Search Engine Land

JULY 20, 2023

TikTok has launched a Commercial Content Library to provide transparency around its paid advertising. Marketers will be able to use the database to research information about TikTok’s paid ads – as well as other content that’s commercial in nature, such as: The advertising creative. What TikTok said.

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Launch Advertising/ Marketing Campaign Engineering 95

Search Engine Land

NOVEMBER 9, 2023

Social platforms TikTok and Pinterest are some of the biggest search engines after Google. Collaborate with social media and PR teams to create a more holistic marketing strategy. SEOs are not just “optimizers” but digital marketers with a broader skillset. And the search landscape has changed significantly.

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Search Engine Land

JULY 13, 2023

The short visuals paired with instant verification via comments have positioned TikTok as a challenger in the search industry in a way no other social platform has been able to achieve. Today’s headlines may focus on how Gen Z uses TikTok as a search engine, but it’s not limited to Gen Z. Millennials are TikToking.

Niche 94

Niche Real Estate Engineering Follow-up 94

Search Engine Land

MARCH 21, 2024

Every year brings a ton of change in digital marketing. This is sparking unrest for paid and organic marketers alike – and putting an even bigger emphasis on paid and organic teamwork, as I discussed in my recent presentation at the MarTech Spring Conference (registration required). Get the daily newsletter search marketers rely on.

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Teamwork Click Through Rate Education Campaign 112

Search Engine Land

MAY 16, 2024

But I can’t remember an extended period of sustained negativity around the quality of Google’s Search results as I’ve seen over the past two years – both inside and outside of the search marketing industry. Google’s own data has shown that younger Internet users going to TikTok and Instagram instead of Google.

Gambling 65

Gambling Launch Follow-up Engineering 65

Martech

FEBRUARY 22, 2023

The rise of TikTok has been nothing short of revolutionary. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. Let’s explore why B2B marketers may want to rethink TikTok as a viable option. Google knows this.

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B2B Launch Campaign Entertainment 121

Search Engine Land

NOVEMBER 3, 2022

Five years after it first launched, the video sharing-focused social network TikTok has taken the world by storm. What do TikTok users think about efforts to market to them on the platform? What actions do TikTok users take after watching brand videos, and how does that map to the consumer marketing funnel?

Entertainment 94

Entertainment Launch Networking Engineering 94

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. Social comments analysis Scrape customer-generated comments from platforms like YouTube, TikTok, X and Facebook.

Objectives and Key Results 133

Objectives and Key Results Follow-up Start-ups Engineering 133

Search Engine Land

JANUARY 29, 2024

Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content. TikTok and Reddit now play crucial roles in users’ search journeys, marking the era of “search everywhere.” When is a search universe analysis relevant?

Objectives and Key Results 115

Objectives and Key Results Cross-sell Strategize Retail 115

Search Engine Land

JANUARY 20, 2023

According to six sources and documents reviewed by Forbes, TikTok and ByteDance employees frequently engage in “heating,” which is a manual process that guarantees certain videos receive a specific amount of views. TikTok doesn’t publicly disclose this, of course. How TikTok has responded. “We Dig deeper.

Promote 85

Promote Campaign Trust Engineering 85

Search Engine Land

SEPTEMBER 27, 2023

From Google’s familiar SERPs to the dynamic realms of TikTok and Instagram reels, each platform offers a unique opportunity for brands to share their stories. You will likely lean into video content if you recognize that content around a query is popular on YouTube and TikTok. Get the daily newsletter search marketers rely on.

Strategize 131

Strategize Entertainment Engineering Trust 131

Search Engine Land

FEBRUARY 15, 2023

This article will cover local trends that search marketers must know and do for 2023, along with insights from leading industry practitioners Greg Sterling and Mike Blumenthal, co-founders of Near Media, Joy Hawkins, Founder of Sterling Sky, and Dixon Jones, CEO of inLinks. Get the daily newsletter search marketers rely on.

