Search Engine Land

JANUARY 6, 2023

2019: The digital marketing agency’s new tool helped SEOs test and deploy SEO-related changes on their own without developer overhead. 2015: Yahoo saw a nearly 2 point search market share gain in the U.S. Google Webmaster Tools Search Queries Adds Mobile Stats & No Longer Rounds Data. in the past month (10.4%

Sports 122

Sports Gambling Manufacturing Launch 122

Search Engine Land

FEBRUARY 20, 2023

SMBs bullish on virtual assistants, think Alexa has biggest marketing potential 2019: There was high awareness of voice assistants as a potential marketing channel, as well as potential pent-up demand. Scroogle.org Is Gone Forever” Says Site Owner 2012: Related coverage: Scroogle’s Gone?

Real Estate 96

Real Estate Retail Engineering Launch 96

ConversionXL

NOVEMBER 12, 2020

With many outdated and misleading statistics crowding the first page of Google, how do you know which stats are legitimate? How can you use research to strengthen your content rather than regurgitating the same old stats? The idea that you need to “market to goldfish” has become standard practice for the last five years.

A/B testing 113

A/B testing Represent Construction Start-ups 113

Search Engine Land

FEBRUARY 12, 2024

This could mean anything from stats that need updating to sections that require more detailed explanations. The tool will scan your content and look at things like readability, mobile-friendliness, how engaging your content is, and if people are finding you – and not your competitor – when they do a Google search.

E-commerce 123

E-commerce CTR Engineering Technology 123

Martech

DECEMBER 29, 2023

Despite the impressive numbers, these stats don’t necessarily spell out long-term success. The reality is that sales events and interruptive discount-related marketing do not create sustainable consumer connections. And how much are our Cyber Week marketing tactics helping or hurting us in the long run? This year alone, U.S.

Trust 101

Trust Drivers/motivators Repeat business Sales 101

Martech

JUNE 8, 2022

Those changes, paired with new state-by-state legislation for consumer privacy, force advertisers to rethink almost everything they know about digital marketing. So, what do all these changes mean to you, the marketer? Get the daily newsletter digital marketers rely on. What do these changes mean to you? Processing.Please wait.

Drivers/motivators 111

Drivers/motivators Construction Follow-up Trust 111

Search Engine Land

FEBRUARY 19, 2023

Advertisers can now view Google mobile speed scores for more landing pages 2019: Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result. SES London 2008 Day Two Recap Mobile Search Still A Close Race 2007: Google had about 4.75 Just an AI news engine.” million U.S.

E-commerce 93

E-commerce Engineering B2B Campaign 93

Search Engine Land

FEBRUARY 13, 2023

Also on this day Google crawl stats report is missing a chunk of data 2022: This seemed to be a widespread reporting issue. Microsoft Advertising nearly doubles available markets with 29 more countries 2022: This expansion would increase the platform’s reach by 41 million customers. Twitter As Utility, Like Running Water?

CTR 88

CTR Engineering Sports Launch 88

Hubspot

MARCH 19, 2019

Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers. But your contemporary communication methods shouldn't distract you from one of the oldest and yet most effective messaging channels -- email. Email marketing stats. billion by 2019.

B2C 101

B2C B2B Campaign Clients 101

Sales Pop!

JANUARY 27, 2022

Regardless of different mediums, email remains one of the most effective and affordable ways to move customers towards making a purchase and to get the best return of investment. If you want to boost your sales , rethinking email marketing strategy is a great start. Use email marketing automation tools.

Technique 98

Technique A/B testing Campaign Promote 98

Search Engine Land

JANUARY 18, 2023

Marketers, Google agree that proposed ‘surveillance advertising’ ban goes too far 2022: The legislation would have been a game-changer for every digital marketer who advertises on Google, Facebook and other advertising platforms. Nokia Now “Powering” Bing Maps 2012: Nokia branding would soon be showing up on Bing Maps for mobile.

Real Estate 113

Real Estate Government Engineering Campaign 113

Search Engine Land

FEBRUARY 12, 2023

Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Breaking with previous guidance, Google didn’t intend for this type of AMP content to match your non-mobile content. Instead, this mobile-only content was supposed to be unique.

