Search Engine Land

AUGUST 30, 2023

In the case of press releases, blogs and user-generated, this increased understanding may do the opposite on Google News surfaces. Get the daily newsletter search marketers rely on. You can also limit distribution to a specific country or Google property, although this is not advisable if your goal is visibility.

Click Through Rate 141

Click Through Rate Follow-up Promote Engineering 141

Refreshing Solutions

AUGUST 17, 2021

While press releases may no longer be the primary method for distributing company news in our modern society, they are still incredibly powerful marketing tools that you should take advantage of. Because of this, strategic press releases should be a lynchpin to any public relations strategy.

Pitch 40

Pitch Promote Service Strategize 40

ConversionXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. In this article, you’ll learn why each marketing strategy works and walk away with an armory of tactics to fuel your own growth marketing efforts. The podcast is just one part of their content marketing strategy.

Lead generation 107

Lead generation Growth Strategize Cold Call 107

Lead Fuze

NOVEMBER 14, 2023

Visualize a landscape in which you, as a content marketer, wield the capability to produce an abundance of captivating blog articles and social media posts that speak to your viewers. A place where every piece of marketing copy strikes gold in attracting readership and fostering brand loyalty. How can content marketers use AI? ,

Technology 52

Technology Technology Strategize Campaign 52

ConversionXL

FEBRUARY 27, 2019

But, increasingly, the Apple hype-fests are a marketing—not a product—showcase. For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Many who cite 80% include product ideas that never make it to market. Image source ).

Launch 110

Launch Product Campaign Cold Call 110

ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Search Engine Land

AUGUST 16, 2023

Get the daily newsletter search marketers rely on. Until you do, you may have to send traffic to your home page (for positive publicity) or a press release (for negative publicity). They may ask you to crank out a couple of campaigns or ads to dominate the SERPs if something is getting traction online or in the news.

Legal 94

Legal Consult Clients Campaign 94

Hubspot

JANUARY 14, 2019

So you made an incredible video, sent it out to your internal teams, encouraged sharing, uploaded it to YouTube and waited for the marketing fame to roll in. Here's a checklist of key places to share your video marketing content every time you have something new. Video Distribution Checklist. Press releases.

Click Through Rate 75

Click Through Rate Promote Campaign Engineering 75

Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. The CFO still had a modified version of the old saying from John Wanamaker rattling around in her head, “I know that half my marketing is working. Attributing sales to marketing is a challenge.

A/B testing 118

A/B testing Tradeshows Finance Cross-sell 118

Hubspot

JANUARY 12, 2018

Direct mail is a marketing strategy that involves sending a physical letter, package, mailer, brochure, postcard, etc. Although direct mail’s response rate has dropped over time, it’s still a valuable tool for marketers and salespeople. Marketing services firm Epsilon found half of Americans prefer direct mail over email.

Appointment 97

Appointment B2C Campaign Manufacturing 97

Hubspot

AUGUST 16, 2018

And yes, it’s about more than press releases! You likely already know that paying to promote your content is pretty standard in the marketing world. Influencer marketing. Public relations and inbound marketing are closely related and using them together drives the best results. Media: Owned vs. Paid vs. Earned.

Campaign 101

Campaign Promote Represent Presentation 101

Hubspot

JULY 30, 2013

Do those search engine optimized press releases you''re sending actually boost your search rankings? While the question of whether anchor text links in press releases ever actually pass search value has always been debatable, a recent update from Google seems to shed some more light on these issues. Well, there you go.

User Experience 77

User Experience Engineering Campaign Launch 77

Highspot

MARCH 25, 2024

Traditionally, sales pitches originated in markets where sellers verbally advertised their goods to those passing by. For example, if you’re selling a sales management tool, craft a subject line tailored to the prospect’s specific role, an award they’ve won, a recent company press release, or a book they’ve written.

Pitch 52

Pitch A/B testing Sales Click Through Rate 52

SaaStr

DECEMBER 23, 2020

How important a role does the press play in customer’s responses? When you have a product that touches as many people as Google does or as Slack does today, do you get nervous before big product changes and releases? Harry Stebbings: I mean, it’s fascinating to hear and I totally see in terms of the press’ usage of Slack.

