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How to make the jump from product-market fit to platform-market fit

Martech

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Product-market fit. “We need a scalable platform.

GTM 113
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17 Best Sales Productivity Tools Your Team Needs in 2025

Veloxy

Sales teams today spend 70% of their workday on non-selling activities a massive roadblock to hitting quotas. When reps dont know how to use their tools properly, or when tools dont talk to each other, productivity takes a serious hit. Double Sales Productivity in only 1 Minute. Prove it to me Sign up for free 1.

Product 130
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Top 27 Small Business Tools to Boost Productivity

Salesforce

You peek at your calendar to confirm a few meetings. And there’s a tool for almost everything you can think of — from project management and productivity to data analytics and accounting. And there’s a tool for almost everything you can think of — from project management and productivity to data analytics and accounting.

Product 89
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From 0 to 1 Billion Meetings: How Otter.ai Built a Bottom-Up AI SaaS Without a Single Sales Rep

SaaStr

The numbers are staggering: they’ve gone from zero to processing billions of conversations, partnered with Zoom as their primary transcription provider, and penetrated Fortune 500 companies through a brilliant bottom-up strategy. The Viral Loop They Built Into Every Meeting Otter.ai

Meeting 95
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A Day in the Life of An AI Enterprise

Salesforce

To jumpstart growth, Sandstone has expanded its product portfolio, and has decided to break into the more lucrative commercial real estate market. To aid in this, the company developed a tool called Penny, an AI agent that’s automatically invited to all meetings. But Sandstone needs to act fast. It has a two-pronged approach.

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5 Reasons Why Sales Teams Miss Revenue Targets [+ How to Meet Them]

Hubspot

And even with revenue up in 2024 , reps are still struggling to meet their sales goals. In addition, I reached out to other sales experts to hear what they had to say about setting and meeting revenue goals so you can take home some best practices from their experience. Table of Contents What are revenue targets?

Meeting 66
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5 key trends we’re seeing in B2B marketing

Martech

And they don’t want to take a meeting with a salesperson if they can help it. And smooth our selling process — their buying process — to its digital best. Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. Produce the content they love.

B2B 136