Martech

APRIL 28, 2025

Dig deeper: 4 pitfalls of digital transformations and how to avoid them Digital transformation as a multi-generational talent magnet At least 88% of complex, large-scale change programs or digital transformation initiatives fail to meet their objectives. It is crucial as leaders navigate profitability alongside new, fluctuating tariffs.

Meeting 114

Meeting Objectives and Key Results Manufacturing Retail 114

SaaStr

MARCH 25, 2025

The Viral Loop They Built Into Every Meeting Otter.ai Think in Flywheels : Your product should create data that makes your AI better, which makes your product more valuable. Build Natural Virality : The best viral loops aren’t forced – they’re built into the core product experience.

Meeting 94

Meeting Price Strategize Growth 94

Sales Pop!

NOVEMBER 13, 2024

Open Communication : Encourage regular meetings, joint planning sessions, and cross-functional training to deepen understanding of each team’s priorities and challenges. With these strategies, companies can foster a more cohesive and productive relationship between sales and marketing.

Sales 264

Sales Growth Lead generation CRM 264

Hubspot

MARCH 13, 2025

And even with revenue up in 2024 , reps are still struggling to meet their sales goals. In addition, I reached out to other sales experts to hear what they had to say about setting and meeting revenue goals so you can take home some best practices from their experience. Table of Contents What are revenue targets?

Meeting 66

Meeting Pipeline Quota Sales 66

Sales Gravy

APRIL 29, 2025

If you're doing any kind of cold calling or prospecting, you'll eventually hear this objection: "I'm in a meeting right now." Paul Wise, a heavy cold caller from Normandy, France targets product managers at software companies and says that nine times out of ten when he gets a decision-maker on the phone, they claim to be "in a meeting."

Meeting 71

Meeting Objection handling Pitch Cold Call 71

Sales Pop!

DECEMBER 10, 2024

Whether your team is drafting pitches, meeting and negotiating with clients, processing orders, or upskilling, theyre likely using digital devices that are now linked to workplace eye health issuesthe kind that can worsen their job satisfaction, productivity, and overall well-being.

Angle 241

Angle Education Negotiate Sales 241

Sales Pop!

NOVEMBER 8, 2024

According to a study by McKinsey, businesses that use AI to streamline sales processes report a 40% increase in productivity. The result is a more agile and adaptable workforce that can meet the evolving demands of inbound sales in a digital-first world. However, the human touch will remain an essential component of customer service.

Sales 246

Sales Technology Technology Conversion 246

Salesforce

JUNE 17, 2025

AI agents powered by Agentforce offer a solution that meets customer expectations and cost goals — a rarity that now possible. Structured data like case records and product info helps with clear context. They want answers fast, solutions that work, and interactions that feel personal. AI changes the game AI flips the script entirely.

Service 59

Service Meeting Trust Territory 59

Anthony Cole Training

MAY 1, 2025

Here is the definition of client centered selling given by AI: Client centered selling is a sales approach that prioritizes understanding and addressing the unique needs and goals of each customer, rather than simply promoting a product or service.

Clients 211

Clients Sell Promote Meeting 211

Martech

SEPTEMBER 20, 2024

However, they do so without identifying the real bottlenecks in content production or thinking through a cohesive plan for how content drives engagement, leads or conversions. For example, let’s say your goal is to reduce the time required to generate a new piece of content and improve productivity. Schedule a meeting.

Profit margin 130

Profit margin Objectives and Key Results Strategize Legal 130

Salesforce

AUGUST 6, 2024

To jumpstart growth, Sandstone has expanded its product portfolio, and has decided to break into the more lucrative commercial real estate market. To aid in this, the company developed a tool called Penny, an AI agent that’s automatically invited to all meetings. But Sandstone needs to act fast. It has a two-pronged approach.

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

Salesforce

OCTOBER 3, 2024

Just-in-time (JIT) inventory management is a streamlined inventory management philosophy that aims to minimize inventory waste and optimize production efficiency. JIT operates on a fundamental principle: Produce goods only when needed to avoid excess inventory and optimize production processes.

