Search Engine Land

FEBRUARY 19, 2024

That’s what Gartner, a technological research and consulting firm, is predicting. Many also believe that ChatGPT is already stealing market share from Google. If true, this would mean a huge shift in search marketing strategies, both paid and organic. Why we care. SEO and PPC are incredibly valuable. The prediction.

Engineering 136

Engineering Entertainment Market share Consult 136

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Brandwatch for consumer research on social media and influencer insights.

Strategize 107

Strategize Campaign User Experience Start-ups 107

Search Engine Land

MARCH 15, 2024

14, 2024, as the company shifts its focus toward developing new research tools. Marketers and publishers who depend on CrowdTangle for trend analysis, post monitoring and analytics will need to seek alternative tools as the platform is being phased out. ” Get the daily newsletter search marketers rely on. .”

Meeting 99

Meeting Technology Technology Process 99

Search Engine Land

APRIL 9, 2024

As a marketer, you must ensure alignment between campaigns, brand guidelines and goals when tapping into machine learning efficiencies. Generative AI tools like ChatGPT, Gemini and Microsoft Co-Pilot are great places to get preliminary ideas for marketing campaigns, but they require guardrails. Brand tone of voice. See terms.

CTR 112

CTR Campaign Strategize Gaming 112

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. That means turning to any number of AI-powered tools and features regularly.

CRM 128

CRM Technology Technology Campaign 128

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 131

Strategize B2B B2C Trust 131

Search Engine Land

AUGUST 31, 2023

But how can PPC practitioners use generative AI tools like ChatGPT to boost their campaign management and optimization efforts? Product research One particular challenge for PPC practitioners is the struggle of not being a subject matter expert on every product, service, industry, or brand they work on. SUBSCRIBE See terms.

Angle 135

Angle A/B testing Campaign Strategize 135

Salesforce

JANUARY 12, 2024

SMB leaders are experts at making the most of limited resources to draw in customers. But marketing smaller businesses can drain your energy, not to mention your bank account. Limited resources don’t have to mean scrapping plans — it’s all about adapting. Here’s how to think about marketing your business on a budget.

Customer Relationship Management 105

Customer Relationship Management CRM Strategize Launch 105

Martech

APRIL 29, 2024

If you thought tech’s post-COVID letdown, marked by higher interest rates, widespread layoffs and consolidation, would put an end to marketers’ “shiny object syndrome,” it looks like you were wrong. For a lot of marketers, especially in the B2B sector, that time is not now. Having adequate resources was also cited as a challenge.

Technology 102

Technology Technology B2B Process 102

Partners in Excellence

FEBRUARY 27, 2024

The capabilities of the tools are evolving very quickly, our capabilities in using these tools are evolving much less quickly. One of the biggest mistakes I see sellers and marketers making is depending on AI for answers. Another time, I drove an hour outside NYC to spend an afternoon with one of our research scientists.

Cross-sell 126

Cross-sell Presentation Drivers/motivators Engineering 126

Heinz Marketing

DECEMBER 21, 2023

It also makes it easier to repurpose content so that for every new marketing campaign, there doesn’t always need to be a huge lift to develop a lot of new content. Combined with the unique backgrounds of their subject matter experts, we recommended they develop a research report, using their proprietary data, as their parent piece of content.

Campaign 116

Campaign Clients Strategize Contract 116

Search Engine Land

SEPTEMBER 18, 2023

Assessing and researching what people want and need is one of the most important SEO tasks. However, traditional SEO tools can’t always capture the diversity of a query. Often, keywords, questions and phrases can be asked differently and SEO tools can all report them as “zero volume” keywords.

Promote 143

Promote Trust Strategize Niche 143

Heinz Marketing

DECEMBER 26, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Strategize 115

Strategize Strategic planning Technology Technology 115

Search Engine Land

FEBRUARY 14, 2024

Artificial intelligence (AI) is reshaping social media marketing in significant ways. Using an AI copywriting tool, the brand spruced up its Facebook ads. After researching, the brand discovered that users were overwhelmed by their vast number of products. Get the daily newsletter search marketers rely on. See terms.

Campaign 118

Campaign A/B testing Objectives and Key Results Appointment 118

Martech

MAY 15, 2024

With more than 14,000 martech options available to industry professionals, it’s not surprising marketing leaders are struggling with the Goldilocks principle. Sorry, Goldilocks, but what is “just right” for one marketing department might be “too hot” or “too cold” for another. Here are a few ways to find your “just right.”

Contract 70

Contract Objectives and Key Results Technology Technology 70

Search Engine Land

APRIL 23, 2024

I am the first generative AI chatbot for search marketers. Monitor and analyze: Continuously monitor your website’s performance using analytics tools. Explain what tools and resources you would use to investigate what has happened and what impact it has had on your client’s website performance.

User Experience 93

User Experience Clients Consult Engineering 93

Search Engine Land

FEBRUARY 13, 2024

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly in PPC , where budget allocation directly influences outcomes. That’s awareness. Video campaigns.

Non-Profits 118

Non-Profits Campaign Strategize Growth 118

Search Engine Land

SEPTEMBER 19, 2023

Much like paid search practitioners occasionally like to borrow competitor clout and poach traffic by bidding on brand terms, SEO professionals who are growing brands in new markets need to look at poaching the demand that already exists for related markets – and then explain why their brand is a great alternative. SUBSCRIBE See terms.

