SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Let’s dive into what’s making that hybrid model successful: PLG and Sales Led? At the same time?

Go To Market 104

Go To Market Growth GTM Product 104

Search Engine Land

APRIL 9, 2024

Best practices for using generative AI As important as AI is, human and machine-based decisions require a careful balance. Succeeding with automation starts with human guidance. As a marketer, you must ensure alignment between campaigns, brand guidelines and goals when tapping into machine learning efficiencies.

CTR 112

CTR Campaign Strategize Gaming 112

Search Engine Land

MAY 9, 2024

The 3 schools of information gain: Humans, machines and search engines Information gain can be used in three topics: Machine learning. The 3 schools of information gain: Humans, machines and search engines Information gain can be used in three topics: Machine learning. Get the daily newsletter search marketers rely on.

Engineering 96

Engineering Angle UX Trust 96

Martech

MAY 6, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Lead scoring for existing customers can help you prioritize your efforts and allocate resources effectively. What types of lead scoring can I apply to existing customers?

Cross-sell 113

Cross-sell Customers Referrals Lead generation 113

Search Engine Land

FEBRUARY 5, 2024

But what even is a stable profession when AI seems to encroach on them? Why generative AI feels threatening AI isn’t just threatening from the “what if it goes rogue and takes over the world” perspective. The concern is that it’s only a small step between streamlining processes and removing human intervention entirely.

Engineering 126

Engineering Pitch Growth Strategize 126

Search Engine Land

MAY 8, 2024

SEO and user experience (UX) are critical components of modern digital marketing strategies. This article explores the SEO-UX paradox and how businesses can achieve visibility and user delight through a holistic approach that aligns with search engine algorithms and human needs. Understanding user intent is key to this.

UX 93

UX Objectives and Key Results User Experience Legal 93

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Custom GPT models offer controlled data but are limited to what is provided.

Technology 142

Technology Technology Campaign Technique 142

Salesforce

OCTOBER 19, 2023

AI vs. human? Learn how to write good prompts A prompt is what you ask GPT, or what you tell it to do. Learn how to write good prompts A prompt is what you ask GPT, or what you tell it to do. Action item : Here are three resources to help you get smart with data. That’s a false choice.

Customer Relationship Management 103

Customer Relationship Management Technology Technology Engineering 103

SaaStr

MAY 16, 2024

They dive into the nuances of topics like: Evolving dynamics of remote work The most effective marketing channels of 2024 Owned assets vs. “walled gardens” The practical realities vs. the hype around AI As everyone here at SaaStr knows, Jason sold his first company, Echosign, for $400M. Zapier was last valued at over $5B. Is that true today?

B2B 79

B2B Angle X-functional Trust 79

Search Engine Land

MARCH 11, 2024

Get the daily newsletter search marketers rely on. What tasks are tedious or time-consuming? What tasks are tedious or time-consuming? What information do they need readily available to be more efficient? Maintain human oversight Remember, AI is a powerful assistant, not a replacement for human creativity and judgment.

Technology 121

Technology Technology Engineering Strategize 121

Martech

JANUARY 30, 2024

The center is intended to accelerate and optimize marketing decision-making. B2B marketers identify budget constraints as their main challenge. Brands are adapting to fewer resources by consolidating teams and job responsibilities (79%), cutting travel budgets (33%), and relying on agencies (33%). Two key capabilities.

Launch 107

Launch Drivers/motivators B2B Represent 107

Search Engine Land

JANUARY 31, 2024

What Google is saying. Advertisers have expressed concerns about communication issues with Google staff, fearing it could worsen if AI replaces human channels. Google, however, denied any intention of replacing human communication channels with advertisers using AI. Get the daily newsletter search marketers rely on.

Engineering 111

Engineering Service Customers Process 111

Martech

JANUARY 30, 2024

Personalized experiences The era of one-size-fits-all marketing is returning to one-to-one marketing with personalized experiences tailored to individual preferences. This information is then utilized to create personalized product recommendations, targeted marketing campaigns and customized user interfaces.

Customers 142

Customers Price Contact Campaign 142

Martech

OCTOBER 9, 2023

Persuasion is at the heart of so much of what we do as marketers, no matter which channel we’re working in. As marketers, we can be most effective when we understand why we humans do what we do and use that information to help our customers make decisions others make on matters that concern us. This is a must.

A/B testing 136

A/B testing Retail Campaign Price 136

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. These days, they’re adding more AI features to help retrieve detailed insights more easily.

Strategize 107

Strategize Campaign User Experience Start-ups 107

SaaStr

APRIL 3, 2024

As the kickoff to our first fully digital SaaStr AI Day, Jennifer Tejada , the CEO of PagerDuty, chatted with Jason Lemkin, SaaStr CEO and Founder, about navigating the shift to Generative AI and what Artificial Intelligence in SaaS might look like in the next 6 months, as well as years to come. As a startup, you can look at it a few ways.

Healthcare 93

Healthcare Trust Drivers/motivators Start-ups 93

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

Objectives and Key Results 122

Objectives and Key Results Strategize Legal A/B testing 122

Search Engine Land

MARCH 6, 2024

So, how do we create winning ads when two layers of technology promote less human involvement? Danny Gavin, founder and chief strategist at Optidge Internet Marketing Agency in Houston, TX, said: “AI should not be used without consideration in ad creation; while AI is beneficial, human input remains crucial.”

