Search Engine Land

DECEMBER 6, 2023

By providing brands with precision audience targeting, comprehensive reporting and the flexibility to change out ad creative when needed (among other benefits), CTV has transformed television into a performance advertising channel akin to social media and search. Sponsorships: Already available to advertisers in the U.S.,

User Experience 114

User Experience Manufacturing Sports Engineering 114

SaaStr

AUGUST 30, 2023

Integrated Media + Events Sponsorships We also have exciting ways to integrate media together with an Annual and/or Europa sponsorship. The SaaStr Insider The SaaStr Insider is our under-the-radar newsletter on LinkedIn that goes to 42,000 SaaS and Cloud professionals. Advertise and Partner with SaaStr!!

Promote 79

Promote Contact Meeting Closing 79

SaaStr

JANUARY 9, 2024

Media Sponsorship The post SaaStr Podcast Breaks Into Top 50! And our #1 podcast has cracked the Top 50 on Apple podcasts now for 2024! Stay tuned, we have even more coming! And want to reach 200,000+ of the top buyers in SaaS and Cloud? Partner with us! Click here to learn more. appeared first on SaaStr.

Gaming 77

Gaming 77

Martech

APRIL 4, 2022

Marketing workflow management software company Smartsheet launched a new Formula 1 sponsorship strategy, SponsorX, which forgoes its place on the McLaren team car at the Melbourne Grand Prix. Brands supported marquee sponsorships with digital messaging, or skipped the Big Game altogether and took to social media.

Non-Profits 98

Non-Profits Sports Launch Consult 98

Martech

DECEMBER 6, 2023

By providing brands with precision audience targeting, comprehensive reporting and the flexibility to change out ad creative when needed (among other benefits), CTV has transformed television into a performance advertising channel akin to social media and search. Sponsorships: Already available to advertisers in the U.S.,

User Experience 107

User Experience Manufacturing Sports Engineering 107

Martech

NOVEMBER 1, 2022

Market Enginuity, a values-driven media sponsorship company, announced a spinoff — Soundrise — dedicated to the growing podcast industry. Audio is a red hot channel for marketers thanks to pandemic-driven changes in media consumption habits and digital marketing tech. Why we care. Why we care.

Non-Profits 123

Non-Profits Networking Campaign Growth 123

SaaStr

SEPTEMBER 8, 2022

With record attendance and record sponsorship, we’re able to spread fixed costs across a higher base. But we will ourselves have to raise prices on November 1 on sponsorships about 10%-15%, for the first time in years. But we will ourselves have to raise prices on November 1 on sponsorships about 10%-15%, for the first time in years.

Price 85

Price 85

SaaStr

AUGUST 28, 2022

We offered two SaaStr sponsorship products for smaller SaaS companies, including a “Bronze” sponsorship that, while it had a tiny booth, basically offered all the benefits of more expensive SaaStr Annual sponsorships to SaaS companies at < $2m ARR. 8 of the 9 that did renew, renewed for a higher priced sponsorship.

Customers 92

Customers Price Up-sell Represent 92

ClickFunnels

AUGUST 18, 2021

66% of marketers generate leads from social media after spending only six hours per week on social marketing. Sponsorships. Buying sponsorships in relevant newsletters, blogs, or podcasts is another great way to build brand awareness. 53% of marketers spend at least half of their budget on lead generation. For instance….

Lead generation 245

Lead generation Contact Niche Gaming 245

ClickFunnels

JANUARY 10, 2023

Other than email, here are some other ways you could market your coaching business… Sponsorships Advertisements Influencers Search Engine Optimization Affiliate Marketing … and each of those has merit. It’ll include guest blogging, being a guest on other people’s podcasts, or reaching out on social media to create friendships.

A/B testing 130

A/B testing Clients Follow-up Up-sell 130

ClickFunnels

NOVEMBER 24, 2022

We’ll cover everything from SEO to social media marketing, and everything in between. This includes activities such as SEO (search engine optimization), content creation, email campaigns, social media management, pay-per-click advertising, and more. Get Active on Social Media. That’s where this guide comes in.

A/B testing 130

A/B testing Campaign Objectives and Key Results CRM 130

ClickFunnels

NOVEMBER 7, 2021

Social Media — “I only use my social apps for two reasons: to produce and publish content, and to spy on my Dream 100. I don’t use them to be “social”… from this point forward, you should never look at yourself as a ‘consumer’ of social media but as a ‘producer’ of it. Seems like a lot of work? This is a much simpler process.

