Search Engine Land

DECEMBER 15, 2023

Artificial intelligence offers exciting opportunities but also raises understandable concerns – including the potential for generative AI models to “take” or misuse content created by human writers and marketers. What can AI take from your content? What can AI take from your content? How can this happen?

Trust 117

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Search Engine Land

OCTOBER 24, 2023

Blog posts are the most common content type found in the top 5 Google positions, a new study has found. Blog posts are the most prevalent content type in the top 10 positions of Google Search, excluding home pages, according to a study by enterprise SEO platform BrightEdge. Blog posts appear: 511 times in the top 3 (8%).

Real Estate 130

Real Estate Hospitality CTR Manufacturing 130

Heinz Marketing

DECEMBER 21, 2023

It also makes it easier to repurpose content so that for every new marketing campaign, there doesn’t always need to be a huge lift to develop a lot of new content. It also makes it easier to repurpose content so that for every new marketing campaign, there doesn’t always need to be a huge lift to develop a lot of new content.

Campaign 115

Campaign Clients Strategize Contract 115

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. You can also analyze unstructured text through syntax analysis.

Objectives and Key Results 135

Objectives and Key Results Follow-up Start-ups Engineering 135

Martech

FEBRUARY 19, 2024

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in.

Tradeshows 121

Tradeshows B2B Meeting Follow-up 121

Martech

APRIL 22, 2024

This has created a big marketing problem for Adobe and potentially a big legal problem for Firefly’s users. You are making the declarative statements of what your product does and doesn’t do. And when it’s shown that what you’re saying is not true, then you’re no longer a trustworthy brand.”

Legal 110

Legal Technology Technology Trust 110

Martech

OCTOBER 11, 2023

It all starts with leveraging what humans still deliver better than AI: original ideas. Yes, ChatGPT is an amazing tool that is changing countless fields right now (especially marketing and sales), which is very exciting. This shift means potential customers have less incentive to click through to your website.

Start-ups 128

Start-ups Launch Gaming Promote 128

SaaStr

FEBRUARY 25, 2024

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: The Thing Is, Maybe 10%-15% of Venture-Backed Startups Are Still Running the 2021 Playbook. SaaStr 725: Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth Partners   2.

Growth 90

Growth Go To Market Product Customers 90

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure success.

A/B testing 114

A/B testing Campaign Click Through Rate Promote 114

SaaStr

APRIL 16, 2024

Dear SaaStr: What Do You Do When Your Startup is Not Growing Anymore? You probably have fallen out of product-market fit, partially or entirely. More on that here : When You Fall Out of Product-Market Fit (Updated) Second, focus on the customers you do have and making them super happy. First, be honest about why.

Referrals 104

Referrals Growth Promote B2B 104

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. What does your business need to do with AI?

Strategize 132

Strategize Education Price Service 132

Search Engine Land

OCTOBER 31, 2023

From free, visual-driven guides and videos on YouTube and other training-specific platforms like Google Skillshop , all the way down to tried-and-true case studies, trial-and-errors, and walk-throughs of what works in the real world (and what doesn’t), abundant free knowledge shapes our industry.

Engineering 115

Engineering Entertainment Education Niche 115

SaaStr

APRIL 20, 2024

Marketing hackers, sales hackers, product hackers. " @searchbrat @zapier @kippbodnar @HubSpot @jasonlk pic.twitter.com/dUudpe9s2Q — SaaStr (@saastr) April 16, 2024 HubSpot and Zapier’s CMO had us on their “Marketing Against the Grain” pod / videocast. ." "We all need more hackers on our team.

Drivers/motivators 105

Drivers/motivators Growth Product Technology 105

Search Engine Land

JANUARY 30, 2024

I am the first generative AI chatbot for search marketers. Do a soft sell promo on our services by educating them on benefits (web, SEO, PPC, Content) with a CTA to either a service page or related blog posts 3. Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers.

Clients 104

Clients Trust Education Engineering 104

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Employ traditional offline marketing methods, including event booths, networking events, television, radio, and print ads.

B2B 118

B2B Customers Objectives and Key Results Price 118

Search Engine Land

JANUARY 19, 2024

LinkedIn has introduced sponsored articles, providing marketers with an additional tool that may contribute to enhancing brand awareness, increasing engagement, and driving lead generation. What LinkedIn is saying. ” “Sponsored posts are more viral than a blog article hosted externally.” Why we care.

Launch 128

Launch UX Lead generation Promote 128

Martech

DECEMBER 28, 2023

” I’ve been hearing it a lot lately and so have many marketers I’ve spoken to. A common refrain from thought leaders is that marketers need to get up to speed on AI as quickly as possible and that it’s not going to be a differentiator for your marketing department, but instead, table stakes.

Government 102

Government Technology Technology Start-ups 102

Search Engine Land

FEBRUARY 23, 2024

LinkedIn also advises leveraging CRM data through tools like the Revenue Attribution Report to connect marketing efforts with sales success. Test, learn and win LinkedIn warns that you should not assume what worked in the past will work in a cookieless future. What LinkedIn is saying. Why we care.

A/B testing 120

A/B testing Finance Campaign CRM 120

Search Engine Land

NOVEMBER 21, 2023

Much of the content we create (or help optimize) is focused on education and awareness – think position pieces, guides and how-to blog posts – so acquisition rates tend to be lower than those of paid traffic sources. Whatever your ideas, create a clear testing approach and see what works best for driving actual acquisition.

