Martech

MAY 30, 2023

You have likely seen this phrase in plenty of marketing blogs. But many companies make the mistake of relying too heavily on intrusive marketing tactics like cold calls, pop-up ads and sponsored posts. This is where reception marketing comes into play. The reception marketing solution? “Meet your customers where they are.”

Cold Call 93

Cold Call Clients Follow-up Meeting 93

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Customers 99

Customers B2C Healthcare Retail 99

Salesforce

NOVEMBER 16, 2023

In a time where consumers have as many options as they do today, sifting through the endless research can feel daunting. Marketers can plug into this by rewarding customers who share their positive experiences with the world. This is called referral marketing. Social media has become the first stop in product research.

Referrals 124

Referrals E-commerce Promote CRM 124

Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. You are a data-driven marketing expert with 10 years of experience running personalized campaigns.

Campaign 138

Campaign Technology Technology Growth 138

Gong.io

FEBRUARY 23, 2023

This article is part of the Gong Labs series, where we publish findings from our data research team. Subscribe here to read upcoming research. Be a sense-maker and confidence-builder for your buyers The number of interactions buyers have with sellers is decreasing. Don’t bombard your buyers with more content.

Closing 121

Closing Price Finance Negotiate 121

Heinz Marketing

OCTOBER 16, 2020

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. A few weeks ago Heinz marketing put on a three-hour Predictable Pipeline workshop with ON24, part of the fastFWD webinar series. This event had over four hundred attendees made up of marketing professionals across several different B2B industries.

Pipeline 142

Pipeline Campaign Consult Start-ups 142

Martech

APRIL 3, 2023

Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. Who is conversational marketing for?

GTM 126

GTM B2B Conversion Objectives and Key Results 126

Highspot

FEBRUARY 4, 2024

Guided selling. It tailors the buying experience using AI and extensive data, guiding customers as they compare products, understand pricing, and select add-ons while preventing the frustration and abandonment that often come from being overwhelmed by options. What is Guided Selling? How Does Guided Selling Work?

Sell 52

Sell Cross-sell B2C Manufacturing 52

Martech

AUGUST 30, 2022

The disruptions brought about by the COVID-19 pandemic have resulted in businesses renewing their appreciation for existing customers, as well as customer journey orchestration (CJO) tools that help guide and enhance the journey. Read next: What is customer journey analytics? The end-to-end customer journey.

Customers 98

Customers Retail Repeat business Service 98

Search Engine Land

SEPTEMBER 1, 2023

Search marketing is an ever-changing industry, but even amid the generative AI movement, one thing remains constant: keywords. Learning to do strategic keyword research for SEO allows you to navigate the clutter and noise of search marketing, leading you to the treasure trove of targeted traffic, higher rankings, and increased conversions.

Objectives and Key Results 137

Objectives and Key Results UX Niche Engineering 137

Highspot

DECEMBER 5, 2023

Explore a range of sales process examples and learn how to align with the customer’s journey for better buyer engagement , relationships, and sales success. A sales process is a structured set of steps that guides salespeople through the sales cycle. Research the Company Understanding your customer is critical.

Process 52

Process Real Estate Objectives and Key Results Negotiate 52

Salesforce

AUGUST 28, 2023

Are marketing trends moving too fast? How do we as marketers push the boundaries without sacrificing what matters most: the needs of our customers? Let’s take a deeper look at the report’s finding through four guiding principles for marketers. So, where is the balance? Read the report 1.

Customers 97

Customers Trust Technology Technology 97

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.”

B2B 105

B2B GTM Cross-sell High impact 105

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B 107

B2B B2C Entertainment Education 107

Salesforce

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. It puts your product at the center of the customer experience and buying journey. In fact, 89% of B2B marketers use an ABM strategy right now. What is product-led growth? The result?

Growth 98

Growth Product Customers B2B 98

Martech

DECEMBER 15, 2022

That’s why many teams implement an account-based marketing (ABM) strategy. In doing so, marketers need to deliver the experiences and content that are appropriate depending on how advanced the prospect is in the buyer’s journey. Then, line these strategies up with actual companies in your target market or region.

B2B 94

B2B Territory Prospecting Price 94

APACSMA

MARCH 8, 2024

Introduction Supported by research insights from Gartner, APACSMA has observed the shifting preferences of B2B buyers towards seller-free experiences and the increasing reliance on digital channels. This shift not only affects marketing, sales, and customer service but also has a significant impact on sales enablement.

Technology 52

Technology Technology Strategize Sales 52

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Here’s a guide on how to do that.

E-commerce 104

E-commerce Growth Cross-sell Objectives and Key Results 104

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing? Omnichannel marketing vs. multichannel marketing: What’s the difference?

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

Heinz Marketing

APRIL 8, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Learn how to break through with these this 3-step strategy to connect with buyers. What Is the Optimal Pattern of a Customer Journey ?