Lead generation 260

Lead generation Follow-up Start-ups Conversion 260

SaaStr

AUGUST 28, 2022

We offered two products for smaller SaaS companies, a “Bronze” sponsorship that, while it had a tiny booth, basically offered all the benefits of more expensive SaaStr Annual sponsorships to SaaS companies at < $2m ARR. 8 of the 9 that did renew, renewed for a normal sponsorship. But we didn’t want to. For 40% of the price.

Customers 72

Customers Price Up-sell Represent 72

Martech

SEPTEMBER 1, 2021

New York’s MLS team created the “relaxation” category specifically for the Leilo sponsorship. The New York City FC partnership is Leilo’s first major sponsorship since launching last fall. The NYC FC sponsorship is fantastic for us, with soccer a huge growth opportunity, while some of the other leagues are more saturated,” Broady said.

Technology 101

Technology Technology Retail Sports 101

Lead Fuze

JUNE 22, 2023

From traditional advertising like billboards and TV commercials to digital platforms like social media and email marketing, they’ve got you covered. How Zen Media’s Tech Stack Supports Digital Efforts In this digital age, having robust technology support is crucial for any business.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Teamwork Lead generation 52

Martech

JUNE 10, 2022

It’s unparalleled in the approximately quarter-century of the digital media industry. The digital transformation in the media industry has placed unparalleled pressure on all the links in the complex digital ad supply chain. The post IAB Tech Lab prepares digital media industry for ‘watershed moment’ appeared first on MarTech.

Represent 112

Represent Launch Networking Closing 112

Lead Fuze

MAY 26, 2023

Harnessing Social Media Platforms Social platforms like Facebook and Twitter are powerful tools to keep your insurance agency top-of-mind when potential clients search for insurance options. By employing these tactics, you can easily capitalize on the potential of social media for your insurance business. It’s a win-win situation.

Technique 52

Technique Networking Clients Campaign 52

Martech

OCTOBER 13, 2022

SponsorUnited tracks 700,000 sponsorships across 200,000 brands. What’s fascinating here is the addition of social media stardom to the mix. The list is based on data collected by SponsorUnited, a global sports and entertainment intelligence platform and published in its “ Women in Sports 2022 ” report.

Sports 97

Sports Entertainment Gaming 97

Martech

MARCH 1, 2022

LEARFIELD, an intercollegiate media and technology services company, has entered a multi-year partnership with NFT technology platform RECUR, which is set to launch a collegiate NFT experience, NFTU.com later this month. NFT category-specific college sports marketing sponsorship with LEARFIELD partner institutions. ?

Sports 104

Sports Technology Technology Launch 104

SaaStr

AUGUST 28, 2021

With SaaStr Annual 2021 now just a month away, and one of the first IRL events in some time — we’re getting a lot of questions from sponsors wanting to know how to get the best ROI from their sponsorship package. Understand upfront how you’ll measure the success of your sponsorship. Will it be scans at the booth?

Gaming 108

Gaming Meeting Follow-up Represent 108

SaaStr

APRIL 10, 2020

Sponsorships will no longer be open to those who do not know SaaStr well. We also will no longer sell media sponsorships to any new partners, and will reserve media opportunities only for existing partners in High Standing. limited media capacity). attended events, long-time reader, etc).

Promote 96

Promote Up-sell Sell Process 96

SaaStr

JUNE 25, 2020

In these crazy times, we’ve seen an explosion from sponsors and partners that want to do more on the digital media side with SaaStr. Now we have a much better built-out set of Digital Media offerings for the first time : 2x the podcast sponsorships. 10x the digital events sponsorships.

Follow-up 64

Follow-up 64

Search Engine Land

MARCH 15, 2024

Sponsorships. I see each day how a few quality media links earned can skyrocket rankings. Adding them to sites such as directories. Naturally, gaining them through brand marketing. Buying them through guest posts or inserts. Private blog networks (PBNs). Link exchanges. There are other ways, but you get the idea.

Networking 109

Networking Niche Launch Up-sell 109

Martech

JULY 22, 2022

Competition from TikTok is spurring the veteran social media platform to make good on that promise. But of course there are other potential sources of revenue for highly popular influencers other than the Creator Fund — sponsorship, for example, or brand ambassador opportunities. Get the daily newsletter digital marketers rely on.

Launch 115

Launch Networking Follow-up Engineering 115

Martech

MAY 18, 2023

Double down with partners and media outlets Collaborate with your partners and media outlets in your industry to tap into their existing networks and expand your reach. Negotiating partnerships and sponsorship and purchasing or bartering for a targeted list with them helps you double down on attracting the right audience.

