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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

The vendors included both Obility clients and non-clients. For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action. For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action. The ads offered either a free trial or a demo. Sounds like common sense?

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5 Interesting Learnings from Asana at $750,000,000 in ARR

SaaStr

Today Asana is: At $750,000,000 ARR $4.75B market cap (so trading at 6x ARR or so) Growing 10% 4% non-GAAP operating loss; not profitable or cash flow positive; 5 Interesting Learnings: #1. Asana has gotten much more efficient, But it may not be non-GAAP “profitable” until $1B ARR. #4.

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The Vertical SaaS Gold Rush: Why Non-Tech B2B Is Growing 250%+ Faster

SaaStr

Case Study: Monday.com vs Asana – The Power of Non-Tech Customers Want to see the “non-tech vertical” thesis in action? Why “Non-Tech” Verticals Are Winning 1. The insight : Mission-critical infrastructure in non-tech industries > nice-to-have productivity tools in tech.

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A Day in the Life of An AI Enterprise

Salesforce

After years of steady sales and profit growth, the 2,300-employee company has hit a rough patch. The firm must get to market quickly with its new offerings while at the same time boosting profitability by eliminating inefficiencies and working more collaboratively across teams. But Sandstone needs to act fast.

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How to revolutionize your market segmentation with genAI

Martech

What makes this approach particularly valuable is its ability to not just identify segments, but to predict their potential profitability based on current market trends. Leverage AI’s predictive capabilities to evaluate segment profitability. For each dimension, provide both obvious and non-obvious segment possibilities.

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What the Google antitrust ruling could mean for advertisers

Martech

The organization that would take the biggest hit from ending its default search deal with Google is the non-profit Mozilla. While no one is worried about Apple’s survival, the deal that made Google the default search choice on its devices and browser brought in $18 billion last year. Are you getting the most from your stack?

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2025 Should Be Better Than 2024 For Almost All Leading Public SaaS Companies

SaaStr

3 Everyone got so efficient and at least non-GAAP profitable the past 2 years that they have room to hire and invest more. 2025 should be a good year for almost all leading public SaaS companies: 1 Overall, any downturn ended in Q324, if there was one at all in their segment. See Salesforce, Asana, etc.