article thumbnail

Retail media networks continue to grow: 2025 predictions

Martech

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. Email: Business email address Sign me up! This is likely to continue. Processing.

Retail 119
article thumbnail

Retail media networks evolve with new in-store measurement standards and omnichannel strategies

Martech

Retail media networks (RMNs) are getting new in-store definitions and standards to help reach customers where they are, and where they shop. Dig deeper: How in-store technology will bolster retail media networks Why we care. Without common standards, each network remains its own walled garden. Photo: Chris Wood. Processing.

Retail 117
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Dear SaaStr: Should I Move My Start-Up to SF Bay Area?

SaaStr

Dear SaaStr: Should I Move My Start-Up to SF Bay Area? This density creates a network effect—you’re surrounded by people who’ve done it before and can help you shortcut mistakes. Network Effects The Bay Area’s network effects are real. The SF Bay Area is still the epicenter of B2B and tech.

article thumbnail

3 tips to maximize your ROI at events

Martech

If you’re spending that much cash, be sure you’re getting results, whether it’s acquiring new leads, closing deals, or starting new partnerships. Here’s how to maximize your conference ROI, from planning to follow-up. Reach out before the conference through email or LinkedIn to set up meetings or introductions.

CRM 124
article thumbnail

X (Twitter) partners with Google Display Network

Search Engine Land

X (formerly known as Twitter) has joined forces with the Google Display Network. Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Read Google's Display Network guidelines for more information about display ads. Why we care.

article thumbnail

Why AI’s agents and commodification are good news for marketers

Martech

is the number one professional network for AI agents. It’s also the only professional network for AI agents.”). Also, these systems catch up to each other very quickly, so it’s unlikely to be a long-term advantage. Do it now, before investors start asking pesky questions like, “Where’s my money?” Processing.

Price 129
article thumbnail

13 Strategies to Shorten Your Sales Cycle

Veloxy

Having theappropriate qualifying criteria, like budget, authority, need and timeline ( BANT ), is a good place to start. Automation is key, the right tools will ensure that nothing gets missed with proper follow-ups. To top it all off, keeping up with the changing demands of the market requires anongoing project in improvement.