Highspot

MAY 15, 2025

This setup works best if your company has a broad customer base, sells products that require local support, or needs to navigate regional differences. One rep might focus on healthcare, another on manufacturing, and a third on financial services. And in smaller verticals, your reps may struggle to build pipeline consistently.

Territory 52

Territory Healthcare Hospitality Sales 52

SaaStr

NOVEMBER 27, 2024

What was once considered too small or too niche, vertical SaaS has recently emerged as a hotbed of innovation and profitability. But what has changed in the last five years is that you have all now embedded financial services (Stripe, etc.) The expansion can only come from selling SMBs new products. to book an appointment.

Appointment 103

Appointment Contract Commission Niche 103

PandaDoc

MAY 12, 2025

Its something that each brand has to handle on a case-by-case basis for every product and service on offer. For businesses, selling to buyers with high price sensitivity usually means operating in more competitive environments where even minor pricing missteps can impact market share. Interpret higher prices as indicators of quality.

Price 52

Price A/B testing Non-Profits Legal 52

Martech

MAY 1, 2025

Medical device company Create custom audience segments based on smaller, niche competitor websites that sell the same type of product as you. You can also target visitors to specific medical journals or publications that publish content relevant to the type of medical device that you sell.

B2B 115

B2B B2C Niche Education 115

Martech

FEBRUARY 24, 2025

It might also integrate with external AI services specializing in niche domains like sentiment analysis or image recognition, further enriching the intelligence. It’s everything from email service providers to social platforms, ecommerce portals, websites, mobile apps and beyond.

Objectives and Key Results 101

Objectives and Key Results Government Technology Technology 101

Highspot

DECEMBER 19, 2024

As Liz Harrison, Partner at McKinsey & Company , puts it: Customers are demanding more flexibilitywhether chatting in person, connecting via video, or going fully self-service. The Bottom Line: Meet Buyers Where They Are If your buyers are buying digitally, your sellers need to sell digitally.

GTM 52

GTM Niche B2B Sales 52

Martech

NOVEMBER 8, 2024

A few other tactics to better understand your audience include: LinkedIn groups: There’s a LinkedIn group for whatever you’re selling. Find the right subreddits for your niche. Identify what these accounts have in common so you can adjust accordingly. Look at the job titles and firmographics of the companies in that group.

B2B 128

B2B Objectives and Key Results Cross-sell B2C 128

TrackStreet

JULY 1, 2025

Over time, this adds up: increased customer service costs, wasted inventory, and higher return rates that can hurt your standing with online marketplaces. Worse, platforms like Amazon often match the lowest available price (on Amazon or from a niche website), even if a rogue seller posts it. Selling to Amazon?

Retail 52

Retail Price Niche Legal 52

Hubspot

JANUARY 14, 2025

Your clientele, the type of real estate properties you specialize in selling (i.e., Just know that regardless of what real estate lane you choose to niche in, careful planning and strategic decision-making are non-negotiables. Do real estate entrepreneurs make money? Are real estate agents and realtors the same thing? Short answer: No.

Real Estate 64

Real Estate Non-Profits Strategic planning Education 64

Hubspot

JANUARY 3, 2025

build and sell a product or a lifestyle or legacy business). Dealing With Imposter Syndrome and Gaining Credibility You've just opened your doors, offering a service. That may be selling products that you know folks will buy just to get them to your site to check out the real products you really want to sell.

Networking 36

Networking Finance Non-Profits Referrals 36

Salesforce

JUNE 11, 2025

Imagine trying to sell hiking boots to someone who never steps off the pavement? They try to sell to everyone, hoping something sticks. A target market is a defined group of consumers who share common characteristics (such as age, location, interests, or buying habits) that make them the right fit for your product or service.

Customers 86

Customers CRM A/B testing Pitch 86

Sales Hacker

JUNE 24, 2025

Kevin Walker (Centari) – Founder & CEO of Centari, a legal tech platform providing deal intelligence to large law firms and, soon, financial services. Gaiia is an end-to-end ERP, billing, and CRM platform for independent internet service providers (ISPs), tackling a niche but high-value market with massive infrastructure needs.

