Search Engine Land

MARCH 13, 2024

TikTok rolled out a new feature called Creator Search Insights, allowing creators to track trending search terms on the platform. Creating trending content has the potential to boost your visibility and reach on TikTok, as there’s active demand for it. Why we care. How it works. Definitely a step in the right direction.”

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Launch Sports Market share Meeting 112

Search Engine Land

MARCH 8, 2024

TikTok accused U.S. House of Representatives will vote on legislation that gives TikTok’s owner, China’s ByteDance, six months to divest the app. If it doesn’t, TikTok could be completely banned in the United States , losing its 150 million-strong user base in America. What TikTok is saying.

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Search Engine Land

MARCH 5, 2024

TikTok launched a new Data Portability API as part of its efforts to comply with the Digital Markets Act, which is being rolled out this week. It aligns with TikTok’s ongoing efforts to enhance user privacy, following its recent introduction of advanced data control tools and the ability to disable personalization in the app.

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Legal UX Launch Campaign 112

Search Engine Land

APRIL 11, 2024

TikTok introduced two new controls to give advertisers more choice regarding where their content appears: Category Exclusion. Additionally, the social media platform is merging account-level controls for all brand safety and suitability solutions within TikTok Ads Manager (TTAM) to make using these new tools even easier.

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Gambling Launch Entertainment Sports 104

Search Engine Land

MARCH 11, 2024

Joe Biden said he would sign legislation banning TikTok in the U.S. The House of Representatives will vote this week on a legislation giving TikTok’s owner, China’s ByteDance, six months to divest the app. If ByteDance doesn’t comply, TikTok might face a complete ban in the U.S. What TikTok is saying.

Government 110

Government Represent Promote Campaign 110

Search Engine Land

MARCH 6, 2024

TikTok is encouraging creators to post more high-quality content by expanding its incentives, including: Allowing all creators to offer subscription packages. TikTok confirmed it will start allowing all creators to offer subscription packages in the coming weeks. ” Get the daily newsletter search marketers rely on.

Follow-up 120

Follow-up Start-ups Process 120

Search Engine Land

MARCH 1, 2024

TikTok is providing a roundup of the latest trends gaining traction in the app with a new Trends Digest series. TikTok’s Trends Digest series offers an easy and cost-effective way to find out what’s trending, however, the advice obviously will not be tailored to your brand or channel, and so some information may not be relevant.

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Launch Represent Follow-up Process 119

Search Engine Land

FEBRUARY 12, 2024

TikTok published a best practice guide on how to optimize your ad campaigns and bidding strategies for maximum performance. If you plan to run campaigns on TikTok this year, you should check out this guide as the tips provided are directly from the platform. TikTok has some tips on what actions you can take if this happens.

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Campaign Start-ups Growth Conversion 116

Search Engine Land

SEPTEMBER 7, 2023

TikTok is the search engine of choice for more than half of Gen Z and influences their purchase decisions more than any other platform. That’s according to a new survey from Her Campus Media, a Gen Z media and college marketing company. 77.5%) and globally (83.5%), Google has acknowledged TikTok search as a growing threat.

Engineering 144

Engineering Trust Promote Product 144

Martech

OCTOBER 27, 2023

HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. This is TikTok’s first CRM lead generation collaboration. of TikTok’s advertising audience is aged 35 and up, including 5.5% TikTok ads have a potential reach of 109,538,000.

CRM 118

CRM B2B Lead generation Price 118

Search Engine Land

JANUARY 8, 2024

TikTok has launched two new ad performance measurement tools: Cross-Channel Partners – which analyzes how ads perform across different online platforms and touchpoints before a purchase is made to understand their overall impact. This feature analyzes the impact of TikTok ads across various marketing touchpoints before a purchase is made.

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Launch E-commerce Campaign Education 105

Search Engine Land

APRIL 12, 2024

This article explores the rise of vertical videos and how to leverage them when advertising across platforms such as Instagram, Facebook, TikTok and YouTube Shorts. The rise of vertical video: From Snapchat to Instagram, TikTok to Shorts Snapchat popularized the vertical video format when it launched its ad platform in 2014.