Manufacturing 111

Manufacturing Transportation Technique Meeting 111

Heinz Marketing

SEPTEMBER 24, 2024

6sense uses AI to surface prospects most likely to be in-market for your product by monitoring buyer intent signals such as web searches, content engagement, and company behavior. Its AI-driven analytics help SDRs focus on leads that are showing active interest in your product or service.

Objectives and Key Results 104

Objectives and Key Results GTM CRM Follow-up 104

Martech

JANUARY 8, 2025

Tools like Calendly or HubSpots meeting scheduler let prospects see when youre available and book a time instantly. For group meetings, these tools can combine everyones availability to find the perfect slot no emails, no hassle. Pro tip : Dont forget to include automated reminders for the meeting. But then silence.

CRM 125

CRM Follow-up Sales Prospecting 125

Martech

AUGUST 26, 2024

And they don’t want to take a meeting with a salesperson if they can help it. Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. But programs with more modest production values can be very effective, too. Theirs is distinctly digital.

B2B 136

B2B X-functional Cross-sell B2C 136

Martech

NOVEMBER 1, 2024

While many marketing teams struggle to meet their targets, this strategy presents an incredible opportunity to unlock additional revenue. By targeting existing customers, you can use their marketing funnel engagement data, sales data and product usage data to create tailored growth plans, keeping expenses manageable while maximizing impact.

Growth 137

Growth GTM B2B Strategize 137

SaaStr

JANUARY 8, 2025

As Checkr follows usage-based pricing, it’s a transactional business that needs to be managed differently than a typical subscription SaaS model since they only earn revenue when the customer is using the product. Lindsey found a way to track this data, then brought it into every meeting.

Objectives and Key Results 114

Objectives and Key Results Growth Engineering Quota 114

Partners in Excellence

JANUARY 7, 2025

A long time friend and colleague asked me to sit in a vendor meeting. More as part of their learning process, they arranged meetings with a few leading companies to see if these types of tools might support what they were trying to achieve. The team invited the CRO and me to sit in a meeting. We aren’t there yet.

Process 126

Process Strategize Clients Technology 126

Martech

AUGUST 20, 2024

Warren Buffett, a towering figure in the financial world, voiced his concerns about artificial intelligence during his annual meeting in May. Example : John New Hire, a recent Stanford graduate with limited work experience, joins the marketing team excited to handle an upcoming product announcement.

Consult 131

Consult Technology Technology Appointment 131

Sales Gravy

OCTOBER 24, 2024

Adapting to New Products: Sales teams can face difficulties when launching new products. Adoption often picks up once new products become measurable within the sales compensation plan, highlighting the importance of aligning comp plans with product priorities.

Pipeline 98

Pipeline Launch Sales Up-sell 98

Partners in Excellence

NOVEMBER 6, 2024

They look at comp expectations, perhaps tweaking the plans to meet certain budgetary or other goals. The present endless models on selling activities, outlining monthly and quarterly goals for demand/lead gen, outreach, meetings, top of pipeline, pipeline, renewal/retention, comp models and so forth.

X-functional 127

X-functional Strategize Quota Pipeline 127

SaaStr

JUNE 22, 2025

Master the Product and ICP (Ideal Customer Profile) You need to know the product inside and out — before you start. Spend time with the product team, sit in on customer calls, and learn the top 10 objections and how to handle them. If you can’t demo the product like a pro within 30 days, you’re already behind.

Pipeline 84

Pipeline Up-sell Start-ups Sales 84

Martech

SEPTEMBER 11, 2024

Product management is in charge of anticipating and meeting customer’s emerging needs. While many collect customer input, someone should filter, organize and prioritize it to turn feedback into actionable insights for testing, messaging and product improvement. customer persona, product feature, sentiment).

Cross-sell 112

Cross-sell Customers UX A/B testing 112

Sales Gravy

NOVEMBER 14, 2024

Key Takeaways: – Virtual Tastings as Sales Hooks: Virtual bourbon tastings became an effective "hook" to attract attendees to sales demos, webinars, and client meetings, increasing engagement and helping to break through typical sales communication noise.

