Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. This change is making lots of people uneasy. This might not seem like a big issue. Is this content authentic, or just AI-generated fluff?’

Trust 109

Trust Customers Healthcare Service 109

Search Engine Land

FEBRUARY 13, 2024

Having been a Google quality rater myself (almost a decade ago now), I quickly realized what E-E-A-T was: human language to describe the ultimate goal of the algorithm so raters without access to Google data can evaluate algorithms. They’re guides for human raters to use for various tasks. Where did E-E-A-T come from?

Engineering 125

Engineering Contact Start-ups Launch 125

Martech

MAY 9, 2024

Ivan Ostojic is Chief Business Officer at Infobip, the omnichannel marketing platform focused on communications, conversations, chat and messaging. There will be some disillusionment for people who thought this is a panacea, where you don’t need any data structure because this is an intelligent technology. A: Yes and no.

Appointment 82

Appointment Technology Technology Follow-up 82

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. As the year goes on, more users and marketers will scramble to find alternatives. Those cookies are retiring in 2024.

B2B 127

B2B Government Technology Technology 127

Search Engine Land

MAY 8, 2024

SEO and user experience (UX) are critical components of modern digital marketing strategies. This article explores the SEO-UX paradox and how businesses can achieve visibility and user delight through a holistic approach that aligns with search engine algorithms and human needs. Get the daily newsletter search marketers rely on.

UX 89

UX Objectives and Key Results User Experience Legal 89

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 128

Strategize B2B B2C Trust 128

Martech

FEBRUARY 7, 2024

There will be a significant movement toward improving people’s problem-solving skills as they learn to use automation with their human brains. AI can accelerate team performance, prompting a shift in dynamics as individuals strive to balance artificial and human intelligence effectively.

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X-functional Cross-sell Territory Retail 111

Salesforce

OCTOBER 19, 2023

AI vs. human? The general consensus is that AI will create more jobs than it kills. That said, here are four things you can do to make yourself more valuable to your employer in this age of data and AI. And that makes you better at your job and, therefore, more valuable. 7 key data learning modules.

Customer Relationship Management 103

Customer Relationship Management Technology Technology Engineering 103

Search Engine Land

MAY 9, 2024

The 3 schools of information gain: Humans, machines and search engines Information gain can be used in three topics: Machine learning. It applies the models of how animals search for food ( optimal foraging theory ) to how humans search for information (which we’ll talk about later). Get the daily newsletter search marketers rely on.

Engineering 93

Engineering Angle UX Trust 93

Martech

NOVEMBER 6, 2023

B2B and B2C customers, despite their different needs, are still human decision-makers. Up to 27% of B2B buyers say their journey will involve more people in the future, so it’s important to: Know all of the decision-makers in your customers’ organizations. Doing so requires a data-driven, 360-degree view of the customer.

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B2B Customers B2C Cold Call 133

Martech

MAY 13, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: As a function of the business, where should Martech / Marketing Ops align? Under marketing? MarTechBot now has 10+ personas to provide more targeted responses.

Territory 81

Territory Technology Technology Customer Relationship Management 81

Salesforce

DECEMBER 12, 2023

As more generative AI innovations become available, the question of what’s trustworthy becomes more acute. Salesforce Research & Insights recently conducted research that shows AI is more trusted and desirable when humans work in tandem with AI.

Trust 119

Trust Drivers/motivators Legal Cold Call 119

Search Engine Land

MARCH 11, 2024

These technologies empower businesses to analyze vast amounts of data, extract valuable insights and automate repetitive tasks with remarkable accuracy and speed. By leveraging ML models trained on large datasets, content management systems are making it easier to organize and retrieve information when needed.

Technology 117

Technology Technology Engineering Strategize 117

Search Engine Land

MAY 1, 2024

There are tools in the market to help you: Analyze datasets: AI can identify new and valuable keywords that might have been overlooked. Surface statistically significant opportunities: Some search terms need more data before they are actionable. Get the daily newsletter search marketers rely on. See terms.

Campaign 115

Campaign Strategize Conversion B2B 115

Salesforce

MARCH 19, 2024

In order to train them to answer complex customer questions with accuracy and fluency, Algo knew it needed something more robust than an off-the-shelf LLM, which is typically trained on the public internet, and lacks the specific business context needed to answer questions accurately. That’s where RAG can help. The two go hand in hand.

Trust 122

Trust Represent Start-ups Technology 122

Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. This could have a radical impact on the structure of marketing departments and the daily work lives of marketers and lead to the rise of the marketing generalist.

Campaign 102

Campaign Niche Service Product 102

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. These days, they’re adding more AI features to help retrieve detailed insights more easily.

Strategize 95

Strategize Campaign User Experience Start-ups 95

Salesforce

JANUARY 2, 2024

For anyone who has seen films like Star Wars, Metropolis, or, more recently, TikToks of Beyoncé’s latest tour , the concepts of robots, cyborgs, and other sentient machines have been around since at least the turn of the 20th century. Recalibrate expectations Knowing the destination doesn’t make the journey predictable.

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Government Trust Technology Technology 115

Martech

JANUARY 19, 2023

In this article, though, I want to explore the role AI can have in marketing. It may not be as grandiose as helping cure cancer but marketing needs to reckon with the role of AI in its world. The “cool” factor is that you can ask highly specific questions and get back answers that could have been written by a human.

