

CTR Click Through Rate Promote Entertainment 72

Search Engine Land

OCTOBER 28, 2022

” John McAlpin , Director of SEO Strategy, Cardinal Digital Marketing. Adapting, finding new ways, and exploring all resources for technical, on-page, IT, UX and off-page factors are all critical to success. Using a checklist, and checking boxes, won’t get you far.” It rarely goes according to plan.

UX 128

UX X-functional Angle B2C 128

Sales Hacker

JANUARY 30, 2023

I’ve spent the last year working to find product-market fit for my startup, Dock. I’ve used our sales process to iterate our way to product market-fit and wanted to share what I’ve learned along the way. But finding product-market fit is harder than it sounds. But it made finding product-market fit difficult.

Conversion 90

Conversion Product Sales Price 90

Heinz Marketing

FEBRUARY 27, 2020

By Winfield Salyards , Marketing Coordinator at Heinz Marketing. Through the process I learned a huge amount about best practices on email (and landing page) production and the review process and was asked to compile my findings. This is what I found. Hyperlinks. Final Scan. What tips would you share?

Campaign 88

Campaign A/B testing Clients Start-ups 88

Search Engine Land

JANUARY 13, 2023

Get the daily newsletter search marketers rely on. Here is a quick checklist for task delegation: Understand your strengths and weaknesses. Here is a quick checklist to build a support network: Get to know your team. Here is a quick checklist to be a resource for your team: Encourage team collaboration. Listen carefully.

Objectives and Key Results 93

Objectives and Key Results Networking Meeting Follow-up 93

Martech

MARCH 4, 2022

This metric alone is not the measure of success, but it is a milepost on the way towards figuring out the return on investment (ROI) of the marketing spend. CPA “is not a standalone metric,” said Michael Brenner, CEO at Marketing Insider Group. What CPA really does is measure the efficiency of the marketing campaign, Brenner said.

Customers 107

Customers Campaign User Experience CRM 107

Search Engine Land

SEPTEMBER 12, 2023

Get the daily newsletter search marketers rely on. But I’ve spoken to several people who don't ever navigate to where you can build custom reports based on landing page, placements, location, time of day, or products in your data feed. “> “> “> “> “> “> Processing…Please wait.

Campaign 141

Campaign Retail Lead generation Pharmaceutical 141

Hubspot

MAY 26, 2017

Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? The kit includes the full ebook, a template, and a checklist -- everything you need to manage keywords, campaigns and ad groups successfully. Landing Page Testing. How do you ensure it drives ROI for your company?

A/B testing 76

A/B testing Campaign Engineering Gaming 76

Martech

APRIL 25, 2023

However, as martech evolves, marketing teams scramble to keep pace. The marketing operations talent shortage leaves businesses to wrangle the three-pronged problem of hiring, training and retaining skilled professionals. But how exactly can AI improve the marketing ops talent problem? And should we entertain that?

Strategize 106

Strategize Strategic planning Entertainment CRM 106

Hubspot

JANUARY 14, 2019

So you made an incredible video, sent it out to your internal teams, encouraged sharing, uploaded it to YouTube and waited for the marketing fame to roll in. Here's a checklist of key places to share your video marketing content every time you have something new. Video Distribution Checklist. Email Signatures.

Click Through Rate 76

Click Through Rate Promote Campaign Engineering 76

ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Martech

NOVEMBER 24, 2021

Digital marketers must comply with laws protecting consumer data, regardless of whether those rules originate in Europe (GDPR) or California (CCPA). Good marketers put compliance optimization first. Successful marketers can learn how to do that,” said Colby Cavanaugh, VP for product marketing at Integrate, a B2B marketing firm.

Trust 113

Trust Sales B2B Promote 113

Beeketing

JULY 3, 2021

To ensure that your e-commerce site is always up, functional, and secure, sophisticated e-commerce testing that corresponds to the emerging market changes is required. In this article, we will be covering in detail e-commerce testing, its various benefits, and an e-commerce testing checklist. E -commerce testing checklist .

E-commerce 96

E-commerce SQL Product Price 96

Heinz Marketing

NOVEMBER 20, 2019

By Stephanie Carrillo, Senior Marketing Consultant at Heinz Marketing. Living in the age of content marketing we rely on content to not only help drive visitors to our website, we use it to help nurture leads in our pipeline. Top of the funnel content can include things like tip sheets, white papers, eBooks, or checklists. .

Pipeline 58

Pipeline Consult Trust Clients 58

Hubspot

FEBRUARY 9, 2018

As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? While I would love to say that there’s one new, highly optimal content format that all marketers should use for lead generation instead of older formats, I can’t -- it's a little more complicated than that. Is the webinar dead now too?

SQL 203

SQL Follow-up Promote Prospecting 203

Search Engine Land

MAY 24, 2023

This is an issue when there’s competing budgets and the allure of other, more familiar marketing strategies. That means explaining what SEO actually does and how it can support basic marketing objectives. Digital ads are the darling of many marketing programs. In most cases, they are aware of SEO. million searches per minute.

Objectives and Key Results 100

Objectives and Key Results User Experience Engineering Education 100