Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for.

Strategize 128

Strategize Education Price Service 128

Sales Hacker

MAY 10, 2024

The right deal can cover their entire marketing budget for the year. Prospecting requires a unique approach for each type of buyer, and knowing those buyers’ habits — what kind of communication they respond to and the content they engage with — makes all the difference. The solution? But not every prospecting effort needs to cost $10K.

Cold Call 78

Cold Call Pitch Prospecting Presentation 78

Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. DCRs can be used by brands, agencies and publishers. Why use a DCR? The key innovation here is how potentially sensitive customer data sets are handled,” Milicevic explained.

Government 119

Government Management Consulting Technology Technology 119

Martech

JANUARY 26, 2023

Marketing operations is what makes the magic happen. These are the folks who see that your martech stack doesn’t get stuck. Darrell Alfonso Darrell is director of marketing strategy & operations at Indeed and the former global marketing ops leader for AWS. Where would we be without them?

Legal 106

Legal Consult CRM Technology 106

Martech

MAY 26, 2023

Oracle has removed social sharing and insights tool AddThis from its marketing cloud services. AddThis was a popular tool for upwards of 15 million publishers. Not only did it allow web visitors to easily share content on social, it also provided analytics to publishers via dashboard and weekly reports. Why we care. What’s next.

Service 97

Service Technology Technology Process 97

Martech

AUGUST 2, 2022

This eliminates artificial lines between marketing, sales and customer success or between adtech, salestech, etc. However, the reality is we add any product to our directory of 15,000+ products that a customer wants to include in their martech stack. Read next: 5 steps to martech stack success. In the U.S.,

CRM 111

CRM B2B Start-ups Campaign 111

Martech

FEBRUARY 6, 2023

2022 saw notably less funding for marketing technology than previous years, but there were significantly more new product announcements, feature updates and M&A activity throughout the year. At CabinetM, we’ve built a marketing technology directory of 15,000+ products to drive our marketing technology management tools.

Objectives and Key Results 82

Objectives and Key Results Technology Technology Contract 82

Search Engine Land

OCTOBER 24, 2023

Search and news advertising revenue increased 10% year on year, excluding traffic acquisition costs that Microsoft pays to publishers. The impressive sales tied to generative AI investments also underscore the technology’s growing significance for marketers in the future. Get the daily newsletter search marketers rely on.

Price 109

Price Follow-up Engineering Growth 109

Martech

APRIL 9, 2024

Competition and Markets Authority (CMA) on antitrust issues since 2021 and has collaborated with the IAB Tech Lab industry consortium to refine Privacy Sandbox proposals. But it’s not just about the Chrome Browser and it’s not just about Topics. It has worked with the U.K.

Objectives and Key Results 103

Objectives and Key Results Campaign Entertainment Legal 103

Martech

NOVEMBER 2, 2023

As a marketer, you might think that the more time people spend online, the more opportunities we have to capture their interest through marketing. Before we started piling millions of terabytes of data daily, marketing aimed to capture a significant portion of available consumer interest (or mindshare). But it’s simply not true.

Repeat business 112

Repeat business Trust Start-ups Market share 112

Martech

NOVEMBER 21, 2023

Leveraging marketing data is key to continual optimization and driving growth. conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion. Understand marketing attribution. Data flows throughout the growth loop so the bottom-of-funnel data (i.e.,

Conversion 104

Conversion Growth Campaign Lead generation 104

Martech

MAY 20, 2022

It would ban them from operating more than one of these functions: supply-side brokers selling publisher ad space, demand-side brokers selling ads, or ad exchanges connecting buyers and sellers. A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. Image from CDTA factsheet.

Government 113

Government Growth Technology Technology 113

Heinz Marketing

AUGUST 30, 2022

By Win Salyards , Marketing Consultant at Heinz Marketing. B2B marketers targeting tech personas know well at this point that they make attribution frustratingly tricky. Two channels I see as being particularly promising are Stack Overflow and Reddit. Read the first part on Stack Overflow here.

Mechanical Engineering 97

Mechanical Engineering Campaign B2B Consult 97

Martech

DECEMBER 19, 2022

Over the past few years, brands and marketers have been bombarded with an ever-changing landscape around identity and privacy regulations. While all these macro changes aim at giving consumers more control over their data, it’s also making data-driven marketing a far trickier business. So, what exactly is a data clean room?

Drivers/motivators 94

Drivers/motivators Government Campaign Gaming 94

Search Engine Land

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Government 107

Government Campaign Follow-up Conversion 107

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. Privacy, cited by 52% of those surveyed, is marketers’ top concern regarding AI in marketing.

Technology 81

Technology Technology Campaign Education 81

Martech

MARCH 21, 2023

Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. Marketers can now schedule the specific date and time for posts to run on their organization’s LinkedIn page. The post LinkedIn releases new Pages features for B2B marketers appeared first on MarTech. Why we care.

B2B 106

B2B Event Production Follow-up Conversion 106

Martech

FEBRUARY 18, 2022

IDG Communications, longtime publisher of Computerworld, MacWorld, PCWorld, TechHive and other titles, will now be known as Foundry. The rebrand signals a pivot to integrated marketing technology services following recent data and technology acquisitions and the company having been acquired last year by investment firm Blackstone.

Retail 96

Retail Technology Technology B2B 96

Veloxy

FEBRUARY 22, 2022

When you’re engaging with buyers who expect a superior customer experience from the sales process (as most do and should), it often presents several challenges for the field sales warrior: How many hours a day should I invest in my sales technology stack without sacrificing customer satisfaction and engagement? Find your audience.

