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5 Amazon Ads features you’re not using — but should be

Martech

As third-party cookies disappear and data privacy tightens, the value of this first-party data from retail media networks (RMNs) has surged. However, the initial rollout lacked participation from major retailers, instead leaning heavily on niche and long-tail partners like iHerb and SayWee. viewers, the NBA.

Retail 75
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B2B marketing on X: What you need to know

Martech

X is ranked as the 11th or 12th most popular social network globally by monthly active users. To keep up with sports or pop culture (59%). week), followed by sports teams (41.5/week). Sports teams continue to see higher engagement at 0.072% to 0.073%. Maybe it’s visibility with a niche audience.

B2B 71
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7 Targeted Social Networks Niche Marketers Should Try

Hubspot

You're probably always hearing about the most popular, mainstream social networks -- Facebook , Twitter , LinkedIn , Google+ -- and how you can use them for business. That's because these networks attract such a wide range of users, that it's easy for the majority of marketers to have success connecting with their audiences there.

Niche 78
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2024 Predictions: Social media’s evolution

Martech

Already, for relatively niche audiences, there are select active engagers in experiences like [virtual platform] VRChat,” Lawrence explained. “In But at the same time, ecommerce giant Amazon is growing its ad network. digital advertising spend in 2023, and is growing advertising by offering ads in video, live sports, audio and grocery.”

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A Glimpse Into the Landscape of Social Sharing [Infographic]

Hubspot

In measuring social sharing -- shares from websites and applications to social networks -- however, Gigya’s data shows the rapid growth of another player: Pinterest. Facebook isn’t the only network that Pinterest has made gains on either. Facebook isn’t the only network that Pinterest has made gains on either.

Sports 78
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Create campaign impact by reaching the Workday Consumer

Martech

The top 10 categories researched (in order) are travel, clothing, tools, sporting goods, electronics, financial products and services, health and personal care, household appliances, media/entertainment, and cars. The Workday Consumer and niche personas. Use the verticals they’re researching.

Campaign 106
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6 SEO considerations for a successful international expansion

Search Engine Land

Social networks in the target market. Why are social networks important? Because a large percentage of online consumers start their purchase journey with brand research on social networks. However, is important to note that: Not all consumers will always start their brand research on social networks. See terms.