Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. They’re useful, and we use the return data in our email program, customer profiles and product development B. How could we do a better job with these familiar emails? I usually ignore these emails.

Profit margin 129

Profit margin Contact Campaign Service 129

Martech

MARCH 18, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. Prompt: What is data-driven, targeted marketing?

A/B testing 111

A/B testing Click Through Rate Objectives and Key Results Campaign 111

Martech

APRIL 10, 2024

As an out-of-the-box solution for email marketing campaigns, Product Finder will use genAI to help marketers run searches of often extensive product catalogues to find relevant content for emails. Alongside Product Finder, Emarsys will launch AI Subject Line Generator using genAI to recommend relevant email subject lines.

Launch 108

Launch Product Retail Campaign 108

Search Engine Land

APRIL 8, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers.

Finance 101

Finance Manufacturing Referrals Construction 101

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. The main task is to handle the response in a way that will give you maximum data.

Appointment 125

Appointment UX Objectives and Key Results Gambling 125

Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. This could have a radical impact on the structure of marketing departments and the daily work lives of marketers and lead to the rise of the marketing generalist.

Campaign 108

Campaign Niche Service Product 108

Martech

MAY 13, 2024

The model was invited to tell a bedtime story on a specific subject, was constantly interrupted with suggestions for voice and tone, and proved highly responsive. For marketers, the new model provides an enhanced version of previously existing capabilities. Email: Business email address Sign up now Processing.

Entertainment 94

Entertainment Represent Follow-up Conversion 94

Martech

APRIL 24, 2024

When Gartner surveyed CMOs in 2023 about the state of their marketing technology stack, most admitted to using only one-third of their martech stack. This percentage has been decreasing in the past few years, even though the purchase of new marketing technology platforms has increased in the same period.

Process 112

Process Technology Technology Government 112

Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI.

Click Through Rate 116

Click Through Rate Promote Finance Technology 116

Highspot

MARCH 21, 2024

Despite this, many sales emails find their resting place in the trash, unopened and unread. We’ll explore how to craft good sales emails that get opened and inspire action, all while introducing four metrics to measure sales email success. What are the Different Types of Sales Emails?

A/B testing 96

A/B testing Sales Follow-up Click Through Rate 96

Martech

DECEMBER 27, 2023

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. In the best-case scenario, your emails will land in Promotions or Updates.

Follow-up 131

Follow-up Contact Trust CRM 131

Search Engine Land

MARCH 1, 2024

Suggested fields for “Add Responsive Display ad” recommendation. The “Add Responsive Display ad” recommendation in the Editor now provides recommended fields, making it easier for you to create responsive display ads. Multi-asset responsive video ad s. Get the daily newsletter search marketers rely on.

Launch 128

Launch Campaign Process Customers 128

Martech

NOVEMBER 15, 2023

Consumers are looking to spend, and it’s not too late for marketers to act. Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. Increasingly, they want to know about your business’s social responsibility.

Retail 116

Retail Promote Customers Start-ups 116

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Retail 114

Retail Campaign Strategize Strategic planning 114

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

Technology 127

Technology Technology Government Legal 127

Partners in Excellence

OCTOBER 31, 2023

This morning, as a drank my morning coffee, I went through my email and social feeds. One email was: Hey David – I can get 5Da612E7B495Bc000168C6Ba 3 new clients each month with our guided interview system. I responded in my best R2D2 mode: Dear 7Zc591L4F283Gs567432H8Mt, I’m a little confused by your marketing technique.

Technique 138

Technique Prospecting B2B Clients 138

Search Engine Land

FEBRUARY 29, 2024

Understanding the impact SGE has on ads in Google SERPs is crucial for businesses and marketers so that they can make data-led decisions for more effective marketing. Researchers found: Both shopping ads and ads at the top of the SERP accompanied SGE responses in 1,018 cases. of keywords did not trigger an SGE response.”

Niche 133

Niche Retail Presentation Closing 133

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now.

Campaign 126

Campaign Consult Prospecting Technology 126

Martech

DECEMBER 28, 2023

Today: marketing automation. The email marketer’s guide to effective marketing automation by Ryan Phelan. Learn smart ways to implement email automation. Use transactional, trigger and journey emails for higher engagement and conversions. 6 must-have, underused email marketing automations by Summer Deeb.

B2B 118

B2B Campaign Growth Technology 118

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. The company implemented Conversica conversational AI tools integrated with Iron Mountain’s marketing automation platform (MAP), Oracle Eloqua.

