Martech

MARCH 14, 2025

Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. X-axis: Difficulty of implementation. As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Processing.

Customers 103

Customers Cross-sell E-commerce X-functional 103

Sales Hacker

MAY 27, 2025

there’s some very clear areas where the AI is just going to be better at this particular job function or set of workflows. And so the ops team I think is going to be increasingly important in the role of a business as it relates to whatever function you’re sort of re-imagining with, with ai.

GTM 66

GTM X-functional Start-ups Go To Market 66

Sales Hacker

FEBRUARY 25, 2025

As a key GTMfund partner, they equip sales and marketing teams with top performers. How do you actually measure results? Look at your top, you know, X number of deals, uh, if you have 20, 20, 25, you know, if you’re a little larger, you know, your top hundred deals, right. So things like what are your cadences, right?

GTM 80

GTM X-functional Objectives and Key Results Start-ups 80

Sales Hacker

APRIL 6, 2020

This article is Part 1 in a series on leveraging intent data to book more meetings, accelerate deals, and ultimately crush quota! In this article, you’ll learn how to use the freemium model to book more enterprise meetings. Leveraging the Freemium Model to Book More Enterprise Meetings.

Meeting 90

Meeting Territory X-functional Objectives and Key Results 90

Hubspot

JUNE 13, 2018

SPIN Objection-Handling Techniques. Great reps focus on preventing, not handling, objections. Reps must determine their call objectives in advance. Explicit needs are specific features or functions. Preventing Objections. Objections are usually created by the salesperson, not the buyer. Stages of SPIN Sales.

Sell 101

Sell X-functional Objectives and Key Results Up-sell 101

Sales Hacker

SEPTEMBER 29, 2020

Keys to success when scaling a company [10:56]. Regie uses your targeting to inform your campaign, decreases the time your team spends creating campaigns, and because the campaigns are structured on email best practices, your email, and your campaign warm-up period will strengthen results. So what do you think the keys to success are?

Contract 117

Contract X-functional Objectives and Key Results Legal 117

Sales Hacker

MARCH 22, 2018

Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Assigning sales functions to other departments (we’ve seen R&D doing sourcing). Increasing your total sales results. 4 Underrated Sales Functions That Can Be Outsourced (Functions You Don’t Normally Think of).

B2B 99

B2B X-functional Cold Call SQL 99

Martech

NOVEMBER 15, 2023

To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. As a result, when it comes time to reduce expenses, marketing becomes the obvious place to start. NPS scores and key cohort analyses can be key indicators of engagement, retention and satisfaction.

X-functional 107

X-functional Objectives and Key Results Technology Technology 107

Search Engine Land

OCTOBER 10, 2023

Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). Functioning as a source of business intelligence. Within this segment, our focus centers on these key areas: Demographic trends. Within this segment, our focus is directed toward these key aspects: Competitors.

Objectives and Key Results 101

Objectives and Key Results X-functional Intrinsic Construction 101

ConversionXL

MARCH 13, 2019

B2B ecommerce: 2 key differences of B2B buyers. B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. B2B buyers from Gen X expected phone calls and handholding. The online experience, as a result, is even more vital. So what changes?

B2B 130

B2B B2C Retail X-functional 130

Heinz Marketing

JANUARY 9, 2018

Because among the digital disruptions and cloud cover, you’ll find that the boardrooms and meeting spaces are experiencing changes of their own. Our objectives with SnapApp , an interactive content marketing platform, were to drive thought leadership, interest, and engagement at the top of the funnel with new content.

B2B 69

B2B Objectives and Key Results B2C Promote 69

The 5% Institute

FEBRUARY 13, 2020

People, Process, Product – 3 x Words To Succeed. This is a methodology used to streamline a business’s functions, by saving potential wasted cost, enhancing profits, and creating a better experience for both your staff and clients/ customers. If your results continuously vary, you’re not in control. Handling objections.

Process 98

Process Product X-functional Objectives and Key Results 98

ConversionXL

MARCH 29, 2017

26% of all companies meet with their optimization team “only when necessary” The takeaway is that process, though supported by the experts, is still not the norm. Ideation x Execution = ROI. That starts with setting your objectives and key results (OKRs). before continuing.