Lead generation 104

Lead generation Follow-up Negotiate Promote 104

Hubspot

APRIL 13, 2021

That's what I imagine corporate sponsorships feel like, minus the crooked part. Find out how a corporate sponsorship works, how to secure one for your next event, and how to write a sponsorship proposal. Find out how a corporate sponsorship works, how to secure one for your next event, and how to write a sponsorship proposal.

Commission 80

Commission Follow-up Contact CRM 80

SaaStr

NOVEMBER 8, 2022

Sponsorships are about ROI. The post 10 Reasons to Sponsor SaaStr Events and Media in 2023! You’re part of a community. A really special one. But SaaStr delivers not just that, but more. We’re the largest community of B2B execs. We give back. Partner with SaaStr, and you’re part of something more.

Promote 90

Promote Price Pitch B2B 90

Search Engine Land

AUGUST 22, 2023

Unpacking this last point, consider a major media brand like The New York Times. There’s both a tiny finite number of sites like this, and also, the likelihood of them linking to you (without an eight-figure sponsorship deal) is very, very, very, very, very, very, very, very low. Nofollowed sites have some benefit, but not ideal.

Gambling 96

Gambling Niche Engineering Service 96

Martech

SEPTEMBER 2, 2021

The team created the “relaxation partner” category specifically for the Leilo sponsorship. For Leilo, this involves getting as many emails and SMS numbers as possible from passionate fans on social media and at in-person events like soccer matches and reaching out to them using marketing automation platform Klaviyo.

B2B 115

B2B Technology Technology Launch 115

Sales Hacker

AUGUST 2, 2023

We re-acquired Sales Hacker and are relaunching it under GTMnow, the media extension of the GTMfund ! At the same time, we have been working on the media entity under our GTM umbrella. Our flywheel motion is Fund -> Community -> Media. It’s not a Friday, what are you doing in my inbox? Well we’ve got some exciting news!

GTM 53

GTM Networking Education Inside sales 53

ClickFunnels

JULY 7, 2021

Simply reach out to the influencer and ask how much they charge for advertising/sponsorship. This will usually include reaching out via email to introduce yourself, engaging with the influencer on social media, and working to build a relationship with the influencer. Links to your sales funnel on all your social media profiles.

Lead generation 246

Lead generation Niche Sales Pitch 246

Search Engine Land

NOVEMBER 4, 2022

Alignment of media plans. Sponsorship campaigns often contain demand generation placements which, if left to a brand advertising team, may not be used to their full potential. Multiple agencies managing paid media. Careful planning must happen before, during and after the campaigns.

Campaign 95

Campaign Conversion CRM Consult 95

Martech

AUGUST 2, 2023

We spoke to two executives already facing those kinds of questions from their clients — Krishna Subramanian, co-founder of Captiv8, a social intelligence platform, and Bob Lynch, founder and CEO of SponsorUnited, a tech platform for the sponsorship industry. Here’s your audience — now figure out how to entertain them.”

Entertainment 98

Entertainment Launch Territory Sports 98

Search Engine Land

SEPTEMBER 11, 2023

Media companies and publishers play a pivotal role in affiliate marketing. I’ve worked with several media organizations that have sought guidance to boost their traffic and revenue through affiliate marketing. Still, some media outlets tend to focus on big brands and overlook diversification in their affiliate marketing lists.

Niche 141

Niche Commission UX Trust 141

Lead Fuze

JUNE 29, 2023

You’ll learn how personal interaction, social media engagement, and special events can play pivotal roles in these strategies. Beyond traditional methods, we’ll explore innovative approaches such as GE’s podcast sponsorship within the Sci-Fi genre or Domino’s risk-taking approach within their campaign.

Repeat business 52

Repeat business Campaign Real Estate Clients 52

Hubspot

JANUARY 30, 2020

Some have videos to pair with those recipes, as well as social media channels that all connect to the blog in some way. From game announcements to corporate sponsorships, gaming blogs can go a couple of different ways. It also has sponsorships, like the one shown below with Vooray. Social media (Thought Leadership).

Sports 99

Sports Gaming B2B Follow-up 99

Hubspot

MARCH 18, 2020

One great way to see if podcasting could be a viable marketing tactic for your company or personal brandis through podcast advertising or sponsorships. If you aren't sure if creating your own podcast is a good marketing strategy for your brand, you might see a return on podcast ads or sponsorships. National Public Media ).

Entertainment 89

Entertainment Education Price Growth 89