Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo.

Retail 106

Retail Campaign Strategize Strategic planning 106

Search Engine Land

FEBRUARY 29, 2024

Each also enables targeting options using keywords, interests and more. This allows you to get your brand and products in front of massive new audiences beyond just Google and Bing. The platform has carved a hole in the market by offering the most potential to ecommerce brands through TikTok Shop.

Engineering 121

Engineering Campaign Education Service 121

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. These purchase-minded consumers are also spending a great deal of time on social media.

B2C 107

B2C Lead generation B2B Campaign 107

Salesforce

JANUARY 4, 2024

Influencing an audience to take action is tough business. Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. Table of contents What is drip marketing? Why use drip campaigns?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Search Engine Land

DECEMBER 11, 2023

I am the first generative AI chatbot for search marketers. As a marketing expert, I can provide guidance and expertise in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots, and more. Additionally, I can provide insights on analyzing marketing data to optimize campaigns and drive ROI.

Promote 102

Promote Campaign B2C Retail 102

Search Engine Land

APRIL 23, 2024

This comprehensive guide delves into the intricacies of optimizing for TikTok, exploring strategies, tools and best practices to help you enhance your visibility, engage your target audience and ultimately drive success on this rapidly growing platform. Understanding its functionality is vital to social SEO success.

Entertainment 107

Entertainment Objectives and Key Results Follow-up Engineering 107

Search Engine Land

APRIL 10, 2024

If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action to reduce costs by exploring rival platforms like Google and TikTok. Meta is a global leader in digital advertising with its platforms accounting for approximately 22% of the market, according to Emarketer.

Campaign 126

Campaign Sales Technology Technology 126

Search Engine Land

APRIL 29, 2024

B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Leveraging account-based marketing to target high-intent audiences. Break out your campaigns in Google Ads by industry, job title or other ways to best segment your audiences. Using AI-driven automation.

B2B 93

B2B Lead generation Education Campaign 93

Martech

APRIL 12, 2024

If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action to reduce costs by exploring rival platforms like Google and TikTok. Meta is a global leader in digital advertising with its platforms accounting for approximately 22% of the market, according to Emarketer.

Gaming 99

Gaming Sales Campaign Technology 99

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. At a glance Massive traffic increase: Organic clicks rose from 37,000 to 210,000 per month by targeting high-search commercial keywords.

CTR 81

CTR Electricity Real Estate X-functional 81

Search Engine Land

APRIL 8, 2024

I am the first generative AI chatbot for search marketers. If they find value in your content, they may link to it or share it with their audience. Promote this content through social media, email outreach, and other marketing channels to attract natural backlinks. I am trained with Search Engine Land content.

Finance 97

Finance Manufacturing Referrals Construction 97

Search Engine Land

APRIL 30, 2024

You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” Your ad shouldn’t be for everyone Targeting a specific client avatar, like “Alex from Chicago,” doesn’t translate to an effective headline. You want this audience to engage with your ads.

CTR 104

CTR Real Estate Legal Clients 104

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Brandwatch for consumer research on social media and influencer insights.

Strategize 91

Strategize Campaign User Experience Start-ups 91

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times. Speaks to your target audiences.

Objectives and Key Results 135

Objectives and Key Results Campaign Launch Follow-up 135

Search Engine Land

NOVEMBER 22, 2023

Best practices for aligning your efforts with paid search, social, PR and other marketing initiatives leading up to opening day and beyond. Local SEO: Setting the groundwork Marketers should optimize a client’s onsite and off-site presence to reach people in local markets. SUBSCRIBE See terms.

Niche 118

Niche Promote Campaign Launch 118

Search Engine Land

MAY 9, 2024

SEO specifically focuses on providing the best solution for a specific audience. Get the daily newsletter search marketers rely on. Empathize: Get to know your audience Empathizing in this context is centered around identifying and understanding your audience. It’s about understanding user intent and adding value.

A/B testing 96

A/B testing Entertainment Engineering Campaign 96

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. MarTechBot now has 10+ personas to provide more targeted responses.

Campaign 82

Campaign Customers Technique Strategize 82

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

B2B 120

B2B Drivers/motivators Campaign B2C 120

Search Engine Land

JANUARY 19, 2024

In global markets, effective SEO extends beyond keywords and backlinks. It must consider cultural nuances to resonate with diverse audiences with different languages and needs. This includes: Thorough research into the target culture. Conduct comprehensive research Effective SEO localization requires in-depth market research.

