article thumbnail

How to align teams early with a strategic event workshop

Martech

However, when it was reframed during the workshop, sales management realized their teams could use the event as a catalyst for prospect meetings and an incentive for accounts showing renewal hesitation. It takes time, coordination and, yes, more meetings. But the payoff? It’s massive.

article thumbnail

B2B Buyers: The Latest Stats Salespeople Must Know [+HubSpot Data]

Hubspot

B2C Buyers While B2C buyers tend to make smaller, transactional purchases to meet their immediate needs, B2B buyers are often making significant investments that demand complex decision-making processes. Consideration The consideration phase involves exploring solutions and analyzing how well they might meet the organization’s requirements.

B2B
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Unlock the real value of genAI in martech

Martech

AI sales support. AI tools assist in identifying customer needs, generating personalized sales messages, taking meeting notes, automating prospecting, gamifying team training and analyzing CRM data. AI image creation.

article thumbnail

I Learned How Sales Champions Drive Deals Forward — Here’s What You Should Know [+ Recent Data]

Hubspot

This forward-thinking mindset often involves introducing additional resources, offering post-sale support, even proactively identifying opportunities to enhance the client experience for a prospect. schedule regular one-on-one meetings to goal plan with your sales reps, identify skills they need to develop, etc.)

article thumbnail

AI Won’t Replace Sales Reps So Much as ‘Deflect’ Them: What Support’s 70% Deflection Rates Tell Us About Sales’ Future

SaaStr

What’s happening now is the migration of this capability from post-sale support to pre-sale interactions. Why Sales Will Follow Support’s Path (It’s Already Starting) The parallels are striking. Five years ago, support teams worried AI would eliminate jobs. .”

article thumbnail

What Is Partner Enablement and How to Create a Successful Strategy

Highspot

The better you understand your partners, the better you can tailor your enablement strategy to meet their needs based on the number of staff members, skill level, and type of prospect they interact with. You can mix live sessions, online courses, on-demand content, and certifications to meet different learning styles.

article thumbnail

Autonomous vs Assistive Agents: Which is Right for Your Small Business?

Salesforce

Examples of assistive agents in action Customer service chatbots: These AI systems support representatives by providing real-time information and suggesting responses during customer interactions, allowing for quicker resolutions. Assistive agents help and support teams to engage more personally and meaningfully with customers.