Search Engine Land

JANUARY 16, 2024

Frequent readers of Search Engine Land – and all SEOs, for that matter – know why: GA4 wasn’t ready for prime time when Google forced us to make the switch, and we’re still working through kinks months later. Report 1: Landing page performance This report will look at landing page performance segmented by channel.

UX 116

UX Represent Niche Clients 116

Search Engine Land

MAY 3, 2024

Specifically, we have seen a major shift in the pages Google shows for searches they think have a local intent. We are now seeing an influx of localized service area pages showing on the SERPs instead of generic, non-location-specific pages and homepages. How does one combat that?

Service 105

Service Trust Clients Cross-sell 105

ClickFunnels

JANUARY 30, 2022

I’ll never forget when, as a budding marketer, I repeatedly discovered HubSpot’s blog content through various Google searches related to online marketing. Your target market is searching for stuff in Google. Because it’s the largest search engine in the world (by far) and virtually every target market is using it.

Lead generation 244

Lead generation Real Estate Process Closing 244

Search Engine Land

APRIL 9, 2024

As a marketer, you must ensure alignment between campaigns, brand guidelines and goals when tapping into machine learning efficiencies. Generative AI tools like ChatGPT, Gemini and Microsoft Co-Pilot are great places to get preliminary ideas for marketing campaigns, but they require guardrails. Brand tone of voice.

CTR 111

CTR Campaign Strategize Gaming 111

Search Engine Land

MAY 6, 2024

For example, let’s say you’re looking at a campaign and notice a high CTR coupled with a low CVR. Or a need to refine your landing page experience. In another example, let’s look at cost-per-conversion. Update landing pages to feature the high-priority action more. What does this indicate?

CTR 89

CTR Objectives and Key Results Click Through Rate Campaign 89

ClickFunnels

JANUARY 17, 2023

The post 6 Ways To Create A Killer Landing Page For Your Book appeared first on ClickFunnels. I’m going to show you how to create a high-converting landing page for your book that converts well and helps you grow your online business. Build Your Landing Page With ClickFunnels Now! Which software?

E-commerce 130

E-commerce Niche Up-sell Trust 130

ClickFunnels

DECEMBER 19, 2021

Okay, so before we get into the nitty-gritty of building an effective lead generation sales funnel, let’s make sure that we are all on the same page regarding the terms that we are going to be using throughout this article. Step #2: Create a Landing Page for Your Lead Magnet. Introduction to Sales Funnels.

Lead generation 263

Lead generation Cross-sell Non-Profits A/B testing 263

Search Engine Land

APRIL 19, 2024

Have you ever been in a situation where not everyone was on the same page? For example, does your agency have an account or media lead who oversees the client relationship, or do individual practice leads handle the relationship? Agencies can offer a wide variety of advertising and marketing services. Or is it a hybrid?

Contract 106

Contract Clients CRM Meeting 106

ClickFunnels

NOVEMBER 28, 2022

The post 15 Benefits Of Having An Awesome Landing Page appeared first on ClickFunnels. There are many benefits to having an awesome landing page. We’ll cover all of the benefits of landing pages in this article. What is a landing page? The total spend on the landing page is $800 less.

A/B testing 130

A/B testing Objectives and Key Results Conversion Lead generation 130

ClickFunnels

JANUARY 30, 2022

There’s no “easy way out” when it comes to Internet marketing; however, establishing a sales funnel is a prime example of how a floundering business can transform themselves. Sometimes the best way to succeed in marketing is to understand what not to do. This holds especially true in the world of Internet marketing.

A/B testing 246

A/B testing Follow-up Price Conversion 246

ClickFunnels

JANUARY 26, 2022

Lead generation relies on inbound marketing (with the exception of paid advertising), sales prospecting relies on outbound marketing – usually cold outreach. Lead generation is done by marketers, sales prospecting is done by salespeople. Create a landing page for that lead magnet.

Cross-sell 244

Cross-sell Lead generation Pitch Niche 244

Salesforce

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. It sure can.

CTR 124

CTR CRM Promote Campaign 124

ClickFunnels

AUGUST 2, 2021

That is as true for market stalls in Marrakesh as it is for billion-dollar startups in Silicon Valley. Here’s how Russell explains it: Example: “DotCom Secrets” Value Ladder. Example: Matthew Hussey’s “9 Texts” Lead Magnet + “How to Talk to Men” Product. 3 Create a Landing Page For Your Lead Magnet.

Cross-sell 246

Cross-sell Sales Up-sell Presentation 246

Search Engine Land

OCTOBER 18, 2023

Customer lists are uploaded but not utilized. Classic example: “Call today” messaging is added to headlines, descriptions, callouts, and sitelinks.) For example, expectations for your national campaign are sky-high, but the budget is so low you only get a handful of clicks a day. Ad messaging has typos or spelling errors.

Launch 113

Launch Campaign B2C Trust 113

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now.

Campaign 122

Campaign Consult Prospecting Technology 122

ClickFunnels

AUGUST 22, 2022

The post Creating a Successful Digital Marketing Plan For Online Courses appeared first on ClickFunnels. It’s something you can package, market, and sell. The global eLearning market is expected to quadruple in size from around $250 billion in 2020 to $1 trillion in 2027. You’ve got to market your course.

Cold Call 242

Cold Call Cross-sell Clients Up-sell 242

ClickFunnels

DECEMBER 14, 2021

An ecommerce sales funnel is a series of web pages crafted to systematically convert visitors to an online store into paying customers. For example: notice how this sales funnel pulls people in with a big discount, and then tries to upsell them with a one-time-offer before triggering the “Order Received” page….

