Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. Functions under the CRO right now. Why customer experience is a competitive differentiator in vertical SaaS.

GTM 81

GTM Engineering Customers Cross-sell 81

Search Engine Land

OCTOBER 4, 2023

A single announcement from Google Ads or Microsoft Ads can cause drastic changes in the way advertisers promote their products and services. Changes can be subtle, like moving functions around in the online user interface. Follow the #ppcchat hashtag on X to read up-to-the-minute news from PPC professionals.

X-functional 96

X-functional Retail Engineering Follow-up 96

Hubspot

SEPTEMBER 2, 2020

Alternatively, consider a social media advertisement that claims a product will do X, Y, and Z — but then, when you order it, you find it can only do X. In the context of marketing, then, ethics refers to the practice of promoting fairness, honesty, and empathy in all marketing activities.

X-functional 101

X-functional Non-Profits Promote Trust 101

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. Functions under the CRO right now. Why customer experience is a competitive differentiator in vertical SaaS.

GTM 67

GTM Engineering Customers Cross-sell 67

Hubspot

AUGUST 22, 2012

While Facebook hasn't yet made any public mention of the launch, the social network did send announcements to some marketers today officially mentioning the release of the new advertising feature, according to TechCrunch. Will you experiment with them to promote your Facebook presence ? How Facebook's Search Ads Work.

Launch 78

Launch X-functional Territory Networking 78

Hubspot

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Compared to other platforms, X has an intimidation factor. Behind its mysterious gestalt lies an enormous sea of opportunity for brands who learn to use X for marketing and sales.

Sell 81

Sell X-functional Networking Follow-up 81

ConversionXL

APRIL 25, 2016

Here are just a few promotion and measurement tools… AdWords : Advertise your app on Google search page results and on the Google Display Network (GDN). Create an mobile gaming app to promote the brand. If you’re building for the App Store, ensure you have a Mac that’s at least running OS X 10.8

X-functional 88

X-functional UX Objectives and Key Results GTM 88

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%).

B2B 109

B2B X-functional Pitch Click Through Rate 109

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. So today, I’m showing you what you need to know about optimizing X to help you present a trustworthy and knowledgeable front to your audience.

X-functional 78

X-functional Referrals Sales Follow-up 78

Search Engine Land

DECEMBER 28, 2023

The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. The following month, the platform changed its name to X and tried to lure back advertisers by slashing the price of video ads. Experts have predicted that X will lose as much as $75 million in ad revenue by the end of the year.

Retail 116

Retail X-functional Launch Non-Profits 116

Hubspot

DECEMBER 11, 2019

LinkedIn is one of — if not the — most effective social networks for selling. There’s a simple formula for creating a memorable, eye-catching LinkedIn headline: "[Title], helping [prospects] do X.". One thing: How you helped customers similar to them. LinkedIn Headline. LinkedIn Summary. LinkedIn Role Descriptions. LinkedIn Pulse.

Sell 99

Sell X-functional Prospecting Networking 99

Heinz Marketing

MAY 16, 2022

I also believe that many organizations, over time, have over rotated on demand, on getting new logos, where it’s a lot more productive and profitable to focus on your existing customers, growing them and turning them into advocates and promoters of your brand. It’s a funnel, not a cylinder. Matt : He did great.

Pipeline 97

Pipeline Referrals X-functional Cross-sell 97

Hubspot

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". Social Media Terms - X. Algorithm - An algorithm is a set of formulas developed for a computer to perform a certain function.

Networking 101

Networking X-functional E-commerce Follow-up 101

ConversionXL

OCTOBER 26, 2022

For example, after initially promoting her range of scrunchies on Instagram, Enchanted Scrunch founder Dasha Derkach started posting on TikTok. Which type of content gets the most engagement on other social networks? Use the TikTok Creator Marketplace (TTCM) and the advanced search function to discover creators to collaborate with.

