Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 129

Product Territory Niche Engineering 129

Martech

APRIL 23, 2024

In marketing, they are typically used to predict things like customer behavior, propensity to convert, propensity to churn and campaign performance. The predictive analytics solutions market has grown steadily over the past 10 years. This model puts data into categories determined by the user’s criteria. Clustering models.

CRM 96

CRM Sports Campaign Conversion 96

Martech

JANUARY 17, 2024

” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. Are marketers finally ready for this? “I think brand marketers are sort of biding their time — let’s not panic until we need to,” DeZao agreed.

Retail 132

Retail Entertainment Finance Start-ups 132

Search Engine Land

FEBRUARY 27, 2024

Google will start enforcing tougher restrictions on personalized ads related to consumer financial products and services from tomorrow, February 28. ” The update will apply to offers relating to credit or products or services related to credit lending, banking products and services, or certain financial planning and management services.

Finance 98

Finance Campaign Engineering Service 98

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

B2B 106

B2B Cross-sell Hospitality GTM 106

Martech

MARCH 1, 2024

Now, the company’s customer experience is similarly optimized online with a new AI tool that aids in product discovery and identifying ecommerce opportunities to boost sales. Adopting an AI tool In 2023, Sur La Table implemented Bloomreach’s Discovery tool, which uses AI to improve site search, curate product pages and segment customers.

Customers 92

Customers Retail Campaign Product 92

SaaStr

MAY 13, 2024

I’ve re-learned something about marketing every year working on the SaaStr Annual for 10+ years. Well, the learning is to focus your marketing efforts primarily on what your VP of Marketing is good at. Most marketers we’ve talked to don’t really believe in the ROI. Their VP of Marketing.

Quota 87

Quota Pipeline Follow-up Start-ups 87

Martech

MAY 7, 2024

Every year, we publish the Marketing Technology Supergraphic and we hear one question: “Will the Martech market consolidate any time soon? This year, we only removed 263 products from the landscape. You can handpick them or filter some large and small vendors in one category on MartechMap.com. That’s only a 2.1%

Legal 105

Legal Growth Pitch Technology 105

Search Engine Land

NOVEMBER 2, 2023

This success is likely to pique the interest of other marketers, potentially leading them to consider shifting their advertising budgets towards Yelp. Yelp’s sharp rise in advertising revenue was driven by ad spend in its services category, which was up 14% year on year to $206 million. Breaking down the numbers.

Retail 115

Retail Growth Price Trust 115

Search Engine Land

FEBRUARY 16, 2024

The Home Services category stood out in particular with a rise of 20% year-on-year in annual revenue growth. ” “Our team has repeatedly shown that focusing on our product-led strategy can drive durable growth, and we remain confident in the significant opportunities ahead to drive shareholder value over the long term.”

Retail 111

Retail Growth Strategize Service 111

Martech

FEBRUARY 29, 2024

Consulting organizations There are a wide variety of consultancies specializing in delivering marketing and sales technology-related services, from small agencies with a narrow technology focus to large generalized firms. It hasn’t changed in years (if ever) and is not evolving with the reality of the market environment.

Consult 99

Consult Technology Technology Clients 99

Search Engine Land

MARCH 4, 2024

To prepare for that transition, marketers have worked to find alternatives to replace the third-party data that cookies once provided for their targeting efforts and to develop new marketing strategies that don’t rely on tracking user behavior on the open web. How will the absence of third-party cookies impact PPC campaigns?

Territory 115

Territory Market share Legal Strategize 115

SaaStr

MAY 16, 2024

They dive into the nuances of topics like: Evolving dynamics of remote work The most effective marketing channels of 2024 Owned assets vs. “walled gardens” The practical realities vs. the hype around AI As everyone here at SaaStr knows, Jason sold his first company, Echosign, for $400M. As a manager, you have to do things differently.

B2B 78

B2B Angle X-functional Trust 78

Search Engine Land

APRIL 30, 2024

You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” It might feel new at first – most marketers were never taught this – but it’s a skill that will help you throughout your career. You want this audience to engage with your ads.

CTR 103

CTR Real Estate Legal Clients 103

Martech

APRIL 9, 2024

Competition and Markets Authority (CMA) on antitrust issues since 2021 and has collaborated with the IAB Tech Lab industry consortium to refine Privacy Sandbox proposals. Another is marketing analytics firm ChannelMix. “We Marketers aren’t going to be able to execute media like they’re doing today.” It has worked with the U.K.

Objectives and Key Results 103

Objectives and Key Results Campaign Entertainment Legal 103

Martech

OCTOBER 12, 2023

Although Amazon’s deals were exclusive to Prime members, retailers in many categories offered similar deals that boosted sales, according to data from Salesforce that measured non-Amazon ecommerce retailers. AI moved the needle on sales with product recommendations, the Salesforce numbers showed. categories. In the U.S.,

Retail 106

Retail Territory Manufacturing Sports 106

Search Engine Land

NOVEMBER 28, 2023

Google will impose new restrictions on personalized ads related to consumer financial products and services next year, when it updates its Personalized ads policy in February. ” “We’ve long had personalized ads policies that prohibit advertisers from targeting people on the basis of sensitive categories. .”

Finance 97

Finance Service Follow-up Product 97

Martech

MAY 19, 2023

The marketing industry is no exception. From ChatGPT ’s rise as the fastest-growing platform of all time to near-constant headlines on the latest AI-related product releases, we are inundated. But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers?

Technology 144

Technology Technology Engineering Presentation 144

Martech

MAY 17, 2024

Considering today’s consumers spend more time researching brands — reading reviews, comparing products, listening to podcasts, seeing what trusted influencers say — than ever before, confusing earned media for crisis comms or writing a press release is a real problem. Earned media is, simply, the media coverage that you “earn” or garner.