Territory 117

Territory Legal UX User Experience 117

Search Engine Land

APRIL 4, 2024

LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. CTV is a growing channel for many marketers, including B2B businesses. We launched LinkedIn CTV to help our customers continue to reach and engage new audiences across streaming television content.” Why we care.

Campaign 94

Campaign B2B Objectives and Key Results Represent 94

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. Multichannel marketing enhances customer experience and satisfaction and ultimately strengthens loyalty. Tailor your strategy accordingly.

Customers 113

Customers A/B testing Strategize User Experience 113

Lead Fuze

MAY 26, 2023

Establishing a social media marketing agency can be an exhilarating and worthwhile pursuit for those aiming to make the most of the continuously growing need for digital marketing services. How Profitable Is a Social Media Marketing Agency?

Niche 98

Niche Referrals Clients Price 98

Search Engine Land

MARCH 1, 2024

They help you build connections with your target audience by creating informative, inspiring and entertaining content. Content pillars establish the overarching topics and messaging that shape a brand’s identity and voice across its online platforms and social media presence. What is a content pillar?

Entertainment 116

Entertainment Technique Follow-up Education 116

Lead Fuze

JUNE 26, 2023

Realizing the mechanics of a social media marketing agency is critical for those in business, marketers, and startups who intend to benefit from digital platforms. Their approach encompasses identifying target audiences, choosing suitable platforms, deciding on ad types and even collaborating with influencers.

Objectives and Key Results 97

Objectives and Key Results Campaign Promote Clients 97

Martech

MARCH 26, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: How often should a new business post on social media? Answer: As a marketing expert, I would recommend that a new business post on social media at least 3-5 times per week.

Retail 57

Retail Follow-up Campaign Conversion 57

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences.

Niche 126

Niche Negotiate Legal Contract 126

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. Enhanced targeting. To some extent, we all are. That’s no surprise.

CRM 122

CRM Technology Technology Campaign 122

Search Engine Land

SEPTEMBER 11, 2023

SEO might not be the immediate answer to your digital marketing needs. That’s when paid search or social media ads are more effective in promoting your event and getting people to buy tickets or register. Or let’s say you have a new solution, such as a CRM or a mobile app, that you want to introduce to the market.

Niche 142

Niche Engineering Promote Territory 142

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. Here are some strategies where marketers can use these data insights.

E-commerce 115

E-commerce Sports Campaign Launch 115

Lead Fuze

AUGUST 29, 2023

Whether you’re a startup founder, an established business owner, or a digital marketing professional, understanding how to use content marketing to generate leads is crucial for your success. Reports indicate that companies using content marketing see conversion rates six times higher than those who don’t.

Lead generation 97

Lead generation Strategize Promote Trust 97

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. And listening to the most important computer in marketing today — the one between your ears. Distrust but verify.

Campaign 133

Campaign Drivers/motivators Clients Technology 133

Heinz Marketing

MARCH 3, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing If you’re like me and many other marketers, you’ve probably heard the term “Modern Marketing” a lot. What makes it different from traditional marketing? What changes are involved to start modernizing your marketing efforts?

Click Through Rate 100

Click Through Rate Campaign Technique Customers 100

Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Now, on to this week’s releases.

Territory 88

Territory Government Launch Networking 88

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.

Sports 112

Sports Education Service Technology 112

Search Engine Land

NOVEMBER 1, 2023

In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. This article tackles the synergies between these channels and how brands can offer a more engaging content experience to their audience with a holistic approach.

Retail 99

Retail E-commerce Strategic partnership Click Through Rate 99

Heinz Marketing

MAY 16, 2023

By Mina Guirguis , Marketing Consultant at Heinz Marketing Incorporating video into your social media marketing strategy is a great way to engage more followers, increase brand awareness, and drive conversions. For example, if you’re targeting a more professional audience, LinkedIn may be the best choice.

Entertainment 99

Entertainment Consult Gaming Promote 99

Martech

MAY 30, 2023

With the great diversity of marketing styles and strategies out there, it’s easy to lose sight of some of the fundamentals inherent to every strategy. Realistically, only a handful of principles are necessary for success in literally every marketing strategy out there. Get MarTech! In your inbox. What techniques are they using?

Angle 115

Angle Niche Clients Technique 115