GTM 69

GTM Legal Contract Go To Market 69

Martech

JULY 3, 2025

Non-endemic advertising on Amazon Non-endemic advertising allows brands that don’t sell products on a retail site to advertise there, tapping into the platform’s existing audience and data. However, the initial rollout lacked participation from major retailers, instead leaning heavily on niche and long-tail partners like iHerb and SayWee.

Retail 75

Retail Sports Networking Commission 75

Sales Hacker

MARCH 25, 2025

Product or service and we’ll, we’ll stop going to the web as much as we do today because. Understand the job of a customs broker or, you know, how a telco ISP operates and like you go into those, you know, very niche verticals and start building, you know, some agentic workflows. Ray Smith: spot on.

GTM 67

GTM X-functional Start-ups Relationship building 67

SaaStr

MAY 13, 2025

Selling 90% out-of-the-box is great, but that 10% custom work can quickly spiral out of control if youre not careful. For example, if a customer wants an integration with a niche system, ask yourself if other customers will need it too. Position custom work as a premium service, and price it accordingly. When Do We Say Yes?

Customers 76

Customers Niche Price Contract 76

Sales Hacker

JULY 8, 2025

We’re going to be pulling in your product usage data, your customer service data, your marketing data. So Salesforce will sell you everything, but it’s going to be multiple pieces that you have to stitch together. I always think about it as any company that sells anything is a service company.

GTM 79

GTM Sales CRM Start-ups 79

Salesforce

OCTOBER 18, 2024

Create an ideal customer profile to target prospects who are mostly likely to spend their hard-earned money on your product or service. Consider how unique your product or service is. Offer your services as a blogger. You can sell products without holding inventory by partnering with suppliers who ship directly to customers.

Minimum Viable Product 111

Minimum Viable Product Cross-sell Niche Legal 111

TrackStreet

JULY 2, 2025

These sellers often acquire products through various means, such as purchasing from legitimate distribution partners and selling under different names, purchasing from membership warehouse stores, engaging in retail arbitrage, or even obtaining stolen goods. Amazon Brand Registry is one of your most powerful tools for selling on Amazon.

Legal 40

Legal Retail Profit margin A/B testing 40

Martech

OCTOBER 18, 2024

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. Dynamic Ads: Personalized ads that display a specific product or service based on the user’s interests. Content marketing and social selling work the same everywhere.

Objectives and Key Results 139

Objectives and Key Results Click Through Rate B2B Campaign 139

Salesforce

APRIL 28, 2025

Successful SMBs on Instagram dont just sell their products they create immersive brand experiences that keep followers coming back. Kickstart your SMB with Starter Suite Get started with CRM and see results from day one with Starter Suite the all-in-one suite with the marketing, sales, service, and commerce tools you need to succeed.

Follow-up 59

Follow-up CRM Contract Trust 59

Hubspot

MARCH 21, 2025

They may also provide services that help customers get the most out of your product. Ecosystem partners offer complementary products, services, or both to improve the experience for shared customers, creating more value for everyone involved. Additional partner services and integrations allow B2B companies to expand their offerings.

Commission 41

Commission Strategize Cross-sell Click Through Rate 41

Martech

MARCH 11, 2025

Content that is too niche, too advanced or misaligned with a prospect’s current stage in the buyer journey can overwhelm rather than engage reducing conversion rates just as much as content that feels too familiar. Plus, we miss an opportunity for deeper engagement by strengthening our role as thought leaders in the space.

B2B 104

B2B A/B testing Prospecting Lead generation 104

Salesforce

MAY 27, 2025

They typically start with a small team with limited resources and focus on refining their product or service to achieve market fit. Many entrepreneurs start a small business to serve specific community needs or address a niche market demand. This means less stress for you and better service for your customers. Start now 6.

CRM 52

CRM Customer Relationship Management Growth Start-ups 52

Sales Hacker

APRIL 22, 2025

11:06 Why nailing 3-5 core use cases beats going broad or too niche. So really focusing that value selling, um, value positioning versus just future selling feature positioning. Like make sure you understand like how educated truly your market is on like what you’re trying to sell. Focus on the outcomes.

GTM 94

GTM Campaign Pipeline Launch 94

Martech

FEBRUARY 13, 2025

LUMAscapes have become so crowded that no screen is wide enough and no font is small enough to fit all the super-niche and super-everything-but-nothing-well-enough solutions. And for the first year, theyll probably continue over-servicing, reallocating resources and even building custom solutions to make it work. Processing.