Conversion 102

Conversion Objectives and Key Results Drivers/motivators Trust 102

Search Engine Land

MARCH 14, 2024

Raptive, the company responsible for ad sales for titles such as Half Baked Harvest, MacRumors, and Stereogum, conducted two analyses to investigate the potential impact of SGE on search traffic: one in September 2023 and another last month. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

Click Through Rate 126

Click Through Rate Networking Engineering Process 126

Martech

MAY 7, 2024

Documenting the request is probably the most important step, and it can be done with a follow-up email, a follow-up Slack message or the creation of a task in a project management tool like Asana, Trello or JIRA. We follow up after a meeting with an email or a Slack to ask, “Would you like us to do X?” and “I want you to do X.”

X-functional 97

X-functional Follow-up Meeting Strategize 97

Salesforce

JANUARY 4, 2024

Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Why use drip campaigns?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Martech

APRIL 16, 2024

If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. What do marketers mean when they say “real-time”?

E-commerce 106

E-commerce Hospitality Customers Strategize 106

Martech

DECEMBER 5, 2023

A successful cold email program — or “prospecting,” if you prefer — takes careful handling. Cold emails take delicacy and precision. You have to show quickly that you know enough about your contact to have a reason for emailing them out of the blue and that engaging with you would drive a specific benefit.

Pitch 114

Pitch Contact Follow-up Clients 114

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. Embed dynamic content to make your emails stickier.

B2B 130

B2B Campaign Click Through Rate Follow-up 130

Martech

MAY 9, 2024

Typeface ’s Typeface Arc is an adaptive AI storyboard that learns your brand and suggests marketing or HR campaigns (without needing a prompt). It can generate all of the associated, on-brand content — from emails and blogs to social media posts, SMS messages, etc. Email: Business email address Sign up now Processing.

Campaign 97

Campaign Conversion Presentation Technology 97

Salesforce

DECEMBER 11, 2023

The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. In fact, customers say email still is their preferred channel to interact with brands. According to our research , the number of outbound emails increased 15% last year.

A/B testing 116

A/B testing Click Through Rate Campaign Represent 116

Salesforce

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. That’s where email segmentation comes in. By grouping your email list properly, you set yourself up for targeting the right people with the right content. What you’ll learn What is email segmentation?

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Martech

MAY 6, 2024

Recently, marketers have been stuck in a bit of a Catch-22. Personalization is at the forefront; it’s an expectation for customers and has become one of the most powerful tools in the marketer’s arsenal. This, in turn, means marketers need to look for new ways to navigate this shift. Consumers are driving the privacy issue.

Customers 116

Customers Trust Campaign Closing 116

Search Engine Land

FEBRUARY 12, 2024

These generated assets complement the ones provided by advertisers for their responsive search ads, enhancing the overall ad content. Automatically created assets (ACAs) work in conjunction with responsive search ads by generating new content, like headlines and descriptions, based on the specific details of your ad.

Campaign 122

Campaign Process 122

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

Strategic planning 105

Strategic planning Technology Technology Strategize 105

Martech

SEPTEMBER 26, 2023

Your customers crave that level of precision in marketing. By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. Ready to create marketing that’s as tailored as those Netflix recommendations? Let’s dive in. Quick replies?

Campaign 119

Campaign Gaming Pitch Follow-up 119

Martech

JANUARY 16, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. A ‘brutal’ process Mike Kelley, chief marketing officer at Sylvan Learning, has been working in marketing for almost 20 years. They don’t respond to emails either. And the problem only seems to be getting worse.

Service 117

Service Customers Represent Networking 117

Salesforce

MARCH 19, 2024

By now, many of us have already used a generative-AI LLM through chat apps like OpenAI’s ChatGPT or Google’s Gemini (formerly Bard) to help write an email or craft clever social media copy. Bottom line: You can trust the responses to be relevant and accurate. Enter retrieval augmented generation, better known simply as RAG.

Trust 122

Trust Represent Start-ups Technology 122

PandaDoc

MAY 15, 2024

Marketing-qualified leads (MQLs) MQLs come onto your radar via marketing, perhaps by engaging with content. Email lead nurturing Email lead nurturing involves cultivating relationships with potential customers via a sequence of tailored and personalized emails. Much of this can be achieved by being responsive.

Appointment 52

Appointment Objectives and Key Results Campaign Legal 52

Search Engine Land

MAY 9, 2024

Even non-marketers use chatbots linked to platforms such as OpenAI to ask everyday questions. It will alert you by email about what is coming up in Google Search, while leaving you in the dark about most social media posts, threads and comments sections. Get the daily newsletter search marketers rely on. See terms.

Engineering 107

Engineering Networking Clients Construction 107