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How to revolutionize your market segmentation with genAI

Martech

What if I told you the most powerful use of generative AI isn’t content creation, but rather, it’s strategic planning? By using AI strategically, we can move beyond basic demographic segmentation to uncover unique market opportunities that might otherwise be overlooked. Look beyond demographics to uncover value-driven segments.

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How to clarify marketing metrics to impress the C-suite

Martech

Bespoke metrics: Measures specific calls to action (CTAs) such as calls, inquiries, or other non-sale conversions. AI can help identify patterns and predict outcomes based on historical data, but these insights must be aligned with clear, strategic goals.

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Scaling local advertising with automation in the new media landscape by Fluency

Martech

Which processes should we automate to scale up localized campaigns profitably? Piling on non-interoperable third-party solutions makes your tech stack look like a house of cards instead of a strong foundation for workflow efficiency. This gives strategists the ability to actually strategize.

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The Education of a Salesperson: A Journey from Cold Calls to Strategic Mastery

Iannarino

I made cold calls for a non-profit. The Beginnings of a Sales Career: Learning Through Cold Calls I started selling when I was 15. I was not given any training, just a script and a list of phone numbers. That said, I was the only person to win two deals. Before that job, I washed dishes, where I learned the discipline of working.

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7 ways to segment Performance Max and Shopping campaigns

Search Engine Land

Segmentation by best sellers, product attributes, location, profitability and user type. This is popular with non-feed service Performance Max campaigns. Ideal strategic approach for exploring new market opportunities. Often unable to segment further based on the client’s performance objective (best sellers, profit, etc.)

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How to Use Social Media to Promote Non-Profit Events

Hubspot

Last week HubSpot co-sponsored a webinar with BiddingForGood on how non-profit organizations can use social media to drive event registration. We outlined key trends and best practices, as well as several strategic recommendations about which social media efforts should be included in event promotion strategies.

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5 Interesting Learnings from ServiceTitan at $840,000,000 in ARR

SaaStr

Just above non-GAAP break-even (3% non-GAAP margins) 110% NRR and 95% GRR $10.5B These products, like Fleet Pro and Dispatch Pro, are not just add-onstheyre strategically designed to deepen customer reliance on the platform while increasing ServiceTitans effective earn rate from 1% to 2% of GTV. 5 Interesting Learnings: 1.