B2B 98

B2B Sell Customers B2C 98

Heinz Marketing

MAY 8, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Best-Practices for Reaching and Marketing to the C-Suite Audience. So, how can marketers successfully market to the C-suite? What Is AI-guided Selling?

B2B 117

B2B A/B testing Sell Inside sales 117

Search Engine Land

APRIL 23, 2024

This comprehensive guide delves into the intricacies of optimizing for TikTok, exploring strategies, tools and best practices to help you enhance your visibility, engage your target audience and ultimately drive success on this rapidly growing platform. Why TikTok is threatening Google’s supremacy TikTok is changing the buyer journey.

Entertainment 114

Entertainment Objectives and Key Results Follow-up Engineering 114

ConversionXL

JULY 25, 2022

That action might be to: Download an ebook or guide; Sign up for a free trial; Register for an upcoming webinar; Browse products in your online store; Book a sales demonstration. CTAs are a critical component of marketing material. CTAs drive the buying journey. Take this post from Mailchimp on email marketing benchmarks.

A/B testing 146

A/B testing Contract Appointment Drivers/motivators 146

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021. The vendors respond.

B2B 117

B2B GTM Technology Technology 117

Martech

DECEMBER 14, 2021

If there’s one thing that 2021 has made evident to the B2B marketer, it’s that today’s B2B buyers are leveraging a digital-first approach. Their tactics now involve covert research done on their own time and in their preferred digital channels. Block bad lead data. The solution?

B2B 109

B2B Government Campaign Technology 109

ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Highspot

MARCH 21, 2024

survey highlights a significant trend: today’s buyers have clear digital purchasing experience expectations, with a strong preference for personalization and immediacy. This guide is here to change that. Sales Email Success Metrics Sales vs. Marketing Emails Sales emails are a sales rep’s digital handshake.

A/B testing 96

A/B testing Sales Follow-up Click Through Rate 96

Heinz Marketing

FEBRUARY 16, 2021

By Josh Baez , Client Engagement Manager at Heinz Marketing. It means that the way they reach, sell to, and serve their buyers has changed as well. Buyers have greater access to resources, content, and data than ever have before. We live in a decade of digital disruption and transformation. What does this mean for B2B sales?

Conversion 127

Conversion Sell B2B Sales 127

ConversionXL

JANUARY 18, 2022

Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers. Understanding brand strategy vs. marketing strategy. It sets your priorities and guides all decision-making across the business.

Campaign 128

Campaign Trust Hospitality Growth 128

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. A different kind of B2B buyer. I probably buy the most technology out of any buyer here at Planful.

B2B 86

B2B Customers Pipeline Price 86

Search Engine Land

JULY 21, 2023

Leverage a user’s journey stage position Understanding the user’s search journey stage is vital for effective SEO. Spotting journey stages isn’t easy, but users provide signals through their search behavior. Simply acknowledging journey stages isn’t enough.

Objectives and Key Results 97

Objectives and Key Results Strategize Represent Drivers/motivators 97

Lead Fuze

JULY 24, 2023

Whether you’re a sales executive, marketing professional, or business owner, understanding how to use intent data can be pivotal for your success. Incorporating these techniques into your operations could revolutionize not only your lead generation process but also transform how you engage with prospects throughout their buying journey.

Technique 52

Technique Sales B2B Prospecting 52

Highspot

AUGUST 31, 2021

In this guide, we’ll detail everything you need to know to pick the perfect sales model for your business, including: What is a sales model? The latter, on the other hand, may require a deeper investment in content marketing and SEO. The keystone nature of sales models makes choosing the right one all the more important.

Sales 94

Sales Cold Call Territory Customer Relationship Management 94

Search Engine Land

OCTOBER 13, 2023

While Google commands the majority of global search engine usage, boasting over 90% market share, a 2021 survey by Jumpshot revealed that Amazon’s search volume comprises 54% of all product-related searches in the United States. Add to that the buyer trust that Amazon provides with its reputation of fast fulfillment and free returns.

Real Estate 130

Real Estate Commission Conversion Trust 130

Lead Fuze

OCTOBER 5, 2023

Are you curious about how to progress in the digital marketing sphere? Look no further than using AI for digital marketing. This is the new face of effective marketing! Hold on tight; it’s going to be an enlightening journey! Can I use AI for marketing? Will AI take over digital marketing?

Real Estate 98

Real Estate Retail Technology Technology 98

Lead Fuze

JULY 23, 2023

Whether you’re a startup founder, small business owner, or marketing professional, understanding how to find your target market is crucial for your success. In this guide, we’ll explore proven strategies on how to find your target market. Why is Identifying Your Target Market Important?

Strategize 52

Strategize Niche Objectives and Key Results Strategic planning 52

Martech

AUGUST 23, 2023

The marketing technology revolution is the compass guiding businesses through uncharted waters. The demand for advanced marketing technologies has surged as businesses pivot their operations online. Regulatory changes Data privacy regulations like GDPR and CCPA have necessitated reevaluating marketing strategies.

Customers 96

Customers Strategize Technology Technology 96