Objectives and Key Results 90

Objectives and Key Results Launch Engineering Commission 90

Martech

FEBRUARY 8, 2023

As a marketer, one of your primary goals is to not only attract new customers but retain the ones you already have and entice them to buy from your business again and again. The global market for loyalty is worth billions, forecast to explode to $24 billion by the end of 2028. Table of contents What is loyalty marketing?

Retail 93

Retail Strategic partnership Gaming Trust 93

Search Engine Land

MARCH 26, 2024

While SEO is geared toward improving website rankings on search engines like Google, ASO focuses on optimizing mobile apps for stronger visibility and performance within the Apple App Store and Google Play Store. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

Real Estate 94

Real Estate Pitch A/B testing Angle 94

Search Engine Land

MARCH 6, 2023

SEOs beware: Link builders are back with bogus Domain Authority pitches 2019: In dozens of emails and countless social media posts, SEOs expressed concerns over DA score changes and the impact on their Google rankings. AMP rolling out to 1 billion more people in Asia 2017: Baidu, Sogou and Yahoo Japan were adopting the mobile framework.

CTR 86

CTR E-commerce Territory Networking 86

Search Engine Land

JANUARY 16, 2023

Google Speed Update: New ranking algorithm designed for mobile search. In 2018, Google announced the “Speed Update” – a new ranking algorithm designed for mobile search – would go live later in the year. Google’s Zhiheng Wang and Doantam Phan, Using page speed in mobile search ranking. Also on this day.

Engineering 90

Engineering Drivers/motivators Retail Conversion 90

Search Engine Land

JULY 10, 2023

The forced migration to Google Analytics 4 hasn’t been an easy ride for marketers. But what GA4 alternatives are marketers genuinely switching over to? Semrush One marketer, who wished to remain anonymous, told Search Engine Land: “GA4 is an unfinished product that was rushed to market.” a month. .”

Government 71

Government UX Referrals Engineering 71

Search Engine Land

JANUARY 24, 2023

2019: Plus, Google was working on switching remaining sites to mobile-first indexing. Marin: Search CPCs outpaced spend growth in Q4 2017 2018: Mobile search click costs increased by 25% year over year. Mobile Devices 2011: Google’s simpler AdWords program, Boost, got its national roll-out, after a three-month test period.

A/B testing 125

A/B testing Engineering Price Territory 125

Lead Fuze

AUGUST 17, 2021

There’s no reason why you shouldn’t be split testing every single cold email you send. Cold email templates save you the time you’d otherwise spend writing out individual messages by hand. In the case of cold sales email , in particular, A/B testing can help you get: More opens. Link click-throughs. And conversions.

A/B testing 98

A/B testing Follow-up Prospecting Campaign 98

Hubspot

MAY 18, 2021

One of the first things I do every day is check my email. Did you know that roughly 80% of marketers have reported an increase in email engagement in 2020? And that the number of global email users is set to grow to 4.48 Those stats alone serve as a reminder that email marketing is not a thing of the past.

A/B testing 101

A/B testing Click Through Rate Price Promote 101

Salesforce

JANUARY 24, 2022

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. Growing SMBs are also 23% more likely to use email marketing software. Get more sales and marketing best practices for small businesses.

Campaign 98

Campaign Customer Relationship Management CRM Prospecting 98

Heinz Marketing

SEPTEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Marketing Automation Platforms.

B2B 124

B2B Objectives and Key Results CRM Campaign 124

Lead Fuze

JANUARY 9, 2024

We’ll dive into optimizing mobile platforms since a huge chunk of online purchases happen via smartphones. And here you are, with your digital bat ready to swing for those sweet, sweet market share candies. Plus, we’re talking social media tactics—because let’s face it, that’s where the shoppers hang out.

E-commerce 52

E-commerce Growth Retail Gaming 52

SalesLoft

MARCH 6, 2024

In response, marketing and revenue teams need to align around a single strategy for targeting key accounts. Account Based Marketing (ABM) can be the glue that holds it all together. ABM moves complex deals forward ABM is a powerful marketing approach targeted toward the modern buyer. And we’ll cover each one below.

Launch 52

Launch Strategize Contact Territory 52

Lead Fuze

JANUARY 2, 2024

Ever feel like your emails vanish into the abyss, never to spark a sale or stir a smile? Crafting an email marketing strategy that cuts through the digital noise is akin to finding the perfect melody in a cacophony of sounds—challenging but oh-so rewarding when done right. But what if your email was different?