Product 99

Product Engineering Customers E-commerce 99

Hubspot

OCTOBER 18, 2021

By benchmarking yourself against the competitors, you can identify any "blind spots" in your sales efforts, pinpoint best practices, and maintain a competitive edge within your market. Public companies release annual reports online, but you'll have to do some sleuthing to find this info from privately owned businesses. Review Tracker.

Manufacturing 61

Manufacturing Assembly Line User Experience Gaming 61

Lead Fuze

JUNE 27, 2023

When it comes to elevating your brand’s online presence, knowing what to look for in a content marketing agency is crucial. From startups to established businesses, everyone can benefit from a well-executed content marketing strategy. The top 3 priorities in content marketing? What does a content marketing agency do?

Objectives and Key Results 96

Objectives and Key Results Contact Campaign Teamwork 96

Hubspot

MARCH 14, 2011

Press releases are like vitamins for people: we either obsess over them or don’t take full advantage of them. In this episode of the Weekly Marketing Cast , we try to offer a solution. View our video discussing how marketers can optimize their press releases: Why Submit Your Press Release to Distribution Services?

Engineering 59

Engineering Launch Service Product 59

Hubspot

OCTOBER 14, 2011

Press releases were originally designed as a tool to generate media coverage and attention. Now, in the days of inbound marketing , press releases have a totally different purpose. Press releases should be viewed as news updates directed at your potential and current customers instead of just the broad media.

Referrals 54

Referrals Promote Engineering Prospecting 54

SalesLoft

APRIL 25, 2019

This boosts our ability to seamlessly implement the platform and codify customer’s desired go-to-market in their markets. While we’ve collected many positive stories from customers, we wanted to quantify it for the market. P.S. Scroll down for a personal video message and the full press release. PRESS RELEASE.

Growth 90

Growth Commission Networking Finance 90

Hubspot

MAY 4, 2017

In comparison, a Labour Force Survey released in June 2015 discovered that 64,000 people were involved in a job role concerned with journalism (e.g. Our business is founded upon relationships with a free press. After all, we are in the business of marketing. editor, reporter etc.). 1) Tell The (Whole) Truth. Image Credit: Apple.

Quota 73

Quota Pitch Commission Manufacturing 73

Lead Fuze

MAY 26, 2023

Marketing your digital agency is necessary for drawing in customers and staying ahead of the competition. In today’s rapidly evolving digital landscape, it’s essential for marketers to stay up-to-date with the latest trends and strategies in order to effectively promote their services.

Niche 52

Niche Objectives and Key Results Clients Promote 52

Hubspot

OCTOBER 18, 2018

People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. 1456: The Gutenberg Press publishes the first book ever: the Bible. 1800s: The Penny Press arrives in the U.S., Amazon releases Kindle.

Contract 75

Contract Retail Pitch Non-Profits 75

Hubspot

OCTOBER 11, 2019

As a sales manager, you'll want to work with your marketing team to generate leads. The sales and marketing teams should work together to make sure you are top of mind with your audience. To truly delight your customers, it's critical you reduce friction by implementing a strategy to align your sales and marketing teams.".

Angle 91

Angle Technique CRM Pipeline 91

ConversionXL

JUNE 23, 2020

They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). Additionally, they released an article, “13 Secrets Business Owners Will Never Tell You,” which targeted small business owners. Advertorials also have their critics.

Entertainment 105

Entertainment Angle Education Promote 105

ConversionXL

OCTOBER 29, 2019

This article shows how marketers can use the Measurement Protocol without coding—structuring data in Google Sheets or Excel instead. For marketers, four use cases highlight the potential value of the Measurement Protocol: Correct missing transactions; Adjust duplicate purchases; Send refund data; Update a lead status.

CRM 91

CRM Clients Follow-up GTM 91

Hubspot

JULY 19, 2011

This is a guest blog post by Rebecca Lieb , a digital marketing consultant specializing in content marketing and SEO as well as a sought-after speaker, writer, and author. Her next book, Content Marketing , will be published by Pearson in September. In a way, PR is one of the original forms of content marketing.

