Search Engine Land

MARCH 2, 2023

Google Redesigns Google Profiles 2011: The profiles looked slicker and more “social,” as you would expect from a Facebook or Twitter. Microsoft & Facebook No Longer Friends After Employee Poaching Accusations 2011: Microsoft was considering taking legal action against Facebook for allegedly poaching their employees.

Launch 85

Launch Legal Engineering Networking 85

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content. million in 2012.

Networking 120

Networking Retail Click Through Rate Engineering 120

ClickFunnels

NOVEMBER 24, 2022

The post 20 Awesome Digital Marketing Strategies To Grow Your Business appeared first on ClickFunnels. We will outline some of the best digital marketing strategies for growing your business. We’ll cover everything from SEO to social media marketing, and everything in between. What is Digital Marketing?

A/B testing 130

A/B testing Campaign Objectives and Key Results CRM 130

ConversionXL

OCTOBER 16, 2022

What makes customer acquisition different from marketing? Get it right: Good vs. bad customer acquisition examples Scenario 1: The D2C haircare brand Scenario 2: The online fashion retailer What separates these business examples? Borrow trust for fast results with influencer marketing 4. by posting about it on social media).

Customers 129

Customers Retail Cross-sell Follow-up 129

Search Engine Land

MARCH 10, 2023

This reminds me of a famous quotation on optimism vs. pessimism attributed to Henry Ford: “Whether you think you can, or you think you can’t – you’re right.” Get the daily newsletter search marketers rely on. Just think of these benefits: Twitter can improve your visibility directly on Google.

Real Estate 100

Real Estate Government Engineering User Experience 100

Hubspot

JUNE 16, 2020

So the line is kind of muddled when it comes to establishing whether free stuff is better than things that come at a cost — and the case of social media marketing is no exception. The debate between organic vs. paid social media isn't exactly cut and dry. Here are some pros and cons of each type of social media marketing.

Niche 101

Niche Strategize Campaign Customers 101

Search Engine Land

JANUARY 12, 2023

Cutts said the same thing that Google had been telling the search marketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well. Topsy Launches Brand-Friendly Twitter Widgets. From Search Marketing Expo ( SMX ). Google’s China Gambit: Day Two Reaction.

Engineering 92

Engineering Transportation Launch Trust 92

ConversionXL

JULY 21, 2022

In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing? If you’ve ever received an email with personalized product recommendations or a retargeting ad on Facebook for a product you left in your cart, that’s omnichannel marketing in action.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

Hubspot

AUGUST 14, 2019

And, when it comes to Facebook and LinkedIn, the differences between the two can seem tremendous. Facebook is for sharing pictures of your family vacation, connecting with old friends from school, and sharing viral videos -- right? In fact, 78% of American consumers have discovered products on Facebook. Which one is best?

Lead generation 78

Lead generation Networking Up-sell Drivers/motivators 78

Lead Fuze

OCTOBER 22, 2021

Before getting into what prospect vs lead means, using our journalist example, think about this in terms of needing a story for the front page of the Sunday edition. Marketing Qualified Leads (MQLs). Marketing Qualified Leads are leads generated from marketing efforts such as ads, blog posts, or other lead generation activities.

Prospecting 105

Prospecting Cross-sell Lead generation Contact 105

ClickFunnels

JUNE 30, 2021

The post 3 Ways To Introduce A New Product In The Market appeared first on ClickFunnels. But how should you introduce it to the market? Did you know that the influencer marketing industry has been growing steadily for the last five years? In 2021 the industry is projected to reach a market size of $13.8 Other Platforms.

Product 148

Product Niche Launch Promote 148

SaaStr

NOVEMBER 25, 2021

It’s a feature that, for a material number of customers and prospects, wins the deal vs. the competition. We won Google, Facebook, Twitter, and so many other deals just with this feature. In 2011, we built something about 5+ years ahead of the market: full on-line and off-line redlining and contract negotiation.

Negotiate 82

Negotiate Contract Launch Contact 82

Search Engine Land

FEBRUARY 19, 2023

It was Google Webmaster Trends Analyst John Mueller who confirmed this on Twitter: “It looks like we dropped support for this around the time when we removed it from the help center. Google stops supporting meta news keywords tag In 2018, we learned that Google had quietly dropped support for the news meta keywords tag.