Objectives and Key Results 95

Objectives and Key Results Commission Entertainment Engineering 95

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. In this article, you’ll learn how to gain traction on TikTok to grow awareness, traffic, and acquisition.

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Customers Entertainment E-commerce Objectives and Key Results 115

Martech

JULY 23, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you ready for embracing change as the new constant? You’re going somewhere with this new marketing technology. Chris Wood, Editor.

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Niche Construction Manufacturing Government 126

Martech

JUNE 7, 2023

Meanwhile, the typical TikTok user spends 95 minutes daily scrolling through a feed of algorithmically suggested videos they didn’t choose to view. Undoubtedly, video is the most rapidly expanding and potent marketing medium globally. Every marketer must incorporate this channel into their strategy.

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Construction Entertainment Start-ups Follow-up 111

Search Engine Land

DECEMBER 27, 2023

By May, we heard the new Google would be “visual, snackable, personal and human” in a bid to win over younger searchers (who Google knows from internal data were using TikTok and Instagram for Search — see: Survey: 51% of Gen Z women prefer TikTok, not Google, for search ). Dig deeper. ” Citations were added later.

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Search Engine Land

JULY 13, 2023

That’s not a brand; that’s a few people checking you’re legit after seeing your ads on TikTok. The shifting perspective of search It’s time we revisit some marketing 101. And remember, we can use informational search to reach people not in the market and try to get their email addresses.

Start-ups 97

Start-ups Engineering Growth Follow-up 97

Martech

APRIL 20, 2023

However, we’d be remiss if we didn’t tell you about Google’s plans to use AI for generating unique ads using materials provided by human marketers. It was developed using the company’s proprietary data and AI algorithms, which recognize content small business customers are most likely to engage with.

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Product B2C Campaign Contact 111

Search Engine Land

JANUARY 18, 2024

Keep an eye on automation (and make sure those pesky algorithms aren’t enabled to spend where and how they shouldn’t be). Check with clients and/or executives to lock in business goals for the year January is a great time to double-check business goals and make sure your marketing campaigns are aligned. There could be major (e.g.,

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Sales Hacker

AUGUST 3, 2022

Social e-commerce: a tale of TikTok and Gen Z. Popular platforms such as TikTok and Instagram pioneered the way for social shopping. Image Source: Marketing Charts ). In fact, eMarketer states that over half of all worldwide marketers have taken to social listening in order to better understand their consumers in 2022.

E-commerce 81

E-commerce Sell Cross-sell Campaign 81

Martech

FEBRUARY 7, 2024

Broaden job skills on an agile marketing team Many marketing teams still operate with specialists who perform a very limited job function. I’ve witnessed teams where someone only works on TikTok or only writes emails. If all your marketers do is spit out the same thing repeatedly, they’re not adding much human value.

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X-functional Cross-sell Territory Retail 122

Search Engine Land

FEBRUARY 17, 2023

Clearly, YouTube is doing something right with its algorithm, but what is it doing that’s so effective? We also asked active creators to share how they find the YouTube algorithm in the real world. What is the YouTube algorithm? The algorithm is constantly changing to understand the preferences of each and every user.

Click Through Rate 95

Click Through Rate Niche Follow-up Trust 95

Search Engine Land

MARCH 8, 2023

This announcement comes at a time when YouTube is facing intense competition from other video-sharing platforms such as TikTok and Instagram. These platforms have gained popularity, especially among younger audiences, with their short-form videos and algorithmic content discovery features.

Price 99

Price Engineering 99

Martech

APRIL 13, 2023

His work also inspired others working the intersection of psychology and marketing, looking for ways to measure emotional response so they can sharpen their approach to consumers. The algorithm in turn was trained by using these annotations, Kalehoff explained, yielding over 90% accuracy. Did the ad get through? Get MarTech!

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Follow-up Campaign Trust Growth 109

Search Engine Land

AUGUST 29, 2023

Get the daily newsletter search marketers rely on. TikTok's Keyword Insights and Hashtag Tool : Specifically designed for TikTok, these tools identify popular keywords and hashtags within the platform and show how other accounts are using the terms. Many best practices will apply to the profile and individual posts (content).

