Martech

MARCH 4, 2024

It’s critical to constantly re-evaluate how you market and sell our products to customers because what worked last year, or even last month, may no longer be relevant. Create pi-shaped marketers When ChatGPT launched last year, it disrupted just about every business function. Agile planning involves looking at a shorter horizon.

Technology 106

Technology Technology Launch Product 106

Search Engine Land

APRIL 15, 2024

Any savvy marketer knows you build trust with your prospects by being helpful and sharing. In addition, I have created a simple process we use at my agency for planning, writing and reviewing new content that is people-first and ticks all of Google’s qualitative boxes. How does this fit into your overall SEO strategy and SEO planning

Process 117

Process Objectives and Key Results Angle Follow-up 117

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Retail 104

Retail Campaign Strategize Strategic planning 104

Search Engine Land

FEBRUARY 19, 2024

The most prominent SEO strategy articles focus predominantly on planning rather than strategy. SEO planning is no doubt important, but planning does not create a strategy. SEO planning typically looks something like this: Keyword research : Form a list of target keywords. Step 3 is the creation of an SEO action plan.

Strategize 116

Strategize Niche Angle UX 116

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. As a result, the most significant differences between B2C marketing and B2B marketing involve the number of people involved in the purchase decision and the length of the sales cycle.

B2C 98

B2C A/B testing Retail B2B 98

Martech

APRIL 12, 2024

This is particularly true when building a martech stack or developing content, for example, where a program-based approach can ensure that all aspects are considered and properly integrated. For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives.

Product 99

Product Objectives and Key Results Strategize Technology 99

Martech

APRIL 8, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a marketing expert, I can provide you with some interview questions that can help assess a candidate’s skills and experience in business analysis and analytics.

Strategic planning 88

Strategic planning Technique Strategize Process 88

Search Engine Land

OCTOBER 27, 2023

I am the first generative AI chatbot for search marketers. Prompt: Create a content marketing and SEO plan for a digital marketing agency. Answer: Creating a comprehensive content marketing and SEO plan for a digital marketing agency requires careful consideration of various factors.

Engineering 123

Engineering Promote User Experience Drivers/motivators 123

Martech

MAY 17, 2024

It’s going to transform B2B sales and marketing, right? Dig deeper: 3 ways B2B marketers can use generative AI Today’s options don’t seem reasonable GPTs are like the DOS prompt from the 1980s: It feels like the DOS prompt time-traveled to the 21st century and decided to throw a party. Ah, there it is again — the genAI buzz.

B2B 113

B2B Strategize Technology Technology 113

Martech

MARCH 4, 2024

Marketing automation is a great tool. This saves time and greatly expands what your marketing team can accomplish with limited resources. Unfortunately, marketing automation can also go wrong somewhat spectacularly. Hi [First Name]’ This might be the classic example of marketing automation gone wrong.

Campaign 119

Campaign Cross-sell Contact Follow-up 119

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

Strategic planning 93

Strategic planning Technology Technology Strategize 93

Search Engine Land

APRIL 24, 2024

Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? Unlike other social platforms, LinkedIn’s user base is predominantly professionals who engage with business content, making it perfect for B2B marketing. This helps marketers target their ads very precisely.

Objectives and Key Results 98

Objectives and Key Results Healthcare Campaign Lead generation 98

Martech

MAY 21, 2024

Fifteen percent of adults who plan to watch the Olympics are aware of this. These figures come from a new report on women’s sports from SurveyMonkey and sports marketing and sponsorship platform Parity. The post Women’s sports marketing set for take-off appeared first on MarTech. Why we care. Other highlights.

Sports 95

Sports Promote Follow-up Process 95

Martech

DECEMBER 18, 2023

This is the second of two articles exploring data silos in marketing. If marketing is to be responsible for customer data, then marketing must insist that it is responsible for this wherever it exists in the company. How did your integration effort help the last marketing campaign? Part one can be found here.

Government 139

Government Campaign Strategize Customers 139

SaaStr

MAY 20, 2024

There’s just so much code 15 folks can push out, so many markets a 2-person marketing team can enter, etc. It can take years for some SMB SaaS companies to hit and cross 100% NRR, for example. We all have to expand from our initial ICP and initial top markets. ” Let’s make a list: #1. The learnings?

Engineering 109

Engineering Product Customers Sales 109

Martech

MARCH 29, 2024

By shifting from an output-based approach to marketing to an outcome-based approach, Colt Technology Services realized up to 500% improvements in some of its most critical business measurements. When a martech professional thinks his job is to install and keep running the components of your marketing stack, he doesn’t get it.

Manufacturing 105

Manufacturing Promote Pipeline Technique 105

Search Engine Land

NOVEMBER 1, 2023

Many of us have come to terms with the idea that generative artificial intelligence (genAI) doesn’t autonomously execute some digital PR , SEO or content marketing activities. ChatGPT is a tool to augment certain big digital marketing and SEO tasks. Linkable assets planning starts with a hyper-specific audience segment.

Engineering 122

Engineering Technology Technology Process 122

Search Engine Land

FEBRUARY 5, 2024

However, severe limitations still make it a tool rather than a replacement in search marketing. Existing information only One of the biggest limitations of generative AI in digital marketing is that it can only rely on information it already has access to. Marketing efforts have to keep up with changes in human behavior and appetite.

Engineering 124

Engineering Pitch Growth Strategize 124

Martech

APRIL 15, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. For this prompt, try selecting the marketing manager persona. Context) You manage marketing programs for a regional fitness gym chain. I am trained with MarTech content. Click here to start.”

