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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

The vendors included both Obility clients and non-clients. For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action. For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action. The ads offered either a free trial or a demo. Sounds like common sense?

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A Day in the Life of An AI Enterprise

Salesforce

After years of steady sales and profit growth, the 2,300-employee company has hit a rough patch. The firm must get to market quickly with its new offerings while at the same time boosting profitability by eliminating inefficiencies and working more collaboratively across teams. But Sandstone needs to act fast.

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Dear SaaStr: We’re Running Out of Money and Can’t Raise. When Do You Call It a Day?

SaaStr

But you need a real, non-delusional plan to show them why its worth it. This might mean layoffs, cutting non-core initiatives, or even going back to basics to focus on profitability. If you cant see a path to profitability or a clear milestone that will unlock funding, then it might be time to step back 6.

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What the Google antitrust ruling could mean for advertisers

Martech

The organization that would take the biggest hit from ending its default search deal with Google is the non-profit Mozilla. While no one is worried about Apple’s survival, the deal that made Google the default search choice on its devices and browser brought in $18 billion last year. Are you getting the most from your stack?

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Mastering Performance Max using scripts

Search Engine Land

You: “Performance Max maximized my profits.” I am tracking revenue, not profit. Script 1: Negate non-converting Performance Max search terms Performance Max excels at reporting averages, such as the average spend per day, conversion rate and campaign ROAS. Quick question: What exactly does Performance Max maximize? You: “What?

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5 Interesting Learnings From Workday at $9 Billion in ARR

SaaStr

27%+ Free Cash Flow margins, 26% non-GAAP profit margins, and $8 Billion in the bank, so generating massive cash $57 Billion market cap, so trading at 6x+ ARR Workday is 20 years old this year. But Workday remains a force of nature : Almost $9 Billion in ARR Growing 15%, so adding well over $1B in new bookings a year!

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Scaling local advertising with automation in the new media landscape by Fluency

Martech

Which processes should we automate to scale up localized campaigns profitably? Piling on non-interoperable third-party solutions makes your tech stack look like a house of cards instead of a strong foundation for workflow efficiency. It’s the fastest, easiest, and most comprehensive way to achieve profitable scale.