Transportation 135

Transportation Represent Service Drivers/motivators 135

Search Engine Land

OCTOBER 17, 2023

One of my favorite aspects of SEO is diving into competitive research. There are a few standard, check-box steps SEOs take for competitive research, plus a few less orthodox methods that have proven useful for me and my clients over the years. Semrush Semrush is a super-useful tool for competitive research.

Angle 125

Angle Strategize Strategic planning Territory 125

Martech

SEPTEMBER 11, 2023

During an online brainstorming session, I stumbled upon a plugin for the text-to-image creation tool, Midjourney, that would allow me to update any of the portraits created on the platform (and even ones not created on the platform) with the facial features of someone I knew. That has all changed, almost overnight. What is genAI exactly?

Campaign 130

Campaign Launch Represent Strategize 130

Martech

FEBRUARY 26, 2024

Justin Sharaf, founder of marketing services and consulting company GIR Consulting, has put together a fantastic panel for the upcoming MarTech Conference. Identify key people resources and skills needed to manage AI technologies. Intelligently research the right AI technologies for your company.

GTM 102

GTM Consult Technology Technology 102

Salesforce

OCTOBER 31, 2023

Meanwhile, a competitor does their research, knows what buyers want, and delivers it. Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. What you’ll learn: What is a go-to-market strategy? As Howard Brown, CEO of Revenue.io

Go To Market 119

Go To Market GTM Objectives and Key Results Price 119

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. Keyword research Begin with your keyword data and validate which keywords include entities.

Objectives and Key Results 134

Objectives and Key Results Follow-up Start-ups Engineering 134

Search Engine Land

FEBRUARY 2, 2024

We’ll cover crucial areas including: Keyword research. Businesses can tap into this powerful marketing channel alongside well-known journalists and celebrities. Keyword research Research is crucial for a successful podcast, just like any other project. Audience feedback is an invaluable resource in this process.

Growth 114

Growth Entertainment Engineering Follow-up 114

Martech

SEPTEMBER 28, 2023

Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting AI, according to a new study by Algomarketing, a workforce solutions and marketing operations consultancy.

Territory 126

Territory Launch Consult Technology 126

Salesforce

DECEMBER 12, 2023

Salesforce Research & Insights recently conducted research that shows AI is more trusted and desirable when humans work in tandem with AI. Explore LLM and prompting basics Learn about the fundamental tools for your generative AI journey. Get Started +700 points Trail Explore Generative AI Tools What is a ‘human in the loop’?

Trust 119

Trust Drivers/motivators Legal Cold Call 119

Search Engine Land

FEBRUARY 16, 2024

Here are six marketing strategies to help you grow your sales on Amazon in 2024. Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. You can’t start optimizing your marketing until you have covered the basics. Regularly researching keywords is crucial. They want customers to continue buying.

Profit margin 126

Profit margin Promote Campaign Price 126

Search Engine Land

AUGUST 29, 2023

This exposes a weakness in traditional keyword research , which heavily relies on a user feedback loop that limits the discovery of emerging topics. The limitations of keyword research Keyword research has long been considered a necessary element in content creation. Get the daily newsletter search marketers rely on.

Customers 98

Customers Niche Finance Strategize 98

Martech

MARCH 14, 2023

The tool challenges the one trait humans always thought they would have over machines — creativity. As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research.

Government 132

Government Strategize Start-ups Engineering 132

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. This article will cover three ways to use generative AI: keyword research, content creation and data analysis. Up to 44.5%

B2B 131

B2B Networking Campaign Technology 131

Salesforce

OCTOBER 9, 2023

Embed disability inclusion in the hiring process The number of barriers that people with disabilities face while navigating the job market is part of why their employment levels are so low. Provide tools and resources Give your hiring teams the right tools and resources to accommodate candidates with disabilities.

Education 134

Education Legal Start-ups Technique 134

Search Engine Land

APRIL 23, 2024

This comprehensive guide delves into the intricacies of optimizing for TikTok, exploring strategies, tools and best practices to help you enhance your visibility, engage your target audience and ultimately drive success on this rapidly growing platform. Get the daily newsletter search marketers rely on.

Entertainment 112

Entertainment Objectives and Key Results Follow-up Engineering 112

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. Our content often revolves around words — from calls-to-action to product descriptions to social posts — marketers rely on language to tell a story.

Healthcare 128

Healthcare Entertainment Retail Education 128

Search Engine Land

OCTOBER 24, 2023

Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. Startups, in particular, must adopt AI swiftly as most of their resources are constrained by budget limitations. Digital tools come to the rescue in this scenario. Modern consumers crave experiences tailored to them.

Pitch 126

Pitch Niche Engineering Promote 126

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. They were no longer just for storing basic information; they became tools for advertisers to track user behavior.

Objectives and Key Results 122

Objectives and Key Results Strategize Legal A/B testing 122

Search Engine Land

SEPTEMBER 11, 2023

SEO might not be the immediate answer to your digital marketing needs. Or let’s say you have a new solution, such as a CRM or a mobile app, that you want to introduce to the market. You’ll need to use other marketing methods to grab your audience’s attention and convince them to try your solution. So what do you do?

Niche 143

Niche Engineering Promote Territory 143

Search Engine Land

SEPTEMBER 25, 2023

Ultimately, a fusion of research and emotional resonance guides them to a decision where trust in the brand and perceived value peaks, culminating in a purchase that is both anticipated and satisfying yet open to subsequent evaluation based on the product’s ability to meet cultivated expectations. Why define your customer journey map?

Customers 130

Customers User Experience B2C Engineering 130