E-commerce 91

E-commerce Engineering B2B Campaign 91

ClickFunnels

AUGUST 11, 2021

Features vs. Benefits. Use Facebook ads to promote your lead magnet, then see what happens. Here’s how Russell explains this: Fix these problems before you start scaling your marketing efforts. Otherwise, you might end up blowing your marketing budget on a broken sales funnel. That can include: Facebook.

Lead generation 246

Lead generation Niche Price Promote 246

Hubspot

MARCH 2, 2015

As a marketer, I’d like to think the answer is obvious: marketing! And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." 1) Burger King vs. McDonald''s. Lots of food pics on both Facebook and Twitter.

Electricity 78

Electricity Follow-up Cross-sell Market share 78

ConversionXL

JUNE 9, 2016

For example, you can browse and compare products on Facebook and then make the purchase on Facebook itself vs. going to the company’s site to make the purchase. Or you can learn about a product in a tweet and make the purchase on Twitter itself. Recently, Facebook has doubled down on social commerce.

Retail 85

Retail Cross-sell Up-sell Promote 85

Hubspot

APRIL 30, 2013

One day someone announces a boycott of Facebook, Twitter, or Pinterest -- the next day, the social network is growing exponentially. So how should you, as a savvy inbound marketer , make sense of it all? 18 Brand-Spanking New Social Media Marketing Stats. 18 Brand-Spanking New Social Media Marketing Stats.

Networking 78

Networking Lead generation B2B Campaign 78

Hubspot

SEPTEMBER 29, 2016

Every year, HubSpot launches the State of Inbound report , detailing inbound marketing and sales trends across the globe. & Ireland marketers versus U.S. 17 Stats That Uncover Key Marketing Differences Across Regions [New Data]. Marketing Strategies. Marketing Priorities & Challenges. Similarities?

Territory 75

Territory Launch Customers Sales 75

Search Engine Land

AUGUST 11, 2023

Are you a new search marketer looking to learn about the history of search? Do you want to stay updated on the latest search marketing news? This is my favorite view as it clearly shows the Matt Cutts vs. John Mueller eras. Figure 12 The next chart removes Twitter and Google and does the same thing ( Figure 13 ).

Engineering 97

Engineering Follow-up Start-ups Niche 97

Hubspot

NOVEMBER 5, 2014

Not surprisingly, Facebook and Twitter are the most popular platforms -- 84% of respondents expect you to be on Facebook, and 64% expect you to be on Twitter. Expectations vs. Reality. For example, 64% of consumers may expect brands to be on Twitter, but only 31% actually follow brands that they like there.

Follow-up 78

Follow-up Presentation Networking Closing 78

Lead Fuze

MAY 27, 2023

Gaining the skills to establish an Instagram marketing agency can be a highly profitable venture for those who have mastered the art of social media advertising. In this blog post, we’ll discuss the essential elements to consider when launching an Instagram marketing agency. What Is an Instagram Marketing Agency?

Finance 40

Finance Objectives and Key Results Niche Referrals 40

Hubspot

MAY 23, 2013

Well, you may remember we recently launched our 2013 State of Inbound Marketing Research Report , and we used the mounds of research there to try to, you know, "give the people what they want.". Conversely, B2B companies find a lot more customers through LinkedIn than B2C companies (53% vs. 22%). And the people want benchmark data.

B2C 76

B2C Customers Pharmaceutical Retail 76

ConversionXL

OCTOBER 26, 2022

For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. Its For You Page (“FYP”), TikTok’s version of the home feed on Twitter or Facebook, is an infinite video stream. UCG also acts as a form of social proof , making it a cost-effective marketing tactic.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Hubspot

SEPTEMBER 17, 2020

Although sometimes, you drop the qualifier (the “best” of) and simply search for a broad transactional category: “Marketing automation software”. Ahrefs vs SEMRush”. As marketers, we know search queries like these are important for two main reasons. Hotels in Tallinn”. Language learning apps”. Mailchimp competitors”.

Click Through Rate 101

Click Through Rate Real Estate Launch Follow-up 101

Hubspot

DECEMBER 17, 2014

Every year people proclaim the death of something or other in marketing -- and the death of the infographic doesn''t escape conversation. 5) Your Brain on Beer vs. Coffee, by Ryoko Iwata at I Love Coffee. 8) Facebook & Twitter: The Future Through Acquisitions, by Marie Dollé, Roseanna Ellis, Gerwin Van Lenthe at Kantar Media.

