G2

JULY 30, 2023

Discover effective strategies, real-world use cases, and the trends in omnichannel marketing. Maximize your reach, engagement, and customer satisfaction.

Customers 105

Customers 105

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Dig deeper: 15 cutting-edge tools every B2B marketer should know 2.

B2B 101

B2B Represent Campaign Strategize 101

Martech

NOVEMBER 15, 2023

Here are the trends we’re watching for Black Friday and throughout the rest of the ever-expanding holiday calendar. Consumers are looking to spend, and it’s not too late for marketers to act. Holiday spending is projected to be up between 3% and 4% over 2022, according to the National Retail Federation. A survey of U.S.

Retail 106

Retail Promote Customers Start-ups 106

Martech

JULY 10, 2023

Think social media management, marketing briefs, email campaigns and, of course, content. I’ve been writing about these tools in my monthly XR/AI Marketing Brief. Moingeon discussed Doppl and his recently launched and wildly successful Hugo Boss metaverse quest during the XR Pub Crawl for marketing and communications.

Entertainment 130

Entertainment Education Launch Presentation 130

Search Engine Land

MAY 24, 2023

Marketers have relied on paid and organic search to deliver steady results time and again over the past decade. Changes occurred gradually, giving marketers ample time to adapt their strategies. Here’s a rundown of events that have a significant ripple effect on the search marketing industry. Firefox: 3.5% Buckle in, folks!

Campaign 106

Campaign Trust Launch Networking 106

Martech

APRIL 12, 2022

Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences. In partnership with Ascend2, Oracle surveyed 853 marketers across the U.S., In partnership with Ascend2, Oracle surveyed 853 marketers across the U.S.,

Technology 99

Technology Technology Campaign Trust 99

G2

MAY 1, 2024

For decades, marketers have thrived on a seemingly endless supply of user data. Third-party cookies, once the cornerstone of targeted advertising, are crumbling under growing privacy concerns and stricter regulations.

114

114

Martech

NOVEMBER 14, 2023

AI, in its many forms, has been around longer than that and has been misleadingly marketed for even longer. My agency, RPE Origin, released a study with Ascend2 that assessed how enterprise email marketers used and thought about AI in general and generative AI in particular. Dig deeper: 3 ways email marketers should actually use AI 2.

Retail 122

Retail Niche Objectives and Key Results Technology 122

Heinz Marketing

FEBRUARY 22, 2022

By Rachel Degginger , Marketing Consultant at Heinz Marketing. I graduated with my degree in digital marketing several years ago, but with the ever-changing technology and evolving digital strategies , I always find something new to get excited about. Right now, these are 3 digital marketing trends that I am excited about!

Consult 130

Consult Technology Technology 130

Heinz Marketing

FEBRUARY 5, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Five B2B Social Media Trends To Watch In 2022. So, should you really be looking at social media marketing? Marketing In 2022: 5 Trends to Watch.

B2B 119

B2B Meeting Closing Service 119

Search Engine Land

JANUARY 10, 2023

As we begin 2023, it’s a good time to reflect on the macro-level trends we’ve observed last year. Here are a few trends that I believe have some staying power and should be considered as you build out your 2023 search marketing strategies. That said, I think many digital marketers are already feeling the impact.

Sports 113

Sports Campaign Gaming Engineering 113

Heinz Marketing

JUNE 11, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. 6 Reasons Your Marketing Copy Isn’t Converting — and How to Fix Each One. Thank you, Svetoslav Dimitrov , for your insight on common mistakes with marketing copy.

B2B 110

B2B E-commerce Sales Growth 110

Martech

JULY 22, 2022

Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences. In partnership with Ascend2, Oracle surveyed 853 marketers across the US, Canada, India and the UK. Top challenges marketers are currently facing.

Customers 107

Customers Technology Technology Campaign 107

Martech

FEBRUARY 2, 2022

Although brands have been leveraging social media to market their products and services for over two decades, there have been major shifts in marketing practices over the past few years. New trends — spurred on by the ongoing pandemic and emerging technologies — are forcing marketers to continuously update their strategies.

Niche 100

Niche Technology Technology Trust 100

G2

OCTOBER 13, 2023

Use this latest industry report to better understand the software trends of 2023, keep up with consumer demands, and grow your business.

Product 119

Product 119

Search Engine Land

FEBRUARY 15, 2023

This article will cover local trends that search marketers must know and do for 2023, along with insights from leading industry practitioners Greg Sterling and Mike Blumenthal, co-founders of Near Media, Joy Hawkins, Founder of Sterling Sky, and Dixon Jones, CEO of inLinks. Get the daily newsletter search marketers rely on.

Objectives and Key Results 95

Objectives and Key Results Commission Entertainment Engineering 95

Search Engine Land

MARCH 16, 2023

Download the 2023 SEO Trends & Predictions report from Conductor and get access to detailed data analysis and a comprehensive list of trends and predictions. With this report, you’ll be able to optimize your current (and future) SEO and content marketing strategies to maximize performance and achieve increased goals for 2023.

Engineering 95

Engineering 95

Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. So, without further ado, here’s your countdown of the “Top 10 reasons marketers can be optimistic in 2023” à la David Letterman. (If Better B2B marketing in the metaverse.

Entertainment 107

Entertainment B2B Education Campaign 107

Search Engine Land

FEBRUARY 19, 2024

Alternative channels like TikTok , where Gen Z is spending a lot of time, are a threat to Google’s market share. Conversion Maximizing conversions is the end goal of all marketing efforts. Metrics like time spent on the site help search engines determine whether the content meets the searcher’s needs.