A/B testing 122

A/B testing Campaign Networking Engineering 122

Search Engine Land

NOVEMBER 20, 2023

million Model : AI writing plus human contribution Estimated AI-written articles : 141,855 (U.S. For LinkedIn, exclusive access to this talent pool is a goldmine, and this is exactly what Google E-E-A-T is looking for in your content. Look at the collaborative articles home page to find what you can contribute.

A/B testing 130

A/B testing Click Through Rate Real Estate Niche 130

Martech

JANUARY 19, 2023

In this article, though, I want to explore the role AI can have in marketing. It may not be as grandiose as helping cure cancer but marketing needs to reckon with the role of AI in its world. The “cool” factor is that you can ask highly specific questions and get back answers that could have been written by a human.

Follow-up 136

Follow-up Gaming B2B Contact 136

Heinz Marketing

JUNE 23, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Interested in hearing seasoned CMOs’ insights on 2023 go-to-market strategies? TRUST “We are a human-first business.” – Helen Baptist As we track progress toward our bigger strategic vision with small wins, admit where you suck.

B2B 79

B2B GTM Cross-sell Trust 79

Martech

JANUARY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. Prompt What are the top use cases for startups using generative ai for growth efforts? Personalized Marketing: Startups can use generative AI to analyze customer data and create personalized marketing campaigns. I am trained with MarTech content.

Objectives and Key Results 107

Objectives and Key Results Lead generation Growth Campaign 107

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 131

Strategize B2B B2C Trust 131

Search Engine Land

FEBRUARY 9, 2024

I am the first generative AI chatbot for search marketers. Your goal is to deliver practical advice and actionable tips regarding the Search Generative Experience and keep your clients up with the ever-changing landscape of digital marketing. The language model is based on content from Search Engine Land layered on top of ChatGPT.

Clients 117

Clients Engineering Consult User Experience 117

Martech

APRIL 22, 2022

AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization.

Campaign 145

Campaign B2B Technology Technology 145

Partners in Excellence

APRIL 9, 2024

Global competition, new technologies, new business models, new market opportunities both create challenge and opportunity. What if we tried simplifying, for ourselves, our people, our organizations, and our customers? What if we could accomplish more with greater satisfaction, better results, by being more purposeful?

CRM 126

CRM Technology Technology Pipeline 126

Martech

APRIL 10, 2024

The market is saturated with me-too products, copies of copies with little to differentiate them. We need solutions that break new ground, push the boundaries of what’s possible and redefine industry standards. We need solutions that break new ground, push the boundaries of what’s possible and redefine industry standards.

Pitch 112

Pitch Product Electricity Healthcare 112

Search Engine Land

DECEMBER 20, 2023

This news could be perceived as another sign that Google Ads is leaning towards full automation, which may provide disadvantages for some advertisers, particularly those with smaller budgets as they lack the financial resources to monitor and experiment with AI asset and budget variations. What Google is saying. Why we care.

Engineering 119

Engineering Meeting Process Customers 119

Martech

DECEMBER 18, 2023

So much of what enables effective AI operations lies in reframing existing core operational tools and workflows rather than introducing entirely new systems. First, what is AIOps? It focuses on using AI to assist humans and augment human capabilities rather than replace them. Optimize budget and resource allocation.

Government 115

Government Objectives and Key Results Campaign Legal 115

Search Engine Land

APRIL 5, 2024

With that in mind, here are 10 of the best (in my opinion) non-marketing books that offer great insight and value for any SEO professional. With that in mind, here are 10 of the best (in my opinion) non-marketing books that offer great insight and value for any SEO professional. It’s also valuable to look outside of the industry.

Drivers/motivators 122

Drivers/motivators Negotiate Objectives and Key Results Intrinsic 122

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. To some extent, we all are. It’s part of the hype cycle of any new technology.

CRM 128

CRM Technology Technology Campaign 128

Martech

SEPTEMBER 11, 2023

”’ moments — some of them anxiety-producing — have been incited by the power of generative AI and its ability to mimic human interactions, create human likenesses, and quite frankly demonstrate the presence of a sort of collective humanity. What is genAI exactly? That has all changed, almost overnight.

Campaign 130

Campaign Launch Represent Strategize 130

Partners in Excellence

APRIL 21, 2023

But what about Seller FOMU/FOFU? The survivors of layoffs, have more on their plates–the numbers haven’t changed but the resources to do achieve them is fewer. It’s human nature to “keep our heads down.” What do we do? We have to think, “What do we need to change?

Gaming 105

Gaming Up-sell Sell Customers 105

Sales Nexus

JULY 6, 2021

Marketing automation looks like a brilliant solution to your marketing efforts. It’s a great way for your sales team to spend more time doing what you hired them to do. “Marketing automation is technology that manages marketing processes…automatically. How Can Marketing Automation Help Maximize Sales?

CRM 122

CRM Follow-up Customer Relationship Management Promote 122

Martech

APRIL 19, 2023

Complex decision-making has become increasingly challenging as strong operational excellence and productivity, especially within marketing organizations , become vital competitive advantages. Many businesses today, and the marketers that serve them, need better insight to bridge the gap between massive amounts of data and business decisions.

Strategize 119

Strategize GTM Healthcare Strategic planning 119

Martech

JANUARY 22, 2024

What has changed is the impact the results have because of how many decisions are now made by AI. In marketing, these algorithms can decide everything from audience segmentation, to the most effective creatives, to the best channels. What do you do when it’s a case of non-existent data? Bad data creates bad results.

Government 117

Government Education Technology Technology 117

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Start with soul searching What is your why? You also may need to adjust your mission, vision and values, requiring input/buy-in from your leadership team and assistance from human resources.

Strategize 114

Strategize B2B Legal Launch 114