Partners in Excellence

JULY 30, 2020

The structure of the account plans looked like 99% of the account plans I have seen (and if I’m honest, some that I used to develop decades ago). Perhaps a market overview is included. There usually is some pretty diagram trying to encapsulate the account performance and what we want to do to them in the coming year.

Strategize 94

Strategize Presentation Promote Customers 94

Martech

JULY 14, 2021

Good morning, Marketers, and Marketing Ops professionals of course. Marketing = Ops,” he wrote , which certainly made me blink. He did go on to explain: “Brand makes marketing. A new age of direct-to-physician marketing. Elements of Content: Breaking down MarTech’s Email Marketing Periodic Table.

Healthcare 112

Healthcare Drivers/motivators Consult Promote 112

Search Engine Land

SEPTEMBER 7, 2023

In a well-structured content strategy, the keywords you target should naturally fall under the umbrella of your chosen topics. If your site has a scattered topic structure, jumping from one loosely related topic to another (as with ad hoc keyword targeting), Google might find it challenging to decipher your website’s core intent.

Objectives and Key Results 136

Objectives and Key Results Niche Angle Networking 136

Heinz Marketing

OCTOBER 25, 2022

By Tom Swanson , Engagement Manager at Heinz Marketing. However, the momentary break from scaling allows us to take a breath and re-evaluate how the bureaucratic systems that support our marketing process can be made more efficient. High turnover in some marketing functions but not others. How quickly priorities change.

Growth 114

Growth Follow-up Start-ups Strategize 114

The 5% Institute

JULY 6, 2023

In the ever-evolving landscape of sales, it is crucial for businesses to have a comprehensive understanding of their market position. SWOT analysis is a structured framework used to evaluate the internal and external factors that can impact the performance of a business. Innovative marketing strategies. Targeting niche markets.

Niche 52

Niche Objectives and Key Results Healthcare Sales 52

Salesforce

JUNE 28, 2023

Pallavi Agarwal Founder & CEO, Kander Consult Flexibility was a priority to the team redesigning the member portal. To ensure it felt seamless, Agarwal’s team, the developers, and Salesforce Technical Architect Peter Churchill rigorously prepared. If the design system had it, the team used it. The approach was SLDS-first.

Service 52

Service UX Customers User Experience 52

Search Engine Land

FEBRUARY 6, 2023

Ultimately, writing long-form content that gets results is a skill, and once you learn, you can leverage it to meet your content marketing goals. Get the daily newsletter search marketers rely on. It's super important for long-form content to be structured and organized well to maximize readability and engagement.

UX 97

UX Transportation Trust Engineering 97

Search Engine Land

OCTOBER 25, 2022

People search a lot about “marketing skills.” This increase leads to the conclusion that more people are looking to enhance their marketing skills. But, one skill remains underrated, despite being included in most online articles and books related to digital marketing skills. Why is curiosity important in marketing?

Campaign 94

Campaign Clients Consult Angle 94

Hubspot

NOVEMBER 25, 2014

he asked, eyeing the diagram on the conference table curiously. That’s our organizational structure,” my manager replied. Now, to be clear, my COO was joking: The company certainly had an organizational structure in place prior to that meeting. 1) Building Blocks: Organizational Structure Basics. “What the hell is this?”

Presentation 73

Presentation Meeting 73

Hubspot

DECEMBER 7, 2020

Marketers know better than anyone that capturing audience attention goes hand in hand with keeping people engaged. This is true regardless of the marketing medium, from advertisements to presentations. This is true regardless of the marketing medium, from advertisements to presentations.

Presentation 97

Presentation Sports Follow-up Meeting 97

Hubspot

JUNE 13, 2018

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. Fortunately, we’ve curated the best content marketing plans to help you write a concrete marketing plan that’s rooted in data and produces real results.

Objectives and Key Results 101

Objectives and Key Results Promote Launch Referrals 101

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

Referrals 129

Referrals Retail Growth Cross-sell 129

Partners in Excellence

OCTOBER 29, 2014

I’m fascinated about a lot of the discussion about marketing and sales alignment. Usually marketing is saying “sales isn’t following up on our leads, consequently we’re losing lots of opportunity.” Our marketing and sales funnels basically identify our workflows in marketing and sales activities.