Growth 123

Growth Process Objectives and Key Results A/B testing 123

SaaStr

APRIL 30, 2024

2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. At the end of ‘22, they started a small pilot and grew that function from one and two BDRs to a team of 10 and then 12. So board meeting number two was a lot better. A key takeaway here: Stay focused for longer to nail your economics.

Go To Market 120

Go To Market GTM X-functional Objectives and Key Results 120

Search Engine Land

MARCH 29, 2024

The good news is that a project management methodology called “Agile” can help cross-functional teams self-organize and collaborate more effectively. By understanding the agile ceremonies (meetings) and processes, you can better integrate with and influence the development cycles to ensure your SEO requirements don’t get overlooked.

X-functional 88

X-functional Objectives and Key Results Meeting Engineering 88

SaaStr

AUGUST 12, 2020

When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. Rather than having this feeling of disconnected functional areas, everyone in the company knows what to work on. So, the first insight is that there’s two key systems in a startup.

Finance 117

Finance X-functional Launch Objectives and Key Results 117

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. Operationalized research, experimentation, and learning cycles that generate commercial results. Meet people from all departments across the company. Get experiment results to share with the company. Don’t panic just yet.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

SalesHandy

SEPTEMBER 17, 2020

The email’s objective is to educate the prospect with essential benefits and nurture them for purchasing your product or services. As your firm is expanding, I was wondering what strategies do you opt for {objective}? You can schedule a meeting with me according to your convenient time or reply to this email anytime. Regards, 4.

Prospecting 93

Prospecting Objectives and Key Results Sales X-functional 93

Hubspot

APRIL 13, 2012

Conducting market research is often the starting point for key components of businesses' marketing and sales strategies. The first key to conducting market research effectively is identifying something specific you're trying to figure out. But when you're tasked to sit down and actually. many marketers draw a blank.

X-functional 78

X-functional Objectives and Key Results Government A/B testing 78

Hubspot

FEBRUARY 21, 2020

And because salespeople are so focused on meeting their number, it can be hard to spot burnout in your team before it’s too late. A mentor can listen to the tape and offer objective advice. Most CRMs come equipped with dashboard functionality. Meetings scheduled. Meetings held. Sales Burnout. Call didn’t go well?

Quota 95

Quota X-functional Objectives and Key Results Drivers/motivators 95

Hubspot

APRIL 4, 2023

STAR stands for Situation, Task, Action, and Result. For instance, what was your main objective? Result: Lastly, describe the outcome of your actions. Be sure to focus on the positive results. Identify one or two relevant examples demonstrating your ability to meet the expectations outlined in the job description.

Consult 83

Consult Objectives and Key Results X-functional Construction 83

Hubspot

OCTOBER 1, 2021

As 2022 approaches and we move further into the new decade, some key CRM trends will shake up the industry as we know it. AI is becoming a key part of CRM systems. As CRMs continue on their trend of becoming cheaper, simpler to implement, and easier to use, these objections are becoming increasingly irrelevant. Manufacturing.

CRM 97

CRM Objectives and Key Results X-functional Real Estate 97

Sales Hacker

MAY 9, 2019

This could be anywhere from a first SDR job focused on inbound, to a senior SDR calling on key accounts with 1-4 years of experience. Here’s a simple example to begin with that covers the SDR, AE and Customer Success Manager (CSM) functions: Table 1. Deals like this are the result of selling to the wrong customer.

SQL 110

SQL Commission Customers Non-Profits 110

SalesHandy

JUNE 29, 2021

The right B2B sales strategy optimizes your sales process around a few key principles, all of which allow you to make the most out of B2B selling efforts. B2B(Short for Business to Business) sales is a function of B2B product sales(i.e. Which is why you need a well thought out B2B Sales strategy in place. What is B2B Sales?

B2B 98

B2B Cross-sell X-functional Follow-up 98

SalesHandy

MARCH 21, 2023

All we want to know is how would that product help us I am investing X amount of money in it. Let’s connect over the phone or [Zoom/Google Meets] for a few minutes about how we can help? It was great meeting you at {{Event name}} and discussing the {{Industry}}. This would guarantee to fetch you good sales in the long run.

