Hubspot

MAY 17, 2021

Back then, using YouTube for business and marketing was a new concept. Brands and businesses use Youtube to engage and connect with their audience. For marketers, this means your YouTube strategy needs to have evolved from the beginning days of the social platform. This isn't going to help marketers. They want help.

Cross-sell 100

Cross-sell Entertainment Promote Education 100

Hubspot

MARCH 23, 2018

Collectively, Instagram and Snapchat attract 687 million daily active users. Their large audiences make them both great platforms to market your brand -- but if you’re working at a small company and can’t justify spending your resources on both, which one do you choose? Instagram vs. Snapchat. Winner: Snapchat.

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Follow-up Up-sell Campaign Sell 78

Hubspot

APRIL 22, 2020

At this point, smart marketers have begun to discover how Gen Z's technological influence makes them different from older age groups. They're also noticing key generational behaviors that could change the way brands market to younger audiences. Gen Z often includes "best," "cheap," or "how-to" in search queries.

Niche 101

Niche Engineering User Experience Technique 101

Martech

AUGUST 11, 2021

Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. The way consumers engage and evaluate brands online is constantly evolving.

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Angle Drivers/motivators Niche Gaming 132

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. That’s why we’ve created this guide to provide an overview of how video ads work across various platforms and how marketers can use video ads to their advantage. How video ad measurement helps marketers succeed.

Objectives and Key Results 96

Objectives and Key Results Campaign Follow-up Promote 96

Hubspot

JULY 9, 2018

With over 100 million daily active users , Snapchat provides the opportunity to reach a massive audience. Snapchat is also the most popular social media platform for teens ages 13-17 -- a hard demographic to reach through more traditional marketing efforts. But how can your business best engage with Snapchat users?

Promote 75

Promote Campaign Product Customers 75

Hubspot

JANUARY 27, 2020

On my train ride home from work, I'm taking Snapchat selfies using AR filters. As a marketer, I'm curious to see how brands could leverage smart technology. I'm not the only one who recognizes emerging technology as something that could completely change today's marketing world. Augmented and Virtual Reality. In 2019, 42.9

Technology 101

Technology Technology Gaming Entertainment 101

Salesforce

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. Harmonized data also makes it possible to implement AI (including generative AI), automation, and machine learning to help you market, serve, and sell more efficiently.

Angle 76

Angle Healthcare Technology Technology 76

Hubspot

MAY 4, 2017

To that end, we wanted to help you learn from mistakes we’ve seen on Snapchat that don’t make us want to click to learn more. Read on for common problems -- and solutions -- for making your Snapchat Stories as compelling and clickable as possible. 8 Snapchat Mistakes You Might Be Making. 1) Your Stories are too long.

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Drivers/motivators Follow-up Gaming Start-ups 77

Hubspot

APRIL 28, 2017

in April, with all three apps launching new products and features to keep more users and marketers spending their time there. This is good news for marketers: Social media platforms are making it easier to do your job well. So what does this mean for marketers? 7) Snapchat added Geofilters to its ads API.

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Launch Start-ups Represent Networking 78

Hubspot

MAY 31, 2017

This month, we've seen the competition continue to heat up between Facebook, Instagram, and Snapchat over how to create the most engaging and marketable disappearing message. Instagram and Snapchat continue to innovate -- and copy each other -- to win when it comes to user base and engagement. Snapchat News.

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Launch Gaming Growth Start-ups 73

Hubspot

SEPTEMBER 28, 2016

It used to be easy for marketers to write off Snapchat with its ephemeral social messaging and wacky selfie filters as a silly mobile app. But the tool has quickly become the social media darling of the marketing world, leading advertisers to rethink their decision to overlook the platform -- in large part because of its rapid growth.

Growth 76

Growth 76

Search Engine Land

JULY 13, 2023

As a brand, you have an audience on TikTok regardless of how you define them. This might be why you created a TikTok account for your company or brand. Jack Appleby via Twitter Get the daily newsletter search marketers rely on. Be sure to use a mix of popular, niche, and branded hashtags. Millennials are TikToking.

