Search Engine Land

AUGUST 7, 2024

Websites often sell links in competitive niches like finance, insurance and gambling. Ahrefs’ study found that niche edits average $361.44 , while guest posts cost around $77.80. Avoid link farms and agencies that promise guaranteed results, offer suspiciously low prices or use PBN (Private Blog Network) links. Only 12.6%

Gambling

Martech

JANUARY 15, 2025

As consumer interests become increasingly niche, marketers are recognizing the need to more precisely target with their influencer strategies in order to deliver attributable results, said Sean OBrien, CTO and co-founder of influencer platform Mavely. Instead, its a transparent network that prioritizes individual experience.

Niche

Martech

DECEMBER 16, 2024

Branded niche content Develop niche content tailored to your funnel. Entity optimization is a massive opportunity for building a network of relationships that dominate the SERPs. Without this foundational understanding, youre not even in the game. Your KPI here is appearing in best of entity lists.

Engineering

Martech

FEBRUARY 21, 2025

Broad targeting wastes ad spend by serving impressions to uninterested users, while hyper-niche targeting limits reach and increases CPMs. Use a fast web host and a content delivery network (CDN) to improve performance. Click-through rates are low, cost per acquisition is climbing and conversions are nowhere near expectations.

CTR

Hubspot

JULY 22, 2025

Cons Fluctuates in call quality depending on the network. Limited coverage in niche industry sectors. Reduces manual data entry through CRM integrations. Improves team performance with sentiment analysis. Accelerates onboarding with an intuitive interface. Limits video meetings to 10 participants.

Objectives and Key Results

Hubspot

JANUARY 14, 2025

Just know that regardless of what real estate lane you choose to niche in, careful planning and strategic decision-making are non-negotiables. Get out there, build a network, meet people! Are real estate agents and realtors the same thing? Short answer: No. Theyre similar but different.

Real Estate

Martech

JANUARY 19, 2025

I believe viral and social marketing will fragment into distinct niches across platforms like Instagram, X, YouTube and Snapchat. They’re gonna need to scramble to rebuild their influence networks on these other platforms. And for all those brands throwing cash at TikTok influencers?

X-functional

Hubspot

JANUARY 3, 2025

This provided us with case studies and testimonials and helped build a network of referrals. Other ways you can differentiate your startup include: Focusing on unique selling points and niche markets. Delegate tasks and build a support network. Continuously improving products/services based on customer feedback.

Networking

SaaStr

MARCH 25, 2025

For Toast, this means field reps who are deeply embedded in their territories, building networks of referrals and recommendations. This kind of local penetration creates a network effect thats hard to replicate. This can create a network effect that drives referrals and accelerates sales.

Conversion

SaaStr

JULY 23, 2025

For Toast, this means field reps who are deeply embedded in their territories, building networks of referrals and recommendations. This kind of local penetration creates a network effect that’s hard to replicate. This can create a network effect that drives referrals and accelerates sales.

Conversion

Hubspot

APRIL 23, 2025

Then explore outreach strategies through your industry network or a sell-side banker. The more niche their experience, the more theyll be able to guide your sale appropriately. Pros: Youll gain access to a network of serious buyers. Where to Start: Identify potential buyers from your industry, competitor list, or network.

Sell

Martech

JULY 3, 2025

As third-party cookies disappear and data privacy tightens, the value of this first-party data from retail media networks (RMNs) has surged. However, the initial rollout lacked participation from major retailers, instead leaning heavily on niche and long-tail partners like iHerb and SayWee.

Retail

Sales Hacker

MARCH 25, 2025

And this is why it’s a key on lock before we’d have to build either extremely complex programs or automations to handle all the, if this, then that, or all the permutations of life or the complexities, if this customer has this policy or has this kind of as a high network individual, then do this or do that. Ray Smith: spot on.

GTM

Sales Hacker

JUNE 24, 2025

Gaiia is an end-to-end ERP, billing, and CRM platform for independent internet service providers (ISPs), tackling a niche but high-value market with massive infrastructure needs. Not to out everybody at once, but, but it was a matter of going to, it’s also a very closed network. Just just two of us. Or there’s a few more.

GTM

Hubspot

OCTOBER 17, 2024

I get to choose my clients and focus on work that is meaningful and pave the way in a niche that very few others are honing in on. Also, building a strong network from the get-go is a must. Frankly, I was tired of businesses reaping what I was sowing with a fraction of the rewards, professionally and personally.

Finance

Hubspot

DECEMBER 18, 2024

Its a niche subject, and I wanted to cover more than just the expected franchises. Goodey explains how his client Eton , who offers business valuation services, has many location-based keywords like business valuation services in Los Angeles for their niche. Im going to share a little inside baseball with you.

E-commerce

Sales Hacker

FEBRUARY 11, 2025

So a lot of We help you with customer experience, um, like one place for your customer service reps to get, um, information, um, will increase website conversion rates so people can actually go buy your software, buy your, buy the ISP online, um, uh, Network monitoring. So technician efficiency and customer satisfaction.

GTM

Sales Hacker

JUNE 10, 2025

How venture networks and backchanneling drive most executive hiring decisions. The Value of Niching Down ” → Encourages candidates to specialize and be specific to stand out and receive better, faster support from networks and recruiters. The importance of clarity: how GTM operators should articulate their focus to stand out.

GTM

SaaStr

MAY 23, 2025

Key Investment Lessons: Developer Tools Scale Exponentially: When you solve a universal developer problem, adoption compounds rapidly Platform Effects Are Real: RevenueCat became more valuable as more apps joined (network effects + data advantages) Timing Matters: Mobile subscriptions went from niche to standard during RevenueCat’s growth phase (..)

