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Lead Generation Vs. Brand Awareness: What’s The Difference?

ClickFunnels

More importantly, how can you — the entrepreneur, marketer, or business owner — use those tactics to spread your message, sell more products, and grow your business? Brand awareness would sit at the very top of this marketing funnel as a part of the “Awareness” stage (go figure). Brand Awareness: What’s The Difference? For example….

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11 Tips For Building An Explosive Sales Funnel

ClickFunnels

The post 11 Tips For Building An Explosive Sales Funnel appeared first on ClickFunnels. Direct response marketing is often touted as the pinnacle of marketing brilliance — it’s designed to elicit immediate engagement from an audience that’s never heard of your business before. Build Your First Sales Funnel Now For Free!

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11 Lead Generation Campaign Examples That Work Very Well

ClickFunnels

And if the book is about something that your target market desperately wants to learn about, then this offer is a no-brainer purchase for them… especially since they feel like they’re getting the book for free. It just needs to provide some basic value to your target market. Your target market probably isn’t an exception.

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App store optimization: 8 tips to leverage your SEO research skills

Search Engine Land

Internal linking Internal linking is one of the most effective and under-appreciated SEO tactics. It’s low lift, easy to implement and we typically see great results from internal linking at our agency. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

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Writing people-first content: A process and template

Search Engine Land

Any savvy marketer knows you build trust with your prospects by being helpful and sharing. You must align your objectives with helping users while connecting them to your business and marketing mission. Get the daily newsletter search marketers rely on. Link to these from your content.

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Lies, Damned Lies, and (Some) Marketing Statistics

ConversionXL

With many outdated and misleading statistics crowding the first page of Google, how do you know which stats are legitimate? How can you use research to strengthen your content rather than regurgitating the same old stats? The idea that you need to “market to goldfish” has become standard practice for the last five years.

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How To Use Copywriting As An Important Branding Tool

ClickFunnels

But an often overlooked part of copywriting is how it can (and should) be used as a branding tool; to solidify market positioning, to build empathy with a specific audience, and to create a consistent image online. Here are some stats to mull over…. These could be stories about your target market and the challenges they face.