SQL 95

SQL Sales Process Customers 95

Hubspot

DECEMBER 23, 2014

The following is an excerpt from our free resource, An Illustrated Guide to Organizational Structures. Choosing the best organizational structure for your company, division, or team is a lot like picking out a new car. Mechanistic vs. Mechanistic vs. Organic Structures. 1) Functional Org Structure.

Territory 78

Territory Represent Follow-up Start-ups 78

Partners in Excellence

JUNE 10, 2019

The diagram provides an overview. For example, we may have had a very stable set of target customers, a well defined structure and go to market approach, and we keep just keep doing what we’ve always done. I won’t review the characteristics of each quadrant, or the Sensemaking methodology we apply in each quadrant.

Strategize 56

Strategize Up-sell Sell Go To Market 56

Hubspot

MAY 13, 2016

While getting a celebrity to hawk your product or service is a surefire way to get a ton of people to see it, most marketers can’t afford to partner with influencers who have millions of followers. Luckily, r ecent research has good news for marketers whose budgets don’t allow for A-list influencer endorsements. Image Credit: HBR.

Niche 52

Niche Strategize Networking Represent 52

PandaDoc

APRIL 27, 2018

Whether it is insufficient market research, financial planning, management, lack of social media presence, website or something else, these mistakes all boil down to a lack of planning that can be traced back to the roots of your company: the business plan. Be ready to introduce your management team, any key players, and advisors.

Transportation 84

Transportation Niche Profit margin Objectives and Key Results 84

ConversionXL

JULY 2, 2019

Every company dreams about creating high-performing teams. Collectively, our analysts were responsible for consulting clients on data analysis and improving our marketing analytics tool. How could we get our analytics team to spend more time doing the things they were best at, as well as those that were most valuable to the company?

Objectives and Key Results 121

Objectives and Key Results Clients Education Growth 121

Hubspot

OCTOBER 25, 2016

Everyone on your team is ready to dive in, and the client couldn't be happier to have an agency bringing fresh ideas and new energy to the table. The groundwork you and your team lay in the first 90 days with a new client will either support a profitable long-term relationship, or lead to frustration and flopped projects.

Clients 75

Clients Pitch Contact Meeting 75

Hubspot

APRIL 26, 2016

But have you really adapted your marketing plan to match the way today's customers shop and buy? What's a marketer to do to make sure your buyers find you early and often? Whether you're a newbie or experienced with market research, this guide will give you a blueprint for conducting a thorough buyer's journey study.

B2B 78

B2B CRM Follow-up Niche 78

Hubspot

JANUARY 4, 2016

Here's another blog post we wrote on how using Evernote can simplify a marketer's life. It has plenty of diagram templates to choose from, along with a built-in icon library to make organizing easier (and more fun). for Team Account, $79/mo. for Team Account with Clients. Image Credit: Focusalot. Like what you see?

Price 53

Price Appointment Campaign Clients 53

Martech

JANUARY 21, 2022

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. “For marketers, it’s not so fun. Source: Megan Sangha.

Customers 134

Customers Campaign Strategize Represent 134

Search Engine Land

MARCH 8, 2023

With a looming recession, every penny invested in marketing must deliver ROI. Misalignment with the wider strategy 17% of marketers reported that their team was not closely aligned with the company’s overall strategy, according to a HubSpot survey. financial performance for CEOs, marketing results for CMOs, etc.).

Objectives and Key Results 91

Objectives and Key Results CTR Consult Presentation 91

ConversionXL

MARCH 19, 2013

How should you structure the menu? Information architecture is no joke, yet overwhelming majority of businesses have structured their site using the IMO method – “in my opinion” While common sense is a useful tool and a lot of sites are very simple (e.g. Techniques for figuring out the optimal menu structure.