Launch

Martech

JULY 18, 2025

X is ranked as the 11th or 12th most popular social network globally by monthly active users. Maybe it’s visibility with a niche audience. They’re interest-based groups, and some of them are active in niche B2B spaces. Forecasted growth: Statista predicts over 500 million users by 2028 (503.42 Maybe it’s more traffic.

B2B

Martech

DECEMBER 3, 2024

It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. Emerging media offers great opportunities for brand engagement, reaching both large and niche audiences. Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line.

Drivers/motivators

Hubspot

NOVEMBER 22, 2024

This may involve building a strong online presence (if you haven’t already, getting started on LinkedIn is a mandatory platform to start doing this on), networking effectively, and providing a comprehensive look into your services/what it’s like to work with you 1:1. You may (or may not) choose a niche.

Objectives and Key Results

Sales Hacker

JULY 8, 2025

How do you leverage your network? They’ve got 10,000 members in that network. And then I think that there’s still one of the missing, and I’ve posted on LinkedIn about this. 22:22 One of the missing pieces that has not been realized to its fullest extent yet, I think, is the whole warm introduction path, the whole.

GTM

SaaStr

JULY 23, 2025

Product Development Strategy : Build MVPs in days, not months Test multiple product concepts simultaneously Focus on market validation over technical perfection Use vibe coding for core functionality, custom development for differentiation Funding Implications : Significantly reduced technical co-founder dependency Lower initial capital requirements (..)

Government

SaaStr

JULY 31, 2025

The technical founder’s platform approach proved prescient as e-commerce exploded from niche to mainstream. They all built ecosystems, not just products, creating network effects and switching costs. After Shopify’s 10-for-1 split in 2022, what looked like strong returns became absolutely extraordinary.

E-commerce

Martech

JULY 2, 2025

Look for architecture-level performance optimization through edge delivery networks, server-side rendering and adaptive loading patterns. Dig deeper: Big players vs. niche specialists: Choosing your martech vendors Prioritizing what matters most to your organization No platform excels equally across all requirements.

Objectives and Key Results

Salesforce

OCTOBER 18, 2024

Niche businesses Instead of appealing to the mass market, a niche business caters to a smaller, more defined market. It does require a gift for turning experience into relatable actions, but organizations and companies are often looking for storytellers for a variety of niche topics. Bureau of Labor Statistics.

Minimum Viable Product

SaaStr

MAY 23, 2025

The question becomes whether you can out-innovate them or find a defensible niche. Build Real Defensibility Move beyond simple AI wrappers to genuine workflow automation Create switching costs through integrations and network effects Own proprietary data that gets better with scale 2.

Legal

Martech

OCTOBER 18, 2024

LinkedIn is the largest social network for businesses and business people and an essential site for B2B marketing. LinkedIn Stories These are similar to Instagram Stories and allow users to share short, ephemeral content directly with their network. Custom reports: Create custom reports based on specific needs and goals.

Objectives and Key Results

Salesforce

JULY 28, 2025

Here are seven types of creators: Bloggers: Write content for websites and newsletter platforms, specializing in diverse topics and niches. Identify your niche and strengths Tap into your strengths and find your spot by looking at what you love, what you know, and what people want. Your ideal niche is where these three things meet.

E-commerce

Salesforce

NOVEMBER 18, 2024

In fact, a recent study found that ranking at the top of the search results in a niche generates a 39.8% Share valuable content with your network or consider guest blogging on reputable sites. click-through rate (CTR) , while the second and third positions receive 18.7% and 10.2%, respectively.

Objectives and Key Results

Hubspot

MARCH 21, 2025

A business ecosystem is a network of connected organizations that collaborate, compete, and coexist in the same market. ODowd has been at HubSpot for over a decade, guiding our Solutions Partner Program from a startup network of inbound marketing consultants in 2010 to a global program of 7,000 partners today. What is an ecosystem?

Commission

Martech

FEBRUARY 28, 2025

Meanwhile, digital-first creators are raking in views, influence and cash at a pace that makes traditional networks look like retirement homes for irrelevance. Once the streamer was revolutionary, now it’s just another ad-supported network. Cuomo joined NewsNation, a smaller cable network, but that’s just his side hustle.

Gaming

Salesforce

APRIL 21, 2025

It’s the best platform for SMBs and startups looking to engage in B2B marketing and professional networking. LinkedIn facilitates connections with industry peers and potential customers.You can utilize your network to find leads through mutual connections. In fact, 89% of marketers use LinkedIn for lead generation.

Promote

Hubspot

MARCH 14, 2025

Financial institutions using cybersecurity tools to detect and prevent network threats in real-time. For example, if a regional healthcare network is creating a custom tool for coding medical procedures, you can analyze its historical data, clean it up, and format it so its optimal for AI training. Unique and proprietary algorithms.

Legal

Sales Hacker

APRIL 22, 2025

11:06 Why nailing 3-5 core use cases beats going broad or too niche. 00:08:00] Insert your value prop, we save your sellers time managing their email, and therefore they have more time to actually drive revenue or to close the deals or to go to the amazing events and, and network. Um, I love networking. I mean, this is just.

GTM

ConversionXL

DECEMBER 3, 2018

Even in this obscure niche, their napkin-math suggested that improper moisture management cost companies $1 billion in repair and replacement costs each year. Niche, offering highly specialized products that are used in a handful of uncommon situations. It created powerful network effects.

Niche