Closing 98

Closing X-functional Sales Follow-up 98

ConversionXL

OCTOBER 26, 2022

The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. By listening to the TikTok community, we meet users where they want to be met, and it’s not in the funnel.

Entertainment 115

Entertainment Customers E-commerce Objectives and Key Results 115

ConversionXL

SEPTEMBER 9, 2016

Understanding those flaws and their implications is key to designing better, smarter A/B test variations. Failure to identify and mitigate these flaws will result in simply throwing A/B test ideas at the wall and hoping something eventually sticks. The result? Where A/B Tests Are Going Wrong. Stop Throwing Ideas at the Wall.

A/B testing 59

A/B testing UX Objectives and Key Results X-functional 59

Lead Fuze

DECEMBER 1, 2021

In this article, I will discuss how to leverage intent data in order to increase your chances of booking a meeting or closing the deal. In this article, you’ll find out how to book more meetings with enterprises by using the freemium model. Data Science / BI.

Meeting 40

Meeting Territory X-functional Objectives and Key Results 40

ConversionXL

JANUARY 14, 2016

At first, click through rate was key. App engagement, or rather lack of app engagement, is becoming the key challenge for app marketers. You get the picture – real business objectives and in-app event measurement go hand in hand. Key takeaways: Networks 7, 3 and 1 delivered the highest ratio of loyal users.

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

ConversionXL

FEBRUARY 26, 2014

AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also. Not only will creating a Monday-Sunday map of activities empower you to make smart decisions on when to run your Campaigns, but it will make you more valuable to your team as a source of key coordinating data.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Lead Fuze

JULY 1, 2023

A well-structured quota system not only motivates your reps but also aligns their efforts with your company’s overall objectives. Finally, you’ll gain insights on cross-checking territory assignments, compensation incentive programs, capacity staffing and understanding different types of quotes serving different functions.

Quota 52

Quota Growth Territory Commission 52

ConversionXL

JUNE 16, 2015

Is X actually influencing Y, or is it a mere correlation? It’s just keeping us practitioners on our toes continually, innovating the fields, meeting where our customers are. billion to building testing some of the largest function on the web site from site search to navigation for headers to footers to check out, you name it.

Objectives and Key Results 102

Objectives and Key Results Launch Gate keeper Drivers/motivators 102

SalesLoft

SEPTEMBER 12, 2023

Simply put, it’s technology that assists you in meetings. Unlike other virtual meeting software (i.e. It records and transcribes for you: During virtual calls and meetings, Conversation Intelligence tools capture audio recordings for you. To start off, let’s get to know what Conversation Intelligence really is.

Conversion 52

Conversion Objectives and Key Results X-functional Negotiate 52

SalesLoft

SEPTEMBER 12, 2023

Simply put, it’s technology that assists you in meetings. Unlike other virtual meeting software (i.e. It records and transcribes for you: During virtual calls and meetings, Conversation Intelligence tools capture audio recordings for you. To start off, let’s get to know what Conversation Intelligence really is.

Conversion 52

Conversion Objectives and Key Results X-functional Negotiate 52

Hubspot

SEPTEMBER 17, 2018

The options are also endless for service teams — onboarding videos, knowledge-based videos, meet the team videos, support video calls, and customer stories are just a few ways that video can create a more thorough, personalized customer support experience. List out your key points and order them logically. Personalized Messages.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

PandaDoc

FEBRUARY 27, 2023

Open-ended questions give the salesperson one last chance to address any pain points or objections. Focus on the key features of your services and how they address the prospect’s biggest pain points. The summary close works well in face-to-face situations like virtual meetings as well as traditional sales calls.

Closing 52

Closing Contract Technique Referrals 52

PandaDoc

OCTOBER 13, 2022

Using the numerical data and objective descriptions of the available features, we help small and midsize businesses to enjoy a non-biased analysis of the market of CRMs, and the integrations possible between platforms. Lead generation X ? Social media integration X ? Free version X ? Lead generation X ?

X-functional 52

X-functional Territory CRM Lead generation 52