Entertainment 97

Entertainment Education Clients Relationship building 97

SaaStr

NOVEMBER 22, 2024

Be a True Product Expert 95% of the sales reps I talk to don’t even really understand the products they are selling. They couldn’t have this enterprise rep embarass them with dumb answers in the final pitch meeting. #2. Make the outbound email so great, I’d potentially buy the product just from that email.

Pitch 117

Pitch Sales Meeting Closing 117

Partners in Excellence

DECEMBER 31, 2024

One of the key strategies for very early stage companies, for new product developers, or lean practitioners, is the concept of the “Minimum Viable Product.” ” It’s a very customer centric approach in launching new products. Companies like AirBnB, Zappos, Uber.

Minimum Viable Product 127

Minimum Viable Product Pipeline GTM Drivers/motivators 127

SaaStr

JANUARY 13, 2025

A prospect shouldnt have to wait often days to talk to sales to buy your product. They should be contacted right here and now. Even worse, a prospect shouldnt have to wait days to talk to an entry-level SDR/BDR that qualifies them in or out without providing any value. Its just awful. Can AI replace a great outbound SDR? We will see.

Contact 126

Contact Price B2B Prospecting 126

ClickFunnels

JUNE 3, 2025

Any insight you gain will help you better meet their needs and solve their problems. Email Campaigns You could have the best product and a website that attracts a high volume of visitors. Share product demos or how-to videos. Use ads to target people already interested in your product.

Trust 130

Trust Follow-up Campaign Sales 130

Salesforce

OCTOBER 30, 2024

But here’s something to consider: The very things that some business leaders worry are lost with remote or hybrid work — productivity, innovation, collaboration — can be significantly enhanced with autonomous agents. Consider a team working on a product launch. Here are three key ways agents help hybrid teams work better together.

CRM 105

CRM Customer Relationship Management Launch Follow-up 105

ClickFunnels

JUNE 19, 2025

Then, follow up with emails sharing cooking tips and product recommendations. It’s a low-priced product, like a $27 guide or mini-course, that helps cover your ad spend right away. After that, you can continue building the relationship through follow-up emails and introduce them to higher-value products over time.

Conversion 130

Conversion Follow-up Appointment Trust 130

Sales Hacker

NOVEMBER 15, 2024

Product : HG Insights. Note-taking during meetings: Sharpens the ability to synthesize information and identify patterns. Manual onboarding exercises: Require new hires to take meeting notes, draft follow-ups, or conduct outreach manually before transitioning to automation. Product-led SEO. Feeling that AI FOMO?

GTM 110

GTM Cold Call Strategic partnership Follow-up 110

Martech

DECEMBER 6, 2024

Where martech fits in the organization As a martech practitioner, I have sat in marketing, IT and on a product team. They may attend regular meetings (like a daily scrum) with IT staffers assigned to marketing projects. Product teams are also great candidates to help lead projects since they regularly interact with involved parties.

Technology 113

Technology Technology Legal Contract 113

Martech

DECEMBER 9, 2024

It addresses their concerns quickly and helps customers find the products and solutions they need. How often is your chatbot used and how often does that path lead to product page visits, sales demos or downloads? Marketers are adopting genAI to accelerate content creation and production, almost to the point of overflow.

A/B testing 118

A/B testing Gaming Drivers/motivators Technology 118

SaaStr

DECEMBER 20, 2024

Enabling and coaching reps on product positioning, systems, and ICP. Make sure that your frontline managers are in lockstep with product on how any new products or features work. Consistent Learning & Development Regular product and pitch certification. Effective team meetings and 1:1s.

Pitch 103

Pitch Promote Sales Pipeline 103

Martech

OCTOBER 21, 2024

Product marketing wonders why their shiny new features aren’t getting more of the spotlight on the agenda. However, when it was reframed during the workshop, sales management realized their teams could use the event as a catalyst for prospect meetings and an incentive for accounts showing renewal hesitation. But the payoff?

Strategize 118

Strategize Angle Territory Sports 118