Entertainment 115

Entertainment Customers E-commerce Objectives and Key Results 115

Hubspot

FEBRUARY 29, 2012

For pages, the cover photo dimensions are 851 x 315 pixels. Choose an image that fits 180 x 180 pixels and also looks good when scaled down to a thumbnail size of 32 x 32 pixels. Perhaps Facebook is offering this functionality in an attempt to make up for its strict cover photo guidelines. Step 4: Explore the Admin Panel.

X-functional 78

X-functional Represent Promote Lead generation 78

ConversionXL

JANUARY 14, 2016

Now that you’ve singled out the segments that matter most to your business, you can use mobile measurement companies ( here are the ones vetted by Facebook) to pinpoint the exact marketing channels, networks, campaigns and even creative variations that delivered those users. Network 1 produced users with an extremely high ARPU.

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

ConversionXL

NOVEMBER 9, 2022

In this article, you’ll learn how to use data visualization to scale your organization through partner networks, sales enablement, and product-led content. Let’s say your company sells an intelligent paid promotion tool, but prospects are not converting because of the time it takes to see results.

Objectives and Key Results 110

Objectives and Key Results Represent Presentation Promote 110

ConversionXL

FEBRUARY 3, 2022

Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. Use qualitative customer surveys and gather Net Promoter Score feedback to understand user intent and friction. SEO, email marketing, Facebook advertising).

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

MARCH 21, 2017

At its core, influencer marketing is the development and delivery of promotional messages through influencers instead of the brand itself. As social media use has become ubiquitous, influencers and celebrities have come to prominence on each new social network. Celebrity influencers are kind of like buying a TV ad on a major network.

B2C 78

B2C Trust X-functional Pitch 78

Hubspot

JUNE 29, 2021

When Simmons came to HubSpot, he adds that his first step wasn't meeting with the directors, it was networking across with his fellow managers. My leader would say, 'Whenever we promote someone, we want everybody in the org to say, 'OK, that makes sense," he said. "It And I adopted that throughout my career.". Be a resource to others.

X-functional 92

X-functional Start-ups Meeting Conversion 92

Hubspot

FEBRUARY 15, 2013

1) You need to be on every single social network. Research and learn about the makeup of the audience that populates each social network so you can figure out where you should focus. or social network XYZ. But social media, in terms of function and strategy, does not replace SEO. 2) Focus on Facebook. or LinkedIn.

Networking 78

Networking Follow-up X-functional Start-ups 78

SBI

SEPTEMBER 8, 2014

We constantly monitor over 30,000 information sources, from financial to news to social networks to company websites. All three functions need to understand their market and their targets so they can deliver a message that the customer or prospect cares about. Selling needs to be relevant, because cold calls don’t work.

Up-sell 51

Up-sell Closing Sell X-functional 51

SaaStr

FEBRUARY 25, 2020

Because it’s not so much focused around X, Y, Z NPS score. Actually get promotions and there’s nothing more exciting than following up with one of your customers to find out that the work they did with your product, got them a promotion. QUESTION 2 : You’ve been able to help get promotions.

Prospecting 92

Prospecting Customers Promote X-functional 92

Hubspot

FEBRUARY 25, 2016

In the same Ericsson study , the researchers ran a Net Promoter Score (NPS) survey for customers, which asked them at what point they transfer blame from their mobile service providers to the content provider. Minifying code" is the process of removing unnecessary characters without affecting the website's functionality.

X-functional 53

X-functional User Experience Networking Service 53

Hubspot

AUGUST 8, 2019

It can help you promote your next marketing initiative, improve brand awareness , or rank for difficult keyword terms. It’s equal to Maximum Bid x Quality Score. RevContent focuses specifically on promoting content through PPC. .” - Laura Mittelmann, Paid Acquisition at HubSpot. Quality Score. RevContent. Custom Ad Scheduling.

A/B testing 78

A/B testing Objectives and Key Results CTR Campaign 78

Heinz Marketing

JANUARY 18, 2021

If you’re listening to us live on the Funnel Media Radio Network, thanks so much for joining us. It was kind of the Uber for X age. Most of them were, if not all of them, were from my personal network. If you found us on the podcast, thanks so much for subscribing, for listening. VC-backed startup, early stage company.