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Launch Presentation Growth Campaign 102

Search Engine Land

FEBRUARY 9, 2024

The debate around whether TikTok should be considered a search engine continues to divide the SEO community. For many, especially younger audiences, TikTok is a go-to place to search and discover information. Let’s explore why users aren’t interested in our jargon-fuelled definitions and why they treat TikTok as a search engine.

Engineering 122

Engineering Meeting Presentation User Experience 122

Martech

OCTOBER 31, 2023

Shoppers intend to keep the holidays going after the season, at least those on TikTok. A full 79% of TikTok users say they’re likely to continue shopping in the weeks after Christmas, according to a new study by the video platform. TikTok’s U.S. Dig deeper: Executing a TikTok campaign: Best of the Bot Reasons to shop.

Gaming 116

Gaming Campaign Technology Technology 116

Search Engine Land

SEPTEMBER 22, 2023

TikTok is testing displaying links to Google search results from its own internal search results page. TikTok added to its search pages a small link with a Google logo to its search results page. TikTok is also running a disclaimer that it “does not endorse or take responsibility for search results from Google.

Engineering 122

Engineering Market share 122

Search Engine Land

FEBRUARY 15, 2024

TikTok Creative Assistant is now directly accessible within Adobe Express. This AI-powered virtual assistant, previously confined to TikTok’s Creative Center, offers users the ability to gain TikTok Insights on trending hashtags, brainstorm creative ideas, and even generate video scripts. Why we care. Prompt ideas.

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Search Engine Land

JANUARY 10, 2024

TikTok marketers can no longer search for specific hashtags within the platform’s Creative Center tools. TikTok has also removed the search button in Creative Center. TikTok has restricted its hashtag search feature due to concerns that the data was being used to uncover potential platform censorship. Why we care.

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Campaign Process 106

Search Engine Land

MARCH 6, 2024

TikTok is facing renewed calls for a potential ban in America by U.S. A bipartisan group of lawmakers is proposing a law that would force ByteDance, TikTok’s owner, to divest the app within the next six months. If not, TikTok risks losing its user base of 150 million people in the United States. What TikTok is saying.

Government 87

Government Represent Service Process 87

Search Engine Land

NOVEMBER 17, 2023

TikTok is rolling out a new measurement tool called Engaged View-through Attribution (EVTA) to provide creators with more insights into conversions. By measuring conversions influenced by views lasting six seconds or more, you’ll get a more comprehensive understanding of TikTok’s impact on your business.

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Launch Conversion Campaign Networking 119

Search Engine Land

MARCH 13, 2024

House of Representatives approved a bill requiring ByteDance, the owner of TikTok, to sell the platform or else face a total ban in America. Under the new legislation, ByteDance has a six-month ultimatum to divest its controlling stake in TikTok, or else it will lose its 150 million users in the States. Will TikTok be banned?

Government 88

Government Legal Represent Meeting 88

Search Engine Land

JANUARY 11, 2024

TikTok claims that non-skippable video ads may hinder engagement in a new report. The TikTok study, which was conducted in conjunction with MAGNA Media Trials, a global media investment and intelligence company, found that: 73% of viewers agree that having the ability to skip videos makes them more engaged in the experience.

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Campaign Conversion Process 113

Search Engine Land

APRIL 4, 2024

The search giant has allegedly been in discussions with Morgan Stanley about how much it should offer to buy the online marketing software company, which is said to be valued at $35 billion. Google Search and YouTube are also facing increased competition for advertising budgets from platforms like Facebook, Instagram, TikTok, and Amazon.com.

CRM 106

CRM Growth Service Process 106

Search Engine Land

JANUARY 24, 2024

TikTok is trialing 30-minute long video uploads for some users in the beta version of its app. He shared a screenshot of the TikTok pop-up notification on his Threads account: Why now? TikTok has regularly increased the maximum duration allowed for each post over the years: 15 seconds per clips in 2018. Why we care. First look.

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Consult Follow-up Process 107

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. Here are some ways that marketers will leverage social media in 2024.