Territory 80

Territory Referrals User Experience Conversion 80

Salesforce

FEBRUARY 16, 2024

For example, let’s say your leading rep’s base salary is $100,000. Leese believes the best commission plans align the salesperson’s interests with the company’s interests. That’s why you want to build a compensation plan that makes it impossible for someone to recruit your best seller.

Commission 104

Commission Territory Quota Drivers/motivators 104

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It must be a substantial part of every email marketing program.

Cross-sell 130

Cross-sell Retail B2C Strategize 130

Search Engine Land

FEBRUARY 13, 2024

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly in PPC , where budget allocation directly influences outcomes. Video campaigns.

Non-Profits 116

Non-Profits Campaign Strategize Growth 116

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. To some extent, we all are. It’s part of the hype cycle of any new technology.

CRM 120

CRM Technology Technology Campaign 120

Martech

APRIL 16, 2024

If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. What do marketers mean when they say “real-time”?

E-commerce 94

E-commerce Hospitality Customers Strategize 94

Search Engine Land

SEPTEMBER 21, 2023

This article dives into neuromarketing – the study of how our brains react to marketing signals and how these reactions affect what we buy – and how to use it for SEO. Neuromarketing uses brain imaging, eye tracking and biometric measurement to understand how consumers respond to marketing messages. What is neuromarketing?

Drivers/motivators 108

Drivers/motivators Strategize UX User Experience 108

Salesforce

NOVEMBER 16, 2023

Marketers can plug into this by rewarding customers who share their positive experiences with the world. This is called referral marketing. Brands are increasingly tapping into the power of referral marketing, and customers like the rewards they get from being a brand advocate. What is referral marketing and how does it work?

Referrals 124

Referrals E-commerce Promote CRM 124

Search Engine Land

JANUARY 10, 2024

Gain insight into potential strategic moves, new products, markets, audiences and pivots. The business strategy needs to be built into the foundations of your plan, so the more you can understand this and ensure your goals are aligned, the better. Map out your competitors and be sure you haven’t missed any new players in the market.

Strategize 137

Strategize Launch Start-ups Engineering 137

Search Engine Land

FEBRUARY 23, 2024

They must unearth and comprehend other teams’ plans, including their practical implications, scope and timeline. Schedule regular meetings with other teams based on their planning pace. Understanding other departments’ plans is essential for scoping your SEO work effectively. for all regions or all websites)?

X-functional 116

X-functional Territory Launch Follow-up 116

Heinz Marketing

OCTOBER 25, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing After perfecting your product and redefining your brand and message, it’s time to go-to-market. As all hardened marketers know, no plan survives its first contact with reality. Track the Current Trends The marketing landscape evolves rapidly.

Go To Market 116

Go To Market Launch Strategize Follow-up 116

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. But email marketing is not without its challenges. The proliferation of marketing emails presents three problems in particular for today’s marketers: It’s getting worse. As a marketing team, you need tools to help. Product recommendations.

A/B testing 122

A/B testing B2C Appointment Campaign 122

Search Engine Land

MARCH 21, 2024

The end product is clear answers on the client’s audience, marketplace, competitors, marketing strategy and history, unique differentiators and success metrics. Clarify the roles of your team members, and who will implement technical fixes, make design changes or write content, for example. How often is the project plan updated?

Contract 100

Contract Education Clients Trust 100

Search Engine Land

MAY 13, 2024

And for B2B, you need a content strategy with a strategic distribution plan. Top B2B content distribution strategies that work Content marketing is crucial for B2B. So, how do you reach your target audience and achieve content marketing success? Here are a few proven ways to supercharge your B2B content distribution strategy.

B2B 117

B2B X-functional Pitch Click Through Rate 117

Martech

OCTOBER 11, 2023

You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. Because of these investments, best-in-class (BIC) companies have progressed their program planning from weekly to quarterly. The ones who just post… anything and everything.

B2B 122

B2B X-functional Pharmaceutical B2C 122

Search Engine Land

APRIL 9, 2024

As a marketer, you must ensure alignment between campaigns, brand guidelines and goals when tapping into machine learning efficiencies. Generative AI tools like ChatGPT, Gemini and Microsoft Co-Pilot are great places to get preliminary ideas for marketing campaigns, but they require guardrails. Brand tone of voice. See terms.

CTR 110

CTR Campaign Strategize Gaming 110

Search Engine Land

SEPTEMBER 7, 2023

However, for online businesses, it is very important to prepare for these days by using digital marketing services. How to prepare for Black Friday and Cyber Monday Black Friday and Cyber Monday are two of the biggest shopping days of the year, and businesses can use digital marketing services to prepare for them. Track your results.

Campaign 135

Campaign Retail Engineering Start-ups 135

Martech

MARCH 8, 2024

Without proper planning, your initiatives may end up costly, resources wasted and the result unusable. Some examples: “As a CMO, I want to discover new and efficient content creation methods, so that we can better connect with our audience.” Dig deeper: 5 practical marketing tactics to accommodate new technologies and AI 3.

Objectives and Key Results 115

Objectives and Key Results Strategize Government Technology 115

Martech

DECEMBER 26, 2023

But the sudden, rapid adoption of the latest wave of AI tools that use massive large language models (LLMs) to generate text and artwork for marketers presents a new class of challenges. It’s not hard to come up with examples where marketing blunders produced representational harms that drew immediate backlash.

Legal 105

Legal Presentation Technology Technology 105