User Experience 128

User Experience Objectives and Key Results UX Technique 128

Hubspot

AUGUST 28, 2018

The best way to brainstorm, structure, and implement a vision is by visualizing it with mind maps. Using MindGenius, you can structure your ideas in a visually appealing way with an assortment of colors and photos from their built-in image library. Price: Public Plan - Free For 5 Public Diagrams. MindGenius. G2Crowd Rating : 4.6/5.0

Price 101

Price Presentation Contact Product 101

Search Engine Land

OCTOBER 19, 2023

The overlap between generative AI and modern information retrieval is a circle, not a Venn diagram. Get the daily newsletter search marketers rely on. How Google’s Search Generation Experience works (REALM, RETRO and RARR) The market believes that Google built SGE as a reaction to Bing in early 2023. SUBSCRIBE See terms.

CTR 144

CTR Follow-up Engineering Presentation 144

Martech

AUGUST 26, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning. Where to begin?

Drivers/motivators 120

Drivers/motivators Government Legal Technology 120

InsightSquared

OCTOBER 23, 2019

How can we participate with the rest of the commercial leadership team in building a road map for moving the organization forward? They help individuals on our teams make choices in the moment, which aligns with a true north that we all agree to. The diagram below shows those three principles. You know that drawer right?

Cross-sell 59

Cross-sell Sales Trust Up-sell 59

ConversionXL

SEPTEMBER 5, 2019

Customer personas are often talked about in marketing and product design, but they’re almost never done well. Where marketers tend to go wrong with user personas. Step 8: Put it all together and share with your team. They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., Table of contents.

X-functional 115

X-functional Represent Follow-up User Experience 115

SaaStr

SEPTEMBER 23, 2020

As for David, prior to Hashicorp, he held some incredible roles including VP Marketing at Github and Hortonworks, Senior Director of Product Marketing @ VMWare, and then also spent over 5 years at Microsoft. As for David, prior to Hashicorp, he held some incredible roles, including VP of Marketing at Github and Hortonworks.

Product 78

Product Start-ups Up-sell Go To Market 78

ConversionXL

MARCH 1, 2016

James Gurd , Owner of Digital Juggler , described it a structured approach to improving business metrics, both micro and macro actions: James Gurd: ”It is a structured approach to improving the progress through and completion of user journeys, whatever the end goal may be. Structured approach: totally.

UX 66

UX Conversion A/B testing User Experience 66

SaaStr

JUNE 11, 2019

Join him as he shares his top lessons in building great teams. Early teams of PayPal, LinkedIn, Square, and now GP at Khosla Ventures. Happy to talk about how to build teams, because that tends to be the number one question I get asked by founders. And you’ve seen teams from all the way to seed stage til exit.

Engineering 91

Engineering Growth Promote B2B 91

ConversionXL

MARCH 7, 2017

User personas are often talked about in marketing and product design, but they’re almost never done well. The alternative, an “elastic user”, would be a design target that stretches to the whims of the design team. They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc.,

X-functional 102

X-functional Represent Follow-up Up-sell 102

Hubspot

NOVEMBER 14, 2019

Sales teams can benefit from applying Lean principles as well. Today, we’re going to focus on the second principle of Lean — mapping the value stream — and how it can benefit your sales team. If you aren’t sure or feel like your sales process needs a tune-up, your team could benefit from value stream mapping your sales process.

Process 70

Process Transportation Objectives and Key Results Manufacturing 70

ConversionXL

JULY 3, 2019

Email is one of the few marketing channels that spans the full funnel. Yet, even some mature email marketing programs remain fixated on questions like, “How can we increase the open rate?” Despite the fact that email continues to thrive over 40 years after its inception , marketers remain fixated on top-of-funnel engagement metrics.

Objectives and Key Results 121

Objectives and Key Results A/B testing Construction Campaign 121

Sales Hacker

MARCH 30, 2020

Most of our time is spent focused on sales and marketing teams. If your team is struggling because of a gap in the foundation of your operations infrastructure , you should consider dealing with it sooner rather than later. Sales and marketing can quickly end up at odds when there is a leak in the funnel at the point of handoff.

CRM 67

CRM Follow-up Clients Up-sell 67

SaaStr

JUNE 23, 2019

Join him as he shares his top lessons in building great teams. Early teams of PayPal, LinkedIn, Square, and now GP at Khosla Ventures. Happy to talk about how to build teams, because that tends to be the number one question I get asked by founders. And you’ve seen teams from all the way to seed stage til exit.

Engineering 77

Engineering Growth Promote B2B 77