Follow-up 129

Follow-up Gaming B2B Contact 129

Search Engine Land

MARCH 6, 2024

This article explores top practices and insightful tips for creating successful paid search ads in 2024, leveraging historical data, incorporating engaging visuals and aligning messaging across multiple channels. So, how do we create winning ads when two layers of technology promote less human involvement?

A/B testing 120

A/B testing Campaign Networking Engineering 120

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. This article will cover three ways to use generative AI: keyword research, content creation and data analysis. It should never be skipped or overlooked.

B2B 124

B2B Networking Campaign Technology 124

Heinz Marketing

JANUARY 24, 2024

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction Customer Relationship Management (CRM) tools have evolved significantly since their inception. Initially, it was about managing customer interactions and data, a practice crucial for businesses to understand and serve their clients efficiently.

CRM 99

CRM Customer Relationship Management Technique Technology 99

Martech

APRIL 29, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: Deterministic matching in a Customer Data Platform (CDP) is identifying and linking customer data based on known and verified information. What is deterministic matching?

Retail 92

Retail Territory Customer Relationship Management CRM 92

Martech

OCTOBER 5, 2023

Half of human marketers say their fellow humans do better with a creative brief than our artificial intelligence rivals. Proving that humans (mostly) recognize the work of other humans, 54% picked the image created by AI alone, and 61% selected the image that had been produced by AI with human input.

E-commerce 114

E-commerce Launch Meeting Service 114

Search Engine Land

JANUARY 18, 2024

As artificial intelligence (AI) continues transforming the future of SEO , search marketers must adopt an ethical implementation approach by ensuring that AI-driven practices align with responsible and transparent strategies. It can also: Help analyze data, find patterns and spot trends. Wrongly manipulating data.

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Government Legal Trust Promote 107

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. To some extent, we all are. It’s coming from every direction.

CRM 125

CRM Technology Technology Campaign 125

Martech

APRIL 11, 2024

A marketing campaign using AI to help dogs in shelters get adopted? It processes high-volume, continuous user feedback, and data sets such as support tickets, app reviews, and Net Promoter Score/Customer Satisfaction Score (NPS/CSAT) responses. Fuel for your marketing strategy. You better believe I’m writing about that.

Technology 98

Technology Technology Campaign Promote 98

SaaStr

SEPTEMBER 26, 2023

The Most Surprising Thing About VC This Year Shen has been in venture capital for 12 years now, and it’s been a crazy ride to watch the whole bull market back in ‘10 and ‘11 when 10x revenue was insanely expensive for a SaaS company. She watched the SaaS and Cloud wave ride and thought there’d be a huge pullback in markets this year.

Contract 104

Contract GTM B2B Negotiate 104

Search Engine Land

FEBRUARY 5, 2024

There are people nervously considering side-moves into more stable professions. Data scientists are finding trends. The concern is that it’s only a small step between streamlining processes and removing human intervention entirely. This frees up the time we need to find more strategic growth opportunities. It is smart.

Engineering 124

Engineering Pitch Growth Strategize 124

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is data-driven, targeted marketing? By leveraging data, marketers can optimize their marketing efforts, improve customer engagement, and drive better business outcomes.

A/B testing 105

A/B testing Click Through Rate Objectives and Key Results Campaign 105

Salesforce

DECEMBER 7, 2023

Our Five Elements Framework outlines how to implement AI using trust, alignment, human design, a platform mindset, and innovation. The latest technology can make a big impact, but your success hinges on how you use it. For instance, not informing stakeholders about the data AI analyzes.

Objectives and Key Results 119

Objectives and Key Results Government User Experience Trust 119

Search Engine Land

DECEMBER 4, 2023

It’s hard to believe it’s only been a year since ChatGPT burst onto the scene and captured the world’s attention with its remarkably adept chatbot that generates human-like text on command. For PPC marketers, ChatGPT also unlocked game-changing potential. Looking back at ChatGPT’s debut ChatGPT launched on Nov.

Objectives and Key Results 113

Objectives and Key Results Campaign Launch Strategize 113

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Let’s dive into what’s making that hybrid model successful: PLG and Sales Led? At the same time?

Go To Market 107

Go To Market Growth GTM Product 107

Martech

JANUARY 22, 2024

Bad data creates bad results. In marketing, these algorithms can decide everything from audience segmentation, to the most effective creatives, to the best channels. But no matter how well-sourced and clean your data is, it cannot account for the significant number of people whose data is missing One such group is women.

Government 109

Government Education Technology Technology 109

Martech

JANUARY 30, 2024

With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction. AI algorithms analyze vast amounts of customer data, enabling brands to understand their customers on a granular level.

Customers 134

Customers Price Contact Campaign 134

Martech

JANUARY 30, 2024

The center is intended to accelerate and optimize marketing decision-making. B2B marketers identify budget constraints as their main challenge. The data comes from a new report by Integrate’s media arm, Pipeline360. This allows data-based decision-making for campaign optimization and fulfilment.

Launch 103

Launch Drivers/motivators B2B Represent 103

Martech

APRIL 22, 2022

AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. In this piece, we will dive deep into the value of AI technologies in marketing. Learn more about AI marketing.

Campaign 145

Campaign B2B Technology Technology 145