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Engineering Strategize User Experience Technique 97

Search Engine Land

MARCH 1, 2024

This helps make your brand easily recognizable to your followers, whether they are viewing your content on your website, LinkedIn or TikTok. Get the daily newsletter search marketers rely on. Taking the SEO agency example again, your topic for the month might be Google’s algorithm updates. See terms.

Entertainment 117

Entertainment Technique Follow-up Education 117

Search Engine Land

APRIL 15, 2024

Examine how brand mentions impact search marketing, both on traditional and social search platforms. Discuss strategies for integrating brand mentions into a cohesive search marketing approach. Dig deeper: Why brand mentions are the future of backlinks Get the daily newsletter search marketers rely on.

Manufacturing 111

Manufacturing Real Estate Strategize Territory 111

Search Engine Land

NOVEMBER 29, 2023

Personalization algorithms based on topical engagement, especially with the new website visit frequency ranking feature , which feels like Google’s version of “Trusting the algorithm to bring me back.” Use it as a more general visibility signal to support the algorithmic understanding of E-E-A-T. Shares through Google Chrome.

Networking 108

Networking Follow-up Sports Engineering 108

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Many B2B marketers pay too little attention to the message they are delivering.

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B2B Represent Campaign Strategize 119

Martech

JANUARY 19, 2023

In this article, though, I want to explore the role AI can have in marketing. It may not be as grandiose as helping cure cancer but marketing needs to reckon with the role of AI in its world. For example, I asked ChatGPT to tell me the three most important elements in marketing but to give me the answer in the form of a haiku.

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Search Engine Land

MAY 9, 2023

Assuming what works on one platform will work on another is a common digital marketing mistake. And with Shorts , there’s an endless scrolling component like TikTok. But even TikTok doesn’t convert as well as Facebook and Instagram.) They subscribe to your channel and share your videos, which feed the algorithm.

Entertainment 94

Entertainment Campaign Promote Clients 94

Martech

MAY 18, 2022

This can be credited to the fact that video content uses images, sound, and text to create an immersive experience.This can pose a new content creation challenge for marketers, though, and has led to the need for new tactics and technologies that focus on creating and executing video ad campaigns. We will cover: What are video ads?

Objectives and Key Results 110

Objectives and Key Results Campaign Follow-up Promote 110

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Dig deeper: 15 cutting-edge tools every B2B marketer should know 2.

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B2B Represent Campaign Strategize 110

Search Engine Land

MAY 2, 2023

TikTok is also testing search ads. Facebook, along with improving its algorithm to beef up the quality of conversions of its lead gen ads, has added lead form options to target based on volume, higher intent, or custom goals – all of which can help cut down on spam and focus spend where it counts. Write macros for spreadsheets.

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B2B Strategic planning Campaign Strategize 90

Hubspot

NOVEMBER 26, 2019

If you feel like the app TikTok came out of nowhere, you're not wrong. Since launching in early 2018 , TikTok's been covered by seemingly every major news publication and racked up millions of downloads globally. Despite TikTok's major early success, the app still feels like a bit of a mystery, especially to marketers.

Entertainment 101

Entertainment Launch Pitch Follow-up 101

Hubspot

JANUARY 16, 2020

Since then, we've seen apps like Snapchat and TikTok fill Vine's void. Meanwhile, TikTok, which launched in just 2017 , is similar to Vine in that it allows users to create 10 to 60-second looping videos that can be seen on their profiles or can be algorithmically placed on feeds of users with similar interests or demographics.

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Non-Profits Entertainment Launch Growth 94

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. searchers between the ages of 18 and 24 go to TikTok or Instagram when looking for a place for lunch, according to Google’s own internal research. Yandex in Russia ( 48% market share ). However, nearly 40% of U.S.

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Objectives and Key Results Retail Engineering Launch 114