Entertainment 139

Entertainment Sports Niche Retail 139

Martech

OCTOBER 3, 2023

Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Dillon discussed the new sales and marketing approach.

Customers 120

Customers Cold Call Territory Launch 120

Search Engine Land

NOVEMBER 28, 2023

TikTok has rolled out a new feature to help small businesses create content that is more engaging, relevant, and relatable. Creative Cards may prove particularly valuable to brands that are new to TikTok and unsure of how to effectively optimize content for maximum exposure and engagement. What TikTok is saying.

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Launch Product Process Customers 103

Search Engine Land

APRIL 10, 2024

If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action to reduce costs by exploring rival platforms like Google and TikTok. Meta is a global leader in digital advertising with its platforms accounting for approximately 22% of the market, according to Emarketer.

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Campaign Sales Technology Technology 127

Search Engine Land

SEPTEMBER 21, 2023

TikTok has launched a new tool to help advertisers better understand campaign performance and user insight. By having a clearer picture of how customers make purchases, you can identify areas needing improvement, enabling you to create a better user experience and fuel your business growth. Why we care. New features.

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Launch Customers Campaign User Experience 104

Search Engine Land

JUNE 12, 2023

TikTok has launched a free AI tool that can create scripts in a matter of seconds. The feature, called Script Generator , is available to all TikTok Creative Center users with a desktop TikTok for Business account. What has TikTok said? ” Get the daily newsletter search marketers rely on.

Launch 121

Launch Engineering Service Product 121

Martech

OCTOBER 3, 2023

Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Dillon discussed the new sales and marketing approach.

Meeting 104

Meeting Customers Cold Call Territory 104

Search Engine Land

JANUARY 29, 2024

Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content. TikTok and Reddit now play crucial roles in users’ search journeys, marking the era of “search everywhere.” When is a search universe analysis relevant?

Objectives and Key Results 114

Objectives and Key Results Cross-sell Strategize Retail 114

Search Engine Land

JANUARY 5, 2024

TikTok is reportedly planning to rival Amazon by growing its U.S. ecommerce business, TikTok Shop, tenfold to $17.5 TikTok Shop is a prime opportunity for brands as 83% of users make purchase decisions on the platform. TikTok Shop, reports Bloomberg. What is TikTok Shop? billion this year. Why we care.

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Territory Retail Launch Up-sell 77

Search Engine Land

FEBRUARY 8, 2024

How brands grow Marketing research has made it clear how brands grow. Marketing leaders widely accept these terms and have been for around ten years now. Dig deeper: Top 10 SEO benefits of building a brand that people trust Some SEOs don’t understand marketing I recently saw a tweet on X that went a bit like this.

Service 125

Service Engineering Growth Trust 125

Martech

FEBRUARY 6, 2024

And businesses that didn’t shell out $7 million for a 30-second spot will take advantage of all the buzz to connect with customers. Nothing symbolizes Super Bowl tradition like Budweiser’s iconic Clydesdales, especially when you throw a dog in the frame and call it ‘Old-School Delivery,’” Gartner marketing analyst Andrew Frank told MarTech.

Gaming 116

Gaming Sports Follow-up Campaign 116

Search Engine Land

NOVEMBER 9, 2023

Social platforms TikTok and Pinterest are some of the biggest search engines after Google. Collaborate with social media and PR teams to create a more holistic marketing strategy. SEOs are not just “optimizers” but digital marketers with a broader skillset. And the search landscape has changed significantly.

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UX User Experience Engineering CTR 114

Martech

FEBRUARY 22, 2023

The rise of TikTok has been nothing short of revolutionary. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. Let’s explore why B2B marketers may want to rethink TikTok as a viable option. Google knows this.

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B2B Launch Campaign Entertainment 118

Heinz Marketing

FEBRUARY 16, 2023

By Dan Baron , Marketing Consultant at Heinz Marketing As social media platforms continue to evolve, marketers are always looking for new ways to reach their audiences. One platform that has gained a massive following in recent years is TikTok. Another issue with TikTok for B2B marketing is the lack of platform trust.

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B2B Non-Profits Government Trust 99