Pipeline 124

Pipeline Consult Sales Start-ups 124

Hubspot

AUGUST 4, 2016

Tap the "X" next to their name to block them from seeing anything you add to your Story. Similarities include photo/video functionality, a 24-hour window before the content disappears, basic filters, and the doodle tool. The content you produce on Snapchat needs to be promoted regularly across other channels or else no one will see it.

X-functional 53

X-functional Start-ups Launch Gaming 53

Hubspot

MARCH 10, 2016

Facebook is a social network you're likely quite familiar with already -- but it has become so much more than just a platform to publish content and gain followers. LinkedIn is a business-oriented social networking site. Launched in May 2003, it is mainly used for professional networking. 35) Facebook. 38) Google+.

Networking 78

Networking Engineering Non-Profits Follow-up 78

SaaStr

JANUARY 21, 2020

Every quarter we run an ENPS, employee net promoter score, by department. QUESTION : As a sales leader, how do you manage expectations across the organization with product and other functions? QUESTION : For your promotion plan, that’s really interesting. A solutions-oriented, anonymous suggestion box.

Quota 130

Quota Sales Territory Healthcare 130

Hubspot

SEPTEMBER 17, 2018

For example, we created the following video to promote a key (intangible) theme from the 2017 State of Inbound report. Do all of your drafting in Google Docs to promote collaboration and real-time commenting. Use the “Insert > Table” function to adopt one of television’s traditional script writing practices: the two-column script.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

AUGUST 24, 2016

My colleague, HubSpot Social Media Manager Marissa Breton , recommends that before stepping behind the helm of a brand’s Snapchat, users play with the Snapchat sharing and editing functionalities with a personal account. Once you take a Snap, you have a few options: Discard your story by pressing the "X" icon in the top left.

X-functional 53

X-functional Follow-up Promote Start-ups 53

Lead Fuze

JULY 4, 2023

It’s like having x-ray vision for your sales pipeline. It’s like having your own personal spy network, but without the cool gadgets. With a phone number, you have another avenue for reaching out directly to potential customers – whether it’s via text message promotions or personal calls from your sales team.

Process 52

Process Lead generation CRM Pipeline 52

SalesHandy

MAY 1, 2020

Social presence has been an essential part of business for managing multiple tasks like product promotions, job opportunities and building a brand value. These connections will help you in sharing and promoting your product. In the sample below, its sender is reaching out to the prospect with a solution of promoting his articles.

Prospecting 87

Prospecting Cold Call Technique Sales 87

Lead Fuze

SEPTEMBER 2, 2023

The Edge of Lower Competition on Bing Although Google holds a greater portion of the market than Bing, this doesn’t always result in more advantageous options for promoters. Remember: an optimal balance between visual appeal and functionality can significantly drive conversions in this smartphone-dominated era.

Click Through Rate 52

Click Through Rate Lead generation CTR Campaign 52

ConversionXL

FEBRUARY 3, 2016

Of course, habits aren’t only affecting the promotion and sale of household cleaning supplies and toiletries. Eventually, they could make statements like, “When someone suddenly starts buying X and Y, along with A and B, they could be getting close to delivery. What about your toothbrush? Toothpaste?

Conversion 90

Conversion X-functional Launch Technology 90

Heinz Marketing

MARCH 11, 2019

If you’re joining us live on the Funnel Media Radio Network, thanks so much for doing so. We’ve got a lot more coming up here, and we’ll be taking Sales Pipeline Radio on the road and broadcasting live for many of them over the course of the next couple weeks and months. If you listen to the podcast, thanks for subscribing.

Pipeline 68

Pipeline Sales B2B X-functional 68

SaaStr

SEPTEMBER 13, 2020

If you think of this in the context of software, it’s particularly powerful because for years, we’ve been seeing the visionaries out there promoting this transition. ” Did you hire the wrong first generation management team because you hadn’t done those functional areas before? But it takes a long time to build.

Non-Profits 87

Non-Profits Strategize Trust Growth 87