Niche 91

Niche Real Estate Engineering Follow-up 91

Hubspot

FEBRUARY 10, 2017

“Snapchat isn’t about capturing the traditional Kodak moment. Snapchat CEO and co-founder Evan Spiegel wrote this in the first post on the Snap Inc. -- then Snapchat -- blog back in 2012, when users could only send photos, and only on iOS devices. What Is Snapchat? The History of Snapchat.

Launch 77

Launch Start-ups Networking Growth 77

Hubspot

MAY 15, 2017

Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. That’s why we put together the guidelines below to compose copy for five different social media channels: Facebook, Twitter, LinkedIn, Instagram, and Snapchat.

Networking 101

Networking CTR Click Through Rate Promote 101

Search Engine Land

JANUARY 25, 2023

Search marketers and celebrities alike are embracing the gaming industry as a huge market to reach their target audience. These may be in the form of a short video that plays between levels, a banner at the bottom of your screen, or perhaps one of the player characters is wearing a branded shirt or driving a popular make and model car.

Gaming 85

Gaming Campaign Drivers/motivators Represent 85

Hubspot

APRIL 5, 2021

Back when Instagram launched Stories , a worthy Snapchat opponent, I thought, " Hm, I don't know about this." Now, every brand with a Facebook Business Page has gained another marketing tool to reach users. Get inspired by these eight brands. Engagement is vital for building brand loyalty and understanding your consumers.

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Promote Launch Gaming Product 93

Hubspot

FEBRUARY 14, 2019

Alternatively, American Express discovered retained customers buy more often and spend more than newer customers -- they've seen your worth and they're invested loyally in your brand, so it makes sense they're willing to turn to your business for their needs, again and again. What is relationship marketing? Need further convincing?

Retail 101

Retail Service Meeting Represent 101

Hubspot

MAY 10, 2016

Back in 2011, Snapchat was synonymous with risqué teen behavior. Since then, Snapchat has evolved into something so much more. And while it's certainly not the cornerstone of every marketing strategy just yet, the channel has earned a reputation for fast growth and innovation. How to Setup Your Snapchat Account.

Follow-up 78

Follow-up Start-ups Launch Networking 78

Hubspot

DECEMBER 11, 2019

To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups. In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement. hours per day while Gen Z averages 3.4

Education 101

Education Finance Campaign Drivers/motivators 101

Hubspot

SEPTEMBER 12, 2016

Video has been on the rise for a while, offering marketers a proven way to grab strangers' attention and keep their target audience engaged. In fact, just recently, the Content Marketing Institute predicted video -- specifically real-time platforms -- will be critical to brand growth in 2016. 1) Raise awareness for a cause.

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Non-Profits Electricity Campaign Construction 78

ConversionXL

NOVEMBER 10, 2021

Next, look at the current state of your market: Who’s interested in your product or services? This is most likely covering old ground, but it helps to know that your audience and market position remain relevant before investing in something that may fall flat. How many of them are likely to buy? Who are your competitors? Image source.

Customers 131

Customers Promote Campaign Objectives and Key Results 131

Capterra Sales & Marketing Software

SEPTEMBER 30, 2021

The post 4 Essential Digital Marketing Channels To Grow Your Business appeared first on Capterra. Digital marketing is no longer just nice to have. If you’re a business transitioning from traditional marketing to digital marketing, you likely manage digital marketing as a one-time project rather than an ongoing project.

Campaign 82

Campaign Promote Engineering Customer Relationship Management 82

ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. The greater your visibility, the more your brand is in front of potential followers. Brands have to work harder and smarter to earn it. More people than ever are using social sites, which is good news for social media marketers.

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Objectives and Key Results Trust Follow-up Promote 142

Hubspot

AUGUST 24, 2016

seconds -- as short as that of a goldfish -- today's marketers are tasked with creating content that's engaging enough to appeal to distracted consumers. This is largely due to the fact that Snapchat content is inherently time-bound: Snapchat Stories disappear after just 24 hours. What is a Snapchat Story? 1) Experiment.