Objectives and Key Results 112

Objectives and Key Results Territory Real Estate Hospitality 112

Martech

APRIL 7, 2022

As digital-first customer behavior accelerates, marketers have adopted equally critical mandates —customer satisfaction and growth. Because data is central to this dual mandate, we sought to understand how marketers use data to understand customers, build trusted relationships, optimize performance, and maximize the ROI of every investment.

Trust 87

Trust Presentation Growth Customers 87

Martech

MARCH 16, 2023

Stay ahead of the curve with the 2023 Consumer Trends Index report. This report from Marigold provides valuable insights into the latest global consumer attitudes and trends in personalization, privacy, messaging, advertising, and brand loyalty. Download the report today and stay ahead of the competition.

Customers 78

Customers B2C 78

G2

OCTOBER 8, 2023

We’ll look at how competitive intelligence helps companies unveil patterns, predict shifts, and position themselves at the forefront of industry change.

Product 110

Product 110

Hubspot

JANUARY 5, 2021

And when it comes to marketing, this still rings true. Recent data shows that video content is one of the most influential forms of marketing out there. And what are some trends to look for in 2021? See what HubSpot marketing experts are saying, below. Short-Form Video Trends to Look Out For.

Real Estate 101

Real Estate Education Launch Entertainment 101

Hubspot

JANUARY 4, 2021

Marketers are community-minded people. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. Virtual Events.

A/B testing 101

A/B testing Tradeshows Education B2C 101

Heinz Marketing

OCTOBER 12, 2018

They say time flies when you’re having fun, but it goes even faster when you work in marketing. From technological advancements in AR/VR to the ever expanding Internet of Things (IoT), B2B marketers have to work hard to stay ahead of the game with marketing trends. The digital world is incredibly fast-paced.

B2B 93

B2B B2C Clients Gaming 93

Sales Pop!

APRIL 20, 2023

And if you want to remain relevant, you’ve got to keep an eye on the latest marketing trends. With that in mind, we’ll dive into eight important marketing trends that you absolutely can’t afford to ignore in 2023. Don’t just rely on abstract brand values or clever but ambiguous marketing messages.

Niche 52

Niche Trust Represent Retail 52

PandaDoc

JANUARY 14, 2019

It’s a never-ending list of updates, upgrades, evolutions of tools and technology, and digital marketing trends. Recently I spoke alongside other industry experts where we discussed what trends we feel will make an impact in 2019. Keep reading to learn how you can shape your marketing strategies in the coming year.

Pitch 88

Pitch Technology Technology Drivers/motivators 88

G2

MARCH 11, 2024

A new study from Wynter highlights the evolving B2B buying behaviors, emphasizing the significant role of review sites like G2 in the buyer's journey, particularly in the initial research phase, influencing decisions through mental availability and word of mouth, and facilitating self-education among buyers.

B2B 64

B2B Education 64

Sales Pop!

JANUARY 21, 2022

2022 is here, and marketers need to research digital marketing trends to stay ahead of their competitors and hire the right talent. Doing research to find the best solutions on the market and automate business processes is essential to increase profits,or to structure your business planning. Website Building. from 2021).

Niche 52

Niche UX Networking Campaign 52

Pointclear

JULY 22, 2014

As a B2B company, it’s paramount that you stay on top of trends so you know which to adopt and which to nix. This is a standout year for B2B marketing. B2B Marketing'

B2B 108

B2B 108

Highspot

APRIL 12, 2019

It’s a whole new world for sellers and marketers. Agile companies pivot their approaches based on current trends and educated predictions that will shape the business landscape. Agile companies pivot their approaches based on current trends and educated predictions that will shape the business landscape.

Sales 45

Sales Customer Relationship Management Technology Technology 45

SalesforLife

JUNE 18, 2018

Showcase where the market is moving and provide ideas on futuristic trends that they need to be concerned with or focused on. For our third sales play (see [link] & Storyboard Sales Play #2 – “Stack Ranking” ), I recommend you bring the knowledge level to Pontification.

Sales 57

Sales Presentation Prospecting Customers 57

Hubspot

MAY 21, 2019

If you work in content marketing, you probably know that its booming growth and ever-evolving ecosystem forces us to constantly be on the lookout for the next big thing. That said, trends come and go every year, but we believe the seven covered below are here to stay. Multicultural Marketing. Word of Mouth Marketing.

Angle 78

Angle Entertainment Retail Technology 78

criteria for success

JULY 30, 2019

We've said it before and we will say it again: sales and marketing must be aligned. Learn how market research insights can keep your sales team ahead of industry trends. Staying on top of industry trends is more possible than ever today.

Sales 59

Sales Pitch Clients 59

criteria for success

JULY 17, 2019

That's why it's so important we take a step back to analyze our marketing efforts. Are we addressing new trends? If [ ] The post Stay on Top: 5 B2B Marketing Trends to Follow in 2019 appeared first on Criteria for Success. Time is flying by.

B2B 40

B2B Sell Sales 40

Hubspot

JANUARY 10, 2017

Content, SEO and email marketing are not going away but it's important to stay ahead of the curve so you don't fall behind. Here are some of 2017 education marketing trends that will help you to stay ahead of the curve. Experiential marketing is about giving prospects an opportunity to engage with your school 1:1.

Education 78

Education E-commerce Prospecting Gaming 78