Trust 78

Trust Conversion 78

Hubspot

JANUARY 16, 2020

Despite its huge initial growth , the six-second looping video app was discontinued by Twitter in 2016 -- only four years after its launch. They also feel more niche and non-traditional than older platforms, like Facebook or Twitter. They also feel more niche and non-traditional than older platforms, like Facebook or Twitter.

Non-Profits 94

Non-Profits Entertainment Launch Growth 94

Hubspot

AUGUST 31, 2011

Over the past few years, we've published 45 marketing cartoons. So to help you cut back on your caffeine intake today, give you a few little chuckles, and offer you some social media marketing knowledge along the way, here are our top 10 marketing cartoons. New Facebook Terms Allow Confiscating Furniture.

78

78

Hubspot

OCTOBER 4, 2019

Every department from sales to operations needs a dashboard, and dashboards are especially helpful when it comes to marketing. Between about a dozen online channels to consider (plus offline marketing efforts), there are countless elements that go into creating and sustaining a healthy marketing ecosystem.

Start-ups 97

Start-ups Follow-up Price Conversion 97

Hubspot

SEPTEMBER 26, 2012

Are you a European marketer looking to scale your business to other European nations? Before you start tweeting and Facebooking, it's important to map out your global social media strategy so you can create a program that scales. Same goes for tweets and Facebook status updates. Does your company target a global audience?

Territory 74

Territory Networking User Experience Follow-up 74

Hubspot

JUNE 3, 2020

Since then, data-driven personalization has become more common, though not entirely pervasive in the marketing space — perhaps due to a lack of understanding around how it really works. After closing the website, I opened Facebook, and all of my ads were from that company I'd just visited. Dynamic content vs static content.

Healthcare 68

Healthcare Manufacturing Contact Engineering 68

SaaStr

AUGUST 24, 2019

It’s a feature that, for a material number of customers and prospects, wins the deal vs. the competition. We won Google, Facebook, Twitter, and so many other deals just with this feature. In 2011, we build something about 5+ years ahead of the market: full on-line and off-line redlining and contract negotiation.

Negotiate 71

Negotiate Contract Launch Contact 71

Hubspot

APRIL 23, 2014

If you want to get the most bang for your Twitter Ads buck, you''ve got to make sure that your campaign targeting is as optimized as it possibly can be. Twitter Ads give marketers a ton of performance metrics to help with optimization -- but it can be hard to parse through all the numbers and figure out what really matters.

Campaign 67

Campaign Follow-up Technique Start-ups 67

Hubspot

AUGUST 15, 2011

The social media and marketing worlds are abuzz with the launch and initial success (over 25 million users already!) It also has marketers in a tail spin. I'm only just beginning to understand how to use Facebook, LinkedIn, and Twitter for business !". Google+ vs. Facebook for SEO " by Giovanni Gallucci.

Presentation 76

Presentation Networking Launch Up-sell 76

Hubspot

MARCH 30, 2011

Yesterday, HubSpot’s biggest webinar, the Science of Timing , shook up the Twittershpere and provoked curious discussions among marketers. Should I tie my blog posts to my tweets to my Facebook status updates? You should definitely feature your blog posts on both Facebook and Twitter. Connect with HubSpot :

B2C 63

B2C Promote B2B Start-ups 63

Hubspot

JUNE 5, 2019

Pay Per Click ads are, "a form of search engine marketing (SEM) where the advertiser pays for clicks on an ad." With over five billion monthly searches being made on the Microsoft network, this makes Bing PPC a notable marketing tool for paid ad campaigns. Bing PPC ads present a timely opportunity for marketing teams.

E-commerce 78

E-commerce Click Through Rate Engineering Campaign 78

Hubspot

JULY 18, 2019

Integration vs. iPaaS Solution. Advertising integrations help you market to and reach your target audience. Facebook Ads. The Facebook Ads integration allows you to connect your Facebook Ads account to HubSpot. This simplifies the reporting process for all of your Facebook Ad efforts. ABM Integrations.

Contact 78

Contact Cross-sell Appointment Follow-up 78

Hubspot

SEPTEMBER 13, 2016

Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations. According to HubSpot’s 2016 State of Inbound report , 46% of marketers cited "proving the ROI of our marketing activities" as one of the biggest challenge they face within their company.

CRM 78

CRM Customer Relationship Management Campaign Closing 78