Launch 278

Launch Sales Price Start-ups 278

Search Engine Land

SEPTEMBER 6, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

Contact 129

Contact User Experience Engineering Trust 129

ClickFunnels

JANUARY 27, 2022

According to Tech Jury , The US e-learning market is set to grow by $12.81 The online course market is booming. We’ll show you how to build a successful sales funnel for your online course, from understanding your target market to building your email list and getting conversions. Understanding Your Target Market.

Launch 215

Launch Sales Up-sell Pitch 215

Search Engine Land

SEPTEMBER 29, 2023

A local SEO practitioner should regularly analyze information about organic user locations, behaviors, and landing pages accessed from search results. For local businesses, individual location pages often receive fewer users since they’re a small piece of the total traffic count.

Objectives and Key Results 128

Objectives and Key Results Territory Campaign Growth 128

Martech

FEBRUARY 8, 2024

For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. This is your go-to strategy.

B2B 115

B2B Gaming Niche Appointment 115

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Build a quality email list: Focus on building a permission-based email list consisting of individuals who have expressed interest in your telecommunications products or services.

Lead generation 105

Lead generation Click Through Rate Contact Follow-up 105

Martech

JANUARY 22, 2024

It’s been a while since my last update, and I’ve been watching with joy as you and your fellow marketers have collectively engaged in more than 2,100 chats with me! In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot.

Lead generation 107

Lead generation Engineering Technology Technology 107

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 131

Product Territory Niche Engineering 131

Search Engine Land

FEBRUARY 19, 2024

Local has evolved from listings management to real experience and engagement. Local is more about experiences than listings management Below are the top five areas that location-based businesses need to focus on in 2024. Creating unique, optimized pages for each location is futile if the content isn’t genuinely useful.

Objectives and Key Results 112

Objectives and Key Results Territory Real Estate Hospitality 112

Search Engine Land

NOVEMBER 1, 2023

Optimizing local listings for SEO is essential for businesses looking to turn online interest into real-world visits and sales. Here is an overview of SEO best practices for managing and optimizing local listings for SEO. Here is an overview of SEO best practices for managing and optimizing local listings for SEO.

Sports 122

Sports Angle Click Through Rate Engineering 122

Search Engine Land

MARCH 18, 2024

The plan is concise and fits onto a single page. The steps we will follow here are: Step 1: Create a list of related keywords Step 2: Identify search intent Step 3: Strategize Step 4: Create Step 5: Optimize Step 6: Promote You will detail this in our simple One-Page SEO Plan template. (It

Promote 113

Promote Strategize Engineering Niche 113

Search Engine Land

OCTOBER 17, 2023

You likely know this list: Ahrefs, BuzzSumo and Semrush. I also like to use Ahrefs for a couple of more advanced initiatives: High-level batch analysis This a very fast overview of backlinks for any list of URLs you enter. The result is a good list of questions from actual users in your industry. Paid traffic. Trends over time.

Angle 124

Angle Strategize Strategic planning Territory 124

Search Engine Land

SEPTEMBER 20, 2023

Google Sheets functions make it easy to turn your keyword research and site performance data into a list of content to be created or updated. If you have a list of target keywords for new pages, you can turn them into URLs with some quick functions. This is also handy for searching by page path in Google Analytics.

Start-ups 139

Start-ups Engineering Conversion Meeting 139

Search Engine Land

OCTOBER 27, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

Engineering 124

Engineering Promote User Experience Drivers/motivators 124

Search Engine Land

FEBRUARY 26, 2024

Why technical SEO matters for video content Creating captivating videos is crucial for engagement, but mastering video SEO basics helps search engines index your pages effectively, especially as SERPs expand to include diverse media formats beyond text. Take an example sourced from the jewelry segment. In contrast, Tiffany’s loads 8.4

UX 126

UX Engineering Follow-up User Experience 126

ConversionXL

NOVEMBER 9, 2021

Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. Your landing page is the make or break of these efforts. across all industries. Memberstack.

Drivers/motivators 156

Drivers/motivators Objectives and Key Results A/B testing Conversion 156

Search Engine Land

OCTOBER 20, 2023

In this article, I’ll explore specific programmatic SEO examples and how they rank in search. Types of programmatic SEO If you’ve researched the topic, you’ve likely come across some of the most popular examples of programmatic SEO: Zapier, Nomad List, or travel review sites. that can also trigger these types of pages.

X-functional 116

X-functional Gaming Entertainment B2B 116

Search Engine Land

MAY 13, 2024

Top B2B content distribution strategies that work Content marketing is crucial for B2B. So, how do you reach your target audience and achieve content marketing success? Many successful B2B marketers even go beyond organic social and invest in paid social to promote their content. Social media is just one piece of the puzzle.

B2B 110

B2B X-functional Pitch Click Through Rate 110

Search Engine Land

APRIL 8, 2024

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content.

Finance 101

Finance Manufacturing Referrals Construction 101

Search Engine Land

APRIL 4, 2024

Here’s an easy example of what that might look like for my company, using GSC’s Query filter functionality and RegEx: Are you seeing relatively flat non-brand traffic changes, but a big brand swing? URL : Which page(s) are losing traffic? Google Search Console can tell you fairly quickly. Are they related in terms of topic or focus?

Referrals 122

Referrals CTR Territory Sports 122

Search Engine Land

DECEMBER 4, 2023

For PPC marketers, ChatGPT also unlocked game-changing potential. Our industry is among those impacted as generative AI has streamlined the process of producing various content, from blog posts and social media updates to landing pages, keywords, and ad copy. Classifying long keyword lists into coherent ad groups.

Objectives and Key Results 116

Objectives and Key Results Campaign Launch Strategize 116