ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. The TikTok buying craze even has its own viral hashtag: #TikTokMadeMeBuyIt. via Shopify ].

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

ClickFunnels

SEPTEMBER 28, 2021

When you look at Backlinko, it’s clear that Brian wants to grow his email list, but he does so in a manner that is much less “salesy” than what you might expect from a marketer of this caliber. Also, pay attention to how Brian uses social proof: There’s an endorsement from the VP of Marketing at HubSpot. 3 James Clear.

Lead generation 245

Lead generation Finance Non-Profits Up-sell 245

Martech

FEBRUARY 13, 2024

Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands. Image: Influential Market Intelligence. Click here for survey Social media mentions more than doubled in one year Social media marketing increased significantly in only a year.

Gambling 136

Gambling Entertainment Gaming Campaign 136

Sales Pop!

MAY 2, 2024

In 2024, the integration of social media marketing strategies into online sales platforms has become increasingly crucial for businesses looking to drive sales and enhance their market presence. On YouTube, HomeCraft launched a series of DIY project videos, where they integrated their products into each project.

E-commerce 52

E-commerce Niche Launch Education 52

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods.

B2B 110

B2B B2C Entertainment Education 110

SaaStr

JUNE 23, 2023

Lesson #1: Think Hard About Whether There Is Exponential Growth In Market Arguably, the most important thing to consider when starting a company and a product is exponential growth in market. The idea they chose: To bring video to the workplace. Video was nowhere to be found. They had made it.

Launch 79

Launch Growth Start-ups Follow-up 79

ClickFunnels

SEPTEMBER 16, 2021

Entrepreneurs who are just starting out often have an aversion to paid ads because they don’t want to spend money on marketing. YouTube is the largest video hosting platform in the world that has 2.2 Smith has just six videos on his YouTube channel. Since then, he has released five more videos and reached 56.8k

Niche 223

Niche Sales Trust Follow-up 223

Search Engine Land

MAY 20, 2024

Using the Value Proposition Canvas for content ideation and SEO As SEOs and content marketers , we can leverage this approach in the age of helpful, people-first content as we seek to map value-based solutions to prospective customers’ searches. As with much marketing, the magic is in the process. Desired gains.

Non-Profits 117

Non-Profits Drivers/motivators Finance Service 117

SaaStr

SEPTEMBER 29, 2022

He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG. Paid ads and marketing often achieve this. It’s time to reduce the customer acquisition cost by experimenting with content marketing and virality. Pricing after the “aha!”

GTM 92

GTM Price Quota Growth 92

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

B2B 123

B2B Launch Campaign Entertainment 123

Martech

JULY 22, 2022

Instagram pushes short videos to Reels. Instagram has announced that any videos posted to public accounts will now be moved to Reels. Now any new video less than 15 minutes in length will be shared as a Reel. The first of those changes highlights Facebook’s commitment to growing short form video content.

Launch 119

Launch Networking Follow-up Engineering 119

Heinz Marketing

JANUARY 7, 2022

By Maria Geokezas , COO and VP of Client Services at Heinz Marketing. Content marketing has defined the last two decades, but there’s a go-to-market strategy that’s been capturing lots of attention — product-led growth. Word-of-mouth user referrals and viral attention are the ultimate propellants for product-led growth.

Growth 114

Growth Product Intrinsic Referrals 114

Martech

JANUARY 19, 2023

In this article, though, I want to explore the role AI can have in marketing. It may not be as grandiose as helping cure cancer but marketing needs to reckon with the role of AI in its world. This is a timely article, especially since ChatGPT went viral. Cleaning data Marketers have a love-hate relationship with Google Sheets.

Follow-up 138

Follow-up Gaming B2B Contact 138

Hubspot

MARCH 5, 2021

Did you know that the first video published on YouTube was only 18-seconds long ? Since launching in 2005, the video giant's founders have learned time and time again that content doesn't need to be long to engage audiences. The beta feature enables users to see and create 15-second videos with musical overlays. in March.

Launch 101

Launch Niche Entertainment Government 101

Search Engine Land

FEBRUARY 2, 2024

Ethical concerns in using generative AI By now, you’re likely familiar with generative AI and its various use cases, particularly in digital marketing. In a recent viral story , a website went from 1 million organic visitors to 0 in 3 months. These are the questions we are going to answer in this article.

Legal 129

Legal Engineering Finance Represent 129

Partners in Excellence

JANUARY 2, 2023

I seldom respond to “viral videos.” ” But I was struck by this video of Kara Lawson, Duke Women’s Basketball Head Coach, Handle Hard Better. In 2005, Staples ran a marketing campaign featuring the “Easy Button.” It is human nature to want things to be easier.

Technique 68

Technique Pitch Pipeline Consult 68

ClickFunnels

AUGUST 18, 2021

More importantly, how can you — the entrepreneur, marketer, or business owner — use those tactics to spread your message, sell more products, and grow your business? Brand awareness would sit at the very top of this marketing funnel as a part of the “Awareness” stage (go figure). Brand Awareness: What’s The Difference? For example….

Lead generation 245

Lead generation Contact Niche Gaming 245

Search Engine Land

MARCH 17, 2023

Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings? Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users.

A/B testing 137

A/B testing Engineering Launch Drivers/motivators 137

Search Engine Land

FEBRUARY 17, 2023

YouTube has the second-highest number of active users making it the world’s most popular video-first social media platform. The algo is evolving to prioritize videos users are most likely to watch and interact with. Videos are pulled for each user when they visit Youtube. Video performance. Video shares.

