marketing marketing-to-millennials 
Heinz Marketing
MARCH 17, 2023
By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally. I’m not the only one who chooses podcasts for similar reasons.
Hubspot
DECEMBER 11, 2019
In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.
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Hubspot
AUGUST 12, 2015
There are currently 80 million Millennials in the U.S. And, with an annual buying power of $200 billion, they are the most lucrative market. Plain and simple: Nearly every marketer today is making Generation Y a priority – or at least working to understand what drives and delights this instrumental group.
Hubspot
FEBRUARY 4, 2014
If your organization is engaging Millennials through content that’s based on their likes and dislikes, age, gender, jobs, brands they follow, stores they shop at, and ways they learn about and give to an organization, both online and offline, then you can stop reading and go get a cup of coffee. An Example of a Millennial Persona.
Hubspot
MAY 28, 2015
In 2013, Michelle Miller left her job at JP Morgan to write The Underwriting, a story about Wall Street and Silicon Valley targeted toward Millennials. She knew nothing about publishing or marketing a book. This publishing and marketing plan brought some more interesting opportunities for Miller. to download.
Hubspot
JULY 17, 2013
Are Millennials just tablet-toting whiners living in their parents'' basements? But we''re marketers; the only part of that much belabored stereotype we care about is maybe the tablet-toting part. What''s more interesting is the fact that, according to USA Today , Millennials represent the largest demographic in the United States.
Martech
FEBRUARY 7, 2024
Broaden job skills on an agile marketing team Many marketing teams still operate with specialists who perform a very limited job function. While these super-specialized roles have never been ideal for agile marketing , they will be even more problematic with the onset of AI. It seems like AI is causing that next paradigm shift.
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