A/B testing 52

A/B testing Click Through Rate Campaign Sales 52

Hubspot

SEPTEMBER 23, 2020

Marketers can learn a lot from Tony Stark. While our brands might be capable of reaching basic targets all on their own, pooling marketing resources, combining skill sets, and jointly creating campaigns with other non-competing companies could help us reach much broader audiences. This tactic is known as co-marketing.

Strategic partnership 101

Strategic partnership Retail Campaign Promote 101

Hubspot

DECEMBER 3, 2019

Here, we'll cover some of the most essential web design stats for 2020 from Sitejet's new State of Web Design survey for 2020 and beyond. The research suggests that the vast majority of client communication takes place via email, which is used by 96% of web designers. In short, there seems to be a huge reliance on email.

Clients 101

Clients Price Follow-up Technique 101

Hubspot

DECEMBER 14, 2012

Contrary to rumor, email is not dead. According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Because email is alive and kicking, email marketing is still an incredibly important channel for most businesses. Email Performance Trends.

Non-Profits 78

Non-Profits Pharmaceutical Represent Retail 78

Hubspot

JUNE 21, 2012

Marketers are starting to realize that the mobile upswing isn't just a fad. Thing is, if you haven't already made an investment in mobile marketing , starting now could seem a little daunting. But that doesn't mean you shouldn't consider it, even if it just means you start mobile-optimizing your emails.

Click Through Rate 77

Click Through Rate Entertainment Finance Retail 77

Veloxy

SEPTEMBER 28, 2021

Cold hard fact #1 : Most cold email ROI sucks. Sales reps and managers are frustrated by the fact that today’s average cold email response rate is a lousy 1%. You spend 13 hours a week sending 180 emails to prospects, leads, and customers, and all you can drum up is 2 responses. And share it with your sales colleagues.

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

ConversionXL

JULY 10, 2019

Some content marketers have it “easy,” working in highly visual industries (e.g. To find out, I ran a study to benchmark content marketing performance for 500 SaaS companies. In all likelihood, the data breach contained more than just passwords—it probably contained emails and, perhaps, addresses, too. Video is a hot topic.

Technique 125

Technique Promote Presentation Education 125

Beeketing

JULY 3, 2021

To ensure that your e-commerce site is always up, functional, and secure, sophisticated e-commerce testing that corresponds to the emerging market changes is required. An e-commerce business usually uses different software and mobile apps and unified, integrated systems. Test Emails/Text confirmation. Mobile Responsiveness.

E-commerce 96

E-commerce SQL Product Price 96

Openview

NOVEMBER 30, 2018

There’s no sugar-coating it: creating new sales opportunities from cold email is hard work. Each email you send competes with ~125 other business emails per day vying for the attention of your customer. That’s why it’s crucial to craft compelling and engaging follow-up emails that lead to booked meetings.

A/B testing 95

A/B testing Follow-up Campaign Start-ups 95

Hubspot

SEPTEMBER 25, 2012

Still trying to make the case for mobile optimization of your company's website? Google probably figured as much, and they graciously conducted a study to help make mobile marketers' lives a little bit easier: " What Users Want Most From Mobile Sites Today." How Smartphone Users Feel About the Mobile Browsing Experience.

Networking 78

Networking Start-ups Service Product 78

Hubspot

JUNE 29, 2012

Sick of hearing the same "the internet is changing marketing" speeches? Want hard data to reference so that you can properly forecast and adjust future marketing plans and budgets? 21 Internet Marketing Statistics That May Surprise You. Tweet This Stat! Tweet This Stat! Tweet This Stat! Tweet This Stat!

E-commerce 78

E-commerce Click Through Rate Retail Networking 78

Hubspot

APRIL 16, 2020

Do you, as a marketer, struggle with offering one-on-one experiences with customers when you're not online? Marketing messages are hard, right? Allow HubSpot's Head of Conversational Marketing, Connor Cirillo, to break it down: "WhatsApp has become the center of gravity for billions of users around the world. WhatsApp Marketing.

X-functional 101

X-functional Contact Campaign CRM 101

Hubspot

DECEMBER 13, 2013

Speaking of food (nice transition, I know), there’s a great deal of food for thought for marketers to consume during the holiday season. Therefore, it’s no wonder that marketers place a great deal of emphasis on this time of year. What strategies have you been utilizing in your holiday marketing campaigns?

Retail 76

Retail Campaign Customers Sales 76