Legal 87

Legal Launch Campaign Trust 87

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). First, we’ve talked about this a lot at SaaStr: product-led or sales-led, which is right?

Go To Market 103

Go To Market Growth GTM Product 103

SaaStr

FEBRUARY 15, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. Founders, Kevin Liu and Scott Woody learned from their own early career experiences that companies need an easier way to deliver flexible pricing and packaging to the market. #2.

Growth 91

Growth Technique Start-ups Price 91

Search Engine Land

JANUARY 24, 2024

PPC advertisers running Google Shopping ads typically choose a brand, margin, or category-based structure for their campaigns. Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products. To deal with product data at scale, consider implementing product scoring.

Campaign 93

Campaign Profit margin Product Construction 93

SaaStr

MAY 9, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. We typically lead Series B rounds, but sometimes we will invest at an earlier or later stage depending on the market and company. Check that out here. Our latest Fund IV is $395M. #3.

Growth 80

Growth B2B Pipeline Strategize 80

SaaStr

SEPTEMBER 18, 2023

Will there be any new categories in the next 5-10 years? If you’re a new startup, maybe you have your first couple of AEs, or you’re figuring out product market fit, or you just don’t have a big enough brand or cash in the bank to sell to big companies, you need to strike a balance. How do you fix GTM? None of that is new.

GTM 91

GTM Niche Account management Up-sell 91

Search Engine Land

NOVEMBER 28, 2023

These cards are divided into five categories: Community. Depending on what area of content creation you want assistance with, TikTok Creative Cards are split into categories: Community : These insights are designed to assist creators in actively engaging their audience for building customer loyalty. Edutainment. Creator tools.

Launch 98

Launch Product Process Customers 98

Search Engine Land

MARCH 19, 2024

With marketers mostly being measured by performance, such as clicks and conversions, I suspect advertisers weren’t biting on these ad formats. However, marketers benefit from AI-optimized ad-serving, but at a cost. Love it for the budget optimization or hate it for the lack of performance control.

Campaign 100

Campaign CTR Retail Networking 100

SaaStr

FEBRUARY 21, 2024

In the new episode, Jason sits down with Drata CMO Sydney Sloan to talk about what’s new at Drata, the role of CMO at Drata vs. Salesloft, partner marketing, customer marketing, and more. Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic.

Cross-sell 82

Cross-sell Strategize Campaign Education 82

Martech

MARCH 25, 2024

And, as Authoritas put it in their analysis, “These new types of generative results introduce more opportunities for third-party sites and even competitors to rank for your brand terms and related brand and product terms that you care about.” Google SGE displayed for 91.4% of all search queries. On average: 10.75 Get MarTech! In your inbox.

Product 77

Product Process 77

Martech

JULY 6, 2023

While Amazon is expected to offer discounted prices on top categories like electronics, toys and home goods, other top retailers will look to poach shoppers next week as well. The more retailers bolster their promotional marketing during this timeframe, the more the consumer will be trained to pull forward their winter holiday shopping.”

Retail 99

Retail Promote Price Gaming 99

Search Engine Land

MARCH 15, 2024

” “I see search or internet search as the largest software category out there. But we continue to persist in it because we think of it as a software category we can contribute to.” ” Get the daily newsletter search marketers rely on. .” ” Get the daily newsletter search marketers rely on.

Engineering 104

Engineering Drivers/motivators Gaming Process 104

Search Engine Land

JANUARY 25, 2024

The decision to expand access to this automated audience targeting feature comes just weeks after the tech giant announced plans to sunset detailed manual ad targeting categories for sensitive topics. To launch this update, you will need to ask your site developer to make changes to the code in Meta’s Marketing API. Why we care.

Campaign 102

Campaign Launch Technology Technology 102

Heinz Marketing

DECEMBER 21, 2023

It also makes it easier to repurpose content so that for every new marketing campaign, there doesn’t always need to be a huge lift to develop a lot of new content. These taxonomies are organized into parent-child relationships with each parent having one or more child categories. One of our clients was experiencing this very issue.

Campaign 116

Campaign Clients Strategize Contract 116

Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. So, how can marketers reach this broad and profitable segment? This is especially true in large urban centers. TV is as efficient as it is effective. Outspend on Temu.

Trust 110

Trust Represent Legal Niche 110

Search Engine Land

JULY 13, 2023

Prime members splashed out on more than 375 million products worldwide and saved over $2.5 Amazon Prime Day is soaring in popularity and with such a high footfall of traffic, it’s an excellent time for marketers to advertise and optimize on the platform for maximum reach. What categories reported the biggest increase in sales?

E-commerce 95

E-commerce Retail Sports Networking 95

Martech

NOVEMBER 15, 2023

Consumers are looking to spend, and it’s not too late for marketers to act. Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. For instance, Amazon Prime Big Deal Days drove sales in October. A survey of U.S.

Retail 108

Retail Promote Customers Start-ups 108

Search Engine Land

OCTOBER 20, 2023

In either case, being aware of some of these examples and general categories of programmatic SEO may spark some ideas that fit your company’s site. Get the daily newsletter search marketers rely on. Furminator: And Slant.co, which generates a lot of these product comparison pages, ranks first. SUBSCRIBE See terms.

X-functional 115

X-functional Gaming Entertainment B2B 115

Martech

NOVEMBER 20, 2023

Adobe’s $20 billion bid for cloud-based product design platform Figma is being hit with an antitrust complaint by E.U. Figma is the “clear market leader” in interactive product design tools, the report found , and Adobe is “one of its largest” rivals. regulators. Why we care. Possible response.

Commission 106

Commission UX Government Represent 106