Sell 231

Sell Niche Referrals Sales 231

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. These days, they’re adding more AI features to help retrieve detailed insights more easily.

Strategize 90

Strategize Campaign User Experience Start-ups 90

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Customers 95

Customers B2C Healthcare Retail 95

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. Get the daily newsletter digital marketers rely on. What is performance marketing?

E-commerce 97

E-commerce Commission Campaign Niche 97

Highspot

MARCH 24, 2023

To better understand what to expect in enablement, and where the industry is heading, Highspot sponsored the State of Sales Enablement in Financial Services, a research study published by Sales Enablement PRO. With that as a backdrop, we’re seeing some common themes in 2023.

Service 93

Service Strategize Clients Technology 93

Martech

DECEMBER 11, 2023

In 1961, the novel “Catch-22,” by Joseph Heller was published and its title immediately became short-hand for an all-too-familiar type of organizational lunacy: circular reasoning. In a period of soft demand, like now (and probably 2024), investments in scaling sales and marketing efforts have led to a Catch-22 for both groups.

Quota 113

Quota Sales Pipeline B2B 113

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. As the year goes on, more users and marketers will scramble to find alternatives. This means they’ll be shaking things up in how they market and handle consumer data privacy.

B2B 122

B2B Government Technology Technology 122

Martech

FEBRUARY 8, 2022

B2B Marketing-as-a-Service platform Selling Simplified was acquired by business publisher IDG Communications. Get the daily newsletter digital marketers rely on. In this time, IDG acquired ABM platform Triblio, B2B intent data platform LeadSift and KickFire, a marketing data and intelligence solution. Why we care.

Sell 81

Sell B2B Contact Networking 81

Search Engine Land

FEBRUARY 14, 2023

Google releases ‘How to hire an SEO’ video In 2017, Google added a new 11-minute video about how to hire an SEO to its Do you need an SEO? help document page. Google’s Maile Ohye outlined the SEO hiring process in three steps: Conduct a two-way interview with your potential SEO. Check their references.

Engineering 89

Engineering Entertainment Sports Retail 89

SaaStr

JANUARY 27, 2024

SaaStr was created in 2012 to democratize learning and how to build B2B companies, and WordPress was started in 2003 to democratize publishing. Matt’s been in the game for 20 years, and throughout that time WordPress and Automattic, and even what it means to publish, have expanded and evolved. But when they started tracking it, it was.8%.

E-commerce 109

E-commerce Drivers/motivators Government Start-ups 109

Search Engine Land

JUNE 14, 2023

Affiliate has gained serious momentum in brand marketing portfolios over the last few years. It’s especially hot in turbulent economies thanks to its low-risk nature that enables brands to spend only on guaranteed outcomes. Let’s dig into the questions – and how to interpret some common answers. Question 1: What’s your billing structure?

Contract 89

Contract Cross-sell Territory Niche 89

Martech

NOVEMBER 29, 2022

Earlier this year, Salesforce added AI-powered identity resolution capabilities to their Marketing Cloud. The Identity Enrichment app provides another identity option for marketers who prefer the flexibility of building out their stack with the AppExchange. Multiple identifiers. Dig deeper: What is identity resolution?

Launch 94

Launch CRM Retail B2B 94

Martech

MARCH 23, 2022

Publishers can white label Meson, using it as an in-house solution. Meson lets publishers own and manage their data as well as control each aspect of monetization, user experience and linkage to user acquisition. Get the daily newsletter digital marketers rely on. What it does. Processing.Please wait. InMobi said in a release.

User Experience 88

User Experience Networking 88

Martech

JUNE 8, 2023

Marketers now look to use generative AI and large language models to help them navigate a CRM or ramp up production of marketing content across the entire marketing org. NICE’s Enlighten AI offerings have already been on the market for three years; NICE’s CXone for eight years. Why we care.

Service 90

Service Customers CRM Engineering 90

Martech

DECEMBER 21, 2021

Marketers in search of intelligent, targeted cross-screen campaigns in the post-cookie world will benefit from the kind of expanded open web marketplaces established by Microsoft and other partners in their network. The market is shifting towards full-stack, horizontally-integrated providers,” said Goodman. “A Why we care.

Cross-sell 98

Cross-sell Networking Campaign Technology 98

Martech

JANUARY 3, 2022

This description is useful for understanding what some marketing operations teams do and what they aspire to do, but the responsibilities and tasks undertaken by marketing operations organizations vary widely. In this piece, we’ll dive deep into marketing operations and the profile of marketing ops professionals.

Drivers/motivators 115

Drivers/motivators Technology Technology Campaign 115

Martech

DECEMBER 4, 2023

I am the first generative AI chatbot for marketing technology professionals. Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. After that, how you can improve prompts to get even better answers from me.

Campaign 96

Campaign Follow-up Market share Technology 96

Martech

JULY 7, 2022

This 4-part series presents a framework that helps rationalize the roles and responsibilities modern marketing operations leaders are taking on. Two years ago, marketing technology pioneer and chiefmartec.com editor Scott Brinker outlined the four key responsibilities of marketing technologists, summarized here.

X-functional 83

X-functional Legal Campaign Negotiate 83

Martech

SEPTEMBER 2, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and not all brands are quite there yet. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. What is Leilo?

B2B 104

B2B Technology Technology Launch 104