Search Engine Land

AUGUST 26, 2021

Google’s search engine, as a business, relies on us (in both SEO and PPC) participating in its business model. Please visit Search Engine Land for the full article.

Engineering 98

Engineering 98

Heinz Marketing

APRIL 18, 2018

A powerful one maintains great relationships between a business, its employees, and its customers. That’s why all retail organizations, regardless of size or industry, need to focus on the following three main components of relationship marketing to achieve “favorite store” status in a customer’s mind: 1.

Retail 41

Retail Customer Relationship Management E-commerce Relationship Management 41

Hubspot

DECEMBER 10, 2019

If I asked you what marketers identify as the number one most exciting business opportunity in 2019, I bet most of you would guess "social media", "mobile-first experiences", or even "video marketing". Clearly, marketing plays a critical role in defining, communicating, and managing the customer experience. Is it Sales?

Customers 101

Customers Objectives and Key Results Healthcare Referrals 101

Iannarino

MARCH 13, 2024

These salespeople won some gargantuan clients because they developed relationships with them and effectively pursued them. This highlights the importance of senior sales representatives in B2B sales strategy and client acquisition in competitive markets.

Commission 256

Commission Contract Represent Clients 256

Veloxy

NOVEMBER 30, 2023

Unlike inside sales, which rely on digital communication, field sales involve personal meetings, presentations, and relationship-building on the ground. Field sales personnel spend the bulk of their time traveling, visiting clients, and fostering relationships in person. Making them more agile and responsive in the field.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Iannarino

DECEMBER 7, 2023

By focusing on value creation and relationship building, you will set yourself apart in today's competitive market.

Relationship building 271

Relationship building Sales 271

Hubspot

MAY 9, 2013

The story of sales and marketing animosity is so common it''s cliche. From Sales yelling at Marketing about spending money and generating terrible leads, to Marketing yelling at Sales for being lazy and not working its leads, the list goes on and on with the classic complaints indicative of a soured SMarketing relationship.

Objectives and Key Results 74

Objectives and Key Results Quota Sales Lead generation 74

Veloxy

JUNE 15, 2023

Short Summary Outside sales is a process that involves traveling to meet potential customers and build relationships. The role of an outside sales rep involves working without a fixed schedule and focusing on building and maintaining relationships with current and prospective customers.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Territory 264

Veloxy

DECEMBER 28, 2023

Successful outside sales requires strong communication and problem solving skills as well as flexibility to navigate autonomy, build customer relationships and execute the sales process. The effectiveness of outside sales representatives is deeply rooted in their skill to create and uphold direct relationships with potential customers.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Martech

APRIL 29, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. With deterministic matching, marketers can segment and target specific customer profiles for campaigns, ensuring the messaging reaches the right audience. I am trained with MarTech content.

Retail 91

Retail Territory Customer Relationship Management CRM 91

Veloxy

FEBRUARY 15, 2024

These podcasts cover a diverse range of sales topics, including mastering the sales funnel, customer relationship building, sales psychology, leadership, personal growth, and the latest sales trends and innovations. Other notable mentions include Stay Paid and Sell or Die, which offer relevant advice to salespeople and marketers.

Gaming 233

Gaming Sell GTM Technique 233

Martech

APRIL 29, 2024

Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. A recent study by marketing automation company Marigold and digital marketing consultancy Econsultancy took a closer look at how consumers feel about marketers’ messages and tactics.

Trust 116

Trust Consult Conversion Customers 116

Hubspot

JANUARY 7, 2013

You know when you’ve been in a bad relationship for so long that it’s almost impossible to end it? That’s why we’re going to suggest a new year's resolution for you: fix one of these 4 damaged relationships in your marketing strategy. Is your sales team upset with your marketing team for sending them subpar leads?

Real Estate 75

Real Estate Education Trust High impact 75

Search Engine Land

MAY 15, 2024

Entities are essentially unique people, places, things or concepts that provide context and relationships for keywords. As AI becomes more prevalent in digital marketing, incorporating an entity-based approach into your PPC campaigns is a way to get ahead of the competition. Get the daily newsletter search marketers rely on.

Click Through Rate 101

Click Through Rate CTR Campaign Territory 101

Martech

APRIL 11, 2024

“What marketing technologies should a (fill in the industry) company have in their martech stack?” Both provided a summary of the different categories of marketing technology and the purpose of each technology. For example, CRM was bundled under Social & Relationships. Fuel for your marketing strategy.

CRM 121

CRM Retail Technology Technology 121

Martech

DECEMBER 18, 2023

Artificial intelligence is rapidly transforming marketing operations. Let’s explore the current marketing applications of AI in CRMs and how you can best position your teams to capitalize on this disruptive innovation. Almost one in five executives are using or testing out AI to improve their marketing processes this year.

X-functional 116

X-functional Customer Relationship Management CRM Relationship Management 116

Martech

NOVEMBER 27, 2023

But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM. This is essentially a way for data-driven marketers to: Understand how data is created in their CRM (people, information, etc.). Go grab a celebratory cup of coffee!