Negotiate 75

Negotiate UX Contract Niche 75

The 5% Institute

AUGUST 28, 2022

In this guide, you’ll learn exactly how to sell high ticket services and their niches, by using a proven step by step formula we teach Sales Professionals, Business Owners and Consultants around the world. Read on to learn exactly how to sell high ticket services, and how you can implement it into your sales strategy.

Service 139

Service Sell Niche Consult 139

ConversionXL

DECEMBER 3, 2018

Even in this obscure niche, their napkin-math suggested that improper moisture management cost companies $1 billion in repair and replacement costs each year. Niche, offering highly specialized products that are used in a handful of uncommon situations. Niche industry newsletters, like Call Centre Helper newsletter.

Niche 133

Niche B2B Manufacturing Education 133

Search Engine Land

OCTOBER 12, 2023

To stand out in SEO and digital marketing, the key is to niche down and pinpoint your unique selling proposition (USP). Throughout my career, I’ve delved deep into niche specialization to unearth my authentic voice and area of expertise. Herein lies the magic of niching down. SUBSCRIBE See terms.

Niche 111

Niche Strategize Clients Service 111

Sales Hacker

FEBRUARY 2, 2021

Closing an enterprise sale in a niche market follows the same sales funnel as any other deal, but a bit more fine tuned. Four Rules of Enterprise Selling. Your TAM is a term used to refer to the revenue opportunity available for a product or service. Find accounts that best fit your product or service description.

Niche 111

Niche Closing Process Government 111

Hubspot

DECEMBER 8, 2020

A micro niche is a business offering that’s highly specific. You may also encounter the term sub-niche to describe these laser-focused products or services. Micro niches drill down from niches, which are already segmented out from a larger market. Would your business benefit from a micro niche?

Niche 101

Niche E-commerce Territory Trust 101

Sales Pop!

OCTOBER 6, 2021

During the last few years, people have shifted towards online shopping , which has led to some important changes in the ecommerce niche. That means the competition in the ecommerce niche has increased significantly – and if you want to stay successful, you need to rethink your strategies. Use SEO to Increase Awareness.

Cross-sell 244

Cross-sell Niche User Experience Technique 244

Hubspot

DECEMBER 9, 2020

Diving into a specific niche is the way to set your business apart. Let's look at how a handful of businesses use niche marketing to their advantage, before walking through the steps to create your own growth-generating strategy. 5 Examples of a Niche Marketing Strategy. Developing a Niche Marketing Strategy. Flylow Gear.

Niche 101

Niche Growth Sports Technique 101

ClickFunnels

OCTOBER 24, 2021

Here at ClickFunnels, we believe that the most effective way to sell online is the Value Ladder sales funnel. They check out your About page, read a blog post or two, see how much you are charging for your services…And then they leave, possibly to never come back again. Then you offer them a paid product or service. It doesn’t!

Lead generation 246

Lead generation Real Estate Niche Promote 246

ClickFunnels

SEPTEMBER 20, 2021

Think about what the potential customer wants when they buy similar products or services. Selling to SaaS startup founders? Selling to eCommerce entrepreneurs? Selling to authors? You should find a way to tie your product or service to their primary goal. The same goes for all products and services.

Pitch 244

Pitch Niche Up-sell Clients 244

Sales Pop!

MAY 4, 2022

But in 2022, there is a new method of sales that is rapidly gaining popularity: social selling. Social selling is one of the most in-demand skills for modern sales teams. Keep reading to learn what social selling is, how to do it the right way, and how it brings about a new era of B2B sales. What is Social Selling?

B2B 130

B2B Sell Niche Cold Call 130

ClickFunnels

JULY 7, 2021

in your niche who you’d love to turn into advocates for your products or services. 25 influential writers in your niche. 25 influential YouTubers in your niche. 25 influential podcasters in your niche. 25 influential Instagramers in your niche. How are you going to sell people at the end?

Lead generation 246

Lead generation Niche Sales Pitch 246

Salesmate

DECEMBER 4, 2020

The kind of support you provide to your customers is as important as your services. One handy way of ensuring the best services for any business is using a Customer Relationship Management software that enables timely services as well as personalized experience for their customers. Deliver personalized services.

CRM 128

CRM Service Finance Customer Relationship Management 128