Consult 59

Consult Service Gaming Follow-up 59

Hubspot

JANUARY 23, 2012

If you’re using HubSpot's Inbound Marketing Software , you’re probably happy to have all your core inbound marketing tools -- Lead Nurturing , Lead Intelligence , Email Marketing , Blogging , Social Media , SEO , Marketing Analytics , and more -- in one place. Install the iReach Bog Distribution.

Click Through Rate 54

Click Through Rate Networking Start-ups Follow-up 54

Hubspot

AUGUST 22, 2011

This week on the Marketing Update , Mike, Karen, and Laura Fitton (@Pistachio) discussed a couple of interesting approaches to garnering attention for your business. This week HubSpot acquired social media marketing company oneforty and took a different approach to the tranditional press release to announce the acquisition.

Sports 55

Sports Conversion 55

ConversionXL

JANUARY 18, 2022

Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing. For most of 2021, CXL didn’t have a marketing team. By demonstrating proven marketing expertise, we can provide a consistent, valuable experience for our audience.

Non-Profits 109

Non-Profits Follow-up Education Trust 109

Hubspot

JULY 25, 2011

In marketing circles, the discussion around earned media vs paid media is often heated. In some cases, paid media in combination with your inbound marketing efforts can make a lot of sense. In this episode of the Weekly Marketing Cast, we are taking a closer look at this discussion: What Is Earned Media? What Is Paid Media?

Networking 53

Networking Engineering Service Conversion 53

Hubspot

DECEMBER 14, 2010

However, my view comes from a more "mature" perspective as I am probably 20 years older than Christine, and have been involved with PR my entire sales and marketing career. If PR did not drive sales, modern public relations would not be a part of a company’s communications and marketing efforts. Let’s take search for one.

Strategize 62

Strategize Sales B2C Campaign 62

Hubspot

JULY 10, 2014

If you''re new to inbound marketing, you''ve probably heard that one way to grow traffic is to get more links. Here''s what Google says is unnatural : "Links with optimized anchor text in articles or press releases distributed on other sites. For example: There are many wedding rings on the market.

Referrals 72

Referrals Engineering 72

Hubspot

JUNE 4, 2013

Just as with the initial release of Google’s Penguin update last year, SEOs all over the web are writing post-mortems about aggressive link building tactics that were once the bread-and-butter of successful search engine optimization, but are now resigned to the dustbin of internet history. Perhaps you’ve heard about it? Yeah, figured.

Territory 77

Territory Engineering Represent Presentation 77

Hubspot

FEBRUARY 21, 2018

If only there were a way to organize your answers to all of these questions -- a place where you could enter in estimated costs for all of your line items, and then compare your projected marketing budget to what you actually end up spending. Our latest offer, 8 Free Budget Templates to Manage Your Marketing Spend , has got you covered.

Tradeshows 101

Tradeshows Lead generation Promote Launch 101

Hubspot

SEPTEMBER 20, 2011

This is a guest post written by John Rode , marketing direct o r at SlideRocket , the presentation sponsor of HUGS 2011. And equally tiresome, having to share presentations via bulky attachments and countless versions, which makes presentations awkward to assemble and distribute. Presentation News Release. Online Presentations.

Presentation 66

Presentation Lead generation Pitch Campaign 66

Hubspot

JULY 7, 2010

I sat down with my wife to watch a rented movie on Friday night when a Warner Brothers marketer decided to deliberately and abruptly interrupt me. Warner Brothers decided they wouldn’t just settle for a degraded user experience, they also wanted to make inroads in decreasing the distribution of their product. Marketing Takeaway.

User Experience 60

User Experience Legal Contract Follow-up 60

ConversionXL

OCTOBER 29, 2019

This article shows how marketers can use the Measurement Protocol without coding—structuring data in Google Sheets or Excel instead. For marketers, four use cases highlight the potential value of the Measurement Protocol: Correct missing transactions; Adjust duplicate purchases; Send refund data; Update a lead status.

CRM 49

CRM Clients Follow-up GTM 49