CRM 101

CRM Contact Technology Technology 101

Closing Bigger

MAY 9, 2024

Unlike our regular sessions, these podcasts are a collaborative exploration rather than a conventional interview, focusing on how AI impacts sales and marketing through emotional intelligence. Develop AI-Enhanced Personalization: Use AI to analyze data and personalize marketing and sales efforts without losing the unique voice of the brand.

Strategic planning 115

Strategic planning Strategize Relationship building B2B 115

Partners in Excellence

APRIL 5, 2024

Relationship Building and Empathy : The ability to build strong, lasting relationships with clients, understanding their needs deeply, and empathizing with their situations are frequently cited. Cross-cultural and Global Engagement : A few stories hint at an interest in engaging with diverse cultures and global markets.

Sell 123

Sell Cross-sell Drivers/motivators Education 123

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. Learn how gradually shifting focus toward brand storytelling and relationship-building can lead to increased loyalty and organic growth over the long term. Pinpoint your most valuable and easily captured customers.

Relationship building 103

Relationship building Repeat business Campaign Strategize 103

Martech

MAY 13, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: As a function of the business, where should Martech / Marketing Ops align? Under marketing? The language model is based on content from MarTech embedded on top of ChatGPT.

Territory 92

Territory Technology Technology Customer Relationship Management 92

PandaDoc

MAY 15, 2024

It involves engaging with them, curating their journey through your sales funnel , and building lasting relationships that will keep them returning. A brand/customer relationship is, in many ways, like any other relationship. Lead nurturing works by building relationships and checking in regularly with customers.

Appointment 52

Appointment Objectives and Key Results Campaign Legal 52

Salesforce

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. They did all this with a heavy focus on digital PR and marketing-owned assets throughout the audience’s online journey to buy electric bikes.

CTR 81

CTR Electricity Real Estate X-functional 81

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. But email marketing is not without its challenges. It comes from businesses trying to build relationships, trying to grow relationships and trying to keep their brand front and center in the minds of the audience. Product recommendations.

A/B testing 123

A/B testing B2C Appointment Campaign 123

Search Engine Land

MARCH 21, 2024

Relationships: Forging a good working relationship with your new agency. In the research report, “ Mad Men to Sad Men ,” Hall & Partners looked at the client-agency relationship and found that in many cases, “clients are holding back, not opening up, or sharing the wider agenda.” What do you define as project success?

Contract 98

Contract Education Clients Trust 98

Search Engine Land

FEBRUARY 28, 2024

While SEO is key for visibility and accessibility, companies must be careful not to prioritize it over user experience or broader marketing strategy. Learn how to balance SEO with other efforts to build brand loyalty and meaningful customer relationships. Get the daily newsletter search marketers rely on. See terms.

User Experience 113

User Experience UX Strategize Engineering 113

Heinz Marketing

MARCH 3, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing If you’re like me and many other marketers, you’ve probably heard the term “Modern Marketing” a lot. What makes it different from traditional marketing? What changes are involved to start modernizing your marketing efforts?

Click Through Rate 100

Click Through Rate Campaign Technique Customers 100

Martech

JANUARY 31, 2024

Effective marketing leaders also need to be masters of communication. Marketing leaders need to cultivate a vision and use it to inspire their team. Both the platoon leader and the marketing leader in this example are effective leaders. Both the platoon leader and the marketing leader in this example are effective leaders.

Objectives and Key Results 107

Objectives and Key Results A/B testing Legal Finance 107

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

B2B 117

B2B Cross-sell Pharmaceutical Account management 117

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Objectives and Key Results 119

Objectives and Key Results Campaign Government Launch 119

Martech

MARCH 4, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Customer Lifetime Value (CLV): CLV is a measure of the total value a customer brings to a business over their entire relationship. I am trained with MarTech content.

Customers 87

Customers Objectives and Key Results Manufacturing CRM 87

Heinz Marketing

JANUARY 23, 2024

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing In the business world today, there’s a noticeable shift from old-school, product-focused strategies to ones that emphasize customer needs at every step. This method is grounded in the continuous analysis of customer behavior and market trends as they happen.

Growth 99

Growth B2B Customers Customer Relationship Management 99

Heinz Marketing

JANUARY 24, 2024

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction Customer Relationship Management (CRM) tools have evolved significantly since their inception. It uses data analysis about customers’ history with a company to improve business relationships, focusing on customer retention and driving sales growth.

CRM 91

CRM Customer Relationship Management Technique Technology 91

Martech

MAY 16, 2024

Market Insights compares similar businesses for benchmarking performance. Cordial added AI-powered enhancements to its enterprise marketing message automation platform. Givex’ GivexEngageAI enhances customer relationships through data-driven profiles and highly targeted engagement campaigns.

Profit margin 90

Profit margin Government User Experience Technology 90

Heinz Marketing

APRIL 19, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing We all know getting new customers through the door is important. That’s where a shift in the way we see marketing can make a difference. Instead, marketing can leverage customer data to segment audiences based on demographics, purchase history, and behavior.

B2B 60

B2B Customers Education Entertainment 60