Click Through Rate 99

Click Through Rate Niche Follow-up Trust 99

Hubspot

MAY 29, 2020

When I try to think of marketing campaigns that were emotional and memorable, one of the first ones that comes to mind is the Dove Real Beauty campaign. Dove uses grassroots marketing strategies to create targeted content that their audience wants to share with everyone they know. As a marketer, that might seem like a daunting task.

Campaign 101

Campaign Represent Niche Start-ups 101

Sales Hacker

AUGUST 3, 2022

Image Source: Marketing Charts ). In fact, eMarketer states that over half of all worldwide marketers have taken to social listening in order to better understand their consumers in 2022. Prioritise video content. The key to social media success in 2022 is video content. And that number has only risen since.

E-commerce 81

E-commerce Sell Cross-sell Campaign 81

SaaStr

MAY 25, 2022

The Shield: Owning market consensus. They grew not by acquiring users through ads but by viral and product-led dynamics. From being a company no one knew, Expensify went on to buy every sponsorship spot at marketing conferences across the country. The Shield: market consensus. even if they say they did.

Strategic planning 94

Strategic planning Referrals Growth Strategize 94

Martech

FEBRUARY 6, 2024

Nothing symbolizes Super Bowl tradition like Budweiser’s iconic Clydesdales, especially when you throw a dog in the frame and call it ‘Old-School Delivery,’” Gartner marketing analyst Andrew Frank told MarTech. Surely, marketers are looking for the next crossover talent to star for their brand on a similar stage.

Gaming 119

Gaming Sports Follow-up Campaign 119

Heinz Marketing

OCTOBER 22, 2021

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. The marketing technology landscape is changing rapidly. Pair technology changes with industry trends like conversational marketing, account-based everything, buyer intent, and influencer marketing—it’s a lot to keep up to date on. Join a Forum.

Pipeline 122

Pipeline B2B Niche Technology 122

Hubspot

MARCH 9, 2021

They posted their videos on TikTok first, then reuploaded that same content to Reels. Some videos lose their quality when they're reuploaded and become blurry, which can dissuade viewers. In this video, People's Revolt does three things right. First, they use a viral sound in their video, which can help them reach more users.

Launch 101

Launch Commission Promote Follow-up 101

Hubspot

NOVEMBER 26, 2019

Despite TikTok's major early success, the app still feels like a bit of a mystery, especially to marketers. In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. 26 TikTok Stats to Know in 2019. Think again.

Entertainment 101

Entertainment Launch Pitch Follow-up 101

Veloxy

FEBRUARY 22, 2022

Before you follow these ten steps, be sure to ask your closest contacts, the marketing department, and trade publications for the social media channels most used by your customer base. Start off by working with the marketing department and sales management to focus on two other platforms outside of LinkedIn. Find your audience.

Sell 231

Sell Niche Referrals Sales 231

ClickFunnels

JANUARY 28, 2022

Another standout features is its video functionality. Not only are the videos served up almost immediately but the page content can be adjusted based on how much of the video the visitor has watched. Talking about integrations, Convertri integrates with various email marketing and webinar apps, as well as two payment processors.

A/B testing 148

A/B testing Launch Price Up-sell 148

Search Engine Land

JANUARY 27, 2023

But this generally refers to creating and sharing content on social media with the goal of making it viral. Brands must take their presence on social media search seriously – and as search marketers, our strategies should help set them up for long-term success. Get the daily newsletter search marketers rely on.

Engineering 132

Engineering Networking Entertainment Follow-up 132

Gong.io

AUGUST 31, 2021

Our prospective employee video is titled, “8 Reasons People Hate Working For Gong.” Our ads mix humor with category education and resemble something closer to a YouTube viral video than a B2B enterprise software marketing campaign. Polarizing Marketing. Sales technology is a saturated market.

Product 118

Product Technology Technology Education 118

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods.

B2B 52

B2B B2C Entertainment Education 52

Hubspot

JANUARY 5, 2021

Let’s face it, we love videos. Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. And when it comes to marketing, this still rings true. Recent data shows that video content is one of the most influential forms of marketing out there. Consumers generally love UGC.

Real Estate 101

Real Estate Education Launch Entertainment 101

Hubspot

SEPTEMBER 21, 2020

While Instagram's visual layout allows users to see images, videos, Stories, and live streams from their favorite accounts, TikTok provides an endless feed of short, entertaining video clips. Stitchable takes : This enables users to share a video with just one long take or a combination of quicker takes.

Entertainment 101

Entertainment Launch Follow-up Start-ups 101

Search Engine Land

JANUARY 29, 2024

For brands looking to develop communities of audiences, especially those favoring Gen Z and Millennials, search marketing is already no longer confined to traditional platforms like Google. Due to its virality and content creator coverage on TikTok, the product/service gains exposure and is featured in a national press article the user reads.

Objectives and Key Results 125

Objectives and Key Results Cross-sell Strategize Retail 125

Sales Hacker

FEBRUARY 14, 2023

Let’s paint by numbers: Just 15% of B2B sellers currently use TikTok to market their company. but 37% plan to increase their TikTok marketing efforts this year. That means you can leverage TikTok videos to convince your audience that your product meets their needs like no other. Why use TikTok for B2B sales? TikTok users are 1.7x

B2B 92

B2B B2C Sales Trust 92

Search Engine Land

MARCH 17, 2023

Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings? Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users.

A/B testing 92

A/B testing Engineering Launch Drivers/motivators 92

Martech

AUGUST 6, 2021

Ad measurement and authentication platform DoubleVerify has introduced new enhancements to its CTV brand safety offering, reflecting the growth of CTV and the hurdles marketers face when adding the channel to their mix. And then your ad could show up in that widget, in a completely different environment than was intended.

Niche 110

Niche Contract Networking Follow-up 110