X-functional 53

X-functional Follow-up Promote Start-ups 53

Hubspot

AUGUST 3, 2017

around everything between what’s for lunch and the latest marketing news -- the latter of which often includes a healthy amount of debate around which tools and channels we prefer to use, both as marketers and consumers of technology. We asked marketers the following: Which is your preferred platform for live video?

Promote 77

Promote Entertainment Follow-up Negotiate 77

Search Engine Land

NOVEMBER 17, 2022

And that’s only part of the reason why social media marketing continues to be misunderstood (at best) or divisive (at worst). Because to understand how to do social media marketing properly, you first need to understand what social media is (and isn’t). What does social media marketing mean? Nothing in marketing is new.

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Networking Promote B2C Engineering 121

Hubspot

MARCH 14, 2018

Welcome to this week's edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. This week, we're coming to you live from South by Southwest (SXSW), a festival of interactive events where we're positively drowning in a sea of bots, music, and some of the best tacos around.

Networking 74

Networking Trust Technology Technology 74

ConversionXL

OCTOBER 26, 2022

Brands big (like Ray-Ban ) and small (like Scrub Daddy ) have grown to millions of followers and seen exponential ROI. For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. Table of contents Why should your brand be on TikTok? Why should your brand be on TikTok?

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Hubspot

MAY 7, 2014

Many of you may be clicking on this post thinking, "I still don''t get Snapchat.". Snapchat isn''t for everyone, and it certainly isn''t the next big social network for businesses. If you''d like to explore Snapchat for marketing, this post should give you a rundown of everything you need to know. What is Snapchat?

Networking 77

Networking Launch Campaign Consult 77

Hubspot

SEPTEMBER 25, 2015

Marketing constantly adjusts and reacts to changes in technology and attitudes. While digital marketing has undergone a substantial transformation in the last few years, the technology that incited the changes is growing at a faster pace than most brands can keep up with. 1) Relationship Marketing.

Gaming 78

Gaming E-commerce Retail Technology 78

Hubspot

OCTOBER 10, 2020

Its popularity has led it to become a source of income for content creators and brands worldwide, many using the app as their sole source of income. Since the potential to make money, connect with your audience, and build a reputable brand on Instagram is so high, understanding how to use it is essential. Maintain consistent branding.

Sports 101

Sports Follow-up Launch Start-ups 101

Hubspot

AUGUST 22, 2016

When Snapchat first emerged on the scene back in 2011 , it was excusable to dismiss the ephemeral photo-sharing platform as just another shiny piece of millennial bait. The once niche app has grown into one of the least ignorable social media forces in the industry, wooing marketers with its command of more daily active users than Twitter.

Niche 51

Niche Campaign Follow-up Presentation 51

Hubspot

APRIL 20, 2016

Whether or not you use it, we’ve all heard of Snapchat. Snapchat is no longer just for teens, but for moms too! So how can marketers take advantage of this increasingly mainstream tool? So how can marketers take advantage of this increasingly mainstream tool? The Scoop on Snapchat. Snapchat Doesn't Keep Score.

Follow-up 52

Follow-up Construction Launch Start-ups 52

Hubspot

MARCH 11, 2018

Build a brand on it. With so many mixed messages, how are marketers supposed to stay on top of the right way to use social media -- and moreover, what users actually want from it? Think back, if you can, to a time when the folks who managed a brand's Facebook page were known as "community managers." Use it for business.

Networking 78

Networking Follow-up Represent Strategize 78

Hubspot

JANUARY 6, 2020

From SEO and analytics to content and display, the marketing industry is one of the most rapidly changing landscapes this year — and 2020 will be no different. Marketing wants to lean into an experience people want, which is why teams are constantly exploring new avenues to connect with their buyers. The MQL's Irrelevance.

Technology 92

Technology Technology Campaign Service 92

Hubspot

JANUARY 7, 2015

In fact, if a brand that succeeds in reaching its audience with content provided on social media, email, ads, and other media, this alone can differentiate them from other larger brands in their industry that miss the mark. Their 2014 branding is no different. That’s successful branding for you. Vermont’s finest?

Gaming 76

Gaming Campaign Start-ups Technology 76