Real Estate 135

Real Estate UX Drivers/motivators Education 135

Martech

JANUARY 24, 2024

Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology. On what data was your genAI trained? What types of metadata (the data inside the assets) have been used to train the AI, and was that data a balanced set?

Niche 107

Niche Price Technology Technology 107

Martech

APRIL 23, 2024

Marketers understand that not all of their relationships are perfect. No matter what is happening in the larger industry you operate in, your company might be going gangbusters. However, your vendor could begin tailoring their solutions to a smaller market. Has your vendor changed their product or marketing strategy?

Government 89

Government Technology Technology Trust 89

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Either way, know what you want to achieve before diving in.

Niche 130

Niche Negotiate Legal Contract 130

Search Engine Land

FEBRUARY 20, 2024

The SERPs of 2024 are certainly not what they were a few years ago, and they’re due to change even more in the coming months as Google aggressively rolls out SGE. Get the daily newsletter search marketers rely on. Surprisingly, video search optimization, a method to dominate real estate, remains underutilized.

Real Estate 123

Real Estate Campaign Technique Clients 123

Understanding the Sales Force

SEPTEMBER 20, 2023

I’ve written more than 2,000 articles on my Understanding the Sales Force Blog and there are hundreds of other sales blogs. Some are written by marketing experts. There seems to be a blurring of the lines between sales and marketing and that’s not useful to anyone. Some are written by sales experts.

GTM 81

GTM Sales Manufacturing Lead generation 81

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Education 122

Education Territory Growth Technology 122

Search Engine Land

MARCH 28, 2024

By having a better understanding of how Pinterest’s algorithm works, brands can identify what metrics they should prioritize in order to secure more visibility for their content. What are non-engagement signals? What Pinterest is saying. For instance, Pinterest may conduct surveys within the app to gather user insights.

User Experience 90

User Experience Follow-up Process Product 90

Search Engine Land

JANUARY 29, 2024

Two sentences in a Google blog post seem to have convinced more than a few people in the search community that Google’s Search Generative Experience “isn’t going to happen.” What is at issue. What we actually know is that Google will “continue to offer SGE in Labs.” I just don’t buy it.

Launch 122

Launch User Experience Product Engineering 122

Search Engine Land

NOVEMBER 27, 2023

Let’s look at what conversions to consider and then explore where you can discover keywords with high conversion potential tailored to your business, whether you’re a publisher, a B2B brand or a seller of consumer products. Knowing this helps you tailor your marketing to their interests. What did our product not solve?

UX 128

UX Strategize Referrals Conversion 128

Search Engine Land

FEBRUARY 9, 2024

I am the first generative AI chatbot for search marketers. However, your biggest strength is content SEO; specifically, creating blogs that consistently rank well on Google. Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. I am trained with Search Engine Land content.

Clients 119

Clients Engineering Consult User Experience 119

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant. 1 barrier to the adoption of AI for marketing.

Education 103

Education Entertainment Networking Legal 103

Search Engine Land

DECEMBER 1, 2023

Savvy marketers can capture this traffic spike with targeted SEO strategies. An ADHD coach might write a blog post about how to get through the holidays and offer coping mechanisms. Dig deeper: Your guide to seasonal content marketing 3. You want it to be quick and easy for people to find what they need and then take action.

E-commerce 131

E-commerce Click Through Rate Strategic planning Pitch 131

Search Engine Land

MAY 15, 2023

Driving branded traffic is great if you’re already popular through funding and performance marketing which result in valuations. Flawed SEO content strategy Before investing in SEO, most SaaS product marketing teams will start creating content based on the customer journey stages. What might have been the issue?

Engineering 121

Engineering Growth Education Territory 121

Search Engine Land

DECEMBER 13, 2023

Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing. In a recent survey from Mailchimp , “88% of marketers believe their marketing organization must increase the use of automation and AI to meet customer expectations and stay competitive.”

UX 123

UX Manufacturing Clients Growth 123

Search Engine Land

DECEMBER 4, 2023

For PPC marketers, ChatGPT also unlocked game-changing potential. Here’s a look back at ChatGPT’s first year and what we can expect next from this transformative technology. 30, 2022, offering free access to what seemed like an impossibly smart AI chatbot. Built on OpenAI’s GPT-3.5 Early uses for GPT-3.5

Objectives and Key Results 119

Objectives and Key Results Campaign Launch Strategize 119

Search Engine Land

MARCH 20, 2023

Goals matter because they give your content marketing direction and purpose. But it’s one thing to say, “Set goals for your content marketing.” If you’re new to content marketing or strategy, you’re probably wondering which goals your particular brand should focus on.

Education 102

Education Trust Engineering Up-sell 102

Search Engine Land

OCTOBER 16, 2023

Picture this: you’re a content creator working tirelessly on your blog – late nights, endless cups of coffee, and all for the sake of that perfect blog post. They churn out blog posts faster than a caffeine-fueled writer on deadline day! What is AI-generated content? of marketers report using AI for article writing.

Engineering 127

Engineering Niche Technique Gaming 127

Search Engine Land

NOVEMBER 8, 2023

I am the first generative AI chatbot for search marketers. Prompt: Write blog on The Importance of Local SEO for Small Businesses. In this blog post, we will explore the importance of local SEO for small businesses and how it can help you attract more customers in your target area. I am trained with Search Engine Land content.

Objectives and Key Results 111

Objectives and Key Results Engineering Technique Trust 111